• 경영정보학연구
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• 제6권2호
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• pp.227-242
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• 2004

디지털 경제의 확산으로 오늘날 경영환경은 개별기업간 경쟁체계에서 공급체인간의 경쟁체계로 급속도로 변화되고 있다. 이와 같은 환경변화에 대응하기 위한 도구로서 기업간의 협업체계 구현을 위한 e-파트너링의 필요성이 대두되고 있다. e-파트너링이란 가치사슬(Value Chain) 전과정에서 소수의 정예화된 파트너와 네트워크를 형성하여 새로운 사업모델을 구축하고 공동성장이 가능한 사업생태시스템(Business Ecosystem)으로 발전시켜나가는 과정이라고 정의할 수 있다. 본 연구에서는 대표적인 기간산업인 조선산업과 철강산업을 대상으로 e-파트너링 추진방안을 도출하기 위하여 e-파트너링의 수준 모형을 재정립하여 연구대상에 적합한 수준모형을 설정하고 이를 실질적으로 구현하기 위한 달성방안으로 일자별?계열별 주문 공급체계, 쌍방향 커뮤니케이션 시스템, 운송수단을 포함한 물류 인프라 개선안을 제시하였다. 제시된 달성방안을 추진한 결과, 정량적으로 납기단축 및 재고수준 감소 효과를 가져왔으며 정성적으로도 상호간의 업무커뮤니케이션이 향상되는 효과가 나타났다.

• International Journal of Quality Innovation
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• 제6권2호
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• pp.46-58
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• 2005

The internet is enabling a new economy based on the networking of human knowledge. While the benefits of connecting people to people, people to information and people to data within an organization are becoming more recognized and appreciated, much less is known about managing knowledge creation and dissemination across corporate boundaries. This paper addresses the challenges associated with selecting the best collaborative strategy and managing relationships which span organizational cultures and boundaries.

• 패션비즈니스
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• 제15권3호
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.32-36
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• 2015

This study explores the issue of program management consortia involving multinational participants. The aim of this research was to leverage advantages in program management (PM) skills and PM model improvement in product line construction in mega scale construction programs, typically funded by public funds. Such ventures involve multinational parties using dedicated partnering based on a program management consortium (PMC) to reduce confrontation between parties in complex circumstances, allowing an open and non-adversarial approach to project management. This research also seeks to implement an ongoing feedback program of best practices and lessons learned to minimize the repetition of mistakes and to reduce costs in sequenced construction. Recently, the Korean government has planned to undertake three large new projects: the Korean Peninsula major river maintenance, the reclamation of Se-Mangum, and the Science/Business City. This paper starts by providing a framework for the cost-reduction strategy for the United States Forces Korea (USFK) Relocation Program, which will be funded with public funds and a private fund investment (PFI) that combines programs executed by two governments as owners and multinational stakeholders, joined in the PMC. The establishment of project-oriented consortia is an innovative and non-adversarial approach to massive international construction projects. Such projects have used various tools effectively and skillfully. This experience may offer an opportunity to practice new and advanced program management delivery methods, and it is expected that Korea will gain a competitive advantage in the international construction market.