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The effect of customer participation on encounter satisfaction: moderating of participation and commitment velocity (고객참여의 접점만족에 미치는 영향: 참여속도와 몰입속도의 조절효과 검증)

  • Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.81-96
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    • 2019
  • Because the service is characterized by simultaneous production and consumption, the customer must participate directly in the delivery and production process of the service. For this reason, the variable Customer Participation has aggregated many empirical results in the service marketing field. Recent research on customer participation has focused on the relationship marketing, and is empirically identifying the relevance of customer participation and relative value of relationship marketing. These findings indicate that customer participation should be understood in a relationship between customers and service firms. Using commitment velocity and customer participation velocity considering dynamic of the relationship, this study aims to re-examine the relationship between customer participation and encounter satisfaction which is the foundation of relationship formation. Multiple regression analysis and hierarchical regression analysis are used as research methods. The study found that customer participation has a direct positive effect on encounter satisfaction, and that commitment velocity and customer participation velocity also have a significant effect on encounter satisfaction. However, all assumptions that were expected to moderate the impact of customer participation on encounter satisfaction were rejected. Although the study failed to identify the moderating role, it was clear about the impact on the encounter satisfaction of commitment velocity and customer participation velocity. Applying them to a wider variety of service types provided an opportunity to identify the value of the study, and to broaden the scope of the study suing these variables.

A Search on building process of Trust in voluntary association in the community - A Subject of Expanding of Social Welfare Services - (지역사회 자발적 결사체의 신뢰형성 탐색 - 사회복지서비스 확대 시대의 과제 -)

  • Choi, Jong Hyug;Yu, Young Ju;Kim, Hyo Jung
    • Korean Journal of Social Welfare Studies
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    • v.41 no.3
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    • pp.135-162
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    • 2010
  • The Purpose of this study is to get basic material about voluntary association in local community and its utilization. In order to achieve the purpose of this study, it was considered that trust of social capital plays a leading part in voluntary association to maintain or strengthen its role and activities. For this reason we attempt to find the process of trust building in voluntary association. The revised ground theory that is complementary weaknesses of ground theory is used in this study and in 11months, four times researches have investigated. As a result, it was analyzed that the structure of building trust can be categorized into three structure, building up relationship, dynamic interaction and structural stabilization in voluntary association. In the space that is structured spatially and temporal, role, activity, accomplishment, attitude, conflict and environment acted as basic attributes. These attributes can be found in every building process of trust and influence on continuance and growth of voluntary association. The fact that this study offers in-depth understanding of voluntary association and empirical directivity regarding the community welfare services is of great significant.

An Exploratory Study on Package Design Strategy for Activating Energy Drink Market (에너지음료 시장 활성화를 위한 패키지디자인 전략에 관한 탐색적 연구)

  • Lee, Ho-Se
    • Industry Promotion Research
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    • v.2 no.1
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    • pp.31-38
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    • 2017
  • This study is an exploratory study on the package design research strategy for the activation of the energy drink market. We analyzed the case study of energy drinks and the preference of energy beverage package design which are being sold in Korea and overseas from Oct. 24 to 28, 2016. The results of this study are as follows: First, preference is given to two colors, blue and red, regarding the color of package design of energy drinks. In particular, blue was the most preferred at 62.8%, and the reason for choosing color was the image that reminds me of energy drinks, and it was highly visible. Second, most preference of energy drinks for packaging material was selected from can and glass materials, and most preferred for can. Third, preference for calligraphy was found to be due to the dynamic images of energy drink preferring rough images. Fourth, package design awareness focused on overall image rather than one factor. The limitations of the study are the research subjects only to university students in Daejeon and Chungnam area. In the future, it will be necessary to classify the overall elements of package design and various research subjects, and to study the major consumption and consumption areas of energy drinks. In this study, it is implied that the design of the package needs a package design strategy in accordance with the overall product image, rather than focusing on one factor.

A study on direction expression of time and space in film and - Focusing on Gilles Deleuze theory and intermediality theory-

  • Lim, Yong-Seob
    • Cartoon and Animation Studies
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    • s.48
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    • pp.141-172
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    • 2017
  • The film (2000) and (2016) are based on different time slips from each other. However, these two films have many common elements that make one illusion-based illusion. In the common elements, the main characters (being and thing) are traversed at different times and directed as a cyclical one. Also, among these, the movement link of the time and space has a commonality that it becomes possible through a medium ( - radio, you, there - pill). As a result, a series of scenes expressed in showed that the scene of produced in 2000 was greatly circulated. The reason why two movies have similar structure is that the basic framework of video media based on time slip is similar. Therefore, the purpose of this study is not to analyze the problem of quoting and borrowing of two films as mentioned in the paper. To add up, the material of video media is manifold which is a dynamic object of potential which is unlimited and opened, and by rearranging one media it can be created by escaping from one territory. Also, it is a study of analysis to contribute to producer or researcher as a time slip video creation reference connecting times based on the manifold arrangement from two films.

A Case Study on Student's Perspective on Java Applets in Web-based Online Courseware (자바 애플릿(Java Applets)의 교육적 활용에 대한 학습자의 인식 및 태도 : 웹기반수업 사례연구)

  • Park, HaeOck;Choi, WonSik
    • 대한공업교육학회지
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    • v.31 no.1
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    • pp.170-184
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    • 2006
  • The purpose of this paper is to examine student's perspective on java applets used in web-based online courseware. undergraduate The subject of study was 94 undergraduates and web-based online courseware for the study was made. A suvey was conducted using a questionnaire form right after the semester was over. The results of this study were as follows; 1. 61.7% of the students answered that java applets used in the web-based courseware was very interesting. 2. For the reason why the students had the feeling of liking on the java applets, 33% of the students checked the item "due to the java applets' characteristics of repetition", and 30.9% of the students checked the item "due to the concrete and dynamic explanation on the contents". 3. The majority of the students answered that the java applets helped their learning(71.3%), induced their academic motivation(67%), and felt interactivity while learning(73.4%). 4. 81.9% of the students felt that java applets was necessary and essential contents in the industrial education web-based online courseware.

Research on simple measurement method of floor finishing materials to predict lightweight floor impact noise reduction performance in apartment houses (공동주택 경량 바닥충격음 저감성능 예측을 위한 바닥마감재 간이측정 방법 연구)

  • Min-Woo Kang;Yang-Ki Oh
    • The Journal of the Acoustical Society of Korea
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    • v.42 no.6
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    • pp.594-602
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    • 2023
  • To date, research on heavy floor impact noise has mainly been conducted. The reason is that in the case of lightweight floor impact noise, sufficient performance could be secured with only the floating floor structure and floor finishing materials. In the case of heavy floor impact noise in a floating floor structure, the reduction performance can be predicted to some extent by measuring the dynamic elasticity of the floor cushioning material. However, with the recent introduction of the post-measurement system, various floor structures are being developed. In particular, many non-floating floor structures that do not use cushioning materials are being developed. In floor structures where cushioning materials are not used, the finishing material will have a significant impact on lightweight floor impact noise. However, research on floor finishing materials is currently lacking. In this study, as a basic research on the development of various floor finishing materials for effective reduction of lightweight floor impact noise, various materials used as floor finishing materials for apartment complexes were selected, the sound insulation performance of lightweight floor impact noise was measured in an actual laboratory, and vibration characteristics were identified through simple experiments. The purpose was to confirm the predictability of light floor impact noise.

Geodesic Shape Finding Algorithm for the Pattern Generation of Tension Membrane Structures (막구조물의 재단도를 위한 측지선 형상해석 알고리즘)

  • Lee, Kyung-Soo;Han, Sang-Eul
    • Journal of Korean Society of Steel Construction
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    • v.22 no.1
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    • pp.33-42
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    • 2010
  • Patterning with a geodesic line is essential for economical or efficient usage of membrane materialsin fabric tension membrane structural engineering and analysis. The numerical algorithm to determine the geodesic line for membrane structures is generally classified into two. The first algorithm finds a non-linear shape using a fictitious geodesic element with an initial pre-stress, and the other algorithm is the geodesic line cutting or searching algorithm for arbitrarily curved 3D surface shapes. These two algorithms are still being used only for the three-node plane stress membrane element, and not for the four-node element. The lack of a numerical algorithm for geodesic lines with four-node membrane elements is the main reason for the infrequent use of the four-node membrane element in membrane structural engineering and design. In this paper, a modified numerical algorithm is proposed for the generation of a geodesic line that can be applied to three- or four-node elements at the same time. The explicit non-linear static Dynamic Relaxation Method (DRM) was applied to the non-linear geodesic shape-finding analysis by introducing the fictitiously tensioned 'strings' along the desired seams with the three- or four-node membrane element. The proposed algorithm was used for the numerical example for the non-linear geodesic shape-finding and patterning analysis to demonstrate the accuracy and efficiency, and thus, the potential, of the algorithm. The proposed geodesic shape-finding algorithm may improve the applicability of the four-node membrane element for membrane structural engineering and design analysis simultaneously in terms of the shape-finding analysis, the stress analysis, and the patterning analysis.

Analysis on the Temperature of Multi-core Processors according to Placement of Functional Units and L2 Cache (코어 내부 구성요소와 L2 캐쉬의 배치 관계에 따른 멀티코어 프로세서의 온도 분석)

  • Son, Dong-Oh;Kim, Jong-Myon;Kim, Cheol-Hong
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.4
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    • pp.1-8
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    • 2014
  • As cores in multi-core processors are integrated in a single chip, power density increased considerably, resulting in high temperature. For this reason, many research groups have focused on the techniques to solve thermal problems. In general, the approaches using mechanical cooling system or DTM(Dynamic Thermal Management) have been used to reduce the temperature in the microprocessors. However, existing approaches cannot solve thermal problems due to high cost and performance degradation. However, floorplan scheme does not require extra cooling cost and performance degradation. In this paper, we propose the diverse floorplan schemes in order to alleviate the thermal problem caused by the hottest unit in multi-core processors. Simulation results show that the peak temperature can be reduced efficiently when the hottest unit is located near to L2 cache. Compared to baseline floorplan, the peak temperature of core-central and core-edge are decreased by $8.04^{\circ}C$, $8.05^{\circ}C$ on average, respectively.

The Influence of Learning App Inventor Programming of LT Collaborative Learning based on Children's Motivation (LT 협동학습 기반의 앱 인벤터 프로그래밍 교육이 초등학생들의 학습 동기에 미치는 영향)

  • Jeon, SeongKyun;Lee, YoungJun
    • The Journal of Korean Association of Computer Education
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    • v.18 no.2
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    • pp.1-9
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    • 2015
  • Excessive cognitive burdens caused by learning grammar should be reduced to cultivate high-level thinking skills in students through programing education. To this end, various educational programing languages have been developed. In recent years, block-based App Inventor that can used in real life have been introduced. This study intends to suggest an educational environment in which programing can be utilized as a leading problem solving tool by designing and producing an app that can be easily used by students in their real life. In particular, given the developmental phase of elementary school students, specific operational activities are important. For this reason, an App Inventor that can be proposed to enable dynamic interactions with the real world based on various smartphone sensors during the process of programing has significance as an educational programing language for elementary school students. In this regard, this study designed App Inventor programing education for elementary school students, which can be used in their daily life. The results of applying the education in fifth graders showed its positive effects on learning programing. LT collaborative learning where the students cooperated with each other, the theme of learning, which enables the utilization of various smartphone sensors in real life, and the app inventor may have generated and sustained the students' interest and attention.

On-site Application of a Vehicle Tunnel Ventilation Simulator (도로터널 환기시뮬레이션 모델 현장적용 연구)

  • 이창우;김효규
    • Tunnel and Underground Space
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    • v.11 no.4
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    • pp.319-327
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    • 2001
  • Introduction of new design tools has been required to optimally design and operate the ventilation system of long vehicle tunnels.. The demand has led to wide spread use of the simulation technique throughout the would to analysis the dynamic relationship among the variables associated with vehicle tunnel ventilation. This paper aims at performing on-site study at local tunnels to test the applicability of NETVEN, a simulation model vehicle tunnel ventilation. The study was carried out at four urban as well as highway tunnels model of vehicle tunnel ventilation. The study was carried out at four urban as well as highway tunnels employing different ventilation systems as well as traffic methods. There were some discrepancies sound between the simulation output and measurements and the following four factors are considered to mainly cause those disagreement. (1) The real situation shows distinctive transient and retarding characteristics with respect to air flow and contaminant dispersion, while ventilation forces are not steady-state and in particular those traffic and climatic variables show significant instantaneous variation. (3) Near the exit portal, the CO levels show bigger differences. The general trend is that data with higher CO concentrations carry bigger discrepancies. Turbulent diffusion is though to be the main reason for it and also contribute to the fact hat the highest CO concentrations are found at the locations somewhat inward, not at the exit portals. (4) Higher traffic rate results in higher discrepancies of ventilation velocity. Along with the exhaust characteristics, the vehicle aerodynamic characteristics need to be studied continuously in order to reduce the velocity disagreement.

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