• Korean Journal of Cognitive Science
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• v.17 no.4
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• pp.337-356
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• 2006

This research was conducted to see the impact of brightness, polarity, and hue diference on legibility and emotional effcts of the word. In the experiment 1, stimuli with three levels of brightness difference and two-typed polarity were used. The results showed that legibility, aesthetics, and preference increased with increasing brightness difference. In the experiment 2, the same stimuli if experiment 1 included four hues: red, green, blue, yellow. As a result, the effects of brightness and polarity and the interaction effect of brightness and polarity on legibility were significant. Also, the effects of brightness, polarity, and hue and the interaction effect of brightness and hue on aesthetics and preference were significant. These results showed that legibility, aesthetics, and preference increased with increasing brightness difference of word and background and positive polarity was better than negative. Aesthetics and preference rating increased according to the following order: red, blue, green, yellow. In addition, the interaction effect of brightness and polarity on legibility was because reaction time of negative polarity was longer than positive at the small brightness difference condition. The interaction effect of brightness and hue on aesthetics and preference ws because the aesthetics rating of hue at the large brightness difference condition had significant difference compared with small brightness difference. In the experiment 3, participants rated text designs and simple color stimuli with 18 emotional adjectives to see the similarity of their emotion. The conclusion was that to reflect the subjective feelings of a rotor on the text design, it would be appropriate to use the rotor on background of the text design.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2019.10a
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• pp.89-89
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• 2019

Several studies report the anticancer effect of Glycyrrhiza glabra (G. glabra), Glycyrrhiza uralensis (G. uralensis) and their compounds. However, the anticancer effect of Glycyrrhiza cultivar roots are limited. In this study, we compared the anticancer effect of Glycyrrhiza cultivar (Wongam and Shinwongam) extracts with G. glabra and G. uralensis extracts in breast cancer cell lines. Freeze dried Glycyrrhiza root extracts were dissolved in cell culture media at 2 mg/mL and filtered by $0.2{\mu}m$ filter. Glycyrrhiza root extracts were serially diluted at the concentrations of $10{\mu}g/mL$, $100{\mu}g/mL$, $200{\mu}g/mL$, $400{\mu}g/mL$, $800{\mu}g/mL$, $1000{\mu}g/mL$ and $2000{\mu}g/mL$. MCF-7 and MDA-MB-231 breast cancer cells were treated with different concentrations of Glycyrrhiza root extracts and the cell viability was measured using MTT assay. In MCF-7 cells, G. glabra showed no significant difference with Wongam and showed significant difference with Shinwongam at $1000{\mu}g/mL$ (G. glabra 101.2% and Shinwongam 82.68%) and $2000{\mu}g/mL$ (G. glabra 83.07% and Shinwongam 54.05%). G. uralensis showed significant difference with Wongam at $2000{\mu}g/mL$ (G. uralensis 66.48% and Wongam 95.02%) and showed no significant difference with Shinwongam. In MDA-MB-231 cells, G. glabra showed no significant difference with both Wongam and Shinwongam. G. uralensis showed significant difference with Wongam at $2000{\mu}g/mL$ (G. uralensis 72.59% and Wongam 93.47%) and showed no significant difference with Shinwongam. In conclusion, the current study demonstrated that G, glabra and G. uralensis compared with Wongam, and Shinwongam at low concentrations ($10{\mu}g/mL{\sim}800{\mu}g/mL$) display similar cytotoxic potency.

• 한국연소학회:학술대회논문집
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• 2007.05a
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• pp.47-53
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• 2007

The laminar combustion characteristics of interacting coal particles in a convective flow are numerically investigated at particle arrangement and size difference. The numerical simulations, which use the two-step global reaction model to account for the surrounding gas effect, show the detailed interaction among the inter-space particles, undergoing devolatilization and subsequent char burning. Several parametric studies, which include the effect of the gas temperature (1700 K), high pressure(10 atm) and variation in geometrical arrangement of the particle diameter on the volatile release rate and the char combustion rate, have been carried out. The comparison indicates that the shift to the multiple particle arrangement resulted in the substantial change of the combustion characteristics and that the volatile release rate of the interacting coal particles exhibits a strong dependency on the particle spacing and size difference.

• 한국방재학회:학술대회논문집
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• 2010.02a
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• pp.42-42
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• 2010

In order to assure the quality of concrete structure in construction process, the odor strength measured by using odor sensor was used to evaluate curing effect. Then, the compressive strength and odor strength in ordinary concrete N were shown in water curing(=standard curing), indoor and outdoor atmospheric curing condition. The difference between odor strength in the standard curing and that in each curing condition was defined as the difference in the odor strength. And the difference in odor strength in slag powder concrete BP cured in water curing(=standard curing) for different period before exposing in outdoor atmosphere in winter season were evaluated at the age of 14 days. A necessity to prolong the moisture curing for the slag powder concrete BP compared with the ordinary concrete N to obtain a required curing effect was shown by measuring the odor strength and long term compressive strength.

• Journal of the Korea Society of Computer and Information
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• v.20 no.10
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• pp.121-126
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• 2015

The central objective of this paper is to check different effects developed by interaction with a gender and brand attributes related to the brand authenticity such as brand authority and brand ethicality. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. The data were analyzed using smartPLS, a structural equation modeling tool. The results of the analysis are summarized as follows. First, brand authority has a significant effect on brand authenticity in both male and female. Second, brand ethicality has a significant effect on brand authenticity in only male. Third, brand authenticity has a significant effect on purchase and word-of-mouth intention in only male. Therefore brand authority is the determinant of the perceived brand authenticity. The findings have significant implications which the study inquires into the gender difference in the perceived brand authenticity of consumers.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2017.11a
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• pp.54-55
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• 2017

The High-rise building has a problem the ventilation performance of natural ventilator by stack effect that it occurs by pressure difference. For that reason the study about natural smoke ventilator of High-rise building consistently needs. Therefore on this study does analysis of difference with abroad through investigate of Natrual smoke ventilator's law, it conducts of natural smoke ventilator's research on the actual condition. As a result on this study, in the case of abroad that it states more specific standards than domestic. Also the result of a field study, it shows that the natural smoke ventilator is installed same size and the number regardless of building's pressure difference.

• Korean Management Science Review
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• v.34 no.3
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• pp.61-77
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• 2017

This study investigates the effect of consumer involvement in the relationship between customer satisfaction and loyalty (which is measured as consumers' repurchase and WOM intentions). Previous research has presented inconsistent implications on the role of consumer involvement in the relationship. Some researchers have presented the empirical results showing that consumer involvement moderates the relationship, whereas others have done the empirical results implying that the consumer involvement does not moderates. In sum, the previous empirical studies have provided the inconsistent empirical results that consumer involvement may be a moderator or a non-moderator in the relationship between customer satisfaction and loyalty. Thus, we start this research with two research questions: "Does consumer involvement has a moderation effect on the relationship between-customer satisfaction and loyalty across various service industries?" and "Can the moderation effect of consumer involvement be detected differently depending on the statistical methods used to probe the moderation effect?" A questionnaire survey was conducted in the context of four service categories: eight service firms for fast food, four firms for family restaurant, four firms for movie theater and four firms for Bakery. Hierarchical regression analyses (moderated regression analyses) and chi-square difference tests were used to identify the role of consumer involvement in the relationship between customer satisfaction and loyalty. The empirical results show that there does not exist the difference in the moderation effects of consumer involvement identified by the two statistical methods (i.e., hierarchical regression analyses vs. chi-square difference tests), however, that there exists the difference in the identified moderation effects of consumer across service categories. In the final section, we summarize the implications and re-interpret the empirical results provided in the previous studies.

• International Journal of Highway Engineering
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• v.17 no.4
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• pp.33-40
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• 2015

PURPOSES: Evaluation of the wind speed effect on the temperature drop of an asphalt mixture during construction, by using the transient heat transfer theory and dominant convective heat transfer coefficient model. METHODS: Finite difference method (FDM) is used to solve the transient heat transfer difference equation numerically for various wind speeds and initial temperature conditions. The Blasius convective heat transfer coefficient model is adapted to account for the effect of wind speed in the temperature predictions of the asphalt mixture, and the Beaufort number is used to select a reasonable wind speed for the analysis. As a function of time and depth, the temperature of the pavement structure is predicted and analyzed for the given initial conditions. RESULTS : The effect of wind speed on the temperature drop of asphalt mixture is found to be significant. It seems that wind speed is another parameter to be accounted for in the construction specifications for obtaining a better quality of the asphalt mixture. CONCLUSIONS: It is concluded that wind speed has a significant effect on the temperature drop of the asphalt layer. Although additional field observations have to be made to reflect the effect of wind speed on the construction specifications, it appears that wind speed is a dominant variable to be considered, in addition to the atmospheric temperature.

• Journal of Fashion Business
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• v.20 no.3
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• Journal of Korean Society for Quality Management
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• v.46 no.3
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• pp.593-606
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• 2018

Purpose: The purpose of this study is to examine the Hawthorne effect on healthcare service process innovation, by investing the difference between checklist items of patients and doctors on direct clinical observations (DCO) and the retrospective clinical review (RCR). Methods: The data set consisted of 30 patients and 30 doctors respondents. T-tests were used to perform a comparative analysis of DCO and RCR items between patients and doctors by pre and post examinations. Results: The results indicate that there was a difference between the non-prior notice checklist items of the patients and doctors, while there was no difference of the post-examination checklist items between the patients and doctors. Conclusion: This study provides useful information and can be applied to the improvement of patient experience through healthcare service process innovation. The results of this study also offer practical insights about how hospitals can motivate providers to participate in healthcare service process for improved quality care by the Hawthorne effect. The study contributes to the existing knowledge of the Hawthorne effect for effective strategies for providing quality care.