• 대한지구과학교육학회지
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• 제5권1호
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• pp.31-41
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• 2012

This study investigates the effect of ASI program on the improvement of gifted students' scientific creative problem solving skill and science learning motivation. ASI developed by reflecting the characteristics of scientific inquiry. The study was aimed at Twenty elementary gifted students from C Gifted Education Program participated in the sixteen sessions of ASI curriculum from June 2010 to October 2010. First, we found that the ASP program is effective to improve the gifted students' scientific creative problem solving skill overall. Specifically, the ASI was effective in the sub-catagories of scientific creative problem solving skills such as 'fluency', 'flexibility', 'originality', and 'appropriateness'. However, there was no significant change in the sub-category of 'reliability' and 'elaborateness' Second, we found that the ASP program is effective to improve the gifted students' sscience learning motivation overall. Specifically, the ASI was effective in the sub-catagories of science problem solving skills such as 'intrinsic motivation', 'correlation with personal goal', 'self-determination', and 'fear of evaluation'. However, there was no significant change in the sub-category of 'extrinsic motivation' and 'self-efficacy'. summary, the ASI program was shown to be effective for improving their scientific creative problem solving skill and scientific learning motivation; This study implies that the ASI curriculum would be a effective tool to help gifted students to improve their ascientific creative problem solving skill and their motivation to learn science.

• 디지털융복합연구
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• 제6권1호
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• pp.123-135
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• 2008

In this study it is aimed to find out the relationship between the effective factors on learning motivation of the digital textbook. To carry on such exploration the learning motivation theory of Keller has been taken as the theoretical background. This is an experimental research with the data collected from 310 students who took the digital textbook class in the computer-mediated environment. It is compared and verified whether the factors causing learning motivation of the ARCS model embedded in the offline class influence on learner's motivation and achievement. With the outcomes, it has been tried to find out some practical suggestions for the achievement of the digital textbook. The results of the data show that the learning motivation of the digital textbook is significantly influence on the learning achievement.

• 산경연구논집
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• 제9권7호
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• pp.71-82
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• 2018

Purpose - This study examined the effects of intrinsic and extrinsic motivation on employee creativity. Past research has consistently shown that intrinsic motivation is positively related to creativity. Yet conflicting results have been reported about the relationship between extrinsic motivation and creativity. To explore the reason why extrinsic motivation can either help or hurt creativity, we examined the role of contingent rewards as a moderator and tested whether either tangible or intangible rewards contingent upon creative performance significantly impact the relationship between extrinsic motivation and creativity. Research design, data, and methodology - Survey data was collected from employees working for diverse organizations in Korea through online research firm. Only employees who reported their job or organization provided opportunities to use their creativity were allowed to continue the survey. Out of 305 initial responses collected, those with too much missing data were deleted, which finally left 278 responses for statistical analyses. To examine the validity of the measurements, confirmatory factor analysis was first conducted. Next, to test the hypothesized relationships, multiple hierarchical regression analyses were conducted. Results - As hypothesized, both intrinsic and extrinsic motivation had positive effects on creativity. It was shown that contingent rewards did not influence the positive relationship between intrinsic motivation and creativity, but did significantly moderate the relationship between extrinsic motivation and creativity in a way that tangible rewards strengthened the relationship while intangible rewards mitigated the same relationship. Conclusions - This research enhances our understanding on the relationship between motivation type, rewards, and creativity. Intrinsically motivated employees showed a high level of creativity regardless of whether rewards were expected or not. In contrast, extrinsically motivated employees showed more or less creative behavior depending on whether they were expected to have tangible or intangible rewards. As extrinsic motivation is typically associated with tangible rewards such as pay, promotion, etc., tangible rewards were seen to be more effective in promoting creative performance from extrinsically motivated employees than intangible rewards. Our findings make a significant theoretical contribution to reconcile prior inconsistent findings. Furthermore, they provide useful insights for managers and organizations into developing effective strategies for facilitating employee creativity.

• 한국식품영양학회지
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• 제27권6호
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• pp.1182-1192
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• 2014

The object of this study was to employ effective marketing methods using SNS by determining how food-related SNS usage characteristics have influence on dine-out motivation and restaurant satisfaction and how this affects people's quality of lie. Survey respondents were men and women who have had used some kinds of food-related SNS. The survey included general characteristics of respondents, food-related SNS usage characteristics, dine-out motivation, restaurant satisfaction, and food-related quality of life. Food-related SNS usage characteristics were divided into convenience, effective time-spending, and informative; Dine-out motivation was sorted into entertainment motivation and social motivation by factor analysis. Analysis of the connections between the variables by AMOS showed that among food-related SNS usage characteristics, convenience did not have a significant influence on either entertainment or social motivation. Informative had a positive effect on entertainment motivation (p<0.05), but not on social motivation. On the other hand, effective time-spending through food-related SNS had an impact on both entertainment (p<0.001) and social (p<0.05) motivation. Moreover, the effect of dine-out motivation on restaurant satisfaction showed that entertainment motivation (p<0.05) and social motivation (p<0.01) both have significant influences on restaurant satisfaction. Also, restaurant satisfaction turned out to affect quality of life (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; however, it had an impact on dine-out motivation and gain pleasure of dining out and help improve the quality of life in the long run; thus, it is believed that marketing strategies thorough SNS by restaurant industry are required.

• International Journal of Contents
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• 제15권4호
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• pp.89-96
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• 2019

This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

• International Journal of Contents
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• 제5권3호
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• pp.98-106
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• 2009

For the success of a festival, effective volunteer management is axiomatic. Given the dramatically increased size and quality of festivals and events in Korea over the past fifteen years, the importance of effective volunteer management has been overlooked among festival organizations in comparison to similar festivals in western countries. This paper provides a description and an assessment of the Hi Seoul Festival 2009 volunteer program based on an seven-step ideal process of an effective festival volunteer program with suggestions for the program development by reviewing organizational documents, and an interview with a staff member of the Hi Seoul Festival organization, and a survey pertinent to festival volunteers' motivation. This study shows college students are more interested in volunteering at festivals in Korea with the primary motivation of developing relationships and gaining work experience. It also suggests that the Hi Seoul Festival organization should fully appreciate the importance of an effective volunteer program and the position and work of a volunteer coordinator.

• 한국가정과교육학회지
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• 제17권4호
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• pp.157-173
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• 2005

본 연구의 목적은 중학교 2학년 가정교과의 '자원의 활용과 환경' 단원을 중심으로 Keller의 동기유발(ARES) 전략을 적용한 수업을 개발하고 실행하여 이 수업이 가정과 학습동기 및 가정교과태도에 효과를 주는 지를 알아보고 학습자의 성적수준 및 동기수준에 따라 가정과 학습동기와 가정교과 태도에 효과를 주는 지를 밝히는 데 있다. 본 연구의 실험설계는 이질 통제 집단 전후 검사 설계(Nonrandomized Control-Group Pretest-Posttest Design)이다. 본 연구 대상은 인천광역시 소재의 중학교 2학년으로 4개 학급 남학생 155명(실험집단 2학급 76명, 비교집단 2학급 79명)이다. 실험집단과 비교집단은 1학기말 가정교과 성적의 학급 평균이 비슷하고 통계적으로 유의미한 차이가 없는 학급으로 선정하였다. 수업 방법에 따른 효과 검증에서 교사 변인을 최대한 통제하기 위해 실험집단과 비교집단 수업을 한명의 가정과it사가 모두 진행하였다. 본 연구의 학습동기 검사도구는 Keller(1987)가 개발한 'The Course Interest Survey'를 박수경(1998)이 번안한 것을 본 연구의 목적에 맞게 수정$\cdot$보완하여 사용하였다. 교과에 대한 태도 검사도구는 이희애(2001)의 도구와 황옥주(2001)의 도구를 참고하여 연구자가 수정$\cdot$보완하여 개발하였다. 동기유발(ARCS) 전략을 적용하여 개발한 교수$\cdot$학습 과정안은 중학교 2학년 자원의 활용과 환경 단원으로 5차시에 해당하는 분량이다. 연구 결과는 다음과 같다. 첫째, 동기유발 전략을 적용한 가정과 수업은 전체 가정과 학습동기, 하위요소인 주의집중, 관련성, 자신감, 만족감 모두의 향상에 효과가 있었다. 둘째, 동기유발 전략을 적용한 가정과 수업은 학습자의 가정교과에 대한 태도 및 그 하위영역인 흥미도, 자신감의 향상에 효과가 있었다. 셋째, 동기유발 전략을 적용한 가정과 수업은 학습자의 성적수준이나 동기수준에 관계없이 강의식 수업보다 학습동기나 가정교과태도의 향상에 효과가 있었다.

• 동아시아식생활학회지
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• 제20권1호
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• pp.149-158
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• 2010

The domestic specialized coffee branch market is growing both in size and sales, and the competition between different brands is increasing. The goal of this study was to divide the customer's consumption motivations into utility usage motivation, hedonic usage motivation, and ostentation usage motivation and to determine how each motivation influences the attitude, satisfaction and loyalty toward the brand. The results can be summarized as follows. (1) Hedonic motivation and ostentation motivation with the exception of utility motivation were shown to have an effect on brand attitude. (2) Brand attitude was shown to have an effect on satisfaction and loyalty. (3) Satisfaction had an effect on loyalty. However, if the satisfaction was low, the intentions for subsequent visits and positive oral transmissions decrease. The result of this study showed that establishing positive brand attitude, satisfaction and loyalty to customers with pleasure and ostentation motivations is effective. Moreover, marketing activities such as cultural and playful events should be emphasized for customers with hedonic motivations, while environments with better atmosphere and careful service should be provided to customers with ostentation motivation.

• Educational Technology International
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• 제16권1호
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• pp.58-83
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• 2015

Digital textbooks draw attention as a new format of educational material, using the advantages of information technology; this innovative learning tool requires consideration as a part of successful and effective learning. The main purpose of the article is to investigate the mediating role of self-regulation between digital literacy and learning outcomes (academic performance and learning motivation) when using digital textbooks as a learning tool in Middle School English. Both descriptive and regression analysis were used as data analyses methods. The main findings of this study were as follows: first, digital literacy and self-regulation significantly predicted academic performance and learning motivation; second, self-regulation fully mediated between digital literacy and academic performance; third, self-regulation partially mediated between digital literacy and learning motivation. The research results proved the effects of digital literacy and self-regulation on the learning outcomes and mediating role of self-regulation between digital literacy and learning outcomes. These results help to design and implement effective lessons when using a digital textbook in Middle school English.

• 한국사회복지학
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• 제43권
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• pp.222-245
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• 2000

The purpose of this study is to analyse the realities of fundraising and distribution of the local community chest in Korea. Until now little empirical study has been conducted concerning the culture of giving. Using the sample of 900 citizens selected from 7 cities and another sample of 230 from policy-making group in 16 local community chest, this study analysed empirical1y how the capacity, motivation and opportunity of the prospective donors are related to giving and the current issues of fundraising and distribution. According to the results of analysis, the level of motivation in giving culture is very low. Also it was found that religious beliefs is the most important motivating factor in giving. Participation in volunteer activities is another important factor to influencing giving. Some effective fundraising strategies are suggested including strengthening the motivation of prospective donors, workplace donation and joint-fundraising with religious organization or other foundation, coordinating fundraising activities between the community chest and other social welfare agencies. Program-oriented distribution and change of some distribution standards are stressed as an effective distribution strategy.