• 제목/요약/키워드: e-Sales

검색결과 442건 처리시간 0.053초

The Economic Impact of Electronic Commerce Using Simulation Approach (시뮬레이션 기법을 이용한 전자상거래 도입에 따른 경제적 효과분석)

  • Sohn, Young-Woo;Whang, Kyu-Seung
    • Asia pacific journal of information systems
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    • 제13권3호
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    • pp.23-39
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    • 2003
  • Recently, many organizations in various industries have introduced e-business for the purpose of adding value to their business. But, the e-business model has not existed before and so, it is difficult to analyze clear effectiveness. It frequently does not live up to an organization's expectations. It is due to an absence of environmental changes analysis in the new model, not by a new model itself. System Dynamics(SD) may provide effective results as a tool of analysis for the new model. This research shows the analysis of the effects of a simulated e channel model, which was expanded from existing channel modeling with actual data in basic materials industries. The results show average prices increasing by auction process on the e-market and an increase in sales. So, by increasing the speed of sale revolution stock expenses are reduced. Additionally, we applied a possible scenario to the developed simulation model and investigated strategic issues to draw desirable strategies with market changes.

Building a Successful e-CRM of the Horizontal B2B Between Small Businesses (중소기업간 수평적 B2B하의 성공적 e-CRM 구축)

  • Park Hyun-Cheol;Kim Dong-Gyu
    • The Journal of Information Technology
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    • 제5권4호
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    • pp.65-72
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    • 2002
  • With the development of information technology and the rapid diffusion of Internet, the scale electronic commerce management is increasing year by year. Domestic small businesses also devote themselves to the creation of profits for the present and for the future, through active electronic commerce management. This paper aims to help small businesses to increase sales by presenting the direction for building a successful e-CRM of the horizontal B2B between small businesses.

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Development Problems and Countermeasures of Rural E-Commerce Logistics in the Context of Big Data and Internet of Things

  • Xianfeng Zhu
    • Journal of Information Processing Systems
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    • 제19권2호
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    • pp.267-274
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    • 2023
  • As the Internet has expanded and the continuous expansion of online shopping in China, many rural areas also have sales outlets. Due to the impact of economic conditions, rural locations have inadequate e-commerce logistical infrastructure, the number of outlets is small, and each other is in a decentralized state. For various reasons, the advancement of rural e-commerce logistics lags far behind that in urban areas. As the Internet of Things with big data grow in popularity, we can create and enhance the assurance system for the booming ecommerce in rural areas by building the support system of rural online shopping platform, and strengthening the joint distribution of logistics terminals based on data mining, so as to encourage the quick and healthy growth of rural online shopping.

An Empirical Study on the Determinants of e-Trust - Focused on the Domestic Trade Portal Site - (e-신뢰(e-Trust)의 결정요인에 관한 연구 -국내 무역포털사이트를 중심으로-)

  • Song, Sun-Yok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • 제41권
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    • pp.205-234
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    • 2009
  • The trade portal site is one of the innovative skills which makes it possible for trade companies to manage international trade activities more efficiently by using the newest information technology. Especially, trade portal site can be considerable help to small and medium-sized enterprises which have much difficulties in finding overseas buyers due to the lack of international marketing capabilities. This study attempts to present a comprehensive model about the determinants of e-Trust in domestic trade portal site and to suggest practical strategies for e-Trade. Therefore, a theoretical framework was presented by the literature review, and a empirical study was carried out through a questionnaire survey to those who have had experiences of visiting trade portal site. The empirical analysis had the following results. First, it reveals that reputation, web-site quality, transaction efficiency of the trade portal site have influence upon e-Trust dimension. On the other hand, perceived risk did not have significant relationship with e-Trust. Second, e-Trust had significant impact on willingness to depend on the trade portal site. And also, e-Trust had positive influence on performance of using which is measured by sales increase, information sharing, and synergy effect.

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A Study on the e-CRM, Customer Satisfaction, Repurchase Intention and Word of Mouth Intention in the Internet Shopping Mall (e-CRM 구성요인이 e-쇼핑몰 고객만족과 웹사이트 재방문 및 e-구전에 미치는 영향에 관한 연구)

  • Yoon, Jong-Hoon;Chung, Ji-Bok;Kim, Yong-Min
    • The Journal of Information Systems
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    • 제17권1호
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    • pp.63-82
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    • 2008
  • Recently the development of information technology and the emergence of electronic commerce have brought significant changes of purchase behavior in customers. The purpose of this research is to investigate the important elements of e-CRM which influence the customers satisfaction in the shopping mall. Also this study is to investigate the relationship between customer satisfaction and repurchase intention and word of mouth intention. What we have found are as follows. (1) e-CRM elements greatly influencing on customer satisfaction in the shopping mall were e-Marketing, s-Sales, e-Service, and e-Security. (2) results of the relationship between customer satisfaction and repurchase intention was significant. (3) results of the relationship between customer satisfaction and word of mouth intention was significant. (4) results of the relationship between repurchase intention and word of mouth intention was significant. In conclusion, the results of this study will be helpful for the managers participating the operation of internet shopping mall.

A Study on the Global e-Networking of Trading Companies in Korea (무역업체의 글로벌 경쟁력 강화를 위한 e-네트워크 구축에 관한 연구)

  • Choi, Heung-Seob;Her, Eun-Kyung
    • International Commerce and Information Review
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    • 제10권1호
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    • pp.97-115
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    • 2008
  • This paper is to review how Korean trading companies perform and promote the digital transformation through the e-networking with global market, and how much they extend the volume of export, and make the company grow inward or outward in order to enhance the effects of economic growth in Korea. It is suggested that global agreement on e-Trade(or u-Trade) should be made in order to expand the global e-networking practices and to ensure transferring of transport documents(or business documents). Moreover, it also suggested that networking on the global trading partners such as government authorities, diplomatic offices abroad, overseas Koreans, students studying abroad, Korean merchants abroad, etc. should be made in single window for improving and upgrading the image of Korean trading companies. By making of global e-network platform between overseas business partners, trading companies are able to expect various synergy effects such as improving the satisfaction of their customers, promoting the global transactions, reducing the operation and transaction cost, helping fording overseas buyers, and extending export volume and sales profit, etc. Customers can also obtain the information about trading goods easily and rapidly, and cut down the transaction stage using information exchange with partners. All of the trading partners in the world can maintain their business partnership as long as they use the global e-network.

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A Study on the on-line Dispute Resolution for the E-Trade (전자무역의 분쟁해결방안에 관한 연구)

  • 이상옥
    • Journal of Arbitration Studies
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    • 제13권2호
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    • pp.425-457
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    • 2004
  • This study is to approach e-Trade issues and how to settle the dispute for e-Trade according to on-line Alternative Dispute Resolution (ADR) process. Most on-line systems operate on a limited access basis. The increasing use of the internet to do business brings to light at least important concerns to persons who engage in commerce on-line, or e-Trade. There is some concern about the limits of current internet technology to guarantee the security of e-Trade. The new technology has transformed society and is defining new years of doing business. This revolution in technology has even changed the nature of many of the goods and services that are the subjects of e-Trade. There is also concern about the limits of the legal framework to guarantee the enforcement of e-Trade. A significant issue is how the law should be adapted to reflect business practices regarding such cyberspace agreements as Web site click-on agreements, e-data interchange, and on-line sales. The principal benefits of on-line ADR should typically be faster and less expensive than traditional conciliation arbitration. The on-line ADR system has the several significances, decreasing inappropriate cost as time and burden of ADR, providing an approachable measure of relief and more efficient tool for the settle of dispute. Therefore, on-line ADR could be used as an adjunct resolution process in large class actions where each single claim is small, but varies somewhat, thus requiring some individual fact determination.

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A Study on the Impact of Live Commerce Interaction on Consumer Emotional Responses and Behavioral Intentions (라이브 커머스의 상호작용이 소비자의 감정반응 및 행동의도에 미치는 영향에 관한 연구)

  • YuRong Sun;Byoung-Jai Kim
    • Journal of Information Technology Applications and Management
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    • 제31권2호
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    • pp.35-49
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    • 2024
  • With the development of e-commerce, live streaming e-commerce, as an emerging marketing method, is on the rise. It integrates various ways of information delivery, providing consumers with unprecedented shopping experiences, particularly through its interactive nature, which can increase audience engagement and immersion. This study delves into how interactive elements in live streaming e-commerce influence consumer emotions and purchase intentions. By employing literature review and empirical analysis methods, we analyzed various interactive factors in the live streaming e-commerce environment and revealed the process through which these factors stimulate audience emotions and lead to specific purchasing behaviors. The results confirm that the interactive appeal of live streaming e-commerce significantly influences consumers' positive emotional responses, consequently enhancing purchase intentions. This study aims to explore the relationship between the interactive features of live streaming e-commerce and consumer emotional responses and purchase intentions, thereby filling theoretical gaps in the field of live streaming e-commerce and proposing new marketing theories. Additionally, by analyzing how interactive features stimulate consumers, optimal live content strategies can be proposed for live streaming e-commerce platforms and hosts, thus aiding in the improvement of marketing strategies and sales effectiveness.

An Analysis of Success Factors in Internet Shopping Malls (인터넷 쇼핑몰구축의 성공요인에 대한 분석)

  • 진영배;권영식
    • Journal of the Korea Computer Industry Society
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    • 제2권12호
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    • pp.1495-1504
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    • 2001
  • The main purpose of this research is to show Internet shopping mall the strategic way with the analysis of success factors in Internet shopping malls. To achieve the above purpose, the success factors and variables were defined by the survey of the reference. Sample malls for the research un selected of shopping malls registered in yahoo, Lycos, Empas and Hanmir regardless of their type and class, and did an online-survey of their operation. From the above method, the following results are deduced. First, there are five factors in the success of Internet shopping malls: the effectiveness of customer management the effectiveness of marketing. the competitiveness of product-sales, the convenience of use, the credibility of product. Second, the effectiveness of marketing is positively related to the number of member, visitors, and sales. Third, the credibility of product is negatively related to the number of member, visitors, and sales. At the end, the number of member and visitor are positively related to sales. This result could provide the managers with highly relevant managerial issues. The implication of the study are discussed and futher research directions are proposed.

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A Study on e-Business Establishment Model : Furniture Industry (e-비즈니스 구현 모델에 관한 연구 : 가구산업 중심으로)

  • Lee, Young-Min;Ju, Sang-Ho
    • Journal of Information Technology Services
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    • 제1권1호
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    • pp.67-80
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    • 2002
  • This study aims to explore the ways of reinforcing the competitive edge and substance of company through e-business in furniture industry by presenting the e-business model of furniture industry which faces the opportunity of challenge in the course of industrial restructuring. e-business model can take various types depending on the environment, feature and competitive edge that each company faces. For example, it is general in the fields of manufacturing company to study the model by dividing into Sell Side for sales to the customers, and Buy Side for purchase of raw materials, Integrating both sides. In furniture industry, Sell Side has the feature of giving a priority in the quality and price rather than brand image in the purchase type of consumer. Especially, it shall not be overlooked that majority of furniture is delivered to the consumer indirectly through the construction company. As such, e-business should be promoted in a way to expand the point of contact for consumers, rather than to construct its own point of contact for consumers. The percentage of importation of raw lumber is high and the standardization was insufficient in Buy Side.