• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.686-696
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• 2010

This study analyzes how the eco-friendly attitude and benefits pursued in clothing influence the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The survey was conducted from June $1^{st}$ to $20^{th}$ in 2009, and 303 responses were used in the data analysis. A frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted for the statistical analysis. The results show that the eco-friendly attitude is classified by environmental concern, awareness of environmental consumption, and participation in the environmental movement. The benefits pursued in clothing are classified by fashion pursuit, brand pursuit, functional pursuit, personality pursuit, and economical pursuit. The awareness of the environmental consumption factor in the eco-friendly attitude influences the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The fashion, brand, functional, and personality benefits pursued in clothing effect the purchase satisfaction of eco-friendly consumers for infants and children's underwear.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1204-1220
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• 2023

With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

• Fashion & Textile Research Journal
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• v.20 no.3
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• pp.312-322
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• 2018

This study investigates customers' possession, usage, and satisfaction of newborn clothing, and analyzes their satisfaction with textiles of baenaet jeogori (the most basic Korean item of newborn clothing). The survey was conducted on 102 mothers with infants under 24 months old. The baenaet jeogori was the most commonly possessed item, followed by swaddling blanket, shirt and pants set, bodysuit, one-piece, and baenaet gown. About 52.6% of respondents used the swaddling blanket all day, 52% of respondents possessed 4-6 baenaet jeogories, and most respondents used the baenaet jeogori 4 weeks or more. Two most important selection criteria of the baenaet jeogori were textiles and season suitability which are closely related to functionality. Respondents were satisfied with the baenaet jeogori; however, there are a few problems with difficulty in putting and taking off as well as textiles. Most baenaet jeogories chosen by respondents were made of cotton and 68.8% of them were made of eco-friendly textiles. Respondents were dissatisfied with textiles when they are unsuitable for the season. Eco-friendly textiles were chosen for baby health and eco-friendliness, and respondents were satisfied with a baenaet jeogori made of eco-friendly textiles in general. The results show customers' high interest in textiles and the popularization of newborn clothing made of eco-friendly textiles. There was little interest in eco-friendly or safety certification marks despite the significant interest in the functionality and safety of textiles. Therefore, correct information on those certification marks is required.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1839-1852
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• 2009

This study investigates the effects of benefits pursued to clothing on the purchase intention of wellbeing oriented apparel products (eco-friendly and health-functional apparel). Data were collected from a total of 251 Korean females ranging from 20 to 50 years old and analyzed by SEM. Pragmatic benefit positively affected but aesthetical benefits negatively affected the purchase intention of eco-friendly apparel and health-functional apparel. The social benefit influenced the purchase intention of health-functional apparel but did not influence the purchase intention of eco-friendly apparel.

• Science of Emotion and Sensibility
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• v.25 no.2
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• pp.55-70
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• 2022

In the 21^st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers' purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.

• Fashion & Textile Research Journal
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• v.12 no.4
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• pp.431-438
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• 2010

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1754-1766
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• 2010

Excessive consumption, pollution, and am expanding global population are seen as very important issues that must be solved through reusable materials and the reduction of energy consumption. This study examines the values and design elements such as line, color, and textures in eco-friendly fashion that could contribute to the product development of an eco-friendly brand. The following methods of analysis were used in this study. An in-depth interview (where the interviewer records the response of interviewers to questions) was used to grasp the diverse design properties of products that customers need or want and the recorded interviews were documented by computer using open coding. The results show that the personal, economic, and social value of eco-friendly fashion has increased, in addition to the environmental value. The needs and preference of customers for eco-friendly fashion design were diversified and the consumer consciousness was more advanced than the consciousness of experts. This shows that it is not enough to consider the effect on the environment. In conclusion, understanding the personal, environmental, economic, and social value from the viewpoint of customers, finding the optimal design factors, and reflecting them in the development of products are necessary for advanced eco-friendly fashion.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.150-162
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• 2011

Personal health and environment is being aimed recently to show increase in preferences of eco-friendly cosmetics with longing of clean nature, and environment on pure plant ingredients. This study has the purpose of inquiring components and types of magazine advertisement in eco-friendly cosmetics and to analyze the model characteristics. The standards of analysis were classified as product, face, background, article, arrangement of colors, image, and eco-friendly factors. The results of this study are as follow. First, in inquiring the general characteristics of the magazine advertisement in eco-friendly cosmetics, the results were shown as the order of attention on product, face, background, article, arrangement of colors, image and eco-friendly factors. Second, in inquiring the components and types of magazine advertisement in eco-friendly cosmetics, the results showed an attentive difference in product, face, background, article, arrangement of colors and eco-friendly factors. Third, in inquiring relationships of model characteristics between domestic and foreign eco-friendly cosmetics, the results showed lots of domestic cosmetics advertising direct advertising, product type emerged was a lot of character type emerged. International cosmetics advertising, indirect advertising and highlighting the many articles that appeared prominently type is characterized.

• Smart Media Journal
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• v.13 no.2
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• pp.95-107
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• 2024

The development of environmentally friendly products and services has become a trend, and the development and utilization of eco-friendly textiles with economic value is gaining attention as a new business model. Analyzing and identifying trends and developments in eco-friendly textiles can provide important information and insights for various stakeholders such as companies, governments, and consumers to help them achieve sustainable growth. For this study, we collected and analyzed data from newspaper articles mainly covering the textile and fashion sector from 2000 to June 2023. A total of 12,331 articles containing the keyword 'eco-friendly textiles' were collected, and after performing morphological analysis on the extracted data, Latent Dirichlet Allocation and Dynamic Topic Modeling analysis were performed to identify topics by year. The results of the study are expected to provide strategic guidance and insights for the sustainable development of the textile industry, thereby helping to promote the research, development, and commercialization of eco-friendly textiles.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.430-437
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• 2012

This study analyzed the sensibility of eco-friendly fabrics for college students and investigated their attitude on environmental problems, trust reliability onto eco-apparel products, and their purchase state. We tested 6 eco-friendly fabrics (recycled polyester, organic cotton, green tea, charcoal, bamboo, and nettle) through a survey using the Likert scale of 12 polar sensibility words. Most fabrics showed feelings that were smooth, natural, female, and country these were followed by fashion, cheap, functional, sustainable, warm, and vintage. In addition, nettle fabric showed 'rough' feeling, and recycled polyester fabric showed an 'artificial' feeling. Correspondence analysis showed the distance and direction between fabric types and sensibility words with a 2D diagram where the X axis was named with 'Soft <-> Hard' and Y axis was with 'Environmental <-> Manmade' to represent the relationship between fabric types and the sensibility words. According to the results of the multiple regression analysis, the cognition level of the consumer for environmental problems was found to be the most influential variable on the loyalty purchase of eco-friendly products; however, the trust reliability level of consumer onto eco-friendly apparel products was found to be the most influential variable on the conditional purchase of eco-friendly apparel products.