• Title/Summary/Keyword: educational services market

Search Result 52, Processing Time 0.026 seconds

A Study on the Consumer Problems of the Elderly (노인소비자문제에 관한 연구)

  • 이성림
    • Journal of the Korean Home Economics Association
    • /
    • v.29 no.1
    • /
    • pp.177-188
    • /
    • 1991
  • The purpose of this study is to investigate elderly consumer problems raised from the process of satisfing one's own consumer need(consumer expenditure problem) and purchasing goods and services in the market(purchase poblem). A survey was conducted and the data from 256 elderly persons aged 60 or more was collected. To analyze the data, following statistical methods were used: ANOVA, t-test, Multiple Regression Analysis. Major findings are as follows. 1) The Average of consumer expenditure problem is below the mid-point. 2) The levels of consumer expenditure and purchase problems differ due to consumer role performance, family solidarity, spause, educational level, discretionary expenditure, income stability and source of income 3) family solidarity, educational level and discretionary expenditure have strong independent influecces on consumer problems both in consumer expenditure and purchase in order named.

  • PDF

Strategic Issue in Higher Education Marketing: How University Students' Perceive Higher Education Services

  • Nadiri, Halil
    • International Journal of Quality Innovation
    • /
    • v.7 no.2
    • /
    • pp.125-140
    • /
    • 2006
  • One of the most important service industries that emerged in the last decade is "Higher Education". The most of the higher education institutes involve in marketing efforts to build up a good image, to improve the level of satisfaction of students and the stakeholders, to gain competitive advantage with respect to competitors and as well as to increase their market share. Within this intense competition universities should identify and meet the expectations of students to attract more and to retain the existing students. This study is to gain more insights into the dimensions of satisfaction of the university students and factors that affecting their judgments. SSI educational experience questionnaire is used to identify the importance and performance perceptions of students' in Eastern Mediterranean University among different dimensions and also study find out the difference between importance and performance scores of eleven educational experience dimensions. Results show that "Academic Advising", "Instruction Effectiveness", "Recruitment and Financial Aid" and "Student Centeredness" was very important to students. Study also provides managerial implications as well.

The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.16 no.3
    • /
    • pp.193-211
    • /
    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

INFORMATION AND COMMUNICATION TECHNOLOGIES AS A TOOL OF STRATEGY FOR ENSURING THE HIGHER EDUCATION ADAPTABILITY TO THE DIGITAL ECONOMY CHALLENGES

  • Kholiavko, Nataliia;Popelo, Olha;Bazhenkov, Ievgen;Shaposhnykova, Iryna;Sheremet, Oleh
    • International Journal of Computer Science & Network Security
    • /
    • v.21 no.8
    • /
    • pp.187-195
    • /
    • 2021
  • The intensification of the processes of the digital economy development is leading to the transformation of the higher education system. Universities are forced to digitalize their own educational, research, international, marketing, financial and economic activities in order to maintain a competitive position in the global market of educational services. The purpose of the article is to study the role of information and communication technologies in the development of the higher education system and to ensure its adaptability to modern challenges of digital economy. To achieve this goal, methods of content analysis, logical generalization, systematization and a structural-functional method are used. In the article, the authors substantiate the urgency of forming a holistic strategy to ensure the adaptability of higher education to the challenges of digital economy. In the structure of this strategy, the information-technological block is singled out and described. The authors specified a set of positive synergetic effects from the introduction of modern information and communication technologies in the activities of universities. The main information threats to the digitalization of higher education related to the protection of personal data and university systems from cyberattacks and fraudulent schemes are identified. In conclusion, the authors detail the measures for the strategy implementation to ensure the adaptability of higher education to digital economy.

Valuing Cultural Ecosystem Services of Coastal Beaches in Korea (연안 생태계문화서비스 경제적 가치 추정 - 전국 해수욕장을 대상으로 -)

  • Chi-Ok Oh;Miju Kim;Namhee Kim
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.30 no.1
    • /
    • pp.43-57
    • /
    • 2024
  • As coastal areas have a distinct nature with the interaction of the lands and waters, they attract people to enjoy and experience the natural environments physically and intellectually; this generates cultural ecosystem services. Coastal beaches are one of the most common coastal areas for cultural ecosystem services. The purpose of this study was to 1) estimate the economic values of cultural ecosystem services derived from coastal beaches, and 2) expand the estimated values into other beaches across the country using a benefit transfer method. We divided the values of cultural ecosystem services into five different categories based on an extensive literature review: recreation and tourism, landscape and aesthetic, educational, heritage, and inspirational values. The values of tourism and recreation, landscape and aesthetic, and educational services were estimated using the choice experiments. The attributes of the choice experiments consisted of conservation funds, litter, water quality, seascape, landscape, and biodiversity, and the data were collected through online surveys with visitors of 11 representative beaches in Korea. Heritage and inspiration services were estimated using a market goods method based on their expenditures. These values were transferred to 257 beaches across the country. Study results can be used for policy decisions on various restoration and conservation projects caused by coastal erosion and development and on the need and extent of public investments.

Educational-Industrial Cooperation for If Manpower Training by Matching Table of 'Type of IT Business - Class of IT Techniques' ('업종-기술' 매칭 테이블을 활용한 IT인력양성용 산학협력)

  • Choi, Jin-Ho;Shim, Jare-Ruen
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.8 no.2
    • /
    • pp.286-296
    • /
    • 2007
  • In this paper, we have proposed on the Matching Table of 'Type of If Business - Class of IT Techniques' to train If manpower as an educational-industrial cooperation. The Type of If Business(TITB) are classified according to ${\triangle}$IT Services, ${\triangle}$IT Devices, and ${\triangle}$Software & Computer related Services which are guided by KAIT(Korea Association of Information & Telecommunication). The Class of IT Techniques(CITT) are brought from IITA(Institute for Information Technology Advancement). We have suggested on the element techniques from the Class of If Techniques(CITT) according to the Type of IT Business(TITB) and proposed an educational-industrial cooperation program to line up 'Type of IT Business(TITB) - Class of IT Techniques(CITT) - University(Department/Major)'. The deduction process of the core education program is presented to show the educational-industrial cooperation between company(Type of IT Business : Digital Contents Development Service) and university(Major of Multimedia & Contents) in the Busan area. The Matching Table of 'Type of IT Business(TITB) - Class of IT Techniques(CITT)' varies as the way of classification according to IT Business and IT Techniques. The research on the real and exact Matching Table of 'Type of IT Business(TITB) - Class of IT Techniques(CITT)' is necessary for educational-industrial cooperation by the trends of techniques and the changes of IT market share.

  • PDF

Development of Patients Environmental Sustainability Performance in Healthcare Sector: A Conceptual Framework and Further Research Directions

  • KIM, Eunsung
    • Journal of Distribution Science
    • /
    • v.17 no.7
    • /
    • pp.99-109
    • /
    • 2019
  • Purpose - The purpose of this development the business model of the healthcare sector in order to promote patents satisfaction towards medical sector services improvement for the medical business model innovation to possess a competitive advantage in the medical and pharmaceutical industry. Research design, data, and methodology - Safety standard protocol from existing multidisciplinary literature is a process of theorization, which uses grounded theory methodology rather than a description of the data and the targeted phenomenon by using Jabareen (2009). The first task is to map the spectrum of food safety literature regarding the phenomenon in safety management. This process includes developing the implementation factors and other sources such as existing business models and practices into the protocol design. Results - The study suggests the conceptual framework to improve the safety management for patients' environmental sustainability performance. Conclusion - The business model may support the beneficial aspect to healthcare government's policymakers, hospital employees, and medical specialist who can apply the practical perspective of its value regarding an educational protocol. Originality/value - This study contributes to and extends our understanding of environmental sustainability performance, identifying the rationale for safety standards performance in the healthcare industry with suggested hybrid safety standards market consumer interconnector.

A way to enhance educational services based RFID (RFID 기반 교육서비스 고도화 방안)

  • Hwang, eui-chul
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2010.05a
    • /
    • pp.356-361
    • /
    • 2010
  • The RFID/USN is an area which the government tries to develop as part of new grown-up energy of IT convergence system. The government has a policy which raises a world market share of the RFID/USN 14 percent by 2013, 20 percent by 2018, expands companies with more than 5 billion won in annual sales, and increases employment of 44,000 people by 2013, 120,000 people of 2018. The difficulties of new grown-up energy industry entrants are 'costs of technical development', 'lack of technical experts', and, 'worries to find market', and so on. In this paper, we propose an education program that is systematic and has senses of the spot in order to train technical experts in the field of RFID.

  • PDF

Development of the Convergent Education Service with the Application Type of the Textbook Development Tool and Class Management System (애플리케이션형 텍스트북 제작툴과 수업관리시스템의 융합형 교육서비스 개발방안)

  • O, Eun Seok;Oh, Moon Seok
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.8 no.4
    • /
    • pp.185-192
    • /
    • 2012
  • It is the concept of this paper to build up the convergence type of the total class service system, and the goal is to develop the education services, which are differentiated from existing digital textbooks and development tools. We establish developmental programs and convergence strategies from market analyses related to apps and digital education. Then this paper proposes 'E-Class Author Service System (ECA)' as an education service system based on the tablet PC. It is the convergence system of the app type of textbook development tool and class management system. Teachers can produce and develop class materials and textbooks using the app type of textbook development tool in ECA service system. They can also add necessary functions from the class management system for efficient class progress. ECA improves the interaction and communication between a teacher, student and parents in the sever-based network. This study expects that ECA will achieve prior occupation of the app market as an educational app development tool and reduce private education expenses.

Stimulus Tester : Educational Learning Improvement System for IPTV Education and Entertainment Contents (IPTV의 교육 및 엔터테인먼트 콘텐츠를 위한 교육 학습 반응 시스템 (Stimulus Tester) 연구)

  • Beak, Seung-Hyun;Kwon, Dae-Hyuk;Lee, Hye-Ran
    • Journal of Internet Computing and Services
    • /
    • v.11 no.5
    • /
    • pp.71-80
    • /
    • 2010
  • The purpose of this research is to help IPTV (Internet Protocol Television) commercialization using newly produced educational contents in the area of entertainment and education which currently popular in the market. It is called, Stimulus $Tester^{TM}$, endow reaction time from the feedback of learning system, using a non-direct method, for example, a remote controller. Reaction time is the learning efficiency promotion mechanism that learner ascertain the learning condition of oneself by the time with solved questions from the solving the question in given time. Reaction time also play a key role that the learner may go through course which distribute the point to PC from Server. If this system is ready, we expect that the educational industry will gradually spread out. To verify the learning efficiency of this system, we concluded that the learning improvements, by an Internet-based and a paper-based test, of the increase by 51%, from 2.47min to 1.27min, during reaction of 7 days.