• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.167-177
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• 2022

Unlike previous studies on AI chatbot preference that focused mostly on satisfaction, this study considered both satisfaction and dissatisfaction. This study established that (1) AI chatbot preference is driven by attractive, must-be, and one-dimensional qualities, (2) AI chatbot need to develop service strategies by taking into account users' satisfaction and dissatisfaction in accordance with preference drivers, and (3) users view interaction as a requisite and thus, if they are not satisfied with services of a AI chatbot, they don't tend to appeal their opinion and leave the service with AI chatbot. This study emphasizes that a AI chatbot that desires to be a dominant market player must provide differentiated services according to the preference drivers and must continuously encourage user participation in order to improve service quality.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.21-39
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• 2005

The research objectives of this study were to examine the relationship between e-store attributions(reputation, customer service, safety(security), merchandise quality, information quality, web navigation), trust, satisfaction and web site loyalty. The data were collected using survey with a structured questionnaire. The subjects of the study were 213 people. Several hypotheses were put forward and results except for four hypotheses were supported. That is, reputation, customer service, safety(security) and merchandise quality have a significant influence on trust and satisfaction, information quality and web navigation have no influence on trust and satisfaction, and trust and satisfaction have a significant influence on e-loyalty. Regression Analysis were applied to test the research hypotheses on the relationships among the variables. Research implications of the findings and future research directions are presented.

• TTA Journal
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• s.175
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• pp.178-181
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• 2018

(주)넥스트랩은 2016년부터 TTA 자문서비스를 이용해왔다. 스마트 기기 UX(User eXperience) 품질의 정량적 측정과 분석 기술 개발을 자문받았다. 당시 TTA로부터 얻은 실질적인 정보와 조언이 기술 사업 전반의 방향을 정하는 데 큰 도움을 주었다. 솔루션 개발 기간과 비용도 크게 절감되었다. 2017년에는 2016년의 자문 성과에서 더 나아가, 개발한 UX 품질 측정 분석 기술의 고도화와 함께, AR VR 성능 측정에 적용하고자 했다. 기술 개발의 영역을 확장하기 위해 (주)넥스트랩은 다시 TTA 자문서비스의 문을 두드렸다. 2년 차 자문에서는 전년도에 개발한 솔루션의 고도화 개발과 납품 수주 성공이라는 보다 뚜렷한 가시적인 결과들이 있었다.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.1
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• pp.103-112
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• 2015

In this study, a study was carried out to see what influence low-cost carrier's e-service quality has on low-cost carrier customers' perceived value and customer satisfaction and what impact the results have on customer loyalty based on the results of previous studies related to e-SERVQUAL, an e-SERVQUAL measurement model for general e-commerce. In addition, a survey of consumers who have experienced using low-cost carrier experience through web sites was conducted. For the analysis of the data collected, SPSS 18.0 was used to conduct frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis and thus to test a hypothesis. Research findings showed that perceived value and customer satisfaction are closely related to customer loyalty, and it was also observed that the reliability factor on the service provided on the web site acts as an important influencing factor for customer loyalty in the perceived value and security factors such as payment by credit cards and protection of personal information serve as important one in terms of customer satisfaction. This study has its limitation in that samples of users who have experienced low-cost carrier are concentrated on specific ages and professions. In the future, it is required to conduct further studies on whether difference is made on the importance of measurement factors related to e-service quality by gender, age group, occupation, and e-service quality.

• Management & Information Systems Review
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• v.35 no.3
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• pp.213-230
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• 2016

In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

• Journal of KIISE:Information Networking
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• v.36 no.4
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• pp.360-368
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• 2009

Recently, broadband access networks have been competitively deployed all over the world with the development of various multimedia services for such a network. ETRI(Electronics and Telecommunications Research Institute) built the FTTH(Fiber-To-the-Home) service center to develop a next-generation equipment and a high-quality service/platform as well as to promote domestic industry in the field of optical communication. The FTTH service center has a variety of test equipments such as FTTH standard testbed for a BMT(bench mark test), a network operation center, and IPTV service equipments. Also, ETRI deployed a new type of commercial optical access networks cooperating with ISP(Internet Service Provider). This paper presents the performance evaluation of FTTH E-PON(Ethernet Passive Optical Network) system as a platform for TPS(Triple Play Service) based on QoS(Quality of Service) and QoE(Quality of Expericence) issues. This FTTH E-PON system is successfully demonstrated as an optical access network system by commercial network service provider and the FTTH service center of ETRI.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.2B
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• pp.334-344
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• 2010

Recently, due to the prevalence of various mobile devices and broadband wireless networks, a significant interests and demands for multimedia streaming services over the Internet have been increasing. However, it is difficult to transmit continuous multimedia stream when mobile terminals are moving. Therefore, in order to deploy mobile IPTV service in the broadband wireless network, efficient wireless resource utilization and seamless QoE (Quality of Experience) offers to the users are an important issue. In this paper, we propose a network based adaptive streaming scheme, called MARC (Mobile Adaptive Rate Control), which controls the quality of the video and rate of the video based on the status of the wireless channel. The proposed scheme uses awareness information of the wireless channel status and controls transmitting streaming video which is suitable for the wireless channel status and mobile station location, in order to provide a seamless video playback for mobile environment in addition to improving the quality of a streaming service. The proposed MARC scheme alleviates the discontinuity of video playback and allocates suitable client buffer in broadband wireless network. Simulation results demonstrate the effectiveness of our proposed scheme.

• Proceedings of the Korean Information Science Society Conference
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• 2006.10d
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• pp.34-39
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• 2006

IEEE 802.11e 무선LAN 매체접근제어(MAC) 통신규약의 분산조정함수(DCF)의 성능은 경쟁노드수가 증가할수록 급격히 떨어진다. 이러한 문제점을 해결하기 위해서 채널의 유휴슬롯시간(Idle Time)을 측정해서 최소 경쟁윈도($CW_{min}$)를 조절하는 방식이 제시되었다. 이러한 방식을 각 부류별로 서비스 품질이 보장되는 IEEE 802.11e 네트워크로 확장하여 성능을 최대화하는 기법을 이 논문에서 다루겠다. 각 부류별로 서비스품질은 유지하면서 네트워크 전체의 성능을 높일 수 있는 최적의 경쟁윈도 크기를 찾아내는 기법을 보이도록 하겠다.

• The KIPS Transactions:PartD
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• v.15D no.2
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• pp.223-234
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• 2008

Recently the web service area provides the efficient integrated environment of the internal and external of corporation and enterprise that wants the introduction of it is increasing. Also the web service develops and the new business model appears, the domestic enterprise environment and e-business environment are changing caused by web service. The web service which provides the similar function increases, most the method which searches the suitable service in demand of the user is more considered seriously. When it needs to choose one among the similar web services, service consumer generally needs quality information of web service. The problem, however, is that the advertised QoS information of a web service is not always trustworthy. A service provider may publish inaccurate QoS information to attract more customers, or the published QoS information may be out of date. Allowing current customers to rate the QoS they receive from a web service, and making these ratings public, can provide new customers with valuable information on how to rank services. This paper suggests the agent-based quality broker architecture which helps to find a service providing the optimum quality that the consumer needs in a position of service consumer. It is able to solve problem which modify quality requirements of the consumer from providing the architecture it selects a web service to consumer dynamically. Namely, the consumer is able to search the service which provides the optimal quality criteria through UDDI browser which is connected in quality broker server. To quality criteria value decision of each service the user intervention is excluded the maximum. In the existing selection architecture, the objective evaluation was difficult in subjective class of service selecting of the consumer. But the proposal architecture is able to secure an objectivity with the quality criteria value decision where the agent monitors binding information in consumer location. Namely, it solves QoS information of service which provider does not provide with QoS information sharing which is caused by with feedback of consumer side agents.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.6
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• pp.79-90
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• 2015

Since the late 1990s, the Korea wave has been very big issue among Asian nations. It has been increased in some regions including Russia, East Europe, South America but it has been decreased in some regions including Southeast Asia, Japan and China. The stream of Korea wave has been changed until now. We need a study considering on the time period of Korea wave. So this paper shows several implications from some changes by each time period of Korea wave for Southeast Asia cultural regions. In order to achieve objectives of the paper, we collected and classified 2511 requirements from bulletin board systems and e-mails. It shows how to improve e-service quality and to enhance nation brand utilizing types of requirements of Southeast Asia cultural regions and by the time period of Korea wave using QFD methodology. These implications are applied to design a tourism website for Southeast Asia cultural region.