• 산경연구논집
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• 제12권3호
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• pp.7-19
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• 2021

Purpose: This study aims to examine customer experience toward repurchase intention in offline and online stores and discuss customer satisfaction as a mediator variable. Research design, data, and methodology: This study investigates customer experience that consists of product, customer service, staff service, shopping environment and shopping procedure toward customer satisfaction using Regression Linear. This study also measures customer satisfaction as a mediated variable in the relationship between customer experience and repurchase intention using Sobel Test. Results: Almost all of the customer experience hypothesis is significant toward customer satisfaction, shopping process experience in the context of the online channel to customer satisfaction is not significant. We also found that customer satisfaction can be mediated variable in customer experience toward repurchase intention. Conclusions: Retails who want to make customers feel satisfied to have to make sure that have good resources in improving the product, the customer service is easy to contact to find the solution over customer problem in purchasing product, also develop the staff member skill in functional product knowledge, presentations, and communicating with customers online or offline, the retailer has to create enjoyment and pleasurable customer emotion through the shopping environment and also give seamless shopping experience to their customer in two-channel.

• 유통과학연구
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• 제19권4호
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• pp.25-35
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• 2021

Purpose: This study aims to analyze the factors affecting customer satisfaction in the customer reviews of omni-channel, posted on Internet blogs, cafes, and YouTube using text mining analysis. Research, data, and Methodology: In this study, frequency analysis is performed and the LDA (Latent Dirichlet Allocation) is used to analyze social big data to respond to reviewers' reaction to the recently opened omni-channel shopping reviews by L Shopping Company. Additionally, based on the topic analysis, we conduct a sentiment analysis on purchase reviews and analyze the characteristics of each topic on the positive or negative sentiments of omni-channel app users. Results: As a result of a topic analysis, four main topics are derived: delivery and events, economic value, recommendations and convenience, and product quality and brand awareness. The emotional analysis reveals that the reviewers have many positive evaluations for price policy and product promotion, but negative evaluations for app use, delivery, and product quality. Conclusions: Retailers can establish customized marketing strategies by identifying the customer's major interests through text mining analysis. Additionally, the analysis of sentiment by subject becomes an important indicator for developing products and services that customers want by identifying areas that satisfy customers and areas that evoke negative reactions.

• 유통과학연구
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• 제15권5호
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• pp.39-47
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• 2017

Purpose - This study investigated xenophobia that has been a serious social problem, and classified multi-cultural groups in Korea into married immigrant, foreign labor workers and foreign students studying in Korea to examine the effects of fixed idea on multi-cultural persons, multi-cultural education experience, multi-cultural sensitivity, good feeling on multi-cultural persons upon social distance with multi-cultural persons, and to find out counteractions and cultural capacity on the xenophobia. Research design, data, and methodology - The study classified multi-cultural persons into married women immigrant, foreign labor worker, and foreign students studying in Korea to examine the effects of their thoughts on cultural cognition. Self-administered questionnaire was used. The subject was college students in Gyeonggi, Gyeongnam and Chungcheong with industrial complexes, more married women immigrants and more foreign students studying in Korea. Results - As shown in the findings, Korean people had different emotion and preference on married immigrant or foreign students studying in Korea and foreign labor workers. Conclusions - This study investigated the effect of multi-cultural person's cultural distance upon xenophobia. Different preference to multi-cultural persons depending upon fixed idea might produce xenophobia, so that the government was demanded to establish various kinds of policies of lives to live life together with immigrant at government level.

• 유통과학연구
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• 제16권2호
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• pp.35-45
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• 2018

Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

• 한국간호교육학회지
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• 제17권2호
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• pp.178-189
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• 2011

Purpose: The purpose of this study was to analyze types of undergraduate nursing student's perception toward happiness. Method: The Q-methodology, which provides a method of analyzing the subjectivity of each item, was used. The 34 selected Q-statements from each of 41 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Result: Four types of perception of happiness in Korean undergraduate nursing students were identified. Type I is a family support vs. emotion type, Type II is a self satisfaction vs. perception type, Type III is a relation oriented vs. action type, and Type IV is a self regulation vs. belief type. Conclusion: It can be concluded that obtaining happiness by pursuing a satisfactory life through creation of values can play an important role in happiness. Therefore, the results of this study suggest that the concept of happiness might be included in nursing curriculum.

• 성인간호학회지
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• 제22권2호
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• pp.130-142
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• 2010

Purpose: The purpose of this study was to analyze attitude toward dignified dying of Korean students majoring in human service area. Methods: The Q-methodology which provides a method of analyzing the subjectivity of each item was used. The 34 selected Q-statements from each of 38 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Results: Four types of attitude toward dignified dying from the subjects were identified. Type I is an expression type for happy emotion, Type II is a dislike type for life prolongation, Type III is a pursuit type for relationship improvement, and Type IV is a perception type for family presence. Conclusion: The results of the study indicate that integrating multi-disciplinary curriculum development related to dignified dying and death education for students majoring in human service area are needed.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2006년도 하계종합학술대회
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• pp.245-246
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• 2006

In this paper, we proposed using MFCC coefficients(Mel-Scaled Cepstral Coefficients) and a simple but efficient classifying method. Many other features: IAV, zero crossing, LPCC, $\ldot$ and their derivatives are also tested and compared with MFCC coefficients in order to find the best combination. GMM and HMM (Discrete and Continuous Hidden Markov Model), are studied as well in the hope that the use of continuous distribution and the temporal evolution of this set of features will improve the quality of emotion recognition.

• 동의신경정신과학회지
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• 제27권2호
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• pp.119-130
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• 2016

Objectives The Purpose of this study was to conduct a characteristic study on cancer patients using the Core Seven Emotions Inventory (CSEI) followed by a correlation analysis with STAI, STAXI and BDI.Methods This study was conducted by analyzing the medical records of 21 patients who had visited ○○ University Oriental hospital and completed the Core Seven Emotions Inventory (CSEI), BAI, and BDI. A total of 21 patients diagnosed with Cancer were analyzed using SPSS (Statistical Package for the Social Science, IBM, United States of America, Version 22.0). Frequency Analysis, independent t-test, one-sample t-test, and correlation analysis were conducted.Results 1. The Seven Emotion Characteristics of the Cancer patients showed a fairly stable emotional Distribution. The Gong (恐) and Kyeong (驚) emotions were relatively higher than U (憂), Bi (悲), Sa (思), Hui (喜), No (怒). 2. According to Gender, Female patients exhibited higher Sa (思) and Kyeong (驚) emotions while male patients exhibited higher Bi (悲) Emotion. 3. No (怒), U (憂), Bi (悲), Sa (思), Gong (恐), and Kyeong (驚) emotions showed a high correlation with the BDI and BAI scores of cancer patients.

• 감성과학
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• 제16권3호
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• pp.363-372
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• 2013

폭소노미 (foxonomy) 분위기 태그를 이용한 음악 검색 시 내부적으로 단어 태그 대신에 수치 태그 (AV 태그: Arousal과 Valence 값으로 이루어진 태그)를 이용하면 폭소노미의 문제점 중의 하나인 유사어 문제점을 일부 해결할 수 있다. 하지만 이를 위해서는 두 가지 선행 작업이 제대로 이루어져야 하는데, 그 첫 번째가 단어 태그를 수치 태그로 변환하는 작업이며 그 두 번째가 검색 대상인 음악을 수치 태그로 표현하는 작업이다. 첫 번째 작업에 대해서는 이전 연구를 통하여 그 유의성을 보였기 때문에 본 논문에서는 두 번째 작업에 대해서 그 유의성을 밝히고자 하였다. 이를 위하여 본 논문에서는 음악과 AV값 간의 관계를 정의하는 음악-분위기 매핑테이블을 제안하고, ANOVA 검증을 이용하여 분석 하였다. 실험 결과, 동의어 포함 유무에 무관하게 음악 구간의 A값과 V값 모두 12개 음악의 분위기에 대하여 분포차가 발생하고, 모두 제 1종 오류확률 P<0.001를 만족하였다. 결론적으로 음악의 분위기에 따라 AV 값 분포가 다르다는 것을 확인할 수 있었다.

• 감성과학
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• 제17권2호
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• pp.63-76
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• 2014

대부분의 인지적 과제에서 관찰되는 반응시간 자료의 분포는 정적으로 편포되어 나타남에도 불구하고, 반응시간을 종속측정치로 하는 대다수의 연구들은 표본 평균에 근거한 집중경향치 분석에 의존한다. 본 연구에서는 반응시간 자료의 분포특성에 분석의 초점을 맞추어 실험적 처치의 효과를 구체적으로 추론하는 방법을 소개하였다. 평균 반응시간의 변화는 그 분포상 가우시안 및 지수 분포가 혼합된 형태로 나타난다고 가정할 수 있으며, 최대우도 추정법에 근거한 ex-Gaussian 모형 검증을 통해 반응시간 분포 특성을 수치화된 파라미터로 산출하고 확률밀도함수를 구현할 수 있다. 분석 사례를 위해 두 가지 고전적 시각탐색과제에서 얻어진 반응시간 자료를 사용하였으며, ex-Gaussian 함수를 통해 탐색배열의 항목개수의 증가가 초래하는 평균 반응시간의 지연효과에 대한 해석을 시도하였다. 수리적 모형을 통한 반응시간 분포 분석은 고전적 집중경향치 분석의 한계를 넘어 반응시간을 활용한 다양한 이론 및 개인차 연구에서 활용될 수 있을 것으로 기대된다.