• Title/Summary/Keyword: e-commerce user

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A Study of Integrated E-Catalog system based on Web Services (Web Services 기반의 통합형 전자 카탈로그 시스템에 관한 연구)

  • 김명진;김창수;김윤기;정회경
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2004.05b
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    • pp.229-233
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    • 2004
  • According as internet and Information-Communication technology develop with the fast speed, Electronic Catalog that is used B2B or B2C electronic commerce is important element middle who can express well special quality of corporation's goods and product most effectively from internet space. But, several problems that creation of Electronic Catalog and standard absence about application that can say as importance technology base in electronic commerce and market newcomers who is constructing each other dissimilar system and take part in electronic commercial transaction can not use Electronic Catalog information exchange and transaction are happening. So that this treatise can use Electronic Catalog document that user who define Electronic Catalog document structure that can process information of goods configurationally and takes part in transaction is defined in electronic commerce hereupon, integration style Electronic Catalog system design and embody. This system did useful information that can not get from various advantage and catalog document such as business all-in-one and interoperability in different environment that Web Services through interlock with Web Services has so that can get Web Services.

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Biometrics for Person Authentication: A Survey (개인 인증을 위한 생체인식시스템 사례 및 분류)

  • Ankur, Agarwal;Pandya, A.-S.;Lho, Young-Uhg;Kim, Kwang-Baek
    • Journal of Intelligence and Information Systems
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    • v.11 no.1
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    • pp.1-15
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    • 2005
  • As organizations search fur more secure authentication methods (Dr user access, e-commerce, and other security applications, biometrics is gaining increasing attention. Biometrics offers greater security and convenience than traditional methods of personal recognition. In some applications, biometrics can replace or supplement the existing technology. In others, it is the only viable approach. Several biometric methods of identification, including fingerprint hand geometry, facial, ear, iris, eye, signature and handwriting have been explored and compared in this paper. They all are well suited for the specific application to their domain. This paper briefly identifies and categorizes them in particular domain well suited for their application. Some methods are less intrusive than others.

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Enhanced Recommendation Algorithm using Semantic Collaborative Filtering: E-commerce Portal (전자상거래 포탈을 위한 시맨틱 협업 필터링을 이용한 확장된 추천 알고리즘)

  • Ahmed, Shohel;Kim, Jong-Woo;Kang, Sang-Gil
    • Journal of Intelligence and Information Systems
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    • v.17 no.3
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    • pp.79-98
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    • 2011
  • This paper proposes a semantic recommendation technique for a personalized e-commerce portal. Semantic recommendation is achieved by utilizing the attributes of products. The semantic similarity of the products is merged with the rating information of the products to provide an accurate recommendation. The recommendation technique also analyzes various attitudes of the customer to evaluate the implicit rating of products. Attitudes are classifies into three types such as "purchasing product", "adding product to shopping cart", and "viewing the product information." We implicitly track customer attitude to estimate the rating of products for recommending products. Also we implement a session validation process to identify the valid sessions that are highly important for giving an accurate recommendation. Our recommendation technique shows a high degree of accuracy as we use age groupings of customers with similar preferences. The experimental section shows that our proposed recommendation method outperforms well known collaborative filtering methods not only for the existing customer, but also for the new user with no previous purchase record.

Suggestion of developing a subscription on e-commerce platform: Case study of Amazon, Alibaba, Rakuten (쇼핑 플랫폼의 유료 멤버십 개발을 위한 제언: Amazon, Alibaba, Rakuten 멤버십 벤치마킹 사례 연구)

  • Nam, Jiyeon;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.99-109
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    • 2020
  • Paid membership is a useful marketing method that can acquire long-term customers. This study benchmarked representative overseas memberships, Amazon Prime, Alibaba 88 Membership, and Rakuten Super Point, so that domestic shopping platform companies can refer to launch the paid membership. The membership services have in common: economic benefits, convenient experiences, and discriminatory treatment. Domestic companies should set the core customer value they want to deliver to consumers and organize the benefits so that paid membership can be operated from a long-term perspective. This study has a high practical contribution and it is necessary to conduct an empirical analysis of experts and a customer user survey in the future.

The effect of e-commerce platform characteristics on users' purchasing behavior-A case study with Chinese customers (전자상거래 플랫폼 특성이 중국 이용자의 구매행동에 미치는 영향 연구)

  • Shang, Xiao-Li
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.8
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    • pp.1238-1247
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    • 2022
  • The e-commerce market is growing faster as demand for non-face-to-face shopping increases due to COVID-19. These changes lead to the expansion of various opportunities for consumers, but companies are required to understand consumer characteristics and reflect them in their sales strategies so that they can be competitive in the market. This study examined how the perceived ease and utility of consumers affect the intention to use the platform according to the technology acceptance model (TAM). As a result, it was confirmed that the price competitiveness, awareness, and ease of use of the platform had a significant effect on the utility. In addition, it was confirmed that there was no moderating effect of user characteristics on the effect of ease of use on the platform intention. These results present important implications for a company's sales strategy, and in future studies, it is necessary to expand the study in consideration of more diverse variables.

Enhancing Predictive Accuracy of Collaborative Filtering Algorithms using the Network Analysis of Trust Relationship among Users (사용자 간 신뢰관계 네트워크 분석을 활용한 협업 필터링 알고리즘의 예측 정확도 개선)

  • Choi, Seulbi;Kwahk, Kee-Young;Ahn, Hyunchul
    • Journal of Intelligence and Information Systems
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    • v.22 no.3
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    • pp.113-127
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    • 2016
  • Among the techniques for recommendation, collaborative filtering (CF) is commonly recognized to be the most effective for implementing recommender systems. Until now, CF has been popularly studied and adopted in both academic and real-world applications. The basic idea of CF is to create recommendation results by finding correlations between users of a recommendation system. CF system compares users based on how similar they are, and recommend products to users by using other like-minded people's results of evaluation for each product. Thus, it is very important to compute evaluation similarities among users in CF because the recommendation quality depends on it. Typical CF uses user's explicit numeric ratings of items (i.e. quantitative information) when computing the similarities among users in CF. In other words, user's numeric ratings have been a sole source of user preference information in traditional CF. However, user ratings are unable to fully reflect user's actual preferences from time to time. According to several studies, users may more actively accommodate recommendation of reliable others when purchasing goods. Thus, trust relationship can be regarded as the informative source for identifying user's preference with accuracy. Under this background, we propose a new hybrid recommender system that fuses CF and social network analysis (SNA). The proposed system adopts the recommendation algorithm that additionally reflect the result analyzed by SNA. In detail, our proposed system is based on conventional memory-based CF, but it is designed to use both user's numeric ratings and trust relationship information between users when calculating user similarities. For this, our system creates and uses not only user-item rating matrix, but also user-to-user trust network. As the methods for calculating user similarity between users, we proposed two alternatives - one is algorithm calculating the degree of similarity between users by utilizing in-degree and out-degree centrality, which are the indices representing the central location in the social network. We named these approaches as 'Trust CF - All' and 'Trust CF - Conditional'. The other alternative is the algorithm reflecting a neighbor's score higher when a target user trusts the neighbor directly or indirectly. The direct or indirect trust relationship can be identified by searching trust network of users. In this study, we call this approach 'Trust CF - Search'. To validate the applicability of the proposed system, we used experimental data provided by LibRec that crawled from the entire FilmTrust website. It consists of ratings of movies and trust relationship network indicating who to trust between users. The experimental system was implemented using Microsoft Visual Basic for Applications (VBA) and UCINET 6. To examine the effectiveness of the proposed system, we compared the performance of our proposed method with one of conventional CF system. The performances of recommender system were evaluated by using average MAE (mean absolute error). The analysis results confirmed that in case of applying without conditions the in-degree centrality index of trusted network of users(i.e. Trust CF - All), the accuracy (MAE = 0.565134) was lower than conventional CF (MAE = 0.564966). And, in case of applying the in-degree centrality index only to the users with the out-degree centrality above a certain threshold value(i.e. Trust CF - Conditional), the proposed system improved the accuracy a little (MAE = 0.564909) compared to traditional CF. However, the algorithm searching based on the trusted network of users (i.e. Trust CF - Search) was found to show the best performance (MAE = 0.564846). And the result from paired samples t-test presented that Trust CF - Search outperformed conventional CF with 10% statistical significance level. Our study sheds a light on the application of user's trust relationship network information for facilitating electronic commerce by recommending proper items to users.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Factors Affecting User's Repurchase Intention towards Chinese Internet Shopping Malls

  • Jung, Chul-Ho;Chung, Young-Soo;Wang, Tao;Piao, Shi-Guang
    • International Journal of Contents
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    • v.6 no.4
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    • pp.62-68
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    • 2010
  • More and more researchers and practitioners in the field of e-commerce are paying attentions to the retention of online customers. However, only a few researches can be addressed in the context of internet shopping mall repurchase intention. This study aims at investigating and delineating the important characteristic factors which affect consumers' repurchase intentions by conducting an empirical analysis. In order to fulfill this purpose effectively, a comprehensive review of previous studies regarding information system success model was performed in order to render a stronger theoretical foundation for our study. Finally, based on the DeLone and McLean (2003) IS success model, information quality, system quality, service quality, customer satisfaction and repurchase intention were employed as five constructs in the research model and hypotheses on mutual relationships between these constructs were established accordingly. Structural equation modeling was employed to analyze the data collected from 204 internet shopping mall consumers in China. Our theoretical model exhibited a good fit with the observed data. The empirical results showed particularly strong support for the effects of information quality, service quality and user satisfaction. The findings of this research contributed to the extension of repurchase intention study in the context of Internet shopping malls. Our research also offered implications for practitioners in regards to devising internet shopping malls so as to increase consumers' repurchase intention to use these services.

Speech Interactive Agent on Car Navigation System Using Embedded ASR/DSR/TTS

  • Lee, Heung-Kyu;Kwon, Oh-Il;Ko, Han-Seok
    • Speech Sciences
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    • v.11 no.2
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    • pp.181-192
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    • 2004
  • This paper presents an efficient speech interactive agent rendering smooth car navigation and Telematics services, by employing embedded automatic speech recognition (ASR), distributed speech recognition (DSR) and text-to-speech (ITS) modules, all while enabling safe driving. A speech interactive agent is essentially a conversational tool providing command and control functions to drivers such' as enabling navigation task, audio/video manipulation, and E-commerce services through natural voice/response interactions between user and interface. While the benefits of automatic speech recognition and speech synthesizer have become well known, involved hardware resources are often limited and internal communication protocols are complex to achieve real time responses. As a result, performance degradation always exists in the embedded H/W system. To implement the speech interactive agent to accommodate the demands of user commands in real time, we propose to optimize the hardware dependent architectural codes for speed-up. In particular, we propose to provide a composite solution through memory reconfiguration and efficient arithmetic operation conversion, as well as invoking an effective out-of-vocabulary rejection algorithm, all made suitable for system operation under limited resources.

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Tourism Destination Recommender System for the Cold Start Problem

  • Zheng, Xiaoyao;Luo, Yonglong;Xu, Zhiyun;Yu, Qingying;Lu, Lin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.7
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    • pp.3192-3212
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    • 2016
  • With the advent and popularity of e-commerce, an increasing number of consumers prefer to order tourism products online. A recommender system can help these users contend with information overload; however, such a system is affected by the cold start problem. Online tourism destination searching is a more difficult task than others on account of its more restrictive factors. In this paper, we therefore propose a tourism destination recommender system that employs opinion-mining technology to refine user preferences and item opinion reputations. These elements are then fused into a hybrid collaborative filtering method by combining user- and item-based collaborative filtering approaches. Meanwhile, we embed an artificial interactive module in our recommender system to alleviate the cold start problem. Compared with several well-known cold start recommendation approaches, our method provides improved recommendation accuracy and quality. A series of experimental evaluations using a publicly available dataset demonstrate that the proposed recommender system outperforms existing recommender systems in addressing the cold start problem.