• Proceedings of the CALSEC Conference
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• 1998.10b
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• pp.497-505
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• 1998

The Electropia system is a practical model based on up-to-date CALS/EC technologies to support major Korean Electronic Manufacturers to cooperate in designing, purchasing and marketing processes. With this system, they could develop common parts, enhance their logistics and procurement capability, and provide more convenience to customers in their buying processes. This system is expected to raise the productivity and reduce material and marketing cost, which will essentially help to strengthen the competitiveness of Korean Electronic Industries.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.4
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• pp.213-229
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• 2009

The purpose of this paper is to identify the relationship among five factors of web design, e-satisfaction, e-loyalty, and customer defection and provide the implications of marketing strategies in online shopping. The research findings are as follows: first, ease of use of web design affects positively e-satisfaction more than the other factors except financial security. Second, e-satisfaction affects positively e-loyalty. Third, e-satisfaction does not affect customer defection. Fourth, informativeness, styling, ease of use, and trust of web design affect indirectly e-loyalty by mediating e-satisfaction. Therefore, because there is a good circular relationship among web design, e-satisfaction, and e-loyalty, it is very important to enhance web design for customers. When customers satisfy highly with the factors of web design, e-loyalty is higher and customer defection is lower. Further, in a curriculum of web design it is needed to reflect the findings of this paper.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.253-254
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• 2013

온 오프라인에서 업체들의 차별화된 마케팅 전략과 특징이 절실하게 요구되며, 자체 경쟁력 확보를 위한 분석과 투자에 많은 노력을 기울이고 있다. 특히, 꽃시장의 경우에 오프라인에서 온라인이 병행되고, 전국시장 네트워크가 형성됨으로써 소규모 업체들의 시장진입과 경쟁력 확보가 매우 어려워지고 있다. 이에 본 연구에서는 온라인 꽃시장 활성화를 위해서 꽃 배달 서비스 강화 방안을 위해 시장에서 상위에 랭크된 사이트 분석과 시장 현황 분석 및 서비스 전략 방안을 제시하며, 이를 실현하기 위한 사이트 구축에 관하여 기술하였다. 이를 통해 꽃 배달 서비스 강화를 통한 꽃 시장 마케팅 활성화와 경쟁력을 통해 시장에서의 입지 강화를 기대해 볼 수 있다.

• International Commerce and Information Review
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• v.10 no.2
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• pp.3-22
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• 2008

As information technology has a great impacts on contemporary business environment, global electronic trade is becoming a new paradigm in international trade transaction. The internet provides a fundamentally different environment for international marketing and trade, it also requires a different approach to international business. Now it is unrealistic to apply the same marketing strategies under global environment without making some modifications to be appropriate to the electronic edge. This paper attempts to investigate what kinds of factors influence the level of electronic trade utilization and performance, and suggests some strategies for usage of electronic trade for small-medium enterprises in Korea. According to the results of this research, the usage of electronic trade by small-medium enterprises is fundamentally important for the diffusion of electronic trade. Therefore it is suggested that the government needs to support small-medium enterprises by financing them to have system for electronic trade.

• The Journal of Society for e-Business Studies
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• v.4 no.1
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• pp.21-36
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• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.

• The Journal of Society for e-Business Studies
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• v.4 no.1
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• pp.73-86
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• 1999

Inspired by the growth of the Internet, electronic commerce(EC) has grown rapidly over the last few years and has become a major Internet application domain. EC encompasses various profit-oriented activities such as purchase of goods and services over the network, banking, and business-to-business trade. The purpose of this research is to develop an electronic commerce merchant server for the small and medium size business. The proposed solution is designed to meet a cheap, simple, extensible, and interoperable requirement. Also, our solution supports one-to-one marketing concept by using matching technology. We expect that our solution makes the small and medium size EC market more easily.

• Journal of Information Technology Services
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• v.14 no.4
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• pp.31-44
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• 2015

Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.

• Asia Marketing Journal
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• v.18 no.3
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• pp.35-46
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• 2016

According to previous literature, love involves a feeling of emotional bonds, attachment, and commitment to a specific target from a long-term perspective. In contrast, lust is defined as a sexual desire to engage in sexual activities from a short-term perspective. This research investigates the influence of feelings of love or lust on consumers' long-term benefit-seeking and risk-taking behaviors. Study 1 examined whether consumers' long-term benefit-seeking behaviors depend on feelings of love or lust. As a result, consumers who experienced feelings of love were more likely to prefer products that provide long-term benefits (e.g., a hybrid car) than those who experienced feelings of lust. Study 2 investigated consumers' risk-taking behaviors, depending on feelings of love or lust. The results showed that consumers in the lust condition were more willing to take a risk (e.g., a trip to a hazardous area) than those in the love condition. Taken together, this research demonstrates that consumers' long-term benefit-seeking and risk-taking behaviors depend on feelings of love or lust. Practical and theoretical implications are further discussed.

• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Asia Marketing Journal
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• v.26 no.1
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• pp.1-10
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• 2024

This study explores incomplete decision-making dynamics on reward-based crowdfunding platforms, focusing on temporal and social factors influencing backers' decisions. Utilizing the temporal aspect (i.e., pledging campaign phase) and social aspect (i.e., current pledged amount ratio) as stimuli within the stimulus-organism-response framework, our findings reveal that nearly 50.9% of respondents change their initial decisions, highlighting widespread incomplete information processing. Backers are more prone to altering decisions under heightened time pressure and display herding behaviors. Furthermore, backers exhibit an increased likelihood of changing decisions under heightened time pressure, coupled with a greater chance that the pledged goal amount will not be achieved. The study discusses theoretical and practical implications.