• Title/Summary/Keyword: e-Strategy

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Glocalization of e-Services (글로벌 e-서비스 기업의 현지 생존화 전략)

  • Min, Jae-H.
    • Korean Management Science Review
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    • v.28 no.3
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    • pp.125-141
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    • 2011
  • We have recently witnessed many of global companies did not successfully adapt themselves to local markets, and finally exited the markets experiencing failures. The purpose of this study is to suggest practical glocalization strategies for global e-service companies to run their respective businesses in local markets with success. Glocalization is a terminology blending globalization and localization, meaning that global companies adapt themselves to local cultures, environment, languages, laws and regulations so as to survive and prosper in those markets while maintaining high quality of standards and processes they originally have for global competitive edge. Examining success stories as well as failure ones of global e-service companies having entered Asian markets, we provide marketing mix strategy for successful glocalization, and suggest some guidelines for prospective e-service companies wishing to enter local markets with different cultures and languages to fit themselves to new environments.

An Experimental Research on the Design Characteristics and Performance of the Entity-Relationship Model (개체관계 모형의 설계 특성과 성과에 관한 실험적 연구)

  • 정일주
    • The Journal of Information Technology and Database
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    • v.6 no.2
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    • pp.45-57
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    • 1999
  • This paper makes an attempt to find a systematic portion of the database design process, especially using the Entity-Relationship(E-R) model. Basically, we consider three aspects as a systematic portion of the database design process. They are, the strategy that a designer selects to design an E-R diagram, designer's cognitive style, and the knowledge and preference of the database designer. An experiment has been carried out in order to verify the systematic relationship between above-mentioned three aspects and the E-R modeling performance. The target system is a professional baseball system. A normative E-R diagram was constructed based upon 48 E-R diagrams produced during the experiment. The ANOVA process has been used to analyze the results. It has been found that there exist significant differences in query-answering capacity and the completeness of the E-R model among design methods. Individual differences in cognitive styles has not been found to be significantly related to the modeling performance.

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Empirical Analysis on Product Based Differentiation Strategies in B2C industry (제품 특성과 B2C 차별화 전략의 실증 분석)

  • Joung, Seok-In;Park, Woo-Sung;Han, Hyun-Soo
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.527-532
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    • 2007
  • Differentiation strategies have been suggested as the critical sources of competitive advantage in B2C industry where customers can switch internet shopping mall with one click with virtually no transaction cost. Indeed, competition on low pricing cannot be a viable strategy in B2C industry. Moreover, cultivating customer loyalty to attain profitability is still a challenging task for most internet shopping mall. In this study, we provide empirical analysis results on key managerial variables that indicate the difference between the product categories in terms of customer perception on relative value importance. We first identified comprehensive managerial variables and organized them in terms of customer decision stage. Next, with reference to extant literatures on product characteristics based e-commerce strategy, hypotheses are developed to formalize the customer value differences on the key managerial variables. Empirical testing results indicated that there are significant differences on customer perceived value of the key managerial variables between the product groups. The findings provide useful insight for further study on e-commerce differentiation strategy.

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An Information Strategy for Activating the Electronic Commerce of Regional Small and Medium-sized Business Organizations (지역 중소기업의 전자상거래 활성화를 위한 정보화 전략)

  • 주재훈
    • The Journal of Society for e-Business Studies
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    • v.3 no.2
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    • pp.1-15
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    • 1998
  • A major effect of electronic commerce on the Internet is that it reduces transaction costs and creates an efficient market. Thus, an information strategy for developing of regional economy must be changed toward 21st century of electronic commerce era. In this paper, we present an information strategy for activating the electronic commerce of regional small and medium-sized business organizations. The paper stresses creation of a network organization comprising local government, regional business organizations, universities, research institutes, and citizens' coalitions as groups of organizational actors. Necessary conditions of a successful network organization in electronic commerce are to build the public key infrastructure for developing the trust of transactions among partners, and to create an information center to manage a web of partners. In the network organization, the information center must play critical roles as a creator of value and the certification authority in order to issue and manage participants' electronic certificates.

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A Study for the Development Strategy of CITIS Standard (CITIS표준 개발전략에 관한 연구)

  • Shin, Ki-Tae;Im, Chun-Sung;Jeon, Dong-Wook;Kim, Eun
    • The Journal of Society for e-Business Studies
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    • v.3 no.2
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    • pp.161-178
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    • 1998
  • We followed the below procedure to establish the development strategy of CITIS standard. At first, we investigated Military CITIS and Commercial CITIS to establish the concept of CITIS and examined several implemented examples. And using the previous analysis, We analyzed the structure of the functions, the technologies and the standards. To establish the development strategy of CITIS standard, we divided CITIS standards into three category, These are infrastrucure standard, data standard and process standard. In the process standard, we analyzed how we develop a formulated process and which item we select to make formulated official documents. And finally, We explained the implementation plan and extension strategy of government-enterprise and inter-enterprise CITIS respectively.

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An Effect of Maximizing Efficiency Control of Induction Motor for Electric Vehicle Drive Systems(II) (전기자동차 구동시스템에서의 유도전동기의 최대효율제어 효과(II))

  • 최욱돈;김동희;노채균
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.14 no.5
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    • pp.74-79
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    • 2000
  • This paper presents the test result of electric vehicle to evaluate a point of difference between maximizing efficiency control and conventional constant flux control(CFX) strategy of induction motor driver. A proposed maximizing efficiency control(MEC) strategy is compared with th constant flux control strategy. The comparison test is carried out with two types of F.T.P-72 and E.P.A driving schedule. This research shown the effectiveness of an enlargement of driving distance of the electric vehicle when a maximizing efficiency control strategy adopted.

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Comparative analysis of the minimum capacity of an ice-on-coil thermal storage system for various operation strategies (관외 빙착형 빙축열시스템의 운전방식에 따른 최소용량 비교)

  • 이대영;정성훈;강병하
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.11 no.3
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    • pp.401-413
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    • 1999
  • An ice storage cooling facility with cooling capacity of 150㎾ has been constructed for the purpose of developing optimal design and control strategy for an ice storage system. As the first step to this purpose, a computer program has been developed to simulate the operation of the ice storage system and examined precisely by comparing the results with those measured from the test facility. With the simulation program verified from the comparison, a design procedure has been developed to determine the minimum capacity required for each operation strategy available commercially. It is shown that the minimum sizes of the chiller and the storage tank are strongly dependent on the control strategy, i.e., chiller priority or storage priority, but less affected by the arrangement method, i.e., chiller upstream or chiller downstream.

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Strategy and Effect on Interdisciplinary Project-based Learning based Blended Learning (블랜디드 학습에 기반한 통합교과 프로젝트 학습 전략 및 효과)

  • Shin, Soo-Bum;Han, Hee-Jung
    • The Journal of Korean Association of Computer Education
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    • v.9 no.4
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    • pp.25-34
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    • 2006
  • Although the e-learning system is being introduced in elementary and secondary education, incorporating it into the regular curriculum is difficult. Other problems include the lack of sessions and connection to regular courses in realistically applying project-based learning in the regular school curriculum. Therefore. this study established, applied, and analyzed the blended learning strategy to resolve such issues. Specifically, a theoretical investigation on the concept of blended learning and IT-oriented, project-based learning was conducted. The theme for learning based on integrated courses was also selected, and the 5-stage project-based teaching and learning strategy, concretized. The concretization strategy involved discussion, role division, and alternative evaluation strategy. The class progressed in formats of on-class online, on-class offline and off-class online. As a result, students experienced inconvenience since the project only lasted for a short period of time. Nonetheless, they responded positively to the effect of project-based learning in general. This study was able to suggest the possibility of applying e learning in regular school curriculum and propose the direction for digital and learner oriented teaching.

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The Effect of Business Strategies and Competitive Environments on the Configuration of e-Biz Integration Policy Determinants (전략방향과 경쟁적 환경이 비즈니스 통합정책 결정요인 구성에 미치는 영향 분석)

  • Kim, Chulsoo;Han, Bong-Ho;Han, Bokwoo
    • Journal of Information Technology Services
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    • v.11 no.3
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    • pp.67-87
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    • 2012
  • These days, firms are focusing on the improvement of relationships with business partners. The supply chain integrations are taking critical role in improving the relationships with business partners. In accordance with the development of the IT technology, it became possible for firms not only to integrate inner parts of the organization, but also to integrate the company with other organizations in the supply chain, which is open system. Therefore, in e-Biz environments, it is imperative for firms to strengthen the core capacity through the supply chain integration, and to precisely determine the components of the determinants of e-Business integration which impact the firm performance. This study analyzed determinants that have impacts on business integration in IT capacity perspectives in competetive environments. We analyzed 163 domestic companies to find out many significant suggestive points. First, IT management capacity, process innovation capacity are adopted as determinants of differentiation and competetive edges against competing firms. Second, it is analyzed that the more the companies are in intensified competetive environment, the more likley that the innovation capacity and partner management capacity become the determinants of the business integration of the companies and that they pursue new market development strategy. Third, it is analyzed that the more the companies are in high demand fluctuation, the more likley that the innovation capacity becomes the determinants of the business integration of the companies, and that they pursue new market development strategy and operation efficiency strategy. Last, it is analyzed that the more the companies are Technology dependent, the more likely that IT management capacity and process innovation capacity become the determinants of business integration, and that they pursue new market development strategy and operation efficiency strategy. These results provide us the foundation that the determinants that we have analyzed can impact the supply chain integration strategies which take into account the competetive environments.