• 정보학연구
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• 제6권4호
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• pp.69-80
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• 2003

최근 전자상거래의 발전과 함께 소비자 피해도 급증하고 있다. 본 연구결과 전자상거래 피해 품목을 보면 정보통신 기기 및 서비스 위주에서 문화용품, 의류 생활용품으로 그 품목이 다변화되는 추세를 보이고 있었고 피해유형으로는 하프플라자의 피해 등으로 인하여 물품의 미인도 및 인도지연과 관련된 소비자 피해가 1,185.3%나 급증한 것으로 나타났다. 거래분야별로 보면 현재는 인터넷쇼핑몰과 관련된 피해가 90% 이상을 차지하고 있으나 향후 인터넷콘텐츠와 관련된 피해도 증가할 것으로 예측되었다. 인터넷콘텐츠의 경우 미성년자의 게임관련 피해가 가장 많은 사례로 나타났다. 그리고 피해가 다발하는 세부품목을 보면 디지털카메라, 노트북, 인터넷게임 등의 순으로 나타났다. 따라서 피해급증 분야에 대한 소비자보호 대책과 하프플라자와 같은 사기 피해에 대한 예방 대책 마련이 시급하며 장기적으로는 사업자의 의식개선을 통한 자율적인 소비자보호 체계구축이 필요한 것으로 나타났다.

• 디지털융복합연구
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• 제11권11호
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• pp.29-36
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• 2013

전자상거래 시장이 삐르게 증가하고 관련 산업이 발달하고 있다. 전자상거래의 특징인 비대면 거래 방식규모의 증가와 더불어 다양한 결제수단 등장으로 전자상거래에서 소비자 피해도 증가하고 있는 추세이다. 본 연구는 구매안전서비스라는 제도측면에서 소비자 보호방안에 대하여 살펴보았다. 구매안전서비스의 대표적인 결제대금예치 제도와 소비자피해보상보험 등의 한계점을 살펴보고 개선방안을 제시하였다. 불법적인 구매안전서비스 홍보를 방지하기 위해서는 소비자의 포상신고제를 운영하고 결제대금예치제도의 예치기간 악용에 대해서는 차감정산제도와 결제 대금예치사업자에게 분쟁중재역할 제공에 대한 검토가 필요하다. 결제대금예치를 통한 거래발생시 증서형태로 소비자에게 전달하고 구매안전서비스의 적극적인 홍보와 지속적인 제도개선 노력이 필요하다.

• 한국IT서비스학회지
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• 제12권3호
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• pp.73-93
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• 2013

This paper is a research on perceived risk of social commerce which has influence on purchase intention. This study uses a 3-dimension concept of perceived risk and then, deals with influencing a purchase intention. In addition, to search other influential variable to purchase intention, this study adds a variable with expected moderating effect. This study proposes several hypothesis and processes an experiment to test and attest these hypothesis. This study attempts to analyze the effect that perceived risk in social commerce has on purchase intention. By the results of data analysis, all dimensions of perceived risk are found to have significant negative effects on purchase intention. In addition, this study proves moderating roles of valence of WOM Information on purchase intention. Additional managerial implications are also discussed.

• 통상정보연구
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• 제6권2호
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• pp.107-127
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• 2004

The rapid development of internet information technology has increased interest in e-Trade these days, but it is not activated greatly up to now. In order to promote e-Trade, it is essential to construct cooperative process such as connecting systems among trade related parties. Building e-Trade platform which is based on the infrastructure of the past trade automatic system is key point of promoting e-Trade. To do this, a study on the basic concept and specific components of e-Trade platform is needed absolutely. At this point of view, after this paper has examined domestic and foreign studies on the fundamental technologies about electronic commerce, it drew several key technologies that could be applied to e-Trade considering the current IT trend. Then it evaluates these technologies according to Technology Reference Model(TRM) of the National Computerization Agency. This will help us to show the operation strategy as well as the concept of future e-Trade platform and its composition. On the basis of the theoretical background, this paper classified NCA's technology model into 6 fields, which are application. data, platform, communication, security and management. Considering the key technologies, e-Trade platform has to be mutually connected and accept international standards such as XML. In the aspect of business side, trade relative agencies' business process as well as trading company's process has to be considered. Therefore, e-Trade platform can be classified into 3 parts which are service, infrastructure and connection. Infrastructure part is compared of circulating and managing system of electronic document, interface and service framework. Connecting service (application service) and additional service (application service) consist of service part. Connecting part is a linking mutual parts and can be divided into B2B service and B20 service. The organization operating this e-trade platform must have few responsibilities and requirements. It needs to positively accept existing infrastructure of trade automatic system and improving the system to complete e-trade platform. It also have to continuously develop new services and possess ability to operate the system for providing proper services to demanders. As a result, private sector that can play a role as TTP(Third Trust Party) is adequate for operating the system. In this case, revising law is necessary to support the responsibility and requirement of private sector.

• 디지털융복합연구
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• 제1권1호
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• pp.213-234
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• 2003

"Trust" becomes a focal issue in e-business. Unlike traditional business environment, virtual situation requires new trust-ensuring mechanism other than face-to-face meetings and other related means of confirmation. Many countries are trying to foster trust services industry in order to increase e-business transactions and activities. This paper compares and contrasts these countries' policies on trust services. Conclusions of this comparative research includes: (1) trust services industry will be tightly integrated horizontally and increase their scope vertically towards trust in business sense over and beyond the mere technical level trust, (2) necessity of reciprocal trust authentication exchange is calling for an international standard in a near future, and (3) two different types of policies are under development: government-led and industry-led. Advantages and disadvantages of different approaches are presented with details of legal implications and structures of operations.

• 정보처리학회논문지C
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• 제8C권5호
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• pp.551-556
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• 2001

본 논문에서는 전자상거래의 활성화를 위해 네트워크를 통해 전달되는 내용에 대한 보호 뿐 아니라 사용자 인증, 데이터 무결성 보장, 송수신에 대한 부인 봉쇄 등 다양한 보안 기능에 대한 필요성을 충족시키기 위해서 ESES(ETRI Secure E-commerce Services) 시스템을 제안한다. ESES는 현재 전자상거래 문서의 표준으로 광범위하게 채택되고 있는 XML(eXtensible Markup Language) 문서 뿐 아니라 전자상거래시 교환되는 디지털 컨텐츠를 위한 보안 서비스를 제공을 목적으로 한다. 본 논문에서는 ESES 시스템에 대한 간략한 소개와 함께 전자상거래시스템에 적용될 보안 서비스를 제공하기 위해 어떻게 설계, 구현되었는지를 기술한다. 마지막으로 ESES를 보완하기 위해 필요한 향후 연구과제를 제시한다.

• 한국전자거래학회지
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• 제8권1호
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• pp.71-83
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• 2003

Nowadays on-line services based on Internet are being popularized and there are lots of E-Commerce applications using Internet. So we can use lots of information on anytime. To maximize the convenience of the network, the platform of the service is moving from E-Commerce to M-Commerce. In this paper we developed the application system for mobile environment. Therefore applicants can apply their applications and see the competition rate of the applying departments anytime and anywhere even if in the network disconnection regions. And we can manage more economically the application system because we use the network only the time when we syncronize the mobile device to mobile server.

• 통상정보연구
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• 제6권3호
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• pp.159-180
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• 2004

This paper focus on building online trust in electronic commerce between partner that have never traded with each other before, the so-called first trade situation. For this, this paper proposes the model to build trust for conduction first trade transaction in e-trade(so-ca1led Trust Matrix Model : TMM). The TMM is based on the idea that for business to business electronic trade a balance has to be found between anonymous procedural trust, i.e. procedural solutions for trust building, and personal trust based on positive past experiences within for first trade situation, because of the lack of experience in these situations. The procedural trust solutions are related in the notion of institution-based trust, because the trust in the procedural solutions depends on the trust one has in the institutions that issued or enforces the procedure. The TMM can be used as a tool to analyze and develope trust-building services to help organizations conduct first -trade electronic trade.

• 경영정보학연구
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• 제5권2호
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• pp.37-51
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• 2003

본 연구에서는 모바일 비즈니스를 특정 단말기 형태에 국한되지 않고, 이동성이 부과된 e-비즈니스로 정의하고, 더 포괄적인 가상공간에서의 상거래 프레임워크를 이루는 두 축으로 연결성(connectivity)과 이동성(mobility)을 도출하여 두 축의 조화(combination)로 인한 각 서비스의 내용들을 여러 사례들을 제시하여 설명한다. 기존 전자 상거래와 e-비즈니스를 설명할 때 주로 고려되었던 "연결성" 요소 이외에, 오프라인상의 "이동성" 요소를 추가한 점이 본프레임워크의 특징이라 할 수 있겠다. 이동성이 '장소(위치)'가 전제되어야 한다는 점에 착안하여 이와 관련된 기술적 요소로 위치 기반 서비스(LBS: Location-Based Service)가 새로운 e-비즈니스 모델 및 서비스 개발에 중요한 역할을 할 것으로 기대된다.

• 한국IT서비스학회지
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• 제22권6호
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• pp.37-53
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• 2023

With the development of the 4th industrial revolution, companies are trying to introduce new AI technologies and improve their performance. In particular, chatbot technology has developed and can not only communicate smoothly with humans, but also perform many complex tasks, so it has high market potential. However, there is still little research on chatbots in the field of e-commerce. Accordingly, this study aims to suggest ways to improve corporate performance through chatbot user satisfaction analysis. With the rapid development of China's e-commerce platform, In this study, through previous studies, the characteristics of chatbots were classified into accessibility, accuracy, empathy, reliability, and intimacy as factors influencing perceived usefulness, perceived ease, and perceived enjoyment of the Technology Acceptance Model (TAM). Five were selected and used as independent variables, and a model that affects customer satisfaction was set up. This paper sets user satisfaction as an important indicator of chatbot service and analyzes the path that affects user satisfaction, thereby improving chatbot service technology. It is important in that it provides a way to improve the smart chatbot service by understanding the degree of user acceptance in depth.