• Title/Summary/Keyword: e-문화

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Effects of Food Styling Visual Elements in Tteok Café Menus on Consumer Buying Habits (떡 카페 메뉴의 푸드스타일링 시각적 요소가 소비자 구매에 미치는 영향)

  • Kim, Su In
    • Journal of the Korean Society of Food Culture
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    • v.31 no.1
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    • pp.64-72
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    • 2016
  • This study investigated the correlation between consumer's buying habits and food styling visual elements. Differentiated and original techniques were used to determine whether or not visual elements in tteok menus reflect the aesthetic needs of consumers without altering the nutrition of tteok. The targeted tteok cafes were in Jeonju Hanok Village, which is a tourist attraction in Korea. First, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus such as shape, size/volume, color, and texture all had significantly positive effects on customer satisfaction, proving that food styling visual effects applied to tteok $caf{\acute{e}}$ menus have significant effects on customer satisfaction. Second, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus all had significantly positive effects on buying habits. Third, customer satisfaction of menus had a significant effect on buying habits, as proven by previous studies. Fourth, the effects of customer satisfaction on the relationship between food styling visual factors applied to tteok $caf{\acute{e}}$ menus and buying habits were investigated.

Phenolic Compounds from Antioxidant Plant Materials and their Protective Effect on PC12 cells (항산화 식물의 페놀성화합물에 의한 PC12 세포보호 효과연구)

  • You, SoHyeon;Kim, Gun-Hee
    • Journal of the Korean Society of Food Culture
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    • v.33 no.1
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    • pp.86-94
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    • 2018
  • This study was designed to evaluate the antioxidant activities and protective effects on PC12 cells of the extract of Epimedium koreanum and its main constituents icariin and icariside I. After screening the seven identified flavonoid glycosides from E. koreanum through DPPH (2,2-diphenyl-1-picryl-hydrazyl-hydrate) assay, E. koreanum, Icariin and Icariside I exhibited significant effect on radical scavenging activity. E. koreanum, icariin and icariside I were examined using DPPH, ABTS (2,2'-azino-bis(3-ethylbenzothiazoline-6-sulfonic acid)) and FRAP (ferric reducing ability power) assay. In all antioxidant assays, E. koreanum, icariin and icariside I showed high radical scavenging activities in a dose-dependent manner. Protective effects against $H_2O_2-induced$ PC12 cells were assessed with MTT assay. The results indicated that cell viability and protection on PC12 cells of icariside I and icariin increased dose dependently. These study results suggest that E. koreanum, icariin and icariside showed high antioxidant capacities and cell protective effects. Icariside I, one of the metabolites of icariin, may be a new and effective flavonoid compound as a functional component.

Study of Theme-based Cultural Space According to the Changing Tourism Environment - Focus on examples of Japan and Korea to which Contents E5(Education, Entertainment, Experience, Emotion and Economy) were applied - (관광환경 변화에 따른 테마형 문화공간(TCS) 연구 - 콘텐츠 E5(교육, 위락, 체험, 감성, 산업)를 적용한 일본과 한국사례를 중심으로 -)

  • Oh, Sang-Min;Joung, Yong-Sub;Han, Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.46-53
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    • 2012
  • The purpose of present study is that according to the changing tourism environment, detailed cultural environment will be utilized in the active way as systematized theme-based cultural space, and the increase of small theme-based cultural space will contribute to active participation of customers and local development with various programs. TCS was classified to theme-based cultural space contents E5(Education, Entertainment, Experience, Emotion and Economy) in focus of contents in which software is regarded more importantly than hardware, and was analyzed as contents of ten key tourism trend of the future. The present study indicate that experience centered tourism environment stood out in theme-based cultural space, and new era of cultural tourism to which storytelling in focus of emotion is applied will be coming.

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Study on e-Book Business Strategy in Information & Communication Industry (정보통신산업으로서 e-Book 비즈니스 전략)

  • Park, Jae-Sue;Kim, Hak-Jin;Ahn, Young-Jik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.9
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    • pp.2057-2065
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    • 2014
  • New business The e-book industry is creating a convergence of ICT and printing culture. Even so, the system changes is not great in Korea. Global market players are going to creating a membership or community-type business model to take advantage of the terminal, platform, network, but the creative content production in Korea is limited. Since the discussion is limited to such devices or network services most, we suggest the possibility of modeling a multi-faceted. And the development of technology and services platform content is also important as a strategic approach to the development of the e-book industry. Most of all, we propose the application of content, technologies and services are developed.

Phases of Alienation in Le Torrent by Anne Hébert (안느 에베르의 중·단편집 『격류』에 드러나는 소외의 시대상)

  • Kang, Choung-Kwon
    • Cross-Cultural Studies
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    • v.39
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    • pp.7-32
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    • 2015
  • In 1950, Anne $H{\acute{e}}bert$ published Le Torrent, a collection of seven short stories. These stories containing many shocking themes and expressions have placed her one of the pioneers of modern novels in Quebec. This paper tries to analyze several phases of alienation described in the novels and the reactions of alienated caracters in their situation. Some examples of alienated and mentally or physically deformed characters in Le Torrent are Fran?ois, $St{\acute{e}}phanie$, Stella, etc. Although the author wanted readers to interpret these characters on ther individual level, this paper interprets them differently. The result of this study is as following. Alienation doesn't come from one's interior but his exterior. Society and history are major agents of alienation. The injustice of life imposed on the caracters results from political and religious underdevelopment, cultural lowness, absence of social security system and of universal education at that time. The conquest of Quebec by England left a deep and historical wound on the French Canadians. This fact is, in my opinion, one of the essential themes of Anne $H{\acute{e}}bert^{\prime}s$ novels. In spite of all these alienating situations, the reactions showed by the caracters of the novels are limited to escapist illusion, self-destruction, mistaken revenge, eternal submission, etc. In conclusion, Le Torrent by Anne $H{\acute{e}}bert$ which deeply approached themes of violence and alienation could be called authentic landscape of the inner world of Quebecois before 'la Revolution tranquille.'

Does need for touch matter in the context of apparel online shopping? - Compensatory role of online aesthetic and instrumental cues -

  • Ha, Young
    • The Research Journal of the Costume Culture
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    • v.27 no.1
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    • pp.46-56
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    • 2019
  • The purpose of this study is to examine the compensatory role of instrumental (e.g., product information) and aesthetic (e.g., website background) online cues presented within apparel websites where touch is unavailable. The moderating role of two need for touch (NFT) dimensions (i.e., autotelic and instrumental NFT) between online cues and consumer responses was also investigated. Results demonstrate that personal differences in autotelic and instrumental NFT moderate the relationship between online cues and affective responses. It was found that consumers high in autotelic NFT (i.e., who need to touch for fun) seek more instrumental cues to compensate for lack of touch when shopping apparel products online. Surprisingly, consumers high in instrumental NFT (i.e., who need to touch for product evaluation) use aesthetic as well as instrumental cues to supplement the absence of touch. In contrast, for the low NFT groups, only aesthetic online cues showed significant effects on consumer arousal. Further analysis shows that instrumental NFT is negatively related to purchase intention while autotelic NFT has a positive effect on purchase intention. This implies that need for hedonic-oriented touch is no longer a barrier for online apparel shopping. However, the instrumental NFT seems a significant obstacle for the adoption of online apparel purchasing.

The effect of eSports Direct Spectators' Motivation on Audience Satisfaction and Behavioral Intention Based on Uses and Gratification Theory (이용과 충족이론에 기반한 e스포츠 직접관람자가 관림만족과 행동의도에 미치는 영향 분석)

  • Quan, Lihua;Yoo, Changsok
    • Journal of Korea Game Society
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    • v.22 no.1
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    • pp.109-118
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    • 2022
  • The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.

A Study on the IT Infrastructure of Korean Apparel Industry (국내 의류업계의 IT 인프라 구조에 관한 연구)

  • Choi, In-Ryu
    • The Research Journal of the Costume Culture
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    • v.17 no.3
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    • pp.512-522
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    • 2009
  • The purpose of this study is to analyze IT infrastructure of Korean apparel industry in order to enhance business effectiveness and customer's satisfaction in information society with global networks. For this study, the questionnaires were distributed to 57 apparel industries in Korea. The data were analyzed by factor analysis, descriptive statistics, Cronbach's alpha coefficient, multi regression analysis. The results of this study are as follow: First, Considering the apparel industry, construction of information system is essential for assistance of information policy and utilization of information. Understanding of e-business policy affects profits of suppliers. Second, Apparel industry with higher information policy has higher productivity with flexibility. Third, Apparel industry which has close relationship with suppliers has better customer support. Flexible scheduling and production line are important factors for quick response of customer's order and need.

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A Study on the Fashion Internship Program Model (I) - Focused on the System Development for the College Departments - (패션 인턴십 프로그램 모델 연구(I) - 학계용 시스템 구축을 중심으로 -)

  • Yu Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.14 no.3 s.62
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    • pp.483-496
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    • 2006
  • The purpose of this study was to develop a pragmatic fashion internship program as a following study of 'An analysis of the consciousness of the professors and college students for the fashion industry internship'. The methods of the quantitative analysis and some case studies were used for this study. The results of this study were as follows : Internship program has 6 steps ; ready, introduction, selection, operation, reputation, management. It will help professors and college students to execute the program systematically. The contents of the fashion internship program model for professors were as follows: 8 recruiting methods to find internship companies, the contents of the internship agreement, 6 types of internship, the contents of the recommendation letter, advanced education contents for a fashion internship, e-mentoring program model, a curriculum of the cultural study and the major course, evaluation standard elements of the intern students, the methods of evaluation etc.

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A Study on Game Preference Analysis of Extroverted (E) and Introverted (I) of MBTI (MBTI의 외향형(E)와 내향형(I)의 게임성 선호도 분석 연구)

  • Hwang, Gyeong-Jae;Lee, Jong-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.191-194
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    • 2022
  • 현재 일상생활에서 성격유형검사 도구 MBTI를 이용하는 사람들이 점점 늘어나고 있다. MBTI는 에너지 방향, 인식 기능, 판단 기능, 생활 양식을 기준으로 결과를 도출하게 된다. 본 논문에서는 MBTI 요소중 에너지 방향인 외향형(E)과 내향형(I)의 게임 성향에 대한 설문 조사 및 분석을 진행하여, 그 결과를 바탕으로 외향적 성향을 가진 사람들과 내향적 성향을 가진 사람들에 대한 게임 기획 또는 마케팅의 방향성을 제시한다.

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