• 제목/요약/키워드: election

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한국 최근 정치캠페인에서 나타난 크리에이티브한 선거광고홍보전략 트렌드 분석 -2010. 6.2지방선거, 2011. 10.26 보궐선거 2012. 4.11 총선, 2012. 12.19 대선을 중심으로 (An analysis of creative trend of election Ads and PR strategy which appears in recent political campaign - Focused on 2010. 6.2 local election, 2011. 10.26 by-election, 2012. 4.11 general election, 2012. 12.19 presidential election)

  • 김만기
    • 디지털융복합연구
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    • 제11권8호
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    • pp.65-73
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    • 2013
  • 정치캠페인에서 선거운동전략은 어느 정치후보가 더 참신하고 새로운 아이디어로 선거광고홍보를 치려 당선의 승패가 달려 있다. 특히 정치광고홍보는 한 줄의 카피(슬로건)와 한 컷의 이미지를 통해 유권자 감성을 휘어잡는 수단이기에 그 중요성은 더 말할 필요가 없다. 본 연구는 2010~2012년 기간 동안 치러졌던 4차례(2010. 6 2지방 선거, 2011. 10 26 보궐선거, 2012. 4 11 총선, 2012. 12 19 대선)각 선거단위에서에 이색적인 크리에에티브한 정치캠페인 트렌드를 분석하였다. 분석을 위해 선거 기간 동안 선거캠페인에 사용했던 동영상, 인터넷, 책자형 선거공보물, 선거운동활동 등을 대상으로 텍스트와 이미지 중심으로 탐색분석 하였다. 이색적인 크리에이티브한 정치캠페인은 유권자들의 성별, 연령층, 사회적 분위기 등 지지성향에 맞추려는 맞춤형 마이크로 타깃팅 선거 전략의 트렌드이다. 본 연구에서는 이런 선거 전략이 얼마나 성공했는지는 분석 대상에서 제외했다.

Mathematical Approach on Composition of Nomination Committee for University President Election

  • Yi, Sucheol;Heo, Sunyeong
    • 통합자연과학논문집
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    • 제9권1호
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    • pp.67-71
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    • 2016
  • The university president direct election system in Korea had begun in 1987 as a movement of college democratization in the 1980s after 6.29 Declaration. Since then, many national/private universities had adopted the election system. However, it has posed many problems and it caused a sharp division of opinions between those who approve and disapprove the direct election system. Since 2005, the government has made official of the reformation and/or abolition of the university president direct election system, and has kept pushing for universities to give up the direct election system. Now, only 3 or 4 universities hold on to the system, and many universities have changed into the indirect election system. In the indirect election, a key is the composition of president nomination committee, which confirms the university members's variety. Many universities adopting the indirect election system have used simple random sampling, like drawing lots, to compose the president nomination committee. However, drawing lots has a problem that it has large possibility of composing a biased committee. This research suggests systematic sampling as an alternative to drawing lots. A numerical analysis was conducted using a data of a university in which the indirect election was implemented recently. The drawing lots gave the biased nomination committee. On the other hand, the systematic sample improves the problem and confirms more the variety of all members.

현행 교육감 선거 및 교육상임위원회제도 진단 및 개선연구 (A Study on the Diagnosis and Improvement of Present Superintendent Election and Education Standing Committee System)

  • 주철안
    • 수산해양교육연구
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    • 제26권1호
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    • pp.22-33
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    • 2014
  • This study is to diagnose the present superintendent election and education standing committee system for improvement based upon Constitutional values of local education system. The findings are the followings. To improve the election system of superintendent it is recommended to maintain present election system rather than change it drastically since the present system ensure relatively more autonomy, expertise, and political neutrality of local education system. However, the qualification such as years of educational experiences of superintendent candidates need to be restored. Regarding education standing committee it suggest that all or at least 2/3 members need to be educational representatives rather than general representatives. For superintendent as well as education standing committee election, it needs to elaborate the vote ballet such as change of candidates name order by voting place to reduce its effects to election results. It also needs to strengthen public management of election such as expenses and TV forums among candidates.

Theoretical Foundations Of Election Campaign Research: Problems, Approaches And Methods

  • Dreshpak, Valerii;Pavlenko, Evgen;Babachenko, Nataliia;Prokopenko, liudmyla;Senkevych, Hennadii;Marchuk, Mykola
    • International Journal of Computer Science & Network Security
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    • 제21권9호
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    • pp.113-117
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    • 2021
  • The article defines the basic concepts: "election campaign", "social capital", "conversion of social capital"; the principles and methods of research of social capital conversion in election campaigns are studied; the process of using social capital in politics is defined; ways of converting social capital into politics are considered; the possibilities of converting social capital in election campaigns are described. Election campaigns have been found to be a successful form of social capital conversion. The ability to use social capital in the election campaign speaks of its high potential. Election campaigns are not an effective use of social capital.

정치광고에서의 니치 마케팅 전략 활용에 관한 연구-15대 총선을 중심으로- (A Study on the Niche Marketing Strategy in Political Advertisements-focusing on the 1996 Parliamentary Election-)

  • 이기복
    • 디자인학연구
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    • 18호
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    • pp.37-48
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    • 1996
  • For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.

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대구지역 자치단체장 후보자와 당선자의 도서관 공약 제시 및 이행 분석 - 2010년 제5회 전국동시지방선거를 중심으로 - (Election Promises on Library Fields of the Candidates and Implementation of Their Promises of the Elected Heads of Daegu Metropolitan City in the 5th Local Election)

  • 조용완
    • 한국비블리아학회지
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    • 제24권4호
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    • pp.153-180
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    • 2013
  • 본 연구는 2010년에 실시된 제5회 전국동시지방선거 당시 대구지역의 광역시장, 교육감, 구청장(군수)에 출마한 후보자들의 도서관 관련 공약제시 여부 및 공약내용을 검토하고, 당선된 단체장들이 도서관 관련공약을 어떻게 이행하였는지를 분석하였다. 대구지역 후보자 36명을 대상으로 중앙선거관리위원회에 제출된 선거공보 등을 토대로 공약을 분석하였으며, 이 중에서 자치단체장으로 당선된 11명의 공약 이행여부를 파악하기 위해 시청, 교육청, 구청의 홈페이지와 언론기사를 검색하여 분석하였다. 그 결과, 대구광역시장과 교육감 후보자들의 도서관 공약과 당선자들의 공약이행은 양적, 질적 측면에서 대체로 미흡하였다. 그리고 대구지역 기초단체장 후보자들은 54%가 도서관공약을 제시하였는데, 공공도서관 건립 공약과 작은도서관 조성 공약으로 한정되었다. 기초단체장 당선자들의 공약이행과 관련해 일부는 적극적으로 도서관 공약을 이행한 반면, 일부는 거의 이행하지 않은 것으로 나타났다.

On Relationship between Safety and Liveness of Election Problem in Asynchronous Distributed Systems

  • Park, Sung-Hoon
    • International Journal of Contents
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    • 제7권4호
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    • pp.30-34
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    • 2011
  • A Leader is a Coordinator that supports a set of processes to cooperate a given task. This concept is used in several domains such as distributed systems, parallelism and cooperative support for cooperative work. In completely asynchronous systems, there is no solution for the election problem satisfying both of safety and liveness properties in asynchronous distributed systems. Therefore, to solve the election problem in those systems, one property should be weaker than the other property. If an election algorithm strengthens the safety property in sacrifice of liveness property, it would not nearly progress. But on the contrary, an election algorithm strengthening the liveness property in sacrifice of the safety property would have the high probability of violating the safety property. In this paper, we presents a safety strengthened Leader Election protocol with an unreliable failure detector and analyses it in terms of safety and liveness properties in asynchronous distributed systems.

19대 대통령 선거 주요 후보의 10대 공약 및 보건의료 공약 (10 Main Pledge of 19th Presidential Election)

  • 이상아;박은철
    • 보건행정학회지
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    • 제27권2호
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    • pp.186-189
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    • 2017
  • On May 9th 2017, the 19th presidential election was held. This election was historically significant because of the impeachment of the former president. This election was held in a relatively short period of time, unlike the normal presidential elections. Therefore, there was not enough time to deliberate pledges for candidates and review pledges for the people. South Korea has suffered from many healthcare problems associated with low-birth rate, population aging, and low economic growth rate. In this paper, we compared the '10 main pledge' of the major five candidates of the 19th presidential election and discussed focusing on the healthcare issue. As a result of comparing the 10 main pledge of the major candidates, it was difficult to find healthcare parts whereas there were lots of welfare parts existed. We need enough time to review and discuss pledges in the next election.

Estimation of Smart Election System data

  • Park, Hyun-Sook;Hong, You-Sik
    • International journal of advanced smart convergence
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    • 제7권2호
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    • pp.67-72
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    • 2018
  • On the internal based search, the big data inference, which is failed in the president's election in the United States of America in 2016, is failed, because the prediction method is used on the base of the searching numerical value of a candidate for the presidency. Also the Flu Trend service is opened by the Google in 2008. But the Google was embarrassed for the fame's failure for the killing flu prediction system in 2011 and the prediction of presidential election in 2016. In this paper, using the virtual vote algorithm for virtual election and data mining method, the election prediction algorithm is proposed and unpacked. And also the WEKA DB is unpacked. Especially in this paper, using the K means algorithm and XEDOS tools, the prediction of election results is unpacked efficiently. Also using the analysis of the WEKA DB, the smart election prediction system is proposed in this paper.

선거방송심의규정의 실제 적용과 문제점 - 2002${\sim}$2008년 선거방송심의 사례분석을 중심으로 (Real Cases and Problems of Provisions of Election Broadcasting Deliberation - Focused on Case Analysis of Election Broadcasting Deliberation in 2002${\sim}$2008)

  • 윤성옥
    • 한국언론정보학보
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    • 제45권
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    • pp.384-424
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    • 2009
  • 그동안 선거방송심의제도에 대한 이론적 논의는 많았지만, 선거방송심의규정의 적용사례를 실증적으로 분석한 연구는 미흡했다. 본 논문은 그동안 이론적으로는 선거방송심의제도에 대한 문제점은 인식하고 있었으나 실제 선거방송심의규정 조항 적용과 제재 조치에 있어 어떤 문제점이 나타나는지 파악하고자 하는 데 목적을 두었다. 따라서 선거방송심의 사례를 수집 분석함으로써 선거방송심의 현황과 실질적인 선거방송심의제도 운영에서 나타나는 문제점을 짚어보고 선거방송심의규정의 개선방향을 모색하고자 한다. 또한 선거방송심의 규정의 핵심조항인 공정성 조항에 대한 실제 적용 사례를 분석함으로써 향후 공정성 심의에 대한 개선방안을 도출하고자 한다. 주요 함의로 선거방송심의규정을 대폭 정리할 필요성, 선거방송심의규정에서 동일한 위반 내용임에도 조항 적용이나 제재조치가 일관적이지 못하는 문제점, 순수 뉴스의 경우 공정성 심의의 재고, 법적 제재 기준으로서 공정성 조항의 개념 정의 필요 등을 제시했다.

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