• Journal of Digital Convergence
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• v.11 no.3
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• pp.189-197
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• 2013

Weak competitive Small Business are getting attention for their ability to enhance the brand power and marketing co-brand. Under these circumstances, in this study examined the operational status of the domestic co-branded. Also enable co-branding strategy was proposed. First, learn the various aspects of the concept of co-branding, and looked at the advantages and disadvantages of co-branding. Second, the type of co-branded partner combined, joint venture between companies Union type, a leading company driven and private companies and state agencies co-branded. Looked at the type of advantages and disadvantages of each. Thirdly, we presented the current status of the important co-branded domestic. Fourth, we examined the status of the Small and Medium Business Administration supports a co-branded Examined in detail by year look at the status of support for this type of co-branded Industry Distribution and co-branded interrupted. Finally, the short-term aspects and long-term perspective on the domestic co-brand activation strategy based on these materials are presented. The results of this study is expected to be the foundation of domestic co-branded business in the future to explore the ways to improve the system of government support will help to raise.

• Journal of the Korea Furniture Society
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• v.19 no.6
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• pp.428-438
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• 2008

Through this study, I developed a new-styled desk for public reading in library in consideration of the characteristics of the company "KIFURS Co., Ltd." established and branded by a part of the members of the association 'Gyeonggi-Incheon Furniture Industry Cooperative', in the background of growing library-furniture market situation according to the government policy and the related participations of competitive companies. The differentially designed product was herein presented by introducing the function of office furniture and related material, by giving the existing product some improvements on the basis of the domestic and international data searching. The characteristic of the developed product is that the basic structure of the desk for public reading is easy to assemble & disassemble and also variable to be extended & modified. This basic structure is available to be mass production and to be pricewise through using aluminum. Furthermore it can be used as other library-furniture and office furniture, too. Also the luxury image was pursued by modern shape and different material, unlike the existing library-furniture.