• 경영과학
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• 제20권2호
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• pp.197-204
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• 2003

Comparison challenge approach is proposed as a form of challenger-activated. just-in-time Internet advertising. To develop a framework for a comparison challenge, we propose a theory of comparison value. A comparison is regarded valuable if a comparison opportunity is available and if the comparison is relevant and informative, has an appropriate level of detail, and is advantageous and trustworthy. Based on this theory, the CompareMe and CompareThem strategies are devised, and comparable objects are classified in terms of price and performance dominance as well as the scope of proximity. The idea is demonstrated with a comparison of PCs from five leading manufacturers. To assist in the planning of the comparison challenge, a mathematical programming model was formulated to maximize the value of comparison under the constraints of the comparison opportunity and budget. The model is applied to eight scenarios in terms of the range of comparing objects. The models under various scenarios are tested and contrasted with the real-world example of PCs. We found the ad effect of comparison challenge to be substantially better than banners (4.75 times) and similarity-based comparisons (2.77 times), providing customers with better performance and reduced prices.

• East Asian Economic Review
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• 제24권1호
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• pp.3-30
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• 2020

This paper analyzes how the current Global Value Chain (GVC) of East Asia has been established, and attempts to project the future trajectory of GVC under New Normal in the global trading system. For this purpose, the framework of Ideology-Technology-Institution nexus is presented with focus on the dynamics of interplay between ideology and technology, duly recognizing the dual-aspect of technology- a platform for business and also for national defense. The paper analyzes how the Information and Communication Technology (ICT) of the 1990s played a role of "facilitator" in shaping the GVC of East Asia, where China plays 'factory for final assembly' and the US plays 'the largest consumer'. Under New Normal, digital technology is likely to play the opposite role of "disrupting" the GVC of East Asia, unlike ICT. The paper explores the mechanism behind this great disruption. What is driving New Normal is the US-China power competition, seeking for dominance in East Asia and beyond. This paper argues that New Normal is not temporary shock, but will last for some time. Under this presumption, the paper presents three scenarios for the future trajectory of GVC in East Asia.

• 지식경영연구
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• 제12권5호
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• pp.59-69
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• 2011

The popularity of the social media has enabled growth of the social network, which has a big impact on culture and arts sector. The impact is based on the fact that news and evaluation of performances are communicated actively through the use of on-line community, and that the advent of social commerce makes more people see better performance at a lower price. Besides, collaboration programs called Social Sourcing are springing up in the arts sector, and there is Crowd Funding for culture & arts which is a desirable form of social funding. In this way social media and social network service (SNS) have huge social influence not only on the performing arts sector but also on the whole culture and arts sector, and are expected to have growing dominance. With SNS - which opened new marketing, publicity and donation system not only for the whole society but also for the culture and arts sector - in mind, this paper handles the topics on understanding of close relationship between SNS and performing arts, and on its current usage, value and endless possibilities. By presenting the practical value and the possibilities, this paper will help in making smooth the communication between stakeholders and audience of performing arts, in making effective the means of performance delivery, and in making enlarged the mutual understanding between performers and audience. This paper will also be the basis of an alternative means, which presents the performing arts sector with possibilities to get out of the chronic deficit.

• 한국의류학회지
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• 제40권1호
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• pp.81-96
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• 2016

The meaning of luxury varies by individuals. The differing luxury perceptions should influence the way individuals react to relevant marketing programs for luxury. Limited research exists on the topic despite interest in luxury segmentation and consumer-oriented values for luxury in marketplaces. Referring to the conceptual framework by Wiedmann et al. (2007), we explored the moderation role of four dimensions of luxury value perceptions (LVP; financial, functional, individual, and social dimensions), in the relationship between in-store emotion and perceived brand luxury. A total of 218 U.S. consumers participated in our online survey using a hypothetical luxury store image. The results revealed the following: First, on the relationship between felt pleasure and perceived brand luxury (PBL), the financial dimension of LVP only showed a significant moderation effect. Second, the effect of felt arousal on PBL was moderated by the financial and social dimensions of LVP. Lastly, the individual dimension of LVP only moderated the relationship between felt dominance and PBL. Theoretical and managerial implications are suggested.

• 한국자원식물학회지
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• 제25권2호
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• pp.246-256
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• 2012

강원도 연복초 자생지 입지환경을 알아보기 위하여 분포지를 밝히고 9개 지역의 22 지점을 대상으로 환경요인, 식생 및 토양분석을 실시하였다. 연복초는 강원도 동해시, 속초시, 고성군과 양구군을 제외한 14개 시군의 총 44개 지역에 분포하는 것으로 확인되었다. 자생지는 해발 99-1,084 m의 범위에 위치하였으며, 경사는 $0-25^{\circ}$로 비교적 완만하였다. 식생조사 결과 방형구 내에 출현한 관속식물은 총 215분류군이었다. 초본층의 중요치는 연복초가 32.8%로 가장 높았으며 다음으로는 벌깨덩굴(7.5%), 미나리냉이(5.1%), 미치광이풀(3.8%), 현호색(3.3%) 등의 순으로 나타나 이 종류들이 연복초와 친화도가 높은 것으로 생각된다. 식생의 양적지수를 산출한 결과 종다양도는 0.4870-0.9848, 균등도와 우점도는 각각 0.4525-0.7601과 0.1335-0.4191의 범위로 나타났다. 각 방형구내에 조사된 종류들의 중요치에 기초한 군집분석 결과에서는 우점종의 상이성에 의해 유집되는 경향을 보였다. 토양 분석결과 포장용수량, pH 그리고 유기물함량은 각각 4.29-38.45%, 4.61-5.98, 2.44-20.21%의 범위로 조사되었다.

• 한국환경과학회지
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• 제19권11호
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• pp.1337-1353
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• 2010

This study intended to investigate environmental factors including soil and vegetation in order to understand the environmental and ecological characteristics of 12 different habitats of Iris odaesanensis. These habitats, according to investigations, are mostly located at elevation of 280 m to 1,555 m with angles of inclination ranging from 2 degree to 30 degrees. A total of 273 vascular plants are identified in 23 quadrates of 12 habitats. Dominant species of woody plants in 12 habitats are represented as Quercus mongolica in the tree layer (T1) and the subtree (T2) layer, and Lespedeza maximowiczii, Lindera obtusiloba, Rhododendron schlippenbachii in the shrub (S) layer. The importance value of Iris odaesanensis is 9.65%, as regards the herbaceous layer, and 6 highly ranked species such as Carex siderosticta (3.92%), Meehania urticifolia (2.67%), Spodiopogon cotulifer (2.58%), Aconitum pseudolaeve (2.51%), Carex bostrychostigma (2.28%) and Disporum smilacinum (2.09%) are considered to be an affinity with Iris odaesanensis in their habitats. The degree of their average species diversity is 1.32, and that of dominance and evenness are 0.08 and 0.89, respectively. The type of soil is sandy loam and loam, and the average field capacity of soil is 28.31%. Their average organic matter is 16.71%, soil pH 5.29, and available phosphorus is 9.29%. Correlation coefficients analysis based on environmental factors, vegetation and soil analysis shows that the coverage of Iris odaesanensis is correlated with pH and dominance, and species richness is positive related with species diversity.

• 환경생물
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• 제21권2호
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• pp.132-141
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• 2003

We carried out a study on thermohaline structure and phytoplankton com munity in the East China Sea during early summer in 2005. As a result of marine environment and phytoplankton community, three characteristics of water type were identified. The former was characterized by the dominant species with diatoms, Chaetoceros lacinious, Ch. decipiens, Guninardia flaccida, Paralia sulcata, Pseudonitzschia pungens and Pseudosolenia calcar-avis in Chinese coastal waters, the secondary was done by lower water temperature, salinity and the dominant species with dinoflagellates, Prorocentrum donghaiense and Ceratium fusus, in over-all areas and the latter was done by the dominant species with coastal species of diatoms, Skeletonema costafum and Nitzschia longissima and silicoflagellate, Dictyocha speculum var. octopers in the transfer areas of Chinese continental coastal waters. Phytoplankton community in the surface layer identified a total of 66 species belonging to 36 genera. Dominant species was Prorocentrum donghaiense, Chaetoceros lacinious, Skeletonema costatum. Standing crops of phytoplankton in the surface layer flue tuated between $1.5 \times 10^4$cells $L^{-1}$ and $3.5\times 10^{5}$ cells $L^{-1}$. And the highest value appeared in the Changjiang estuaries with high dominance by diatoms and lowest one occurred in the southwestern area of Jeju Island with high dominance by dinoflagellates. Red tides with dinoflagellate, Prororcentrum donghaiense appeared in the frontal areas with mazimum cell density, $3.4\times 10^5$ cells $L^{-1}$. And outbreak environments was low water temperature under $20^{\circ}C$, and low salinity under 31.55 psu. The vertical distribution of red tide organisms went to about 30m depth from surface.

• 한국잠사곤충학회지
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• 제35권2호
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• pp.100-104
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• 1993

누에 7개 품종을 이면교배하여 F1세대의 숙잠체종과 F2 세대의 산란수에 대한 유전분석의 결과는 다음과 같다. 분산분석의 결과에서 유전적 효과인 상가적 효과, 우성 효과, 모체 효과 및 정역간의 효과는 숙잠체종과 산란수에서 모두 유의하였다. 숙잠체중과 산란수는 우성 효과가 상가적 효과보다 컸고, 광의의 유전력은 숙잠체중과 산란수에서 각각 0.986, 0.936으로 높았다. 협의의 유전력은 숙잠체중이 0.773으로 높았으나 산란수는 0.228로 낮았다. vr-Wr graph에서 숙잠체중은 불완전 우성이고, 산란수는 초우성의 유전현상을 보였다. 일반 조합능력의 효과에서 숙잠체중은 잠 107과 잠 124의 품종이, 산란수는 S1이 각각 그 효과가 정으로 컸다. 특정조합의 효과에서 숙잠체중은 S1XC51조합, S1X잠 124 조함, 잠 107X잠 108 조합이 각각 정으로 높은 효과를 보였다. 산란수는 잠107XN63 조합, S1XC51 조합, N74X잠 108 조합, 잠 107X잠 108 조합이 각각 정으로 높은 효과를 보였다.

• 한국습지학회지
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• 제5권2호
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• pp.57-65
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• 2003

This study was corried out to provide basic data for water analysis biodiversity, Actual vegetation map, flora and fauna on the Sanchon-tideland(Geojaesi), Doma-tideland(Namhaegun) in Kyungsangnamdo from august 2002 to February 2003. This tidelands was very broad and was being reclaimed. Therefore, it was anxious about destroying the habitat of the water birds. Since the water temperature was influenced by the surrounding air, it was highest in summer and lowest in winter. pH value and DO concentration of the water was highest in winter in the Sanchon-tideland and in surmmer in the Doma-tideland. COD concentration was lowest in winter in two tidelands. SS concentration was highest in summer. T-P and T-N concentration were very low but decreased with the seasonal change from summer to winter. Vascular plants of this area consist of 11 varieties, 67 species, 64 genera, 29 families(Sanchon-tideland) and 1 forma, 11varieties, 62 species, 64 genera, 30 families(Doma-tideland). The predominant community of this area, Phragmites communis Community were found on the seashore. The total insect specimens were classified into 120 species, 48 families, 10 orders(Sanchon-tideland) and perdominant species were Gabala argentata(Dominance 18.78%, Diversity index 1.75, Richness index 45.78). And 91 species, 40 families, 8 orders(Doma-tideland) and perdominant species were Sternolophus (Sternolophus) rufipes(Dominance 15.47%, Diversity index 1.47, Richness index 33.66). The total Fishes were classified into 3 species, 2 families, 1 order and Amphibia were 3 species, 2 families, 1 order. And Salicomia herbacea should be worthwhile species to conserve in this area. Because the water birds lived in The Tideland Sanchon and Doma, it was considered that it was necessary to preserve them.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2012년도 학술발표회
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• pp.637-637
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• 2012

본 연구에서는 내수침수 저감을 위하여 효율적(effective)인 우수저류조 설치에 따른 침수저감효과 극대화 방안을 제시하고자 한다. 여기서 효율성(effectiveness)은 침수저감량의 극대화 측면과 비용의 최소화 측면 두 가지로 구분된다. 최적 방재 시설물의 설치는 단순 설치비용 대비 저감량이 가장 큰 안을 제시하는 것은 의미가 없으며 일정 기준 이상의 방재성능을 발휘하면서 주어진 예산안에서 최적안을 찾아야 하므로 비용의 최소화 측면과 침수 저감량, 즉 맨홀에서의 월류 저감량을 최대화 하는 두 가지의 목적을 동시에 달성해야 한다. 따라서 본 연구에서는 다목적 최적화 알고리즘의 적용을 통하여 우수저류조 최적 설치지점을 선정하는 기법을 제안하였다. 본 연구에 적용한 다목적 최적화 방법으로는 목적함수의 최적해 탐색 효용성 측면에서 우수하다고 평가되고 있는 유전자 알고리즘을 적용하였다. 다목적 최적화의 경우 해의 우열을 판단하기 위한 적합도 함수는 실제 각 목적함수의 적합도 값(real fitness value)이 아닌 해의 상대적인 우열(dominance or non-dominance)에 따라 부여되는 등급(rank)에 의해서 해의 우열이 결정되며 여기서는 Fonseca and Fleming(1993)이 제안한 Ranking method를 적용하여 적합도를 결정하였다. 한편 도시 우수관망의 해석 및 우수저류조 설치에 따른 월류량 분석을 위하여 미 환경청(US Environmental Protection Agency; EPA)에서 제공하고 있는 EPA-SWMM 5.0 engine을 사용하였으며 최적화 알고리즘의 구성을 위하여 Visual C++와 SWMM DLL을 연동하여 사용하였다. 연구 대상유역은 인천 청라지구(3공구)를 대상으로 기법의 적용성을 검토하였으며 저류지 설치에 따른 비용함수는 EPA(2002)에서 제안한 저류지 체적대비 공사비용을 원화로 환산한 후 청라지구의 공시지가를 고려하여 결정하였다. 최적화 기법의 적용 결과 저류지 설치비용에 따라 최대로 월류량을 저감시킬 수 있는 우수저류조 최적 설치위치의 조합(Pareto-front)을 결정할 수 있었다.