• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.1-15
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• 2016

The object of this study is to find out the influence of college students' consumption value on consumer attitudes towards environmental awareness and clothing environmental behavior. Questionnaires were administered to 236 college students living in DaeguCity and Kyoungbuk province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Our findings are as follows. Consumption value of college students had factors as differentiated, consumption needs, utility, economies ostentation, others awareness, and belonging. Consumer attitudes towards environmental awareness were found as environmental importance, environmental product purchase, environmental product interest, and environmental action. Clothing environmental behavior were found as up cycle, buying eco-friendly clothing, active participation, saver purchase, and eco-friendly clothing management. The result of this study showed differentiated, others awareness, and belonging had significant effect of environmental product purchase and consumption needs, utility, and belonging had significant effect of environmental action. Differentiated, and others awareness had significant effect of up cycle, buying eco-friendly clothing, active participation, and eco-friendly clothing management. Gender of college students showed significant differences consumption value, consumer attitudes towards environmental awareness, and clothing environmental behavior.

• Journal of The Korean Society of Grassland and Forage Science
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• v.38 no.4
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• pp.298-309
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• 2018

This study examined the multi-functionality of an eco-pastoral system in alpine grassland and measured its economic value. The multi-functionality can be divided into three categories: direct-use value, indirect-use value, and heritage value. Direct-use value includes both extractive (forage and livestock production) and non-extractive (recreation and tourism) functions. Indirect-use value includes the functions of water conservation, soil erosion control, atmospheric control, landscape, livestock-manure management, and forest firebreaks. The heritage value includes the function of species diversity. The results showed that the annual value for 1 hectare of the eco-pastoral system in alpine grassland's direct use was estimated to be 21,090,874 Korean won; the indirect-use value was 15,562,203 won when the landscape in grassland system, and 16,018,224 won when the landscape comprised in silvopastoral system. The value of the species diversity in heritage terms ranged from 767,273 to 1,578,845 won, depending on whether it included any endangered species. The total value of multi-functionality of the eco-pastoral system in alpine grassland was estimated to be a minimum of 37,420,350 won/ha and a maximum of 38,687,942 won/ha. The results of this study can provide useful insights for the eco-pastoral system in alpine grassland policies in Republic of Korea.

• Journal of Distribution Science
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• v.15 no.2
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• pp.69-78
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• 2017

Purpose - As recently social contributions of firms are positioned as key strategic actions, it is demanding to review the effects of social contributions on overall corporate management. The research aims to effects of social contributions on social values and word of mouth in firm level and product level. Further roles of consumer identification with firm and product eco-friendliness are also analyzed. Research design, data, and methodology - The paper conducted a survey in which two scenarios are used for manipulating the degree of corporate social contributions. The survey sample consist of 165 undergraduate and graduate students in a university, located in Seoul. For analyzing data, analysis of variance is applied, in conjunction with analysis of moderating effects, through version 23 of SPSS statistical package. Results - In the firm level, social contributions by firms have a positive effect on social values of firms. Consumer identification showed a moderating role in the effect. Social value of the firm with passive social contribution perceived by respondents with a high degree of identification was higher than social value of the firm with active social contribution perceived by respondents with a low degree of identification. Corporate social value has positive effect on word-of-mouth of firms. In the product level, social contributions by firms has a positive effect on social values of product. Product eco-friendliness showed a moderating role in the effect. For eco-friendly product, social values are higher in the firm with active social contributions than in the firm with passive social contributions. However, for non eco-friendly product, the difference in social values between the two firms does not exist. Product social values has positive effect on intention for WOM of products. WOM of eco-friendly products with low social value showed no difference with WOM of non eco-friendly products with high social value. Conclusions - These results imply that firms should enhance consumer identification with firm in making social contributions for optimizing corporate social value and enhancing word-of-mouth(WOM). Managerial implications of the results suggest it would be more effective to improve social value of product by active social contributions for increasing word-of-mouth(WOM) of product.

• Journal of the Korean housing association
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• v.22 no.5
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• pp.47-57
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• 2011

The purpose of this research is to demonstrate the necessity of conserving and maintaining eco-parks by estimating their economic value. Wonheung-ee Park in Sannam 3 District of Cheongju City was chosen as the subject and a quantitative estimation was conducted. The quantitative analysis utilized the hedonic price model that estimates the value of non-market goods. The summarized results of this study are follows. The subject park influenced the prices of its neighboring apartments. The most important factor was the distance between the park and the subject apartment. When the distance was longer than 400m, the impact was greatest. The quantitative assessment also showed that apartment prices and the distance between an apartment and the park had a negative relationship. When the distance increased by 1%, apartment prices decreased by 0.430%. This means that within a certain distance, the closer an apartment is to the park, the higher is the price. Demonstrating the economic value of eco-parks, this study also supports the importance of preserving eco-areas. It generally shows that when we develop a city, we should refrain destroying the ecosystem.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.511-525
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• 2014

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

• Journal of Environmental Science International
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• v.21 no.5
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• pp.545-553
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• 2012

Eco-efficiency considers both environmental impacts and economic values. It is a useful tool for communicating with stakeholders for business decision making. This study evaluated the eco-efficiency factor (EEF) for the energy network of a dyeing company that supplies surplus heat to a neighboring apartment during the night. This symbiosis network is one of the eco-industrial park (EIP) projects in Korea and aims to benefit local residents and the industrial complex by utilizing surplus heat. In this study, two categories were annualized. The first quantified environmental burden based on $CO_2$ emissions and quantified product value in terms of steam sales. The second used a variety of environmental factors, such as fossil fuel, water and waste, to quantify environmental burden and used steam sales to quantify value. The EEF of the symbiosis network was 1.6, using the global warming impact, and determined using the multiple variable, was 1.33. This study shows that the EEF depends on variable details of environmental burden but the values of this project were very high contrast to other business or EIP project.

• Proceedings of the KSR Conference
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• 2006.11b
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• pp.1253-1258
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• 2006

As a global effort to conservate the environment, life cycle assessment(LCA) which considers the environmental impact through the life cycle of a product, from acquiring of resources to scrapping, has been actively applied. The LCA is a tool to calculate quantitatively the environmental impacts caused by products or services through their life cycles. Eco-efficiency need that express value of environmental impact provision EMU and develops in two forms according to use target of Eco-efficiency as a tool that environmental impact of EMU. It is a strategic instrument which assists stakeholders to understand which products, processes or services to target with future investments and which are not by comparing economic and ecological values. The results stand for aggregated information on economical value and environmental impact. Also, In this method, it is important to derive EPI(Environmental Performance Index) and SPI(Service Performance Index) from the sources available. The following is used as one of Eco-efficiency tools to achieve the target performance of processes, products and services for designer or projector. According to the eco-efficiency methodology for EMU developed in this study, the user definition and the DB design were carried out as a basic design of eco-efficiency S/W.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.45-62
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• 2012

The purpose of this study is to secure the basic data for the physical environment of an eco-friendly restaurant by surveying and analyzing customer perceptions of the servicescape of an eco-friendly restaurant and to verify the organic causation of the servicescape of an eco-friendly restaurant and customer perceived value, attitude and behavior intention. The samples for empirical analysis were selected from the customers over 20 years who lives in Seoul and Kyung-gi suburbs have experienced visiting eco-friendly restaurant or green restaurant more than once a month. Total 300 copies of questionnaire were distributed for the survey from the second day to the fifteenth day of April for 14 days, and total 264 (88.0%) copies of survey questionnaire except for some questionnaires that had much strong lean tendency or the missing value was discovered. The research results are as follows; when a customer recognizes an eco-friendly restaurant favorably, he or she considers that servicescape plays an important role in deciding perceived value through tangible and intangible perceived values. Since, customer perceived value has a positive effect on attitude and behavior intention, the customer considers as affected on his/her behavior intention when satisfied with the eco-friendly restaurant, which is considered that positive customer attitude will have an effect on behavior intention. Thus, it is considered based on this in-depth analysis result that maintaining and providing servicescape of high standard in the manager's perspective will have a direct effect on ensuring tangible outcomes.

• Journal of the Korean housing association
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• v.13 no.1
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• pp.29-36
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• 2002

This study was performed to investigate the awareness of Namak Eco-city, a willingness to move to an ecological city and their related variables. Data was collected through a questionnaire survey given to 491 residents who live in Mokpo, Kwangju and Muan in Chollanam Province. The awareness of Namak Eco-city was medium level and half of the respondents were not aware of that. Multiple regression analysis was conducted to estimate the effects of the variables on the awareness of Namak Eco-city. The most significant variable was the awareness of taco-city. Thirty eight percent of the respondents were willing to move to Namak Eco-City. Two variables were related with willingness to move to the city. Those who were aware of an Eco-city and had more commuting-oriented housing value had more willingness to move to the city.

• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.