• Information Systems Review
• /
• v.12 no.3
• /
• pp.49-73
• /
• 2010

The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

• International Commerce and Information Review
• /
• v.9 no.3
• /
• pp.59-79
• /
• 2007

This paper is to identify whether the mechanism of the real market as an off-line market developed from the transaction cost theory from previous research is applied to on-line market, such as usiness to Business e-marketplaces. With three factors(parties, product, environments) selected from previous research, four cases picked up from all B2B e-marketplace sites as of April 2007, in the view of Business to Business Matrix which presented by Kaplan & Sawhney(2000), were studied. They were accompanied by interview with CEO and team manager, and they explained their business and revenue model of the company. From the interview, the relation between three factors and usiness to Business e-marketplace was observed by taking sub-factors into consideration; parties -asset specificity, information asymmetry, product factors - standardization, price stability, and environments factors - competition, market uncertainty. The implications of this study are to analyze the relation of the transaction theory in offline and online. Also, this is the first study that analyzed it. In the future, another research based on this research will be studied.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.34 no.1
• /
• pp.85-100
• /
• 2009

An online marketplace, such as eBay, is an example of two-sided markets. In online marketplaces, there are transactions between sellers and buyers and direct competition effects among sellers and among buyers. Previous research on two-sided market has not handle these competition effects and mostly focused on indirect network externalities between sellers and buyers. We analyze the fee structure of an online marketplace considering direct competition effects among sellers and among buyers. We find that when fees for sellers and buyers can be imposed, an auction or fixed-pricing rule can be chosen according to the characteristics of a product traded. But when only fees for sellers can be imposed, an auction can be taken as a trading mechanism solely.

• The Journal of Society for e-Business Studies
• /
• v.9 no.2
• /
• pp.69-85
• /
• 2004

The goals of this research are to look into the logistics systems and to have a thorough grasp on the status of legal systems such as taxation and customs clearance practices and, further, to draw up an interoperable scheme seamlessly linking those two on a national scale. In this research we looked into the business process and related information of border-crossing logistics systems between B2B marketplaces. We also investigated the status of taxation systems and customs clearance practices in order to associate e-marketplaces with one another. We proposed interoperable scheme for seamless linking between B2B e-marketplace based on marketplace repository model.

• The KIPS Transactions:PartD
• /
• v.9D no.2
• /
• pp.277-288
• /
• 2002

A service broker supporting customers plays an important role in internet marketplaces. Recently. several intelligent brothers have been developed for electronic commerce, outline shopping mall, and electronic marketplaces. While these systems provide interesting shopping experiences, they fall short in fully exploiting the capabilities, such as the service integration and automatic execution required by internet market places. In this respect, we propose a workflow-based service broker system. Dependent services in our approach are modeled as workflow processes, which are automatical1y processed by a workflow engine. In the proposed system all data exchanges are realized through XML providing platform independent, extensible, open. and interoperable architecture.

• Knowledge Management Research
• /
• v.3 no.2
• /
• pp.17-30
• /
• 2002

The emergence of business-to-business e-marketplace spanning both vertical and horizontal markets has relandscaped the competitive playing field in nearly every industry over the past few years by aggregating scale and spends, increasing market and value chain transparency, automating transactions along the value chain. The traits uncovered in business-to-business e-marketplaces are the taking initiative of leading companies in e-marketplace, value chain composing of promoting commerces etc, wide alliance network, and B2B in relation to B2C etc.

• International Commerce and Information Review
• /
• v.7 no.3
• /
• pp.195-212
• /
• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.9 no.6
• /
• pp.1371-1378
• /
• 2005

Vertical e-Marketplaces have been expanded because of their enough funds and purchasing power, while horizontal e-Marketplaces have not been grown. On the e-Marketplace which is dealing electronic components with the characteristics of short life cycle and diversities, if an e-Marketplace participant holds a large quantity of the same kinds of components, it will result in lowering competitiveness of the company because of its unuseful inventory. Therefore, as a method for increasing competitiveness of e-Marketplace participants, we proposed the inventory sharing method among the participants, and then designed and implemented it in this paper. For providing inventory sharing function, the e-Marketplace system needs intermediary because each system of participants participating e-Marketplace uses its own DBMS respectively. In this paper, we implemented inventory sharing function using XML, which is a standard for exchanging data, as intermediary, and showed an example of the implemented system.

• Journal of Distribution Science
• /
• v.19 no.3
• /
• pp.61-70
• /
• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

• Proceedings of the CALSEC Conference
• /
• 2001.08a
• /
• pp.439-448
• /
• 2001

Data Alignment is achieved when all trading partners information systems are maintained automatically synchronising with the suppliers information systems on a continuing basis. Electronic catalogues facilitate the ongoing synchronisation of data between trading partners and large retailers in United States and Canada use electronic catalog in order to get rid of non-value added paperwork and manual reconciliation. Data Alignment will dramatically improve the effectiveness of E-Commerce and Supply Chain initiatives including electronic Marketplaces, Collaborative Planning and Forecasting and continuous replenishment processes.