• Cross-Cultural Studies
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• v.20
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• pp.211-224
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• 2010

In David Henry Hwang's M. Butterfly and Shirley Lim's Joss and Gold, two Asian-American texts exploring the relationship between America and Asia, the classic Orientalist motif of the infinitely submissive oriental female is reworked to articulate an Asian response to American hegemony. Both works mobilize the Asian female as a figure of contestation to destabilize and reconceptualize the patriarchal and Orientalist strategies of Western cultural and political domination. This paper explores the tactically different though strategically similar counter-discursive moves adopted in the two works to suggest a broader cultural realignment in Asian-American relations.

• International Journal of High-Rise Buildings
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• v.10 no.1
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• pp.45-54
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• 2021

The adaptive reuse of 20th-century high-rise architecture poses important questions about the prevalence of authorized discourses in the heritage conservation field. Based on a two-year teaching experience at Tongji University about the adaptive reuse of the Metropolo Hotel (Palmer and Turner, 1934), an iconic historic high-rise building in the Shanghai Bund area, this paper will show the extent to which disciplinary and urban authorized heritage discourses are present in the development of design and representation strategies in adaptive reuse. Using discourse analysis as a method, this paper will make the argument that disciplinary discourses have a limited effect in the practice of adaptive reuse, which is perceived as a fundamentally creative activity. At the same time, the paper reveals how urban discourses have a much more lasting effect, confirming the intimate links between adaptive reuse and the wider phenomena of beautification and gentrification of high-rise listed areas.

• Korean journal of communication and information
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• v.82
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• pp.29-72
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• 2017

This study explores the ways that newspapers report the administrations' policies of 'university reform' from February 2008 to December 2015 through critical discourse analysis. As results, Donga-ilbo and Chosun-ilbo produce the discourse that the crisis of universities is so real and dangerous that it brings about the crisis of our nation, and that the current university systems should be changed into neoliberal systems because it is the critical reason of the crisis. Using various discursive strategies, they construct their reports as objective, real and embodying general goods and then successfully build the neoliberal discourse on university reform as commonsensical and natural. They finally acquire the discursive hegemony for university reform. Kyunghyang-shinmun and Hankyoreh-shinmun produce the anti-discourse against that of Donga-ilbo and Chosun-ilbo. However, they can not develop substantial hegemony struggles for the discourse of university reform because of the limitations of their discourse in terms of quantity and quality and the social and press structures overwhelmingly inclined for neo-liberalism.

• English Language & Literature Teaching
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• v.16 no.3
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• pp.119-139
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• 2010

The purpose of this paper was to examine various aspects of meaning negotiation process in online chatting. Korean college students were asked to engage in chatting on the Internet over the course of a semester-long period, and chatting transcripts were analyzed in terms of sources of communication breakdown, signals to indicate communication breakdown, strategies to overcome communication breakdown, and ways of closing meaning negotiation. According to the findings of the study, lack of background knowledge and incoherent string of sentences in text were two major barriers creating communication problems. Subjects were able to use signals to indicate their communication difficulties, and overcome them by using different strategies. In doing so, however, they were found to suffer a narrow range of signals and strategies, which showed their limited communicative ability in the management of interaction, and indicated a clear, strong need for an extension of discourse and strategic competences of Korean students for more effective and smoother transition of message in everyday interaction.

• Cross-Cultural Studies
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• v.30
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• pp.31-51
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• 2013

In this paper, I approach corporate social responsibility as a discourse metadiscursively shaping the social relationship between corporations and society. Using a discourse-centered approach to culture, I examine how early discussions (involving legal disputes) on the rights of corporations to give evolved into a public sphere discussion as to how corporations can be viewed and redefined as social actors with capabilities to perform socially meaning actions, which here is "responsibility." I discuss how corporate social responsibility currently operates as a metadiscourse of corporate personhood, ethics, and corporate citizenship. Then, using insights from Mauss, I analyze how corporate social responsibility might be comparable to a Maussian gift exchange. Corporate social responsibility actions that are performed, indeed, are gift exchanges in that they involve the ideology of the free gift and the implicit expectation of a return to the giver. In the meantime, I argue, that in the case of corporate social responsibility, it is not the act of giving gifts (e.g., grants) that can lead to social alliances but rather the talk of gift giving, a departure from the ceremonial gift exchanges observed by Mauss. That is, here, the talk of giving shapes social alliances, thus displacing this function from the act of giving itself. The PR strategies deploy talk of the gift as a metapragmatic strategy, inviting various forms of role alignment on the part of diverse, potential and actual, participants, in a framework of corporate-sponsored gift exchange in which potential recipients compete, again at the level of metapragmatic description, to become the chosen gift recipient.

• Journal of the Korean association of regional geographers
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• v.7 no.4
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• pp.18-32
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• 2001

Korean society has frequently seen the conflicts between environmentally oriented ideology and development ideology which generally take shape as regional problems. An interesting example is the case of Paldang water resource protection area in Yangpyung-kun, Kyunggi Province. At the area, the rural residents are trying to take regional development by utilizing as much as natural resource in the region, and the central government is trying to make clean water sustained for the public interest of the whole people living within the supplying area of the water resource. Accordingly, the conflict is inevitable. It is the role of environmental movement group that makes us pay attention to this region. Under the present situation regarding environmental protection as a core keyword, the environmental protection groups tend to stand on the side of the central government. That is, those groups let the government consolidate its dominance discourse, which help the resistance discourse of the residents weakened. This basic structure of relationship sometimes touches off the situations of antagonistic confrontation. It is the group for organic fanning movement on the region that is playing a significant mediating role between the two. It has eased severe confrontation, and has persuaded the residents, expecially the farmers, to accept so-called win-win strategies which are related with various kind of organic fanning. The agriculture can be regarded as a win-win action because it is a way of fanning adapted to the protected natural environment. It is taking firm hold in this region as an alternative which can satisfy the ideology of 'sustainable development' or 'sustainability'. It could give us a kind of paradoxical confusion that the strategies of regional development of pro-environment are being carried out in the region where the residents are fighting against the government's strict control of natural environment. The example of this region, however, could show a significant direction for solving the continuous problem of conflict between environmental protection and regional development.

• International Journal of Computer Science & Network Security
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• v.22 no.8
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• pp.87-96
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• 2022

This paper employs a computer-aided text analysis (CATA) and a Critical Discourse Analysis (CDA) to explore the strategies of recruitment and intellectual polarization in ISIS (Islamic State in Iraq and Syria) media. The paper's main objective is to shed light on the efficacy of employing computer software in the linguistic analysis of texts, and the extent to which CATA software contribute to deciphering hidden meanings of texts as well as to arrive at concise and authentic results from these texts. More specifically, this paper attempts to demonstrate the contribution of CATA software represented in the two variables of Frequency Distribution Analysis (FDA) and Content Analysis (CA) in decoding the strategies of recruitment and intellectual polarization in one of ISIS 's digital publication: Rumiyah (a digital magazine published by ISIS). The analytical focus is on three strategies of recruitment and intellectual polarization: (i) lexicalization, (ii) intertextual religionisation, and (iii) justification. Two main findings are revealed in this study. First, the application of CATA software into the linguistic investigation of texts contributes effectively to the understanding of the thematic and ideological messages pertaining to the analyzed text. Second, the computational analysis guarantees concise, credible, authentic and ample results than is the case if the analysis is conducted without the work of computer software. The paper, therefore, recommends the integration of CATA software into the linguistic analysis of the various types of texts.

• English Language & Literature Teaching
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• v.12 no.1
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• pp.77-101
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• 2006

The present study examines various pedagogical functions of conversational repair strategies employed by the teacher in the ESL classroom. As part of interactional resources, conversational repair is defined as the treatment of trouble occurring in interactive language use and is originally designed to deal with communication problems. Research on conversational repair has focused on ordinary conversation and organization of repair practices. Studies on more pedagogical functions of repair sequences initiated by the teacher are very few. The data were from five hours of ESL structure classes in an intensive English institute at a large U.S. university. They were closely transcribed and microanalyzed following the conversation-analytic methodology. The analysis found that ESL teachers' repair techniques not only resolve communication problems but they are also designed to serve several important instructional purposes of teaching the target language. They include creating opportunities of comprehensible input, inducing modified comprehensible output from students, guiding and controlling student output, and initiating corrections by initiating repair.

• Cross-Cultural Studies
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• v.50
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• pp.103-130
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• 2018

This research aims to explore the associated linguistic features and functions of Chinese as used for business trading purposes, and which is based on a discourse analysis through a case in which a Korean buyer and a Chinese supplier have exchanged Internet based e-mails. The research questions include first, the linguistic functions and characteristics of Chinese shown as identified in this trade case through e-mails, second, the use of Chinese trade specific terms, and third, the apparent and dynamic negotiation strategies that are identified as followed by the cultural value systems which are used for resolving interest conflicts and issues between the buyer and supplier in the course of negotiating business contracts between two parties. The participants of this research pertain to a Korean buyer, James and a Chinese supplier, Sonya. The associated data consists of 74 e-mails exchanged between the two parties, initiated in an effort to begin and complete a trade item, in this case namely the product of napkin holders. The research for the study is based on the discourse analysis and empirically analyses models of Chinese linguistic functions and features. The findings are the following. First, as identified, the specific Chinese functions used and sequenced in this trade case are of a procedure, request, informing, negotiation and persuasion. Second, the essential trade terms used in this business interaction involve the relevant issues of 1) ordering and price negotiating, 2) marking the origin of the products, 3) the arrangement of the product examination and customs declaration for the anticipated import items, 4) preparation of the necessary legal documents, and 5) the package and transport of the product in the final instance. Third, the impact of the similarities and differences in the cultural value systems between Korea and China on the negotiations and conflict resolution during a negotiated contract between two parties are speculated in terms of the use of culturally based techniques such as face-saving and the utilization of uncertainty-avoiding strategies as meant to prevent misunderstandings from developing between the parties. The concluding part of the study discusses the implications for a practical Chinese language education utilizing the linguistic functions and features of the Chinese culture and language strategies as useful in business associations for trading purposes, and the importance of intercultural communication styles based on similar of different identified cultural values as noted between two parties.

• Korean journal of communication and information
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• v.50
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• pp.164-186
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• 2010

Korean society, suffered from a severe currency crisis in 1997, had scarcely missed another market meltdown in 2008. However, neither economic fundamentals nor has political stability little to do with the recent crises. This paper thus projects the possibility of 'self-fulfilling crisis' in which the media took a critical part in amplifying 'crisis discourses.' For the purpose of understanding of media's impact on such a crisis, at first, this paper chose 'September Crisis in 2008' as a case study. While collecting news articles about the crisis, then, total 118 news articles collected from mainstream newspapers such as DongA-ilbo and Money Today have been analyzed in terms of media frame and discourse strategies. Research results showed that not only has the crisis discourse been shifted by economic situations, but the media re-constructed economic realities in way of justifying their political ideology and loyal readership. Taking those findings into consideration, in final, the authors urged the media to improve their performance by embracing more responsible and professional manners.