• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• Journal of the Korean Institute of Rural Architecture
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• v.26 no.3
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• pp.37-44
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• 2024

Currently, convergence research is being conducted in various research facilities in Korea, but it is true that there are very few multi-purpose convergence research facilities that can support such convergence research in universities, which are the most basic research group. In the case of multi-purpose convergence research facilities installed in universities, human resources from more diverse fields gather to conduct various studies than general research facilities, so the facilities should be planned to reflect these characteristics, and the space should be planned to promote human exchanges. The basic guidelines for planning multipurpose convergence research facilities installed in universities are as follows. First, multi-purpose convergence facilities in universities should be based on the habitability and convenience of users who use the facilities, and functionality, promotion of human resource exchange, symbolism, and eco-friendliness should be set as major planning factors. Second, in the case of internal planning, it is necessary to secure a efficient research and public space, a short and clear movement and evacuation plan, a future-oriented image and symbolism, an eco-friendly facility plan, efficiency through zoning and modularization, and future expansion. Third, in the case of size setting, it is appropriate to plan around 18,000m² of total floor area, and considered safe to plan around 45% of research & education area, 6% of support area, 5% of convenience area, 4% of exhibition area, and 40% of public areas by use, but additional reviews should be conducted according to the situation of each university or local region.

• Journal of Korean Society of Forest Science
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• v.95 no.6
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• pp.759-767
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• 2006

Firstly, this study aimed to identify differential characteristics of alternative tourists by comparing socioeconomic and travel characteristics, ecotourism cognition level and intention to participate in ecotourism, and eco-friendly travel attitudes between alternative tourists and mass tourists visiting Jeju Island. Secondly, it aimed to evaluate the possibility of the Jeju experimental forests managed by Warm Temperate Forest Center as an alternative tourism destination. The results shown that alternative tourists had more positive travel attitude and higher level of cognition of ecotourism and intention of participate in ecotourism than mass tourist. The cognition level and the intention of visit the experimental forests were also higher in alternative tourists group. In addition, alternative tourists were more active and participatory in nature-oriented activities, and evaluated themselves culture and nature oriented tourists. Thus, it is required to keep monitoring the alternative tourists' distinctive characteristics and to reflect those in developing and managing alternative tourism destinations.