• Title/Summary/Keyword: donation attitude

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A Study on Adolescent Consumers' Donation Attitude and Donation Intention (청소년소비자의 기부태도 및 기부의도에 관한 연구)

  • Ryu, Mihyun
    • Journal of Families and Better Life
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    • v.33 no.6
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    • pp.97-113
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    • 2015
  • The purpose of this study is to examine adolescent consumers' donation intention. To attain the goal, a survey was conducted to middle and high school students and undergraduates at the age of 25 or younger residing in Seoul and the capital area from June 1st to the 25th in 2015. A total of 450 questionnaire sheets were used for final analysis. This study investigated adolescent consumers' donation attitude and donation intention levels and also the effects of related variables on their donation intention with the mediation of their donation attitude. The implications of this study for consumer education and policy will be meaningfully used to increase their donation behavior afterwards. According to the major findings of this study, first, adolescent consumers' donation attitude was relatively positive, and their donation intention was relatively lower than their donation attitude. Second, comparing the total causal effects of variables on donation intention, interest in donation was found to the biggest, and the next were subjective norms, mother's participation in the donation experience (yes), personal citizenship, donation attitude, male students, the subjective level of financial status, face-saving behavior, and undergraduates in order.

Mediating Effect of Donation Motivation between Self-esteem and Donation Attitude of Adolescents (청소년의 자아존중감과 기부태도 사이에서 기부동기의 매개효과)

  • Lee, Chang-Seek;Jang, Ha-Young
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.19-25
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    • 2018
  • The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.

The Effects of Sense of Community and Trust in Charitable Organization on Donation Motive and Attitude of Adolescents (청소년의 공동체의식과 기부기관신뢰가 기부동기와 기부태도에 미치는 영향)

  • Lee, Chang-Seek;Jang, Ha-Young
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.83-89
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    • 2017
  • The purpose of this study was to investigate the effects of a sense of community and trust in charitable organization on donation motive and attitude. For this study, 901 adolescents were surveyed in four areas of Chungnam province. And data analysis was performed by frequency analysis, T-test, ANOVA, correlation analysis, and structural equation modeling. The major results were as follow. First, it was found out that donation attitude was higher in female adolescents than male adolescents, and in high school students than middle school students. Second, there were positively significant correlation among a sense of community, trust in charitable organization, donation motive, and donation attitude. Third, as a result of SEM, donation motive was fully mediated between trust in charitable organization and donation attitude as well as between a sense of community and donation attitude. Lastly, the limitations of this study and policy implication for the activation of donation were presented.

The Relationship between Blood Donation Knowledge, Attitude and Altruism of Nursing Students (간호대학생의 헌혈 지식 및 태도, 이타성 간의 관계)

  • Lim, Semi;Yeom, Young-Ran
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.68-76
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    • 2020
  • The purpose of this study was to find out a correlation about the knowledge of blood donation, attitude and altruism to nursing students, to use as basic data that can contribute the ways to promote active blood donation practice of nursing college students. Data were collected from 133 nursing students from June 4 to 15, 2020. Data analysis included t-test, ANOVA, and Pearson's correlation coefficients using the SPSS. As a result of the study, the knowledge of nursing students average level was 10.83, the average degree of attitude was 3.15, and the average degree of altruism was 3.57. As a result of analyzing the correlation between variable factors, the blood donation attitude and altruism(r=.447 p<.001) showed significantly positive correlation. The results of this study show that in order to increase the participation of blood donation to nursing students, voluntary participation through voluntary activities is main factor to increases voluntary participation, and it is necessary to change the blood donation attitude and perception of college students according to the current situation in which blood supply and demand is insufficient due to COVID 19.

The Effect of Temporal Orientation and Recognizability of Recipients for Presenting Donation Messages (기부수혜자의 인식가능성과 캠페인 메시지에서 나타난 시간 지향성이 기부의도에 미치는 영향 - 공감의 매개된 조절효과를 중심으로)

  • Heo, Dakyeong;Kim, Soomin;Shin, Dongwoo
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.91-101
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    • 2021
  • As many CSR activities grow steadily, how charitable giving messages affect donation attitude is received attention. In the current research, temporal orientation and donation recipients is presented an effective variables to judge a organization activities. This article based on CLT theory, we establish the experimental condition focused on interaction effects between two variables: time orientation in charitable activities outcomes(near future: a week vs. far future: a year); and based on the recognizability of recipients(a individual child vs. collective group). Result from study, charitable activities outcomes generated in near future orientation(far future orientation) increase donation attitude and affective when messages are used in a specific(general group) context. Furthermore, empathy of CSR organization is a mediator on donation attitude and affective. We expect that these findings have important implication for charitable giving strategy.

The Effect of an Organ Donation Education on Undergraduate Students' Knowledge, Attitude and Practice Will to Organ Donation (장기기증 교육이 대학생의 장기기증에 대한 지식, 태도, 실천의지에 미치는 효과)

  • Kim, Jung Sook;Jang, In Sun
    • Journal of East-West Nursing Research
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    • v.22 no.2
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    • pp.104-112
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    • 2016
  • Purpose: This study aimed to investigate the effects of organ donation education on undergraduate students' knowledge, attitude and practice will to organ donation. Methods: The study used a quasi-experimental design. A total of 164 students from K university, Seoul, Korea were recruited; 74 in the experimental group and 90 in the control group. The experimental group received an education on organ donation developed by researchers. A structured questionnaire was used to measure the student's knowledge, attitude and practice will to organ donation before and after the education. Data were analyzed using t-test, ${\chi}^2$-test, and ANCOVA with SPSS WIN 21.0 program. Results: After the intervention, we found that the scores of knowledge, knowledge of the definition of brain death, donation attitude, total scores of attitude, emotional attitude, and behavioral attitude were significantly higher in the experimental group than the those of control group. Total knowledge scores were positively correlated with subscales of the knowledge scale and all subscales of attitude toward organ donation. Conclusion: The results indicate that organ donation education is effective to enhance knowledge and attitude to organ donation in undergraduate students.

A study on Attitude and Knowledge to Blood Donation in College and University Students (대학생들의 헌혈에 관련된 태도 및 헌혈에 대한 지식 -부산.울산지역 대학을 중심으로-)

  • Hwang, Byung-Deog;Kim, Chang-Hwan;Cho, Kyoung-Won
    • The Korean Journal of Health Service Management
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    • v.3 no.1
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    • pp.66-77
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    • 2009
  • This study was carried out to find out the of attitude and knowledge to blood donors in college and University students to provide basic data necessary for managing current blood donation system. The data were collected from 844 students from september 8 to 21, 2008 by using a self-administered questionnaire. The results were as follows: The major demographic characteristics were female 55.8% and the age group of 20-24s 60.5%, no religion 43.5%, blood type A 34.8% and so on. The major motivation for blood donation were to obtain a blood donation certificate to knowing necessary to blood donation 27.1%, take a voluntary service scored and souvenir 18.7%, and worthwhile and pride 9.9%. The experience the blood donation was 53.8%(male 69.2%, female 41.6%) of participants. Students who had more knowledge and desirable attitude about blood donation experienced more blood donations. It is important to clarify factors affecting blood donation practice and to encourage the public education and campaign which enable public has accurate knowledge and positive attitude about blood donation.

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A study on attitude toward cadaver donation and change of intention toward cadaver donation after participation in cadaver dissection among paramedical students (보건의료계열 대학생들의 시신기증에 대한 태도와 카데바 해부실습 참여 후 시신기증 의향의 변화)

  • Cho, Keun-Ja
    • The Korean Journal of Emergency Medical Services
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    • v.22 no.3
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    • pp.91-100
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    • 2018
  • Purpose: This study aimed to assess the attitude toward cadaver donation and change of intention toward cadaver donation after participation in cadaver dissection among paramedical students, and then to provide basic data to extend wholesome culture toward cadaver donation. Methods: This study was conducted among 298 freshmen via questionnaire survey. The attitude toward the cadaver donation questionnaire consisted of 12 items on a 5 Likert scale. Data were collected before and after participation in cadaver dissection with the agreement of subjects. The data were analyzed using SPSS version 24.0. Results: This study showed that attitude toward cadaver donation was significantly different according to gender (p=.027) and major (p=.035). The attitude score toward cadaver donation was 3.45 points. The rate of positive intention toward cadaver donation before participation in cadaver dissection was 46.5%. The rate of change of intention toward cadaver donation after participation in cadaver dissection was 25.9%. Among 25.9% of subjects, the intention of 56.3% was changed from positive to negative, and the intentions of 42.1% changed from negative to positive. Conclusion: The results of this study the need to provide an educational program to improve the understanding and knowledge toward cadaver donation before participation in cadaver dissection among paramedical students.

A Study on Development of Effective Organ Donation Education and Public Relations Message: Focusing on Personal Characteristics and Value Factors (효율적인 장기기증 교육·홍보 메시지 개발을 위한 연구: 개인적 특성 및 가치요인을 중심으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.170-181
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    • 2017
  • The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

A Study on the Data Service linked with Donation Campaign to improve Viewers' Intention to donate (시청자의 기부 의도 향상을 위한 기부캠페인 연동형 데이터서비스에 관한 연구)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.20 no.2
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    • pp.77-83
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    • 2020
  • According to a statistical survey, despite the continuous improvement of the economic level, the participation rate of donations is decreasing. As a cause of this phenomenon, the problem of reliability of donation organizations is a big part. In order to increase viewers' intention to donate, this study developed a donation campaign linked data service that shows information that can increase the credibility of donation organizations and storytelling of donation recipients. Specifically, a user scenario of a data service that is properly operated in conjunction with a donation campaign that is broadcast shortly was defined, and a user interface was designed by reflecting the characteristics of the TV platform. In addition, a prototype based on the DVB-MHP standard was developed to analyze the effect of the data service utilization on viewers' intention to donate.