• Title/Summary/Keyword: e-tourism

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Exploring Internal Marketing Mix and Its Applications in the Foodservice Industry (외식 산업의 내부 마케팅 요소 개발 및 적용 방법)

  • Joung, Hyun-Woo;Choi, Eun-Kyong Cindy;Lee, Dong-Soo;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.192-203
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    • 2015
  • Internal marketing has been considered as a way of achieving higher service quality and customer satisfaction in the service industry. However, the definitions and implementation of internal marketing varies by researcher. Therefore, the purpose of this study was to explore an explanatory internal marketing mix that can be utilized in the foodservice industry. Using a web-based survey method, a total of 405 usable samples were collected and used in the data analysis. Five internal marketing components (i.e., vision, development, reward, employee motivation, and internal communication) were adopted from previous literature, and the results indicated significant impacts of the internal marketing mix on employee job satisfaction.

A Study on the Behavior of Food Hygiene and Interest in Dietary Information According to the Level of Awareness and Practice of Food Safety (식품 안전 인지·실천 수준에 따른 식위생 행태 및 식생활 정보 관심도에 관한 연구)

  • Kang, Nam-E;Yoon, Hei-Ryeo;Kim, Juhyeon
    • Journal of the Korean Society of Food Culture
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    • v.28 no.6
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    • pp.623-630
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    • 2013
  • The purpose of this study was to determine the differences in perception of food hygiene and interest in dietary information among university students. A total of 550 college students from Seoul and the surrounding metropolitan area participated in this questionnaire using one-to-one interviews from September 20th to 28th, 2012. Three groups were classified according to level of awareness and practice of food safety. The highest education level of food safety was in the active-practice group (69.6%), with 58.0% in the want-practice group and 24.6% in the low-practice group. There were significant differences between the awareness and practice groups in terms of importance of food safety (p<0.001). Exactly 74.3% interest in food hygiene was measured in the active-practice group. Interests in dietary and food information were different between the groups: 71.4% for the active-practice group versus 24.6% for the low-practice group (p<0.001). Low-practice group showed the lowest scores for interests in organic food, pesticide-free food, low-pesticide food, slow food, LOHAS, healthy-functional food, nutritional labels, and expiration dates. In conclusion, appropriate levels of food hygiene and food safety education should be provided by the food industry according to perception of food awareness and practice of food safety.

Ecological Planning and Mitigation of Deterioration Technique for Plan of Mountainous Experience Theme Park (산지형 체험테마공원 조성을 위한 환경생태계획 및 훼손저감 기법 연구)

  • Lee, Soo-Dong;Kang, Hyun-Kyung
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.12 no.3
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    • pp.142-163
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    • 2009
  • Taebaek city is located in the mountainous plateau area therefore the major industry was coal industry. According to dramatically declining of the major industry, Taebaek city is need to alternative industry which associated with considering the geographical characteristics of natural tourism resources for increasing the local economy. On the basis of these reasons, this study can be suggested ecological planning and mitigation of deterioration technique about the these study site. That is the reserved area for mountainous experience theme park. As the results of environmental ecology assessment are following as; The natural ecosystem areas, multi-layer structure forest such as forest of Pinus densiflora, forest of Quercus mongolica and deciduous forest have a high value of nature, diversity and potential. In addition, wild bird habitats were important area as a inhabitation, breeding, feeding and hiding. Therefore, on these areas should be preserved. Also, it needs to conserve on there such as more than three types of wild bird inhabitate areas, the fringe of high biological diversity, the wetland that have got good vegetation condition and the function of amphibia, reptiles crossing. In addition, inhabitation, the waterway of wetland form that have got wide waterside width needs to conserve. In conclusion, on the basis of analysis results such as conditions of plan, environment, ecological assessments, survey informations are able to suggest the connectivity of the axis of forest and management plan. Moreover, in the part of forest restoration plan, we suggest the plan of transplant for a compensation of damaged forest by land use.

Accomplishment Analysis of the Rural Traditional Theme Village by AHP Method (AHP법을 이용한 농촌전통테마마을사업의 성과분석)

  • Na, Ran-Hee;Yoon, Yong-Cheol;Kim, Young-Joo
    • Journal of agriculture & life science
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    • v.44 no.4
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    • pp.57-68
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    • 2010
  • The goals of this study were to develop indicators that are able to evaluate the accomplishment of the projects for rural traditional theme villages and make developmental suggestions for a balanced development of rural communities using the indicators. Human, economic, and social factors were selected as the evaluation indicators. The importance of the performance indictors was analyzed by AHP (Analytic Hierarchy Process). The importance of the performance indictors was in the order of satisfaction of inhabitants (150), participation of inhabitants (145), economic effectiveness (123), lodging facilities (101), leader training (96), project cognizanc e(90), etc. As these evaluation methods were applied to the six villages, haebari village came first followed by darangyi village, namsayedam village, mulrebangatteok village and Yedong Mountain fishing village. This study proposed a way of improvement for the balanced development of the rural communities in terms of human, economic and social aspects.

Impact of Cooking pH Values on the Textural and Chemical Properties for Processed Cheeses with/without the Use of Traditional Village Cheese during Storage

  • Bulut-Solak, Birsen;Akin, Nihat
    • Food Science of Animal Resources
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    • v.39 no.4
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    • pp.541-554
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    • 2019
  • Processed cheeses (PCs) were made under varying cooking pH values (5.3, 5.4, 5.5, and 5.6) using a processed cheese cooker. Along with emulsifying salts (2.5%), distilled water, NaCl (2%) and a colouring agent under these cooking pH values, the PC samples made with either 100% fresh curd and rennet casein coded processed cheese control ($PC_C$) as control or ~70% fresh curd-~30% traditional village cheese coded processed cheese with village cheese ($PC_V$). The main aim of this study was to determine the effect of the varying cooking pH values on the textural properties for the PCv samples compared with the control sample during 90 days of storage. Chemical and textural properties of all PC samples were investigated over time. The chemical compositions of the PC samples (dry matter and ash) increased at d 90 of storage significantly, due to 1-d ripening of all PC samples at ambient temperature in terms of the manufacturing protocol of the cheese. The textural properties of the PC samples were altered by the varying cooking pH values. It may propose that the interactions of the proteins at the cooking pH values during processing and biochemical mechanisms in the cheese systems could likely affect the texture of the PC samples over time. Hardness, gumminess and chewiness values of all PC samples also increased over time (p<0.05). This study is also to give some knowledge on the design of PC manufacture to cheese makers, and a marketing opportunity to local cheese makers who individually make a traditional village cheese in Turkey.

Utilization Plan of Blended Learning - Focused on NHK「NEWS WEB EASY」- (블랜디드러닝(Blended Learning)활용방안 - NHK「NEWS WEB EASY」를 중심으로 -)

  • Yu, Mi Sun
    • Journal of the Korea Convergence Society
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    • v.10 no.5
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    • pp.119-124
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    • 2019
  • The purpose of this study is to introduce the NHK"NEWS WEB EASY"online site to intermediate level learners of Japanese language, and to teach effective methods of Blended Learning through the lesson planning method using "NEWS WEB EASY" Suggesting. First, this paper helped students cultivate various vocabulary learning ability through Blended Learning using "NEWS WEB EAS Y", Second, helped them learn about Japanese culture and Japan through various articles, Third, helped them naturally perform listening training through listening files, Fourth, helped them practice reading Kanji and improve vocabulary skills by distributing the files without Furigana to them for search, and Fifth, showed them how to improve speaking ability by reading practice through learning using "NEWS WEB EASY". We could learn the fact that the study helped students a lot understand Japan and improve their Japanese ability by learning news articles that they could not come across due to prejudice through learning using "NEWS WEB EASY".

Impact of General Manager Competing Values Leadership on Employee Job Satisfaction and Turnover Intention in the Restaurant Industry (외식업체 관리자의 경쟁가치 리더십이 종사원의 직무만족 및 이직의사에 미치는 영향)

  • Yoon, Ji-Young
    • Journal of the Korean Society of Food Culture
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    • v.24 no.6
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    • pp.702-710
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    • 2009
  • The purpose of this study was to identify the competing values leadership of restaurant general managers and to investigate the impact of their competing values leadership on employee job satisfaction and turnover intention. A sample of full-time restaurant employees (n=360, 36% response) completed an e-mail survey. The results showed that among the eight sub-dimensions of competing values leadership roles, the monitor (4.04), producer (4.01), and director (3.99) roles were perceived as the most frequently used leadership styles of managers compared to broker (3.78), innovator (3.83), and mentor (3.91) roles (p <0.001). Additional T-test results suggested that an employees' gender had an influence on how he/she perceived the leadership style of their manager. Male employees were more likely to perceive that the director and mentor roles (4.19) were performed very well by their managers, while female employees perceived that their managers concentrated more on monitor (3.98) and producer (3.96) roles rather than on broker (3.73) and innovator (3.79) roles (p<0.05). It was found that manager competing values leadership had a significant correlation with employee job satisfaction, and the mentor, coordinator, and innovator manager roles explained the relationship with 42.1% based on multiple regression analysis (p<0.001). In further findings, the manager competing values leadership roles had an effect on employee turnover intention. The results of the data were as follows: mentor and facilitator roles promoted a decrease in employee turnover intention and the director role caused employee turnover intention to increase. Ultimately, this study will be useful for restaurant managers to guide the application of appropriate competing values leadership roles in order to strengthen employee job satisfaction and to reduce turnover intention.

A Field Research on Multi-Language Sign System in Hospital at the Point of View in Convergent Study - Focused on General Hospital in Busan and South Gyeongsang Province - (융합적 관점에서 본 병원 사인시스템 다중언어 표기 현황 조사 - 부산 및 경남지역 의료기관을 중심으로 -)

  • Park, Han Na;Paik, Jin Kyung
    • Korea Science and Art Forum
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    • v.37 no.1
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    • pp.87-97
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    • 2019
  • The study began in recent years with the aim of grasping the nation's medical status following the fast-growing trend of international medical tourism and attracting foreign patients, among other things, Busan, which ranks second in attracting foreign patients after the nation's capital, Seoul, has been highly active in the past eight years, with foreign patients rising by about 426 percent, and Russian patients entering the sea. In addition, Gimhae and Changwon, the Busan-based Gyeongsangnam-do region, ranked first and second in number of foreign residents, and are inhabited by a variety of foreign workers. Medical institutions, such as hospitals, should be able to find directions within hospitals. It is also a space where information in various languages, including Korean, English, Chinese, or Russian, must be delivered in a single medium. Based on this research, the purpose of this research is to provide converged information that helps foreigners who are not familiar with Korean language easily understand the proposed recognition system when visiting hospitals. Therefore, this paper is applied to a multi-language survey of six medical institutions (A, B, C, D, E, F) at the university hospital in Busan, and 10 medical institutions (R, J) in Gimhae, South Gyeongsang Province with high foreign residents. Research results and contents are as follows. First, the results of analyzing the design of the sinusoidal system show that the font uses colorless Gothic fonts, arrows, and pictograms to introduce the design of a typical hospital sign system. Second, the results of the multi-lingual situation were found to have only two languages in the system, such as Korean and English, and to have four languages, including Korean, English, Chinese, and Russian, according to their geographical location. However, it was judged that most medical institutions currently have only two languages (Korean, English) that may cause some discomfort in terms of language for foreign patients in non-English speaking countries. Based on these findings, it is necessary to propose designs that are considered by Koreans as well as foreign users in the use of multilingual hospital sign systems.

The Effects of Self-Congruity and Functional Congruity on e-WOM: The Moderating Role of Self-Construal in Tourism (중국 관광객의 온라인 구전에 대한 자아일치성과 기능일치성의 효과: 자기해석의 조절효과를 중심으로)

  • Yang, Qin;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.1-23
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    • 2016
  • Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

Antiinflammatory Effect of Aqueous Extract from Red Pepper on Lipopolysaccharide Induced Inflammatory Responses in Murine Macrophages (홍고추가루 수용성 추출물의 항염증 효과)

  • Kwon, Hyuck-Se;Shin, Hyun-Kyung;Kwon, Sang-O;Yeo, Kyung-Mok;Kim, Sang-Moo;Kim, Bok-Nam;Kim, Jin-Kyung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.38 no.10
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    • pp.1289-1294
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    • 2009
  • Inflammation is a pivotal component of a variety of diseases, such as atherosclerosis and tumour progression. Various naturally occurring phytochemicals exhibit antiinflammatory activity and are considered to be potential drug candidates against inflammation-related pathological processes. Red pepper is the most consumed species in Korea. However, the antiinflammatory effects of red pepper have not been characterized. Thus, the present study was designed to evaluate the effects of the aqueous extract from red pepper (RPAE) on lipopolysaccharide (LPS)-induced inflammatory responses in murine macrophages. RPAE demonstrated strong antiinflammatory activity through its ability to reduce nitric oxide and prostaglandin $E_2$ production in the LPS-stimulated mouse macrophage cell, RAW264.7. It also inhibited the production of interleukin-6 (IL-6) on the LPS-stimulated RAW264.7 cells. Further study indicated that LPS-stimulated induction of inducible nitric oxide synthase and cyclooxygenase-2 was significantly inhibited by RPAE exposure (1,000 mg/mL) in RAW264.7 cells. Collectively, these data suggest that the use of RPAE may be a useful therapeutic approach to various inflammatory diseases.