• Title/Summary/Keyword: educational institutions

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The Marketing Model Applying the Concepts of Educational Psychology in the Private Educational Service Sector

  • KIM, Seong-Gon
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.15-22
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    • 2020
  • Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

Fashion and Sustainable Development in the Educational Aspects (교육적인 측면에서의 패션과 지속가능발전)

  • Do, Wol-Hee
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.681-690
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    • 2015
  • Sustainability has been a important issue in fashion industry that reflects the modern phase of the time. More education institutions than ever before are beginning to offer specialized courses, certificates and degrees related to sustainability in fashion, and many fashion institutions are working to embed sustainability issues into the educational contents. In this study, I investigate how sustainability is being integrated into the curriculum of leading fashion institutions, corporate management activity across the world and overview the world leading educational programmes related to sustainable fashion, pulling out the unique expertise and areas of specialization for each institution. In conclusion, the sustainable fashion were still not widely promoted domestical fashion institutions compare with other foreign leading fashion institutions. This happens in fashion business as well. Korean fashion institutions have to make educational program and certificates and degrees related to sustainability because the educational program can transform domestic fashion industry to sustainable fashion leading country level.

The Effects of Service Quality and Sensibility Quality on Brand Fanship - For Parents of Early Childhood Education Institutions (서비스품질과 감성품질이 브랜드팬십에 미치는 영향 - 영유아 교육기관 학부모를 대상으로)

  • Ryu, Mi Hyun;Jo, Dong Hyuk
    • Journal of Korean Society for Quality Management
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    • v.51 no.3
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    • pp.347-362
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    • 2023
  • Purpose: The purpose of this study is to analyze whether service quality and sensibility quality have an effect on securing passionate fans of educational institutions as a management marketing strategy that can maximize parent satisfaction in order to secure a competitive advantage for infant and toddler educational institutions. Methods: In this study, a questionnaire survey was conducted on parents attending educational institutions for infants and toddlers, and hypotheses were verified through frequency analysis, reliability and validity correlation analysis using SPSS 22.0. Results: The results of this study are as follows. First, it was found that service quality has a significant effect on rapport formation. Second, among the sub-factors of emotional quality, stimulation and identity had a significant effect on rapport formation. Third, among the sub-factors of service quality, sensiblity and responsiveness had a significant effect on brand fanship. Fourth, among the sub-factors of sensibility quality, stimulation and identity had a significant effect on brand fanship. Fifth, rapport formation was found to have a significant effect on brand fanship. Conclusion: This study is meaningful as a service and sensibility quality study focused on educational institutions at the present time when research on service quality and sensiblity quality targeting early childhood educational institutions is insufficient. In addition, in terms of management of educational institutions for infants and young children, by paying attention to the formation of a careful and pleasant relationship with the fans of educational institutions, an empirical example of a theoretical research model was shown that strong attachment to educational institutions and positive participation lead to loyal fans.

Development of Quality Management Indicators for Educational Institutions

  • Jin, Sunmi
    • International Journal of Contents
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    • v.18 no.3
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    • pp.34-48
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    • 2022
  • The purpose of this study was to develop indicators for quality management of educational institutions, and to achieve this, literature analysis and expert interviews were conducted. Through literature analysis, the components of TQM were derived focusing on factors to improve the quality of education, engineering education accreditation standards, and a representative education accreditation system, were considered. Additionally, seven areas as well as 32 indicators required for education quality management, were derived by comparing the EFQM excellence model and the MBNQA education model, applied for quality management of companies and institutions. By comparing and synthesizing these results, a draft was developed for the quality management index of educational institution. Next, opinions on correction and supplementation of quality management indicators derived from literature analysis, were collected from five education experts. From the comparisons and integration of these results, eight criteria (leadership, strategy, customers, people, facilities and environment, curriculum management, curriculum improvement, and performance management) and 34 indicators, were proposed for quality management indicators for educational institutions. Curriculum management, people, and performance management criteria were considered more significantly in quality management of educational institutions, and several implications are suggested based on the study results.

Estimation of water unit factor and water demand of educational institutions (학교 용수 원단위 산정 및 용수 사용량 추정 방법에 관한 연구)

  • Kim, Tae-young;Huh, Dong;Park, Heekyung
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.4
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    • pp.481-489
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    • 2009
  • The objective of this research is to provide more reliable and accurate unit factor of water amount by investigating of informations related to various educational institutions such as elementary, middle, high schools and university. In order to estimate the water demand of educational institutions, first of all, the informations such as building area, site area, total school population, and water amount of various educational institutions are investigated to estimate the water unit factor. In this research, we used the total population of students and teachers to estimate the water demand of educational institutions. The results of unit factors of this research are as follows: 1) The elementary school is $0.027983m^3/person{\cdot}day$, 2) middle school: $0.024106m^3/person{\cdot}day$, 3) high school: $0.041415m^3/person{\cdot}day$, 4) specialized high school (science high school and foreign language high school): $0.156938m^3/person{\cdot}day$ and 5) university: $0.033766m^3/person{\cdot}day$. Finally, these water amounts calculated by unit factors were compared with real water amount of educational institutions.

Development of Information Security Education Framework for Information Security Employees: A Case of Educational Institutions (정보보호 담당자를 위한 업무교육 프레임워크 개발 : 교육관련기관 사례)

  • Lee, Eun-Ju;Jun, Hyo-Jung;Kim, Tae-Sung;Kim, Yeon-Bok
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.386-399
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    • 2014
  • Following the heightened facilitation of information system in the education field, educational institutions encounter frequent information security infringement accidents. However there is insufficient education for persons in charge of information security duties in educational institutions. This study aims to analyze differences of knowledge and skills required for information security professionals in educational institutions by institution type, service area and duty. Based on the results of multidimensional scaling on survey data, this study presents the information security education framework for educational institutions.

A Study on the Effects of Educational Service Quality of Lifelong Education Institutions on Job Preparation Behavior of Adult Learners (평생교육기관 교육서비스품질이 성인학습자의 취업준비행동에 미치는 영향에 관한 연구)

  • Gil, Min Jae;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.51 no.1
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    • pp.79-96
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    • 2023
  • Purpose: The purpose of this study is to examine the effects of the educational service quality of lifelong education institutions on the job preparation behavior of adult learners, and to suggest important factors that enhance the job preparation behavior of adult learners and ways to contribute to the improvement of educational service quality. Methods: In this study, 260 adult learners using lifelong educational institutions located in Seoul and Gyeonggi-do were statistically analyzed with SPSS 22.0 as a study sample. Results: First, lecturer expertise, educational environment, educational programs, and administrative services of instructors, which are sub-factors of educational service quality, were all adopted as positive (+) influences on educational satisfaction. Second, the lecturer expertise and educational programs were adopted due to the positive (+) effect on job search efficacy, but the educational environment and administrative services were rejected. Third, educational satisfaction was adopted as a positive (+) effect on job search efficacy. Fourth, educational satisfaction was adopted as a positive (+) effect on job preparation behavior. Fifth, job search efficacy was adopted as a positive effect on job preparation behavior. Conclusion: Based on the research results, it suggests that educational satisfaction and job search efficacy are important variables for adult learners using lifelong education institutions, and provides basic data on variables necessary to increase their job effectiveness in a rapidly changing job environment.

Teacher-Mother Communication : Its Effect on Satisfaction with Early Childhood Educational Institutions and on Parenting Stress (교사-어머니의 의사소통과 어머니의 유아교육기관 만족도 및 양육스트레스)

  • Lee, Mi Ja;Moon, Hyuk Jun
    • Korean Journal of Child Studies
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    • v.29 no.1
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    • pp.1-14
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    • 2008
  • This study reviewed communication between mothers and teachers of early childhood educational institutions and the effect of communication on mothers' satisfaction with the institution and on parenting stress. Results showed that (1) the most discussed topic pertained to children's friendships at the educational institutions. (2) Attitudes during communication were comparatively favorable. (3) Increased communication of mothers with the teachers showed increased satisfaction with the early childhood educational institution. (4) Mothers with positive understanding of communication and understanding of teachers showed higher satisfaction rate towards the early childhood educational institution. (5) Mothers showing higher satisfaction towards early childhood educational institution and positive attitudes during communication with teachers exhibited less parenting stress.

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Students' Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh

  • ALAM, Mohammad Manjur;ALAUDDIN, Md.;SHARIF, Mohd Yasin;DOOTY, Evana Nusrat;AHSAN, Syed Md. Hasib;CHOWDHURY, Mustafa Manir
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.91-100
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    • 2021
  • Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students. The objective of this study is to measure students' satisfaction and university reputation through service quality (SQ) in a private higher educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong (IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation, measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services have indirect but medical and physical facilities have both direct and indirect significant effects on overall students' satisfaction. Further, the administrative services and research facilities have significant indirect effects on overall students' satisfaction. Finally, the results of structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students' satisfaction.

CONSORTIA INITIATIVES IN ENGINEERING EDUCATIONAL INSTITUTIONS IN TAMIL NADU(INDIA) : A PROTOTYPE DESIGN MODEL (인도 타밀 나두 주 공학교육기관의 컨소시엄 사업의 프로토타입 설계 모형)

  • Babu, B. Ramesh;Vinayagamoorthy, P.;Gopalakrishnan, S.
    • Journal of Korean Library and Information Science Society
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    • v.38 no.4
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    • pp.325-340
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    • 2007
  • This paper aims to present a brief overview of consortia' initiatives that have been taking place at national and International level. The developed countries witnessed the progressive growth of consortia initiatives; on the other hand, the situation is not encouraging in developing countries like India. Therefore in this paper an attempt has been made to trace the current developments in consortia awareness in Engineering Educational Institutions. For this purpose, a survey of Engineering Educational Institutions in Tamil Nadu has been considered to measure the consortia awareness and also the attitude towards Joining any consortia. Based on the results of the survey a model consortium has been proposed for the Engineering Educational Institutions in Tamil Nadu.

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