• Title/Summary/Keyword: electronic commerce

Search Result 1,844, Processing Time 0.023 seconds

Classification and Analysis of Data Mining Algorithms (데이터마이닝 알고리즘의 분류 및 분석)

  • Lee, Jung-Won;Kim, Ho-Sook;Choi, Ji-Young;Kim, Hyon-Hee;Yong, Hwan-Seung;Lee, Sang-Ho;Park, Seung-Soo
    • Journal of KIISE:Databases
    • /
    • v.28 no.3
    • /
    • pp.279-300
    • /
    • 2001
  • Data mining plays an important role in knowledge discovery process and usually various existing algorithms are selected for the specific purpose of the mining. Currently, data mining techniques are actively to the statistics, business, electronic commerce, biology, and medical area and currently numerous algorithms are being researched and developed for these applications. However, in a long run, only a few algorithms, which are well-suited to specific applications with excellent performance in large database, will survive. So it is reasonable to focus our effort on those selected algorithms in the future. This paper classifies about 30 existing algorithms into 7 categories - association rule, clustering, neural network, decision tree, genetic algorithm, memory-based reasoning, and bayesian network. First of all, this work analyzes systematic hierarchy and characteristics of algorithms and we present 14 criteria for classifying the algorithms and the results based on this criteria. Finally, we propose the best algorithms among some comparable algorithms with different features and performances. The result of this paper can be used as a guideline for data mining researches as well as field applications of data mining.

  • PDF

Customer Relationship Management Techniques Based on Dynamic Customer Analysis Utilizing Data Mining (데이터마이닝을 활용한 동적인 고객분석에 따른 고객관계관리 기법)

  • 하성호;이재신
    • Journal of Intelligence and Information Systems
    • /
    • v.9 no.3
    • /
    • pp.23-47
    • /
    • 2003
  • Traditional studies for customer relationship management (CRM) generally focus on static CRM in a specific time frame. The static CRM and customer behavior knowledge derived could help marketers to redirect marketing resources fur profit gain at that given point in time. However, as time goes, the static knowledge becomes obsolete. Therefore, application of CRM to an online retailer should be done dynamically in time. Customer-based analysis should observe the past purchase behavior of customers to understand their current and likely future purchase patterns in consumer markets, and to divide a market into distinct subsets of customers, any of which may conceivably be selected as a market target to be reached with a distinct marketing mix. Though the concept of buying-behavior-based CRM was advanced several decades ago, virtually little application of the dynamic CRM has been reported to date. In this paper, we propose a dynamic CRM model utilizing data mining and a Monitoring Agent System (MAS) to extract longitudinal knowledge from the customer data and to analyze customer behavior patterns over time for the Internet retailer. The proposed model includes an extensive analysis about a customer career path that observes behaviors of segment shifts of each customer: prediction of customer careers, identification of dominant career paths that most customers show and their managerial implications, and about the evolution of customer segments over time. furthermore, we show that dynamic CRM could be useful for solving several managerial problems which any retailers may face.

  • PDF

Theater Reservation System Using SVG(Scalable Vector Graphics) (SVG(Scalable Vector Graphics)를 활용한 극장 예약 시스템)

  • Jeon, Tae-Ryong;An, Seong-Ok
    • The Journal of Engineering Research
    • /
    • v.5 no.1
    • /
    • pp.17-35
    • /
    • 2004
  • Svg(Scalable Vector Graphics) is xml graphic standard recommended by E3C as a language based on xml to express two-dimension graphic. Svg can accommodate all Xml's patency and advantage of interoperability, and can used as various web applications being combined with other xml language. In addition, Svg can be applied to the fields of electronic commerce, geographical information, computer education and advertisement because it can produce high quality of dynamic from real-time data. SVG's application can be enhanced by linking with database. In this paper, we discuss how Svg can be utilized in theater reservation system, not just explaining svg's meaning or ability. Svg added graphic advantage in addition to xml's advantage. This means that svg retains not only graphic element but also xml's softness. It becomes easier to designate seats and add them. Current reservation system provided in general only information on time and price for a ticket, but the system using SVG in this paper provides additional information on position, price, cancellation and purchase availability of seat.

  • PDF

A Java-based Dynamic Management Systemfor Heterogeneous Agents (이질적 에이전트를 위한 자바 기반의 동적 관리 시스템)

  • Jang, Ji-Hun;Choe, Jung-Min
    • Journal of KIISE:Computer Systems and Theory
    • /
    • v.26 no.7
    • /
    • pp.778-787
    • /
    • 1999
  • 이제까지 대부분의 다중 에이전트 시스템에서는 에이전트 사회에 속한 모든 응용 에이전트를 작업 요청에 관계없이 처음부터 구동시킨다고 가정하였다. 이러한 에이전트 정적 구동 방법은 에이전트 관리를 단순하게 해주는 이점을 제공하지만 워크플로우 관리나 전자상거래와 같이 매우 많은 수의 에이전트로 구성되는 응용 분야에서는 시스템 과부하와 자원의 낭비 등 많은 문제점을 초래한다. 동적 에이전트 관리는 이에 대한 해결책으로 아주 많은 수의 에이전트를 포함하는 다중 에이전트 시스템에서 현재 수행중인 작업에 관련된 에이전트만을 선별하여 구동시키고, 작업이 끝난 에이전트는 종료시킴으로써 자원의 낭비를 막고 에이전트간의 상호작용 시에 요구되는 에이전트 통신의 복잡도 부담을 감소시키는 효과를 낸다. 본 논문에서는 자바로 에이전트 관리 시스템을 구현하고, 이 관리 시스템을 통해 각기 다른 언어로 개발된 응용 에이전트가 분산된 환경에서 상호 협력을 통해 작업을 수행할 수 있는 기법을 제안한다. 사용자나 다른 에이전트의 요청으로 에이전트를 동적으로 수행시키기 위해 다른 언어로의 확장을 가능하게 하는 Java Native Interface(JNI)를 사용한 기술 및 이러한 이질적인 에이전트간의 원활한 통신을 위해서 KQML 언어 인터페이스를 통한 통신 기능을 제안한다. 이질적 에이전트의 동적 관리를 가능하게 함으로써 다중 에이전트 시스템의 자원 이용 효율성과 확장성을 높이고 다양한 환경 변화에 대한 적응성과 개선된 협동능력을 제공한다.Abstract It has been assumed that all application agents in a multi-agent system are pre-invoked and remain active regardless of whether they are actually used. Although this kind of static agent invocation simplifies the management of agents, it causes several problems such as the system overload and a waste of resources, especially in the areas of the workflow management and the electronic commerce that consist of tens and even hundreds of application agents. A solution for these problems is the scheme of dynamic agent management that selectively invokes only agents that are actually requested and terminates them when they are no longer needed. This method prevents a waste of system resources and alleviates the complexity of agent communications.This paper proposes an agent management system implemented in Java that supports interactions between application agents that are developed using different languages. Dynamic agent invocation is accomplished by Java Native Interface(JNI) that links two heterogeneous methods, and by KQML language interface that facilitates the communications between heterogeneous agents. This scheme of dynamic agent management provides efficient resource usage, easy extensibility, dynamic adaptibility to changes in the environment, and improved cooperation.

A Study on Energy Efficiency Improvement through Building Insulation Diagnosis (건축물 단열 진단을 통한 에너지 효율 개선에 관한 연구)

  • Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.3
    • /
    • pp.9-14
    • /
    • 2021
  • This paper discovers the energy loss factors through the insulation diagnosis of houses or buildings, and proposes directions for energy efficiency improvement. The energy efficiency factor of a building consists of insulation diagnosis, thermal bridge diagnosis, window diagnosis, airtight diagnosis, and equipment diagnosis. Among the residents and facilities in the energy welfare blind spot, an energy efficiency diagnosis was conducted for one senior citizen building located in Naju-si, Jeollanam-do, and energy efficiency diagnosis was conducted after insulation was installed. Energy measurement, diagnosis and analysis were performed using the IoT-based integrated wired/wireless energy diagnosis platform, Energy Finder. As a result of comparison, an overall energy saving rate of 16.38% was achieved. Annual heating energy consumption per unit area decreased from 333.51kWh before construction to 277.35kWh after construction, and annual cooling energy consumption per unit area decreased from 5.51kWh before construction to 5.22kWh after construction. The annual primary energy consumption per unit area decreased from 464.52kWh before construction to 403.69kWh after construction, and the annual energy cost was reduced from 3,063,307.14 won before construction to 2,641,072.49 won after construction. The additional improvement work is needed on the standards affecting energy efficiency other than insulation.

A Study on the Characteristics of Blockchain-Based Financial Platform and the Intention to Use (블록체인 기반 금융 플랫폼 특성과 사용 의도에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.3
    • /
    • pp.81-90
    • /
    • 2021
  • In this study, the effect of user characteristics and technical characteristics of a blockchain-based financial platform on the intention to use of financial consumers was analyzed. Also, in this influence relationship, we analyzed what kind of causal relationship between relative advantage and perceived risk on intention to use. From June 1 to July 30, 2021, a non-face-to-face self-filling online survey was conducted with a sample of subjects who had experience using a financial platform grafted with blockchain technology, and the study was conducted in 187 copies. For statistical processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and 3-step mediated regression analysis were performed using SPSS 21.0 program. The significance level of the statistical value was set to less than 95%. The research results are as follows. First, it was found that innovativeness and usefulness affect the intention to use in the user characteristics. Second, in the technical characteristics, compatibility and reliability were found to affect the intention to use. Third, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between user characteristics and intention to use. Fourth, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between technical characteristics and intention to use. Fifth, it was found that there were differences in the ubiquity of user characteristics, compatibility of technical characteristics and intention to use according to the experience of using the certificate. The results of this study can contribute to the development of a financial platform based on the Internet of Things.

A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content (그래픽 콘텐츠 고려 정도에 따른 콘텐츠 특성, 소비자 행동, 경제적 가치에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.4
    • /
    • pp.85-94
    • /
    • 2021
  • This study verified what differences in screen golf content characteristics, intention to reuse, customer satisfaction and economic value experienced by consumers according to the image feeling, expression method, and image color provided by screen golf graphic content. In addition, the purpose of this study was to analyze what kind of influence the content characteristics of screen golf have on the economic value and what kind of influence the intention to reuse and customer satisfaction have in this process. From September 1, 2021 to September 30, 2021, a survey of 225 copies of consumers using the screen golf course was conducted. For data processing, frequency analysis, factor analysis, reliability analysis, cluster analysis, chi-square analysis and 3-step mediated regression analysis were performed. The research results are as follows. First, the preferred image feeling showed a high level of clean and sophisticated feeling and the preferred expression method showed a high realistic image. In addition, the preferred image color showed a high level of green color. Second, there were differences in competitiveness, ease of use, sense of solidarity and realism according to the degree of consideration of graphic content and differences in consumer's intention to reuse, customer satisfaction, and economic value. Third, in the relationship between screen golf content characteristics and economic value, customer satisfaction and re-use intention had a mediating effect. Through this study, by providing basic data to derive the graphic design model of screen golf, the operating entity suggested a way to improve economic benefits and tried to contribute to the growth of the screen golf industry.

IoT Utilization for Predicting the Risk of Circulatory System Diseases and Medical Expenses Due to Short-term Carbon Monoxide Exposure (일산화탄소 단기 노출에 따른 순환계통 질환 위험과 진료비용 예측을 위한 IoT 활용 방안)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.6 no.4
    • /
    • pp.7-14
    • /
    • 2020
  • This study analyzed the effect of the number of deaths of circulatory system diseases according to 12-day short-term exposure of carbon monoxide from January 2010 to December 2018, and predicted the future treatment cost of circulatory system diseases according to increased carbon monoxide concentration. Data were extracted from Air Korea of Korea Environment Corporation and Korea Statistical Office, and analyzed using Poisson regression analysis and ARIMA intervention model. For statistical processing, SPSS Ver. 21.0 program was used. The results of the study are as follows. First, as a result of analyzing the relationship between the impact of short-term carbon monoxide exposure on death of circulatory system diseases from the day to the previous 11 days, it was found that the previous 11 days had the highest impact. Second, with the increase in carbon monoxide concentration, the future circulatory system disease treatment cost was estimated at 10,123 billion won in 2019, higher than the observed value of 9,443 billion won at the end of December 2018. In addition, when summarized by month, it can be seen that the cost of treatment for circulatory diseases increases from January to December, reflecting seasonal fluctuations. Through such research, the future for a healthy life for all citizens can be realized by distributing various devices and equipment utilizing IoT to preemptively respond to the increase in air pollutants such as carbon monoxide.

A Study on the Reality of IoT Device and Service Information Gap in the Era of Digital Transformation (디지털 전환 시대에 IoT 기기와 서비스 정보 격차 실태 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.1
    • /
    • pp.79-89
    • /
    • 2021
  • This study attempted to identify the information gap about Internet of Things (IoT) devices and services in the era of digital transformation. To this end, we analyzed differences in perception of predicting future issues about IoT devices and services, and analyzed differences in the need for digital technology and help in life according to perceptions and experience of using IoT devices and services. Also, the level of education and demand for education were analyzed. A survey was conducted from February 15th to March 7th, 2021 for residents in Gwangju Metropolitan City and Jeollanam-do, and 232 respondents responded. Analysis was performed using SPSS 21.0, and all statistical values were presented as average values. The results of the study are as follows. First, the future issues of the intelligent information society according to the recognition of the intelligent information society, the help of life provided by artificial intelligence devices and services, and the need for intelligent information technology were presented. Second, the difference in Life help provided by artificial intelligence according to the recognition and use experience of artificial intelligence devices was presented. Third, the difference in life help provided by artificial intelligence according to the recognition and use experience of artificial intelligence service was presented. Fourth, the difference in necessity according to artificial intelligence technology recognition and use experience was presented. Fifth, the educational level and educational demand of the intelligent information society were investigated and presented. Through the results of this study, a suggestion for resolving the information gap in the era of digital transformation was suggested.

A Study on Accounting Information and Stock Price of IoT-related Companies after COVID-19 (코로나-19 이후 IoT 관련 기업의 회계정보와 주가에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.8 no.1
    • /
    • pp.1-10
    • /
    • 2022
  • The purpose of this study is to establish a foundation for IoT-related industries to secure financial soundness and to dominate the global market after COVID-19. Through this study, the quantitative management status of IoT-related companies was checked. It also was attempted to preemptively prepare for corporate insolvency by examining the relationship between financial ratios in accordance with stock price fluctuations and designation of management items. This study selected 502 companies that were listed on the KOSPI and KOSDAQ in the stock market from 2019 to 2020. For statistical analysis, multiple regression analysis, difference analysis and logistic regression analysis were performed. The research results are as follows. First, it was found that the impact of IoT company accounting information on stock prices differs depending on before and after COVID-19. Second, it was found that there is a difference in the closing stock prices of IoT companies before and after COVID-19. Third, it was found that financial ratios according to stock price fluctuations exist differently after COVID-19. Fourth, it was found that the financial ratios according to the designation of management items after COVID-19 exist differently. Through these studies, some suggestions were made to secure the financial soundness of IoT companies and to lay the groundwork for leaping into the global market after COVID-19. Through the results of this study, it is expected that it will lead the growth of IoT companies and contribute to growth as a decacorn company of the future that can guarantee financial soundness in the changing financial market.