• 한국생활과학회지
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• 제22권6호
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• pp.673-686
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• 2013

The purpose of this study is to identify consumer needs and sensory evaluation of jacquard fabrics for blind using low melting polyester. Ten kinds of jacquard fabric used for this study were developed. Developed jacquard fabrics were assessed subjectively by 164 consumers using 7-point scale of 22 consumer needs and 43 sensory descriptors. The results were briefly summarized as follows: the most important parameter to choose fabric for blind was 'Easy-use' and the other parameters are 'Lightproof', 'UV-protect', 'Design', 'Price', 'Color', 'Insulation', 'Easy-care'. The image sensibility of jacquard fabrics was explained by six factors: feminine, active, modern, traditional, pure, cozy. Higher preference was found in jacquard fabrics of clear, natural, luxurious, simple, feminine, young, cozy, graceful image. The preference was predicted 38.2% with feminine, modern, pure, cozy, traditional factors. Correlation coefficient between image sensibility factor 1 and preference was 0.437. The 3 factors (feminine, modern, pure)were selected as significant image sensibility affecting preference.

• 한국생활과학회지
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• 제19권6호
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• 한국생활과학회지
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• 제18권2호
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• pp.535-545
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• 2009

The purpose of this study is to investigate the effect of earring(nothing, small, medium, large), neckline(round, low), and hairstyle(bound, unbound) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 16 pictures manipulated with the combination of earring, neckline, and hairstyle. The objects of the study were 192 female undergraduates living in Gyeongsangnam-do. The results of this study were as follows. Image factor of the stimulus was composed of 4 different components, concentration of attention, attractiveness, gracefulness, and cuteness. In the concentration of attention, earring and neckline showed independent effect. In the attractiveness, neckline showed independent effect. In the gracefulness, earring and hairstyle showed independent effect. Significant interaction effects of earring and neckline on concentration of attention, attractiveness and gracefulness were found. Interaction effects of neckline and hairstyle on cuteness were found. The study results are highly expected to be used as useful sources in developing total coordination.

• 패션비즈니스
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• 제22권6호
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• pp.115-130
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• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.

• 대한가정학회지
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• 제39권2호
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• pp.73-84
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• 2001

The purposes of this study were 1) to identify the effect of clothing benefit sought on fashion image sought and 2) to determine the effects of fashion image and benefit sought on purchase intention of Gal-ot. The data were collected via a self-administered questionnaire from 172 female tourist(20 to 50 ages) in Cheju and analyzed by factor analysis, stepwise multiple regression analysis and logistic regression analysis. Four factors of benefit sought were identified : Practicality/economic-value, aesthetics, reputation, and souvenir-value. Six factors of fashion image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju image, ecology and natural image. The effects of benefits sought(Practicality/economic-value, aesthetics, reputation and souvenir-value) on fashion image(Sexy/feminine, easy/simple, Cheju and natural image) were found. There were also significant effects of benefit sought(souvenir-value) and fashion image(Cheju image) on purchase intention of Gal-ot.

• 한국생활과학회지
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• 제19권1호
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• pp.137-147
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• 2010

This research was designed to compare the subjective evaluation of texture image and preference by structure and sensible characteristics of women's suits fabrics between on- and off-line. 78 subjects who majored in fashion design evaluated the sensibility image and preference of 15 various kinds of specimens on- and off-line. Factor analysis, t-test, Pearson correlation and regression were used for a statistical analysis by SPSS WIN 13.0. The results of this study were as follows: 1. Women's suits fabrics were classified according to five sensibility image factors: 'classic', 'sophisticated', 'natural', 'characteristic', and 'practical'. 2. The results of the t-test showed that there were no differences between the on- and off-line evaluation of sensibility images. 3. The analysis of correlation indicated that the 'classic'-'sophisticated' and 'natural'- 'practical' sensibility images show a significant correlation between the two kinds of evaluation. 4. The results of regression revealed that 'sophisticated', 'characteristic' and 'practical' sensibility images had an effect on the purchase preference of women's suits fabrics. 5. 'Sophisticated', 'characteristic' and 'classic' sensibility images had an effect on the tactile preference of women's suits fabrics. 6. The structural characteristics of fabrics: thickness, weave and weight had an effect on the 'classic' sensibility image. Thickness had an effect on the 'sophisticated' sensibility image and fabric count had an effect on the 'characteristic' sensibility image.

• Weed & Turfgrass Science
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• 제4권4호
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• pp.338-347
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• 2015

Reinforcement cells are used to aid grass growth and taken together, this serves to extend greenery beyond the conventional spaces of lawns, tree pits, gardens, and parks, and is advantageous to urban cities since space for greening is often limited. Drought has variable effects on plant life and the resilience of turf to drought resistance also varies with species. Changes in photosynthetic ability were more pronounced for media rather than grass species. The media of sand without organic matter was found to be least suited for drought resistance. Normalized difference vegetation index (NDVI) and digital image analysis (DIA) data were generally in favour of Zoysia species as oppose to A. compressus. In A. compressus, selective traits such as, a more extensive root system and lower specific leaf area (SLA) were not an underlying factor that assisted this grass with enhanced drought resistance. Generally, WUE was found to be strongly related to plant characterises such as overall biomass, photosynthetic features as well as the lushness indexes, and specific leaf area. This study found a strong relationship between WUE and a suite of plant characteristics. These traits should serve as useful selection criteria for species with the ability to resist water stress.

• 한국가정과학회지
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• 제1권2호
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• pp.113-118
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• 1998

Clothing shape is principally described in seven factors that are composed of clothing design, clothing material, clothing size, pattern design, sewing method and body motion etc.. The aims of this study was to measurement out-line space-shape variation of clothing fitness with somato type by using the image processing. The subjects for direct anthropometric measurements were 248 female college students aged from 19 to 22. The data were statistically analyzed by principal analysis and cluster analysis. The results were obtained three somato type. Also I made skirts in order to analyzed to the out-line space-shape variation of clothing fitness with body. The effect of somato type on the shape of flare skirts was determined by the out-line space-shape variation of clothing fitness with body. The out-line space-shape variation of clothing fitness with body was observed between the node number and amplitudes of clothing wave form and node number was determined at the maxim of space-shape amplitude, and the space-shape amplitudes have related with aspect ratio of cross-sectional shape. Results for flare skirts show changes in amplitude and mean with fabrics, somato type. therefore gray-level histogram are correlated with changes out-line space-shape, differences in drape spacing and related fabric properties and their somato type. (Korean J Human Ecology 1(2):113∼110 1998)

• 복식문화연구
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• 제20권1호
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• pp.62-71
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• 2012

The purpose of this research is to analyze the characteristics of the color combination in Eco fashion design. 532 pictures related to eco was collected through Eco brand web sites from 2008 through 2011. The characteristics for analysis include color combination and tone. The method of research is content and statistical analysis. The result of the research is summed up below. First, achromatic color was most frequently presented in Eco fashion. Also monotone color or single color combination were displayed often. Secondly, many dresses were of single color combination and T-shirt items displayed contrast color combination created by luminosity difference. Third, the outcome of comparing seasons was that both seasons presented single color and contrast color combination. The difference between countries proved slight as single color coloration dominated. This considered the process which was non-chemical manufacture for eco-friendly. For the combination of colors, the same coloration with single colors or contrast coloration due to the differences of brightness were presented quite often, generally, the modern image fashion without fancy factors have shown a lot. These results that minimalism trend was included in eco-friendly image.

• 한국수산과학회지
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• 제57권3호
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• pp.278-291
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• 2024

This study performed three research methods (destructive, non-destructive, and panoramic image analysis) to determine the most useful for identifying seaweed habitat characteristics. Panoramic images are suitable for understanding the overall seaweed distribution. The composition of the main dominant seaweed species showed a significant difference between the destructive and non-destructive methods using Quadrat. The destructive method showed Rhodophyta dominance, whereas the non-destructive was showed Phaeophyta as dominant. Destructive methods are disadvantageous because they destroy natural communities in sea areas where bleaching is severe. Non-destructive methods are disadvantageous because of the difficulty in analyzing small species. Performing 10 surveys using a non-destructive method was found to explain up to 80% of the species identified by the destructive method. However, considering the difficulty of field investigation, repeating the investigation with non-destructive methods at least 6-7 times is necessary to ensure that more than 60% of the destructive methods can be interpreted. To understand the distribution of oceanic marine algae, performing both destructive and non-destructive surveys are necessary, as each has its own merits and demerits.