• 대한가정학회지
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• 제45권7호
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• 한국농촌건축학회논문집
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• 제26권3호
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• pp.37-44
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• 2024

Currently, convergence research is being conducted in various research facilities in Korea, but it is true that there are very few multi-purpose convergence research facilities that can support such convergence research in universities, which are the most basic research group. In the case of multi-purpose convergence research facilities installed in universities, human resources from more diverse fields gather to conduct various studies than general research facilities, so the facilities should be planned to reflect these characteristics, and the space should be planned to promote human exchanges. The basic guidelines for planning multipurpose convergence research facilities installed in universities are as follows. First, multi-purpose convergence facilities in universities should be based on the habitability and convenience of users who use the facilities, and functionality, promotion of human resource exchange, symbolism, and eco-friendliness should be set as major planning factors. Second, in the case of internal planning, it is necessary to secure a efficient research and public space, a short and clear movement and evacuation plan, a future-oriented image and symbolism, an eco-friendly facility plan, efficiency through zoning and modularization, and future expansion. Third, in the case of size setting, it is appropriate to plan around 18,000m² of total floor area, and considered safe to plan around 45% of research & education area, 6% of support area, 5% of convenience area, 4% of exhibition area, and 40% of public areas by use, but additional reviews should be conducted according to the situation of each university or local region.

• 한국산림과학회지
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• 제95권6호
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• pp.759-767
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• 2006

이 연구는 제주도를 찾는 관광객을 대안관광객과 대중관광객으로 구분하고, 친환경여행에 대한 태도와 생태관광 관련 인식, 그리고 기타 여행특성을 이용하여 대안관광객의 차별적 특성을 규명하고자 하였다. 또한 생태관광도입이 추진되고 있는 제주시험림에 대한 제주관광객의 인지도와 시험림 방문의도를 조사하여 제주시험림이 대안관광의 한 대상지로 이용될 수 있을지의 가능성을 평가하고자 하였다. 연구결과 대안관광객은 대중관광객에 비해 보다 자연과 문화 지향적인 태도를 가지고 있으며, 생태관광 인지도와 참여의도가 높고, 제주시험림으로의 생태관광 참여의도 또한 높은 것으로 나타났다. 또한 대안관광객은 보다 능동적이며, 자연친화적인 활동 참여율 역시 상대적으로 높으며, 스스로를 문화 및 자연 지향적인 관광객으로 평가하였다. 대안관광객의 차별적 특성을 이해하고 이를 다양한 형태의 대안관광 개발 및 관리 계획에 반영하여 제주 대안관광시장의 지속가능성을 꾀할 수 있을 것으로 기대한다.