• Asia Marketing Journal
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• 제16권2호
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• pp.1-14
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• 2014

This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee's work engagement is the consequence of the employee's perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of job demand from customer's perspective, customer crowding is suggested as a negative moderator in the link between customer participation and work engagement. As such, this article proposes how different elements of a service employee's work environment interact to ultimately influence the service employee's customer-oriented attitude. Specifically, the current research focuses on how the negative contextual elements of job insecurity and job crowding (i.e., job demands) interact with the potentially positive elements of organizational support and customer participation (i.e., job resources), as well as with an employee's customer orientation, to ultimately develop a customer-oriented attitude. This study concludes with some propositions for potential causal relationships among key constructs that can be empirically tested in future research, as well as implications of the current study for both managers and researchers.

• 한국전자거래학회지
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• 제12권4호
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• pp.53-69
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• 2007

통신과 방송의 융합은 오늘날 디지털 환경의 가장 대표적인 혁신이자 신기술로 이미 포화상태에 이른 개별 시장의 한계를 극복하기 위한 대안으로 제시되어 통신 사업자와 방송 사업자 등을 비롯한 관련 산업군의 많은 기업들이 시장에 진입하고 있다. 그러나 해당 서비스 및 시장의 성장이 기대에 미치지 못하는 것이 현실이데, 그 원이 중 하나로 사용자에 대한 이해가 부족하다는 점을 지적할 수 있다. 기존의 통선 기술은 사용자의 도구적 목적을 지원하는 반면, 방송 서비스는 내재적 가치인 오락 기능을 제공하기 위해 주로 사용되었다. 본 연구의 목적은 개별적인 통신과 방송 영역이 융합되었을 때 사용자의 태도와 의사 결정에 영향을 미치는 요인들을 규명하는 것이다. 연구 모델은 내재적 동기인 유희적 가치와 외재적 동기인 실용적 가치, 그리고 융합 서비스의 실제 사용에 있어 내 외부적 조건이 되는 인지된 통제성을 주요 변인으로 제시하고 있다. 이를 검증하기 위해 대표적인 통신 방송 융합 서비스인 DMB를 대상으로 실증 분석을 실시하였다.

• 한국전자거래학회지
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• 제19권2호
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• pp.1-29
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• 2014

모바일 기술의 발달은 기존 마케팅 영역에 있어서 새로운 비즈니스의 장을 열었으며, 세계적인 경기위축으로 광고시장이 불황을 겪고 있음에도 불구하고 모바일 광고 시장에 대한 투자는 증가하는 경향을 보이고 있다. 스마트폰의 대표적인 킬러앱인 카카오톡의 마케팅 플랫폼, 카카오톡 플러스 친구를 연구의 매체로 삼아 모바일을 이용한 마케팅 시 해당 광고를 지속적으로 수신하겠다는 고객의 승낙의도에 어떤 요인들이 영향을 끼치는지 알아보고자 했다. 본 연구에서는 고객가치이론과 사회교환이론 등을 기반으로 카카오톡 플러스 친구의 실제 사용자들을 대상으로 승낙의도에 영향을 미치는 요인에 대한 연구를 하였으며, 연구를 통해 정보의 제공, 오락성, 보상, 브랜드 신뢰, 혁신성 요인이 승낙의도에 영향을 미치는 것으로 밝혀졌으며, 이러한 요인들을 연결성, 즉시성, 이동성, 상호작용성 등의 모바일 특성과 결합한다면 모바일 마케팅 비즈니스에 실질적인 도움을 줄 것으로 기대한다.

• 한국중재학회지:중재연구
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• 제12권2호
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• pp.185-220
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• 2003

Korean Government is increasingly focusing on the Northeast Asia Business and Logistics Hub strategy to create a competitive advantage. A key element of this strategy is creating or leveraging distribution and logistics hubs that act as centres for distribution in Northeast Asia. A Northeast Asian e-Hub Policy is required for business hub and logistics hub in the Northeastern Asia. An e-Hub is an integrated, sophisticated set of e-Biz, information and e-trade facilities and services that provides access to a marketplace and exchangee the e-trade data. To study the e-Hub policy, Pan Asian e-Commerce Alliance, Korea-Japan e-Trade Hub project, and ASEM e-Trade project are considered. E-trade via cyberspace may need new methods of dispute resolution to reduce transaction costs for small value-related disputes and to erect structures that work well across national boundaries. Voluntary Mediation Councils and cyber tribunals should be encouraged by governmental sectors to continue developing private sector mechanisms to resolve e-trade disputes. Government-sponsored online cross-border dispute resolution systems may be also be useful to complement these private sector approaches. E-trade in Northeast Asia results in disputes owing to the incompleteness of e-trade law in the countries. These disputes contain disputes regarding e-trade model, central title registry, authentication body. To resolve these disputes in the Northeast Asia, a variety of electronic alternative dispute resolution bodies must be organized under cooperation of Korea, Japan, China. This study deals with the e-ADR construction in the Northeast Asia to resolve the disputes in the e-trade and to activate the e-trade in the Northeast Asia.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.533-543
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• 2021

This study aims to determine and analyze the effect of social shopping, adventure shopping, value shopping, relaxation shopping, and idea shopping in influencing impulsive online buying behavior moderated by scarcity and serendipity information. The research method used is the quantitative research paradigm using surveys as a medium to obtain primary data. The paper examines the theoretical research model and tested fifteen hypotheses. The questionnaire was developed based on indicators from previous research. A non-probability sampling framework is used in this study. The data collection method uses electronic and online questionnaires to collect primary data with a total sample of 330 taken with the criteria of having made transactions in e-commerce Shopee in the last three months. Data analysis tools using Structural Equation Modelling (SEM) approach. The results showed that 8 out of 15 hypotheses were accepted and supported. The results show that there is a relationship between the value of hedonic shopping, scarcity, and serendipity information on impulsive online buying behavior. Therefore, analyzing the needs of customers, optimizing customer satisfaction, service excellence, website quality, and the ease of use of e-shopping itself especially in the e-commerce industry should be taken seriously nowadays.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.497-503
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• 2021

The aim of this study is to determine the factors that affect customer satisfaction in the banking sector of Bangladesh because the economic growth and stability of a country depends on the soundness of its banking sector. The study tries to investigate and assess the quality of service on customer satisfaction in the banking sector. As a sample, data were collected from 382 respondents who were customers of 32 selected commercial banks of Bangladesh. A pre-structured questionnaire was used to collect the required data and information. OLS regression model and descriptive statistical tools were used to analyze data. The results of this study reveal that the quality of service (e.g., tangibility, reliability, and empathy) has a statistically significant impact on customer satisfaction. The results also show that there is a positive correlation between the customer satisfaction and service quality dimensions in the banking sector of Bangladesh. The present study finds that in the domestic banking industry the service quality dimensions (i.e., tangibility, reliability, and empathy) have significant positive impact on customer satisfaction. The findings of the present study suggest that Bank Supervisory Authority, Central Bank of Bangladesh, and Bank Management should give special emphasis to ensure maximum satisfaction of banks' customers.

• Asia pacific journal of information systems
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• 제20권4호
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• pp.1-23
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• 2010

Some researches insist that, to participate in an e-partnership, a distributor needs a given level of trust to reduce the perceived risk of an e-partnership to his/her own threshold. However, other researches insist that if a distributor has only a given level of trust in his/her suppliers, irrelevant of the perceived risk level, he/she participates in the e-partnership. Thus, from the perspective of a distributor, this study built a trust model in which these two viewpoints were reflected. And then this study examined whether or not perceived risk mediates an influence of trust to e-partnership. The proposed trust model was tested with 265 questionnaires about a distributor-supplier e-partnership in food wholesale markets. The analysis results Indicated that perceived risk partially had a mediating effect between trust and e-partnership Intention. That is, of the two risk types, only perceived performance risk mediated an influence from competence trust to e-partnership intention. Relational risk did not play a mediating role between goodwill trust and e-partnership intention. This result Implies two managerial meanings. First, a distributor Intends to engage In e-partnership with his/her supplier, irrelevant of relational risk's level if goodwill trust level surpasses his/her own threshold. Thus, suppliers should concentrate more effort in developing goodwill trust than in reducing relational risk. To develop goodwill trust, they should endeavor to establish mutual interests and individual trust with their distributor, and to utilize institutional trust bases. Second, a distributor requires a certain competence In his/her suppliers to sufficiently reduce performance risk caused bye-partnership. Thus, to develop competence trust in e-partnership, suppliers should improve on any lack of competence and build a good reputation.

• 디지털융복합연구
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• 제14권1호
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• pp.141-150
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• 2016

근래 스마트 디바이스 확산과 더불어 전자책 기술은 나날이 발전하고 있다. 그러나 종이책에 비해 상대적으로 부족한 콘텐츠, 파일 호환성 문제 등 소비자가 느끼는 불만은 여전히 개선되지 않고 있다. 이는 현재의 전자책 시장이 기술 개발 관점이 아닌 시장의 요구사항을 수용하려는 소비자 관점의 연구가 필요함을 의미한다. 이에 본 연구는 IS 성공 모형에 근거하여 전자책을 구성하는 시스템, 콘텐츠, 서비스 등 세 가지 주요 속성의 품질을 측정하여 독자들의 전자책 구매의도와 단말기 구매의도에 끼치는 영향을 알아보고자 하였다. 분석결과, 시스템 품질이 단말기 구매의도에 유의미한 영향을, 콘텐츠 품질이 전자책 구매의도에 유의미한 영향을 끼치는 것으로 나타났으며, 그 외의 가설들은 기각되었다.

• 한국수자원학회논문집
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• 제38권3호
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• pp.179-188
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• 2005

본 연구에서는 화북다목적댐을 대상으로 2차원, 3차원 수치모형실험이 수리모형실험과 더불어 설계자에게 유용한 해석도구로 사용될 수 있음을 보였다. 2차원, 3차원 수치모형으로 천수방정식을 지배방정식으로 하는 RMA2와 RANS를 지배방정식으로 하는 FLOW-3D 모형을 이용하였다. 수몰지역과 접근수로에서의 유황, 월류웨어의 방류능력, 월류부, 도류부, 감세지에서의 수면형상, 월류부에서의 압력분포에 대한 수치모의 결과를 수리모형실험 결과와 비교하였다. 비교 결과, 대부분의 경우에 수치모의 결과는 수리모형실험 결과를 잘 재현하는 것으로 나타났다 그러나, 감세지에서의 도수현상에 대한 수치모의 결과는 공기연행효과로 인해 수리모형실험 결과와 다소 차이가 발생하는 것으로 나타났다.

• 한국전자거래학회지
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• 제7권1호
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• pp.87-106
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• 2002

The behavioral and dynamic implications of an ERP implementation/installation are, to say the least, not well understood. Getting the switches set to enable the ERP software to go live is becoming straightforward. The really difficult part is understanding all of the dynamic interactions that accrue as a consequence. Dynamic causal and connectionist models are employed to facilitate an understanding of the dynamics and to enable control of the information-enhanced processes to take place. The connectionist model ran be analyzing (behind the scenes) the information accesses and transfers and coming If some conclusions about strong linkages that are getting established and what the behavioral implications of those new linkages and information accesses we. Ultimately, the connectionist model will come to an understanding of the dynamic, behavioral implications of the larger ERP implementation/installation per se. The underlying connectionist model will determine information transfers and workflow. Once a map of these two infrastructures is determined by the model, it becomes a relatively easy job for an analyst to suggest improvements in both. Connectionist models start with analog object structures and then use learning to produce mechanisms for managerial problem diagnoses. These mechanisms are neural models with multiple-layer structures that support continuous input/output. Based on earlier work performed and published by the author[10][11], a Connectionist ReasOning and LEarning System(CROLES) is developed that mimics the real-world reasoning infrastructure. Coupled with an explanation subsystem, this system can provide explanations as to why a particular reasoning structure behaved the way it did. Such a system operates in the backgmund, observing what is happening as every information access, every information response coming from each and every intelligent node (whether natural or artificial) operating within the ERP infrastructure is recorded and encoded. The CROLES is also able to transfer all workflows and map these onto the decision-making nodes of the organization.