• 한국의류학회지
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• 제30권7호
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• pp.1066-1077
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• 2006

The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

• 지식경영연구
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• 제6권1호
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• pp.19-32
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• 2005

The reliability of technology valuation depends on, among other things, the reliability of the discount rate estimate. The weighted average cost of capital, generally accepted as discount rate, consists of cost of equity and cost of debt. The model used to estimate the cost of equity for publicly traded firms can not be used directly for small-sized venture firms. In addition, the estimation of cost of debt become very difficult, given the limited and volatile price history, because these small-sized venture firms do not have associated credit ratings. Since two kinds of cost of capital for the small-sized venture firms can not be estimated directly from market data, this study suggests statistical frame works for estimating unknown two kinds of cost of capital. The estimates of underlying cost of capital will help determine the size of appropriate discount rate with logical and scientific way when the technology valuation for small-sized venture firms is made. This study also suggests the necessity of the risk premium for the technology competitiveness to improve the estimation of the appropriate discount rate for small-sized venture firms.

• 지식경영연구
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• 제14권4호
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• pp.87-98
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• 2013

Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.

• 한국의류학회지
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• 제39권1호
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• pp.30-42
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• 2015

This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.

• 유통과학연구
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• 제18권11호
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• pp.31-39
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• 2020

Purpose: This study attempts to explain why online luxury shopping malls have implemented a difficult registration process and membership fees. These features weaken online shopping convenience, one of the major reasons why people shop online instead of offline. Therefore, this study scrutinizes the effects of membership features on trust, focusing on the moderating effects of registration difficulty and membership fees. Research design, data and methodology: A survey method with a total of 296 survey data was used. A 2 × 2 × 2 factorial design was employed. The three independent variables are price discount rate (20% vs. 70%), registration difficulty (low vs. high), and membership fees (yes vs. no). Results: The results reveal that a price discount rate has a negative effect on trust, whereas membership fees and registration difficulty moderate its negative effect on trust. Conclusions: A high price discount rate lowers trust for online luxury shopping malls. Meanwhile, registration difficulty and membership fees can be used to prevent consumers from losing trust caused by the high price discount rate. Therefore, registration difficulty and membership fees are signals implying that not everyone can use these private online shopping malls, which provide low prices for luxury items.

• 복식문화연구
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• 제14권4호
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• pp.647-656
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• 2006

A purpose of this research was to analyze an effect of discount stores image on brand equity of fashion brand. One hundred ninety-four women living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used for this study. As the results, first, discount stores image was classified into five factors such as convenience, service, store atmosphere, familarity, and easy use. Second, brand equity was divided into three factors such as brand loyalty, perceived quality and brand recognition. Generally, discount stores images were correlated with brand equity factor. Third, results revealed that service, easy use, convenience, and familarity were 32% of the explained variance in brand loyalty. Also, store atmosphere convenience, service, and easy use were 26% of the explained variance in perceived quality. Results revealed Store Atmosphere and easy use, and familarity were 21% of the explained variance in brand recognition. Based on these results, discount stores in private brand marketing strategies would be suggested.

• Current Research on Agriculture and Life Sciences
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• 제32권3호
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• pp.165-169
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• 2014

계란 세척기 평가 금액 추정 결과는 다음과 같다. 계란 세척기 총수입(인건비 절감으로부터의 조수입 증대)에서 산정하였으며, 계란 세척기 총비용은 구입가격, 고정비용 및 유동비용의 합계로 나타내었다. 계란 세척기 평가액은 할인율 수준에 따라 최소 44,778천원(할인율 10%)에서 최대 45,778천원(할인율 5%), 평균 45,278천원으로 추정된다(Table 7). 계란세척기의 경제적 타당성을 살펴보면, 내부수익율 IRR의 값은 가정했던 할인율(5%~10%)보다 훨씬 높고, 순현재가치(NPV)는 0보다 훨씬 크며, B/C 비율도 1.0 이상으로 나타나 계란 세척기 개발사업의 경제적 타당성은 있는 것으로 판단된다(Table 8).

• 한국정보시스템학회지:정보시스템연구
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• 제31권4호
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• pp.209-232
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• 2022

Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.

• 한국건설관리학회논문집
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• 제16권1호
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• pp.101-109
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• 2015

투자에 의해 기대되는 경제적 효과는 실질할인율의 자승으로 매년 나누어서 현재가치로 전환된다. 따라서 실질할인율이 경제성 분석결과에 미치는 영향은 다른 요인들보다 크다. 실질할인율을 예측하는 기존의 일반적인 방법은 과거 특정기간의 평균값을 적용하는 것이다. 본 연구에서는 실질할인율의 예측 정확도를 향상시키기 위한 방법을 제안하였다. 먼저 실질할인율을 구성하는 기업대출 이자율과 소비자 물가지수에 영향을 미치는 경제변수들을 도출하였다. 기업대출 이자율에 영향을 주는 변수들로는 콜 금리와 환율, 소비자 물가지수에 영향을 주는 경제변수는 생산자 물가지수를 선정하였다. 다음으로 실질할인율과 선정된 변수들과의 영향관계를 검정하였다. 영향관계가 존재하는 것으로 분석되었다. 마지막으로 관련된 경제 변수들을 기반으로 2008년부터 2010년까지의 실질할인율을 예측하였다. 예측 결과의 정확도는 실측값과 평균값의 결과와 비교되었다. 실측값이 적용된 실질할인율은 -1.58%였으며, 예측 값은 -0.22%, 평균값은 6.06%으로 분석되었다. 본 연구에서 제안한 방법은 금융위기와 같은 특수 상황을 고려하지 않은 것이지만, 평균값보다 예측 정확도가 크게 우수한 것으로 분석되었다.

• 한국산학기술학회논문지
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• 제17권8호
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• pp.127-132
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• 2016

본 연구의 목적은 농촌진흥청 국립원예특작과학원 감귤시험장이 2014년 최종선발을 마친 감귤(학명:Citrus unshiu) 하양조생(제감가-5호) 품종개발의 기술가치를 평가하는 것이다. 감귤신품종(하양조생) 개발의 기술가치 및 경제적 평가방법은 비용접근법(cost approach), 수익접근법((income approach), 시장접근법(market approach) 중에 수익접근법이 이용되었고, 순현재가치(NPV), 내부수익률(IRR), 편익/비용 비율(Benefit/Cost ratio)을 추정하였다. 이는 농업 R&D사업의 효율성과 실용성 제고를 위하여 이용될 수 있을 것이다. 분석결과에 따르면, 감귤신품종인 하양조생 개발에 따른 기술가치평가액은 할인율 수준에 따라 최소 1,094.5억 원(할인율 8%)에서 최대 1,950.4억 원(할인율 4%), 평균 1,453.8억 원(할인율 6%)으로 추정되었고, 내부수익율 IRR의 값은 51.4%로 본 연구에서 기본할인율로 이용된 6%(10년만기 국고채 할인율 3%와 리스크프리미엄 3%를 합친 것) 보다 매우 크고, 순현재가치(NPV)의 평균은 145,375백만원으로 영보다 훨씬 크며, B/C 비율도 최대(할인율 4%) 81.3에서 최소(할인율 8%) 46.1, 평균(할인율 6%) 60.9로 나타나 감귤 신품종 개발사업의 경제적 타당성은 매우 높은 것으로 평가된다.