• Title/Summary/Keyword: e-Service Quality Evaluation

검색결과 135건 처리시간 0.022초

셀프서비스 기술에서의 서비스 품질 평가: 무인주문결제기술에 대한 근거이론 접근 (Evaluation of Service Quality in Self-Service Technology: Based on Grounded Theory for Unmanned Order Payment Technology)

  • ;고준;박상철
    • 한국IT서비스학회지
    • /
    • 제21권1호
    • /
    • pp.21-40
    • /
    • 2022
  • Advances in information and communication technology have introduced self-service technologies (SSTs) to service companies, changing the way they serve. In addition, as SSTs are expanding for low cost and high efficiency, opportunities for technology to interact with consumers have increased. Restaurant managers have the advantage of the SSTs win-win strategy, which allows consumers to freely receive the products or services they want, but some consumers have low satisfaction of the SSTs, especially elder people and the blind. This study examines the effect of unmanned order payment technology on service quality evaluation. For this, we interviewed a total of 12 consumers in their 10s to 50s with the experiences of using unmanned order payment technology, applying the Grounded Theory Method(GTM). Through a review of the research participant interview materials, totally 84 concepts were derived and the concepts were analyzed to derive 15 subcategories and 10 upper categories. Finally, a paradigm model of the effect of unmanned order payment technology on service quality assessment was derived. It also found the importance of consumers' sense of obligation to use unmanned order payment technology, recognition of advantages (e.g., time savings), recognition of shadow labor, and recognition of whether the technology usage process is in the service quality assessment stage.

전자상점 성과에 관한 이론적 모형 구축 (Development of the Theoretical Model on Electronic-Store Success)

  • 윤철호;김상훈
    • 경영과학
    • /
    • 제20권2호
    • /
    • pp.113-133
    • /
    • 2003
  • This study developed the ISM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following : 1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studios, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit Center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial performance of Electronic Store. The ESM that has six dimensions (System Quality, information Quality. Service Quality, Trust, Loyalty, Financial Performance) and expresses the causal relationship among them was proposed and was compared with BSC (Balanced Scorecard), WebQual, and EWAM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWAM.

Evaluation of 3PL Service Quality Using the AHP -An Application to Korean 3PL Service Providers-

  • So, Soon-Hoo;Cheong, Ki-Ju;Kim, Jae-Jon;Cho, Geon;Ryu, Il
    • 한국정보기술응용학회:학술대회논문집
    • /
    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
    • /
    • pp.293-296
    • /
    • 2005
  • This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) service providers. For this, we first conceptualize five dimensions of 3PL service quality (i.e. tangibles, reliability, responsiveness, assurance and empathy). We then apply the AHP method to determining the relative weights of five service quality dimensions and eventually selecting the best 3PL service provider. To implement this idea in practice, we conduct an empirical study on four companies providing 3PL services in Korea.

  • PDF

전자정부 포털사이트 평가요인에 관한 연구 (A Study on the Factors for Evaluating e-Government Portal Sites)

  • 한기훈;홍일유
    • Asia pacific journal of information systems
    • /
    • 제16권1호
    • /
    • pp.23-43
    • /
    • 2006
  • By far, numerous e-government projects requiring huge investments have been conducted in Korea to increase the administrative efficiency and improve the service quality via Internet. However, there's little research focusing on methods and techniques for analyzing and evaluating the projects either to economically justify the investments or to assess the quality of the system and of on-line services to citizens. The purpose of this paper is to suggest a set of factors to take into account for evaluating e-government portals and to empirically test the factors to provide useful implications for building such portals. Based on the literature reviewed, we constructed a research model that includes content, public service, community, design, technology, and portal's attributes as independent variables and the user's satisfaction and the administrative efficiency as dependent variables. A reliability test revealed that the evaluation factors proposed in the paper are sufficiently reliable, and a multi-regression analysis indicated that five hypotheses should be accepted. The findings of the study suggest that emphasis should be placed on public service quality and portal site attributes, among others, when implementing portals.

이러닝 품질관리사의 자격 검정 체제 개발 (Development of an Examination System for a e-Learning Quality Manager's Certificate)

  • 류진선;문대영;이경순;김희필
    • 공학교육연구
    • /
    • 제16권1호
    • /
    • pp.35-44
    • /
    • 2013
  • The purpose of this study is to develop an examination system for an e-learning quality manager's certificate which is composed of subjects, criteria, method of examination. The task model of e-learning quality manager was modify and task/knowledge/skill matrix was developed to design the examination system through conferences of DACUM committee and an advisory committee. And a survey was carry out to analyze validity of contents of the examination system. The major findings were as the follow: First, occupational specification, job specification, task specification and task/knowledge/skill matrix were developed. Second, examination subjects were developed based on task/knowledge/skill matrix, which were "Basis of e-Learning and plan of service", "Expulsion and management of e-learning infrastructure", "Development of e-learning contents", "Operation and evaluation of e-learning service". Third, the criteria and methods of examination for an e-learning quality manager's certificate were developed, which is composed of test type, the sum of test items, test time and acceptable standards.

Enterprise Architecture for e-Government Monitoring and Evaluation Reporting System Based on Customer Satisfaction Perspective in Indonesia

  • Anggraeni, Tri
    • 정보화연구
    • /
    • 제11권2호
    • /
    • pp.131-141
    • /
    • 2014
  • Refining the monitoring and evaluation reporting is an important thing in e-Government. Indonesia which has had e-Government roadmap since 2000, has not had the systematic mechanism to monitor and evaluate e-Government in which the report can be easily accessed by the public and used to be the best practice to improve other e-Government implementation. Enterprise architecture (EA) has the major objective to straighten an enterprise to its necessary requirements. It can be used to propose the required system and that was the purpose of this paper. It was started by reviewing the literature about e-Government monitoring and evaluation, using quality of service as the means, and understanding TOGAF as one of EA framework. The second step was comparing EA and the evaluation of e-Government in Korea and Indonesia to get the best practices. And the last step was creating EA for the monitoring and evaluation reporting system based on Korea and the literature reviewed. It is expected that the formulized EA can be a tool to improve e-Government implementation in Indonesia.

SERVQUAL을 이용한 이러닝 학습자의 만족도 평가에 관한 연구 (Measuring learner satisfaction in e-learning using SERVQUAL)

  • 구희진;박영택
    • 품질경영학회지
    • /
    • 제38권2호
    • /
    • pp.161-170
    • /
    • 2010
  • Diffusion of e-learning has been accelerated according as the convenience and effectiveness have been increased rapidly due to the advancement of information technology. However, there has been few studies on systematic evaluation of its performance. SERVQUAL model was applied to evaluate the service quality of a 100% on-line lecture opened in a major Korean university. Two classes, one for 71 undergraduate students, the other for 79 graduate students, were opened for the lecture. The gaps between the expected service and the perceived service scores were compared with respect to sex, age, and e-learning experience. Although the gap score of male and female students were not different significantly, the gap scores among the other comparative groups were different. The perceived score of the older group with more than thirty ages was lower than that of the younger group. It seems that the older group evaluated the score based on the practical use of the subject since they are part-time students with jobs. Also, the perceived score of the group with previous e-learning experience was higher than that of the group with no e-learning experience. It seems that the experienced group evaluated it compared with the previous e-learning satisfaction. As it might be expected, the groups with higher perceived scores had stronger intention to recommend the e-learning lecture to other students.

머신러닝과 감성분석을 활용한 고객 리뷰 기반 항공 서비스 품질 평가 (Airline Service Quality Evaluation Based on Customer Review Using Machine Learning Approach and Sentiment Analysis)

  • 전우진;이예빈;금영정
    • 한국전자거래학회지
    • /
    • 제26권4호
    • /
    • pp.15-36
    • /
    • 2021
  • 국제 항공 시장이 꾸준히 성장함에 따라 항공업계의 경쟁이 더욱 심화되고 있다. 경쟁 우위의 원천을 얻기 위해 서비스의 품질 평가는 필수적이며, 이에 다양한 연구에서 고객 리뷰를 바탕으로 서비스 품질을 측정하는 시도를 지속해 왔다. 그러나 고객 리뷰 데이터를 기반으로 기대와 지각 수준의 차이를 파악하고 전략적 방향을 제시하는 연구는 미흡한 실정이다. 본 연구에서는 항공사 서비스를 대상으로 차원별 중요도를 머신러닝을 통해 측정하고, 차원별 지각 수준을 감성분석을 통해 분석한다. 차원별 중요도와 지각 수준의 결과를 활용하여 항공사별 서비스의 성과를 측정하기 위한 전략 매트릭스를 제시하고, 이를 통해 각 항공사의 품질 분석을 수행한다. 본 연구는 항공사의 고객만족을 결정하는 중요한 요인을 파악하는 동시에, 각 항공사의 현재 서비스 수준을 파악하는 틀을 제시함으로써 서비스 품질 평가의 중요한 도구로 활용될 수 있다.

텍스트마이닝을 활용한 메타버스 서비스의 경험 품질 평가의 이해: 로블록스 사례 연구 (Understanding the Evaluation of Quality of Experience for Metaverse Services Utilizing Text Mining: A Case Study on Roblox)

  • 김민준
    • 서비스연구
    • /
    • 제13권4호
    • /
    • pp.160-172
    • /
    • 2023
  • 메타버스는 정치, 경제, 사회, 문화적 활동이 가능한 가상의 환경을 나타내는데, 이를 통해 현실과 디지털이 공존하여 사람들은 색다른 일상을 경험할 수 있다. 최근 메타버스의 발전으로, 기존의 서비스 경험 방식이 변화하고 있다. 기존의 선행연구는 주로 메타버스 서비스의 기술 발전에 중점을 두었지만, 최근의 연구들은 고객 관점에서 메타버스 서비스의 경험 품질을 평가하는 것에 중점을 두고 있다. 고객 관점에서 서비스 품질을 결정하는 서비스 특성을 정확히 이해하고 분석해야, 성공적인 메타버스 서비스를 설계할 수 있기 때문이다. 그러나, 선행연구들은 이러한 중요성만을 강조하고 있을 뿐, 평가를 위한 보편적이고 체계적인 개념과 관련된 연구는 부족한 실정이다. 본 연구는 이러한 한계를 극복하기 위해 텍스트마이닝을 활용한 온라인 리뷰 분석을 수행하였다. 특히, 로블록스 서비스의 온라인 리뷰 227,332건을 분석하고, 분석 결과를 기반으로 로블록스 서비스의 개선 방향을 모색하였다. 분석을 위해 토픽 모델링, 감성 분석, 로지스틱 회귀 분석 등의 텍스트마이닝 및 기계학습 알고리즘을 활용하였으며, 서비스 개선 방향을 모색하기 위해 중요도-실행도 분석을 수행하였다. 연구 결과, 메타버스 서비스의 경험 품질 평가에 활용 가능한 9개 서비스 특징을 도출하였으며, 이들과 서비스 만족도 간의 관계 분석을 통해 특징별 중요도를 추정하였다. 마지막으로 중요도-실행도 분석을 통해 메타버스 서비스를 가능케하는 기술적 요소보다 서비스 경험을 강화하는 방향의 서비스 개선 전략이 필요함을 파악하였다. 본 논문의 결과물은 메타버스 서비스에 관심이 있는 기업들에게 중요한 시사점을 제공하며, 기업은 이러한 서비스 특징을 활용하여 자사의 강점 및 약점을 파악하여, 변화하는 메타버스 서비스의 환경에서 우위를 차지하는데 유용한 통찰력을 제공할 것이라 기대한다.

학교급식 수산물구매에 영향을 미치는 제품평가요인 (Study on the Evaluation Factors of Seafood Purchase for School Food Service)

  • 장영수;박정아
    • 수산경영론집
    • /
    • 제40권2호
    • /
    • pp.1-25
    • /
    • 2009
  • The major part of non-commercial food service is food service for school which has no any objective quality standards. Each school has different standard when they buy seafood for SFS(School Food Service). The research purpose is whether or not the extrinsic cues of the seafood such as price, the source origin, company image, safety standards, etc or the intrinsic cues such as fishy smell, the hardiness of fish meat, others have any effect on the seafood evaluation when school nutritionist purchase it, for more objective basis. The research method is distributing questionnaire survey through e-mail or directly visiting the schools from October 30 to November 9, 2007. The questionnaire was distributed to 70 nutritionists of food service for elementary school in Busan. Total 50 questionnaires are used as data in the statistical analysis using SPSS package software. The research results are; First, there is interaction effect between the extrinsic and intrinsic cues of seafood for SFS. That is when the school nutritionist valued on intrinsic cues of seafood such as a fishy smell, the hardiness of fish meat and etc influence on the extrinsic cues such as price, source origin, reliable circulation process, HACCP application, etc. Second, the extrinsic cues of the seafood give no effect on perceived quality. Since seafood for SFS are heavy buying, prearrangement contract and most of them using pre-treated frozen aquatics. Third, the intrinsic cues of the seafood give no effect on perceived quality. The extrinsic cues consist of 5 parts namely "opening about quality", "source origin", "company image", "safety/standards" and "price/package". However, "safety/standard" was the only affecting factor to perceive quality. The reason is that in fact they have no standards or any document proving the quality of the seafood unless safety standards factor. Last, the perceived quality is an important factor for perceived value and purchase intention. It is showed that there is a path to form a willing to buy through the perceived value after school nutritionist recognizes the perceived quality.

  • PDF