• Title/Summary/Keyword: eco-social

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An Interpretation of the Perspectives of Sustainable Architecture (지속가능한 건축의 계보들)

  • Ryu, Jeon-Hee
    • KIEAE Journal
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    • v.8 no.5
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    • pp.23-34
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    • 2008
  • This paper reviews the relationships between diverse ecological design strategies and competing conceptions of ecological approach in place making. It focuses conceptual trends of what we categorize a building "green" and outlines a social constructive perspective on the development of sustainable architecture. This study classifies seven logics of ecological design-eco-technical, eco-aesthetical, eco-social, eco-medical, eco-renewable, eco-cultural, eco-central - which have their roots in competing philosophies of environmentalism. In my analysis of the logics concerning sustainable architecture, the adapted and incorporated technology from high-tech to low-tech levels is a key issue. These points lead us to propose a way that each logic configures the technological approaches and alternative visions of sustainable places. This paper discusses the implications of the competent nature of plural ecological design perspectives for architectural education, practice, and researches.

Corporate Social Responsibility and Activities through Eco-friendly Packaging (친환경 포장을 통한 기업의 사회적 책임과 활동)

  • Kim, Minjeong;Lee, Kangdae
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.20 no.2
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    • pp.51-57
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    • 2014
  • Due to increasing consume market, corporate social responsibility and activity have been required to increase also. Corporate social responsibility is defined self-regulation for public profit such as dignity of human and eco-friendly contrary to it focus on making profit first before. In this study, promoting awareness the need for eco-friendly packaging by divided corporate and consumer and introducing the concept of corporate social responsibility. In addition investigated case analysis of domestic and foreign companies's activities of eco-friendly packaging currently. Based on this, proposed the reason that companies should do eco-friendly packaging for fulfill companies do their social responsibility.

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Effects of Social Contributions on Social Values and WOM in Firm and Product Level (사회공헌활동이 기업 및 제품의 사회적 가치와 구전의도에 미치는 영향: 동일시와 제품 친환경성의 조절효과를 중심으로)

  • Kim, Hyoung-Ki;Rhee, Hyong-Jae
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.69-78
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    • 2017
  • Purpose - As recently social contributions of firms are positioned as key strategic actions, it is demanding to review the effects of social contributions on overall corporate management. The research aims to effects of social contributions on social values and word of mouth in firm level and product level. Further roles of consumer identification with firm and product eco-friendliness are also analyzed. Research design, data, and methodology - The paper conducted a survey in which two scenarios are used for manipulating the degree of corporate social contributions. The survey sample consist of 165 undergraduate and graduate students in a university, located in Seoul. For analyzing data, analysis of variance is applied, in conjunction with analysis of moderating effects, through version 23 of SPSS statistical package. Results - In the firm level, social contributions by firms have a positive effect on social values of firms. Consumer identification showed a moderating role in the effect. Social value of the firm with passive social contribution perceived by respondents with a high degree of identification was higher than social value of the firm with active social contribution perceived by respondents with a low degree of identification. Corporate social value has positive effect on word-of-mouth of firms. In the product level, social contributions by firms has a positive effect on social values of product. Product eco-friendliness showed a moderating role in the effect. For eco-friendly product, social values are higher in the firm with active social contributions than in the firm with passive social contributions. However, for non eco-friendly product, the difference in social values between the two firms does not exist. Product social values has positive effect on intention for WOM of products. WOM of eco-friendly products with low social value showed no difference with WOM of non eco-friendly products with high social value. Conclusions - These results imply that firms should enhance consumer identification with firm in making social contributions for optimizing corporate social value and enhancing word-of-mouth(WOM). Managerial implications of the results suggest it would be more effective to improve social value of product by active social contributions for increasing word-of-mouth(WOM) of product.

A Study on Mountain Eco-Village Revitalization through Social Economic Promotion (사회적 경제 지원을 통한 산촌생태마을 활성화 방안에 관한 연구)

  • Kim, Seong-Hak;Seo, Jeong-Weon
    • Journal of Korean Society of Rural Planning
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    • v.20 no.3
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    • pp.21-31
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    • 2014
  • The purpose of this study is to develop promotion strategies for revitalizing mountain eco-villages through social economic support. In order to fulfill this purpose, this study analyzed operation conditions, income creation structures of 240 mountain eco-villages formed by Korea Forest Service, and reviewed systems for social economic support. As summarized in research outputs, this study confirmed that the activities of organizations for joint projects had not been properly implemented due to the absence of supporting systems following the construction of mountain eco-villages. In addition, 159 villages formed as experience villages could not be qualified for enterprise systems due to aging population and absence of network systems. As for income creation, as indicated by comparing net incomes for joint projects calculated based on the classification of village management evaluation, the average net income of 51 highly-rated villages was 22 million Won and that of 128 moderately-rated villages was 3.5 million Won. Experience-based projects and the sales of processed forestry products made by young adult associations or women's societies were major sources of income, and the absence of inner economic bases or villages' jobs caused young adults and returned farmers to focus on working for outside economic activities. Finally, this study developed strategies for mountain eco-village's social economic promotion and suggested four stages of social economic revitalization provisions.

The Environmental Justice in Ecological Immigration A Case Study of Sanjiangyuan Area

  • Ma, Shuang;Ma, Sa
    • Architectural research
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    • v.17 no.4
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    • pp.147-152
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    • 2015
  • Recently, there is an increasing criticism both inside and outside China toward the eco-migration projects. The author focuses on the eco-migration of Sanjiangyuan National Nature Reserve as a case study as it is one of the main eco-migration projects. At the end of 2010, government invested 4.47 billion CNY in eco-migration and relocated the immigration 55773 people in 10733 units. Benefits of eco-migration is obvious, however, it needs to be recognized that in the aspect of environment justice, it is unfair to sacrifice a group of people in the process of environmental protection because costs and benefits result from the environmental protection have to share among the people without discrimination. Local herdsmen received extra disadvantages in their level of material possessions, social and cultural values and the social inclusion after eco-migration project. As a part of the eco-social system established within several centuries, the local herdsmen are not only threateners to local ecology system, but also the guardians to the natural environment through religion and habits last for generations. The social and cultural values, traditional religion and Nomadic living habits, as important as the environment, are need to be cherished and protected.

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products (친환경 패션 제품 소비 가치 만족도가 브랜드 이미지와 재구매 의도에 미치는 영향 연구)

  • Min-kyung Kim
    • The Research Journal of the Costume Culture
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    • v.32 no.4
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    • pp.564-576
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    • 2024
  • In a situation where the importance of eco-friendly fashion is growing, this study adds to the needed research by analyzing consumption value satisfaction factors, brand image, and repurchase intentions of eco-friendly fashion products. During the investigation, the impact of gender was also accounted for to establish an effective marketing strategy. In June 2024, 250 surveys were evaluated from domestic consumers with experience purchasing eco-friendly fashion products. Descriptive statistical analysis, factor analysis, reliability analysis, and regression analysis were performed. Five factors were measured to determine satisfaction with the consumption value of eco-friendly fashion products: emotional value, functional value, social and situational value, passive value, and rare and eco-friendly value. Empirically subdividing satisfaction with eco-friendly fashion as recognized by consumers reveals meaningful findings about consumption value. Among the factors of consumption value satisfaction with eco-friendly fashion products, functional value, social and situational value, and rare and eco-friendly value all positively affected repurchase intention. The consumer's gender also made a difference in satisfaction. Considering these results, the marketing effect of eco-friendly fashion can be increased. This study will be able to increase the ESG management effect of fashion companies. By performing ESG management, the fashion industry can achieve social and environmental responsibility along with sustainable growth.

Brand-Post Factors Affecting the Social Media Success : Case of Energy/Eco-Friendly Company Brands in Facebook (에너지·친환경 기업들의 소셜미디어 브랜드 게시글 성공요인 분석)

  • Kim, Eunji;Lee, Yonnim;Cho, Jaehong;Kwon, Ohbyung
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.1-17
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    • 2014
  • Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

The Antecedents of satisfaction of eco-friendly seafood: The moderating effect of gender (소비가치 관점에서의 친환경 수산물 제품 만족도의 선행요인 분석: 성별의 조절효과를 중심으로)

  • Kang, Seong-Ho;Hur, Won-Moo;Park, Kyung-Do
    • The Journal of Fisheries Business Administration
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    • v.44 no.2
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    • pp.51-68
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    • 2013
  • The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

The Effect of Environmental Values of Fashion Consumers on Purchase Satisfaction and Repurchase Intention of Eco-friendly Fashion Products (패션 소비자의 환경가치가 친환경 패션제품 구매만족도 및 재구매의도에 미치는 영향)

  • Hong, Byung-Sook;Lee, Eun-Jin;Chu, Young-Joo
    • Fashion & Textile Research Journal
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    • v.12 no.4
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    • pp.431-438
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    • 2010
  • This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

Effect of eco-label recognition on corporate association and purchasing intention in fashion business (패션비즈니스에서 소비자의 에코라벨 인지도가 기업연상과 구매의도에 미치는 영향연구)

  • Shin, Sangmoo;Kim, Min Jung
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.523-536
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    • 2015
  • Corporate association-which refers to consumers' beliefs, knowledge, perceptions, and evaluations of a corporation -can affect consumers' purchasing intentions. Corporate association consists of corporate ability association and corporate social responsibility association. Corporate ability association refers to a company's product quality, corporate innovation, productivity, consumer orientation, and after service. Corporate social responsibility association, which refers to the social perspective a company has of its responsibility to society, can affect corporate image and consumers' purchasing intentions. Eco-labeling for protecting and sustaining the environment is one of the important green marketing strategies in the fashion business that can influence corporate association and consumers' purchasing intentions. The purpose of this study was to investigate the effect of consumers' eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products. Questionnaires were distributed to consumers. The 263 usable questionnaires that were returned were analyzed by descriptive statistics, Cronbach's alpha, factor analysis, regression analysis, and t-test. The results were as follows: There was a significant effect of eco-label recognition on corporate association (ability association and social responsibility association). Eco-label recognition and corporate association were found to significantly affect consumers' purchasing intentions. Regarding the eco-friendly fashion product buying experience, there was no significant difference on corporate association and buying intention, but there was significant difference on eco-label recognition.