• 무역상무연구
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• 제20권
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• pp.441-465
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• 2003

This research attempts to identify growth potential of e-logistics market and opportunities provided by its growth; analyze requirements and critical success factors for logistics industries to make most of such opportunities; and analyze various strategic alternatives for e-logistics industries. Subsequently this paper looks at strategies that may enable logistics companies to grow into competitive e-logistics and e-fulfillment companies. This would involve the close interface between advances in IT and logistics activities and formation of global strategic alliances.

• 한국전자거래학회지
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• 제26권1호
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• pp.67-78
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• 2021

국내 전자상거래는 거래액을 기준으로 최근 5년간 연평균 20% 이상의 성장률을 지속적으로 기록하고 있다. 전자상거래의 급증으로 인해 소비자를 직접 만나기 어려운 유통기업들은 고객과의 유일한 접점이 되는 라스트마일 서비스 경쟁이 치열한데, 특히 최근 가장 경쟁이 뜨거운 배송영역은 서비스 차별화를 위해 풀필먼트 센터의 역할이 매우 중요하다. 소비자가 주문한 제품을 서비스 수준에 맞춰 신속하게 준비 할 수 있는 역량을 반드시 갖추고 있어야 한다. 본 연구는 전자상거래 시장에서 기업이 경쟁력을 갖추기 위한 방안으로써 풀필먼트 센터에서의 신속한 주문처리를 위해 오더피킹 시스템을 대상으로 연구를 진행하였다. 오더피킹 설비에서의 재고 보충 최적화를 위한 수리 모형 알고리즘을 구현하고, 실제 운영 프로세스와 데이터를 활용한 시뮬레이션을 통해 과학적이고 객관적인 방법으로 효과를 검증하였다.

• 아동학회지
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• 제20권3호
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• pp.339-349
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• 1999

Multiple regression and stepwise logistic regression was conducted to examine the relationships of work conditions, individual characteristics, and burnout (emotional exhaustion, depersonalization, personal fulfillment). Subjects were 144 early childhood educators. Teachers most likely to leave the profession were more educated, has less teaching experience and reported higher levels of burnout (i.e. high emotional exhaustion and lower personal fulfillment). Turnover was also predicted by high depersonalization, lower personal fulfillment, working overtime, and perceived choice of other jobs. Implications of these results for early childhood programs were discussed.

• 대한안전경영과학회지
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• 제14권1호
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• pp.129-136
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• 2012

This study proposes a collaboration system framework on the web service in a supply chain to implement an efficient virtual supply chain and improve an ability to fulfill received orders over a supply chain. The system based on the framework proposed in this paper plays an important role for automatic order negotiation and placing/receiving an order noticed in web service by the main system. Furthermore, it can evaluate the fulfillment of received orders over a supply chain by using the transaction results from hierarchically related vendors and establish efficient manufacturing plans. In a word, this system is the automated system for creating manufacturing plans, placing and receiving orders. A little more important main function of this system is that it has a dynamic evaluation capability about fulfillment with received orders over a supply chain, and improves the evaluation method of fulfillment ability with received orders with related to direct dealing vendors, which is a main problem in existing system. As a result, this system is able to reduce the work load of the sales and purchasing materials, production control division, to manage accurate inventory promptly, to maintain the optimal inventory level by analyzing the information of fulfillment ability with received orders, and to enhance the level of service for customers.

• International Journal of Human Ecology
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• 제15권1호
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• pp.51-63
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• 2014

Services for self-designing, or adaptive customization services, have become dominant in virtual marketplaces and are believed to create additional values both for the company as well as for the customer. While most research focused on the value from the services' outputs, this research attempts to address the customer-perceived value deriving from the process of the services, and focuses on the self-fulfillment effect of the involved mental processing. An online survey was administered with 313 U.S. shoppers. In the results, participants using adaptive customization services reported higher self-fulfillment perceptions, than did those not using the services. Furthermore, both the self-fulfillment perceptions (i.e., autonomy and competence) significantly increased perceived design utility. The results suggest that the process of adaptive customization services should be strategically managed to improve the customers' positive mental states that subsequently improve the perceived value of the output designs. Implications and suggestions for future studies are dsicussed.

• 한국무역상무학회:학술대회논문집
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• 한국무역상무학회 2002년도 산학협동 공개세미나
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• pp.135-154
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• 2002

본 연구는 e-logistics의 전망과 제공하는 기회 분석, e-logistics 활성화를 위한 핵심성공요인 및 물류산업에 대한 요구사항 도출, e-logistics 전략 대안 분석, 정보기술과 물류의 결합 대안제시, 글로벌 e-logistics 네트웍 모델 제시 등을 목적으로 수행되었다. 위와 같은 연구목적을 달성하기 위해 e-logistics와 전통적인 물류와의 비교분석과 기업들과 현행 시스템에 대한 사례분석 결과가 활용되었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.2061-2083
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• 2020

Social commerce, integration of social media and e-commerce, provides potential opportunities for consumers to talk about their ideas and exchange product-related information on online shopping platforms. Given the substantial prospects related to business opportunities and consumers' perceptions, this study explores the factors driving fulfillment of the psychological contract in social commerce platforms. This research proposes, examines, and proves a theoretical model for the post-purchase behavior of the consumers, through an empirical investigation of online questionnaire-based data, gathered from 367 consumers in a cross-sectional setting. Results show that the fulfillment of psychological contract, consumer loyalty, and affective commitment fully mediate the impact of consumer trust on platform and repurchase intention. The level of commitment toward the consumer by the platform is strongly related to the degree of consumer trust, which is reciprocated through re-purchase intentions. This study offers essential theoretical implications with regards to the social exchange theory, attribution theory, and an moderating effect of the platform empathy on consumers' trust-psychological contract fulfillment relationship. Likewise, this research has significant implications for practitioners and managers.

• 경영과학
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• 제33권1호
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• pp.1-16
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• 2016

Drop-shipping is a commonly adopted online-order fulfillment strategy in the Internet age. In this practice, online retailers leverage the fulfillment capabilities of suppliers to fulfill orders. On the other hand, purchase dependence is a frequent phenomenon and is characterized by the purchase of certain items together due to their unknown interior associations. Although this concept has been significantly examined in the marketing field (e.g. market basket analysis), it has largely remained unaddressed in operations management. This paper develops an (R, T) model to address an environment in which unmet demand orders are partially lost and partially backordered when purchase dependence exists. The partial backorders are fulfilled by a drop-shipping option. Through computational analyses, this paper demonstrates the effect of both drop shipping on a partial backordering and purchase dependence. The results shows that more profit can be realized by utilizing a drop-shipping option under purchase dependence.

• 마케팅과학연구
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• 제19권4호
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• pp.57-63
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• 2009

随着电子商务指数式增长(电子商务), 营销人员正试图获得通过强调服务质量和服务方面的相互作用而导致客户满意度或行为后果的竞争优势. 特别是对于服装, 服务质量是鼓励客户电子忠诚的关键因素之一, 并增加电子商务中服装零售的成功. 因此, 本研究探讨电子服务质量(电子SERVQUAL)的因素和根据Parasuraman等人(2005)的研究框架对网上服装购物的电子忠诚度的独特影响. 这项研究的具体目标是确定的基本层面的E - SERVQUAL, 分析有关在网上服装购物中电子SERVQUAL对点在忠诚度的影响的结构模型. 对于服务质量, 在网上购物方面的理论框架, 我们比较分析了有关传统和电子服务质量的因素的文献并确定了核心的两个方面和恢复服务. 这项研究的假设是电子SERVQUAL对电子忠诚度的影响. 客户满意度对电子服装网上购物服务的忠诚度有积极影响和客户满意度在电子SERVQUAL对服装网上购物电子忠诚度影响中的中介作用. 根据文献我们制成了一份自填式的问卷. 我们在美国从居住在大城市的有在网上购买服装产品的在线消费者中获得了252份有用的问卷. 通过因子分析(例如, 探索, 验证)评估了有效性和可靠性, 结构方程模型, 包括测量和结构模型, 通过线性结构8.8程序评估了包括测量和结构模型的结构方程模型. 结果显示, 网上购物网站的电子SERVQUAL的五个因素: 赔偿, 执行, 效率, 系统可用性和反应能力. 这支持在网上服装购物方面Parasuraman(2005)的E-S-QUAL包括两个方面的核心服务(如满足, 效率, 系统可用性)和恢复相关的服务(例如, 补偿, 回应). 在结构方程模型中, 有5个电子SERVQUAL因素的外生潜变量, 两个内生潜变量(例如客户满意度, 电子忠诚度). 对于测量模型, 各代表概念的因子载荷有显著的统计学意义, 比 0.60大, 内部一致性信从 0.85 至 0.8 8 不等. 在估计电子SERVEQUAL因素的结构模型, 系统的可用性对电子忠诚的直接和积极的作用, 而效率对网上服装购物的电子忠诚度有负面影响. 然而, 满足不是解释网上服装购物的电子SERVQUAL结果的重要指标. 这一发现意味着, 可被理解为系统提供服务的质量可能会增加对服装网上购物的客户满意度. 然而, 电子忠诚取决于服务质量没有被支持, 因为在网上服装购买中, 通过价值或满意度的中介作用, 服务质量对电子忠诚度(例如再购买意图)有间接影响. 此外, 获得赔偿和回应被发现对客户满意度有显著影响, 会影响网上服装购买的电子忠诚度. 因此, 获得赔偿和回应对电子忠诚度有显著的间接影响. 这表明, 恢复特定的服务因素在客户满意度最大化方面的重要作用, 以及维护客户对网上服装购物网站的忠诚度方面的重要作用. 研究结果在管理和研究方面都有启示. 时装营销者可以在建立与客户的长期关系的基础上, 不断测量顾客感知与恢复服务有关的服务质量等问题, 例如对问题和返回的迅速反应, 客户购买之后的问题赔偿. 为了保持电子忠诚, 在消费者购买服装中恢复服务对消费者第一次选择网站起到重要作用. 由于网上购物的消费者可以在任何地方购物, 提高竞争优势的营销策略是为消费者提供更好的服务质量, 最大限度地满意, 并把创造客户网上服装购买的电子忠诚度. 从研究的角度来看, 解释这些结果时, 本研究的一些局限需要被考虑. 对于未来的研究, 调查结果为这一重要主题理论和实证方面的进一步的研究提供了依据. 根据研究结果, 更全面的模型预测电子SERVQUAL的结果可以被开发和测试. 对全球时装市场, 这项研究可以扩展使用多国样本的跨文化的方法来研究服装的电子服务质量.

• 한국빅데이터학회지
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• 제6권2호
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• pp.17-28
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• 2021

최근 4차산업 혁명 기술의 성장과 코로나바이러스 확산으로 인해 모바일 중심의 온라인 쇼핑 시장이 급격하게 성장하게 되었으며, 다양한 차별화 전략을 앞세운 많은 기업들이 치열하게 경쟁하고 있다. 보다 높은 수준의 배송서비스를 요구하는 고객들을 만족시키기 위해 풀필먼트센터라는 개념이 등장하였고, 이를 통해 기존 주문 이후 집하에서 배송까지 수행되던 프로세스의 전체 처리 시간과 효율성을 개선할 수 있게 되었다. 그러나, 여전히 풀필먼트센터 내에서의 작업 효율성이 전체 배송 서비스의 수준을 결정하는 제약요인으로 작용하고 있다. 이를 해결하기 위해 빅데이터, 사물인터넷 및 인공지능을 활용한 수요 예측과 공급의 조정 등과 같은 다양한 방법이 제시되고 있으나, 그 한계가 분명히 존재한다. 풀필먼트센터 내 가장 많은 작업시간과 비효율성을 초래하는 과정이 주문된 상품의 집하 작업 이후 배송을 위한 포장까지이므로, 이 과정을 자동화하기 위한 노력이 필요하다. 본 연구에서는 상품이 보관되어 있는 위치에서 포장을 위한 장소로의 집하와 상품 이동을 자동화하기 위한 AGV와 AMR의 효율적 운영을 위한 계획을 수립하기 위한 방안을 제시한다. 풀필먼트센터 내 보관된 상품의 수, 상품별 수요에 따라 투입되는 자동화 장비의 운영 효율성이 달라질 수 있기 때문에 다양한 시나리오를 기반으로 시뮬레이션을 수행하였다. 본 연구를 통해 얻은 결과를 바탕으로 풀필먼트센터 내 자동화 장비 도입 시 검토해야 할 다양한 요인을 확인할 수 있으며, 급변하는 시장 수요에 유연하게 대응하기 위해 효율성을 기준으로 최적 의사결정을 위한 참고자료로 활용할 수 있을 것이다.