• 제목/요약/키워드: direct marketing system

검색결과 104건 처리시간 0.024초

복토직파재배기술의 수용과 기술 확산에 관한 연구 - 아시아태평양기술이전센터(APCTT) 이론을 중심으로 - (A Study on Technology Transfer of Bokto Seeding Method for Crop Production - Based on Theory of Asian and Pacific Center for Transfer of Technology(APCTT) -)

  • 안덕현;박광호;강윤규
    • 현장농수산연구지
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    • 제10권1호
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    • pp.29-41
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    • 2008
  • This research was conducted to develop a technology transfer and farmer's extension of newly released technology of Bokto seeding method for crop and vegetable production based on the theory of Asian and Pacific Center for Transfer of Technology(APCTT). This technology has recently transferred to not only Korea but also other countries like North Korea, China, Japan, Taiwan, Russia and Africa(Cameroon, Sudan and South Africa) since 2005. It has known as a highly reduction of production cost in terms of labors, chemical fertilizer and pesticides as well as environmental friendly due to a deep and side banded placement of chemical fertilizer at basal application. In addition this technology was proven to a precision farming on sowing depth and mechanism of chemical application method and also highly resistant against disasters like typhoon, flooding, low temperature, drought and lodging due to silicate application. It has improved a constraints such as a poor seedling establishment, weed occurrence, lodging, low yield and poor grain and eating quality in the previous direct seeding methods but still have a problem in occurrence of weedy rice and ununiformed operation of wet or flooded soil condition. Also this technology has a limit in marketing and A/S system. Based on a theory of APCTT evaluation and analysis this technology may be more concentrated on establishment of a special cooperation team among researcher and scientists, extension workers, industry sections and governmental sectors in order to rapidly transfer this technology to farmer's field. Also there will be needed to operate a web site for this newly released technology to inform and exchange an idea, experiences and newly improved information. A feed back system might be operated in this technology as well to improve a technology under way on users' operation. Also user's manual will be internationally released and provided for farmer's instruction and training at field site.

A Study on the Effective Management of Public Rental Housing Maintenance

  • JANG, In-Sun;KIM, Sun-Ju
    • 융합경영연구
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    • 제10권5호
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    • pp.7-14
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    • 2022
  • Purpose: This study discusses efficient operation plans in terms of public rental housing maintenance in terms of LH, a major supplier. Research design, data, and methodology: After reviewing problems related to the maintenance and management of public rental housing discussed in several previous studies, problems in technology setting for repair maintenance costs for public rental housing, lack of public assistance for maintenance and management of public rental housing, management of housing funds, and lack of role of local governments in the supply and repair of public rental housing were derived. Based on this, the researcher conducted using literature research methods to present relevant improvement measures based on reasonable arguments. Results: this study presented four operational plans related to (1) realization of repair costs for public rental housing, (2) a public subsidy system for covering the maintenance costs for public rental housing, (3) efficient operation of the Housing City Fund, and (4) establishment of the public rental housing. This study aims to provide a foundation for the qualitative growth of the domestic public rental housing system. Conclusions: With this study, it is expected that social interest in maintenance of public rental housing centered on LH will be amplified to improve the quality of maintenance problems of public rental housing.

주요 수산국과 한국간의 수산보조금 비교 분석 (Comparative Analysis on Fisheries Subsidies between Major Countries and Korea)

  • 이광남
    • 수산경영론집
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    • 제34권2호
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    • pp.27-52
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    • 2003
  • The object of this paper is to review the fisheries subsidies of the major FFG(Fish Friends Group) which argue the elimination and the phasing-out, to compare with Korea's subsidies category and provide the basic information for planning of fisheries subsidies policy and the negotiation strategy in the future. The result from the comparative analysis of the subsidies between the major FFG showed that WWF(World Wildlife Fund) fisheries subsidies categories, with the exception of Marketing and Price Support Program which is similar to Korea in terms of the supporting type and methods, differ from those of Korea. Also, The unique type of WWF Fisheries Subsidies, which is beyond Korea's subsidies, are Direct Payment for Fishermen and Fishery Wokers, Capital & Infrastructure Support, Fishery Management and Protection, etc. In case of capital support and fisheries fuel, the payment method or other institutional backgrounds is somewhat different from each nation. On the base of this analysis, this paper is suggesting the direction of the Korea's Fisheries subsidies policy as follows ; First, developing new policy methods and supporting ways such as Direct Payment for Fisherman is needed. Second, Converting fisheries subsidies category expected to be classified to Red Amber into another type of non-negative subsidies should be carried out, demonstrating that these kinds of subsidies give no negative effect to the environment and the trade, Third, Reviewing the categorize system of Korea's subsidies and revising it according to international trends is necessary as well. In respect to WTO/DDA, the watchful analysis of Korea's fisheries program must be preceding in ahead of making the negotiation strategy. And Korea firstly need to stress the fact that, while the major FFG can directly pay for fisheries section, other nations have no choice but supporting in preferential tax or loan manner. Using this kind of strategy, it is may enlarge the negotiating power in the WTO/DDA to reflect fully Korea's position.

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영미 수출팩토링 제도에 관한 연구 - 한국에의 시사점을 중심으로- (A Study on the Development of the Export Factoring in UK and US)

  • 이운영
    • 통상정보연구
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    • 제14권1호
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    • pp.345-366
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    • 2012
  • 팩토링(factoring)의 역사는 중세시대까지 거슬러 올라갈 수 있지만 현대적 팩토링은 식민지시절 미국에서 시작되어 1960년대 영국으로 전파되면서 오늘날 유럽에서 가장 발전된 모습을 보이고 있다. 영국의 팩토링은 격지거래의 불확실성과 불편함을 해소하고자 판매지에서 상업대리인(mercantile agent)의 역할을 수행하기 위해 시작되어 점차 금융기능에 초점을 맞춘 오늘날의 팩토링 구조로 발전하였다. 미국에서의 팩토링 또한 상업대리인 형태로 출발하였으며 이후 팩터들의 활동이 수탁판매와 지급보증 뿐 아니라 선급금융 서비스로 확대되는 과정을 거쳐 왔다. 영미의 팩토링산업은 오늘날 전문팩터와 은행팩터, 두 유형의 기관들에 의해 운영되고 있고 특히 중소기업금융에 특화되어 있다. 이는 상대적으로 열악한 재무구조와 채무관리능력을 지닌 중소기업들에 대해 민간 최종대부자의 역할을 팩터가 수행함을 의미하는 한편 팩터에게는 충분한 신용조사능력이 요구됨을 의미한다. 우리나라 수출자의 수출 결제조건이 지속적으로 불리해져 결제리스크 관리와 무역금융의 보완 수단이 필요한 상황에서 팩토링의 활성화는 시급하며 중요하다. 우리나라 중소 수출기업들이 수출팩토링을 적극 활용할 수 있도록 시중은행은 신용조사역량을 확보해야 하는 한편 정부는 팩토링이 활성화될 수 있도록 정책적 노력을 기울여야 할 것이다.

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CRM구축과정에서 마케팅요인이 관계품질과 CRM성과에 미치는 영향 (The Effects on CRM Performance and Relationship Quality of Successful Elements in the Establishment of Customer Relationship Management: Focused on Marketing Approach)

  • 장형유
    • 마케팅과학연구
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    • 제18권4호
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    • pp.119-155
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    • 2008
  • 최근 많은 기업들이 치열한 경쟁에서 생존하기 위해 개별 고객들에게 초점을 맞춘 전사적이고 체계적인 고객관계관리에 전력을 기울이고 있다. 수익성 높은 대부분 기업들의 성공비결은 복합적이겠지만, 고객지향적 사고에의 신속한 적응이 중요한 부분을 차지하고 있다. 고객관계관리 기법 및 운용철학은 고객을 올바르게 이해하는데서 그치지 않고 고객행동을 사전적으로 예측하여 고객요구에 부응한 제품과 서비스를 제공하는 것만이 치열한 경쟁환경에서 생존함과 동시에 거듭된 성장을 이루는 유일한 해결책임을 강조한다. 고객관계관리는 데이터베이스마케팅과 같은 조직내 실무자 중심의 관점과 접근이 아니라 최고경영자의 마케팅 관점의 경영철학 구현을 통한 전사적이고 조직적인 참여가 이루어져야 한다. 그럼에도 불구하고 많은 기업들이 고객관계관리 기법을 도입하고 구축하는 과정에서 이러한 점을 간과해 왔으며 그 결과, 고객관계관리를 통해 수익성을 높인 기업이 있는 반면에 고객관계관리에 엄청난 비용만을 투입하고 별다른 성과를 거두지 못한 기업들도 다수이다. 본 연구는 CRM구축 및 실행과정에서의 성공요인을 기존 연구와 달리 마케팅적 관점에서 발견해 내고 있다. 시장지향성과 고객지향성이라는 마케팅 철학에서부터 고객정 보지향성과 핵심고객지향이라는 실무적 개념까지 포함해서 마케팅적인 관점에서의 성공적 CRM구축을 위한 선행요인을 발견하고, 이러한 요인들이 마케팅관점의 관계품질과 실무적인 CRM성과에 어떤 영향을 미치는지를 분석함과 동시에 관계품질과 CRM성과 간의 관계의 강도까지 실증적으로 분석해 보았다. 경험적 분석 결과 본 연구에서 구축한 마케팅관점의 CRM선행요인들 중에서 일부 요인을 제외하고는 대체적으로 관계품질 및 CRM성과를 높이는데 상당한 기여를 하고 있음이 확인되었으며, 영향관계의 정도에는 어느 정도 차이가 있음이 확인되었다. 또한 관계품질과 CRM성과 및 세부적 개념구성요인들 간에 매우 높은 정(+)의 관계가 존재함을 확인했다. 이는 CRM의 최종 성과를 달성하기 위해서 CRM구축 및 실행이후에 고객만족과 고객신뢰라는 개념적 연결고리를 강화함과 동시에 이러한 관계품질이 고객유지와 고객점유 정도의 향상으로 이어지도록 하는 창조적 전술개발이 요구됨을 의미한다. CRM을 구축 및 실행하는 대부분의 기업들이 조급하게 재무적인 성과를 기대하는 경향이 있는데, CRM은 마케팅철학을 포함하는 장기적인 경영활동임을 주지해야 한다. 기존의 많은 연구들이 취하고 있는 연구맥락에 근거해서 기술적인 시스템만을 갖추었다고 하여 단기적인 성과를 바라는 것은 오히려 비용의 낭비만을 초래 할 수 있음에 주목해야 한다. 본 연구결과를 바탕으로 CRM의 성공적 구축을 통해 관계품질을 강화하는 것에 대한 전략적 통찰을 제공함과 동시에 실질적인 CRM성과를 달성하기 위한 마케팅 관점의 연결구조를 어떻게 효율적으로 강화할 수 있을 것인가에 대한 학술적이고 실무적인 시사점을 도출했다.

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전동차 환경성 진단용 RACE프로그램의 주요기능 (Main Function of RACE Software for Environmental Assessment of Electric Motor Unit)

  • 김용기;이재영;서민석;최요한
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2007년도 춘계학술대회 논문집
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    • pp.1244-1249
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    • 2007
  • Pursuing sustainable development throughout society and industry and the field of environmental policy, each international organization or nation has performed international standardization projects on environmental management activities for their system as well as environmental assessment for a product such as life cycle assessment (LCA) and life cycle inventory database (LCI DB), and the environmental aspects have been increasingly demanded as crucial evaluation specifications. Moreover, the conventional environmental policy, which represents the direct-control, has been more dependent on the market forces and product itself after the Climate Change Convention., and the Integrated Product Policy (IPP, EU) is applied vigorously to strengthen global competitiveness of a product and to achieve the effect of environmental improvement for it. According to change of the international railway market, the value of Eco-Design has been increasingly important in developed countries including EU. Thus, each country is establishing its own guidelines, software and database for each product, and developing new policies through Eco-Design with practical results in marketing. To react this and develop Korean railway as an environment-friendly industry with priority to other transportation system as well as maintain high place in technology, the direction of RACE software development of main function is introduced, which is exclusively used for EMU to assess both environmental and economic aspects with LCA and eco-efficiency (EE).

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UML과 XML을 이용한 B2B 수주ㆍ발주 시스템 구현 (Implementation of B2B order and delivery system using UML, and XML)

  • 권영직
    • 한국산업정보학회논문지
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    • 제7권5호
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    • pp.1-10
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    • 2002
  • 본 논문에서는 B2B 수주ㆍ발주 시스템 구현에 앞서 우선 사용자의 요구사항을 시나리오로 작성하였다. 그리고 사용자의 요구사항을 보다 정확하고 쉽게 파악하기 위하여 시나리오로 작성한 명세서(specification)를 UML에서 이용되는 여러 Diagrams들을 이용하여 그래프로 나타내었다. 이들 명세서에 대해 XML을 이용하여 국내 알루미늄 제조 회사인 N사를 대상으로 B2B 수주ㆍ발주 시스템을 구현하였다. 본 연구의 결과로는 첫째, 개발하고자 하는 문제들을 UML을 이용하여 명세화 함으로서 개발자나 사용자가 모두 명확하게 이해할 수 있었다. 둘째, 개발자와 사용자간에 의사소통(communication)이 원할 하였다. 셋째, 형식화된 명세서로 인해 프로그래밍하기에 쉬웠다. 넷째, 영업팀에서의 신속한 업무처리가 가능하고, 재고관리가 원할 하였다. 다섯째, 주문 예약관리가 신속해지고 정확성을 도모하였다. 여섯째, 수주 및 발주 업무를 직거래로 할 수 있었다. 일곱째, 원자재 발주와 수주에 대한 신속성과 간소화로 인한 비용절감을 도모할 수 있었다. 여섯째, 알루미늄 기물에 대한 홍보효과를 가져올 수 있었다.

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로컬푸드 이종협동조합연합회의 실태와 발전방향 모색 - 대구경북을 사례로- (A Study on the Current Status and Directions in Development of Local Food Federation of Heterogeneous Cooperatives: In Case of Daegu & Gyeongbuk)

  • 박찬수;허등용
    • 한국유기농업학회지
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    • 제30권2호
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    • pp.129-149
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    • 2022
  • In March 2020, the National Assembly revised the Framework Act on Cooperatives, allowing a federation of heterogeneous cooperatives, and in October 2020, the Daegu Gyeongbuk Federation of Local Food Cooperatives was launched as the first federation of heterogeneous cooperatives in the country. The local food movement, which has been promoted upward in the local community as an alternative to the existing global food system, seems to be being activated by the government's food plan policy, but critics say that the government's policy goals are not fully achieved due to the top-down policy promotion and lack of communication. In response, this study first examines the role and significance of the local food federation of heterogeneous cooperatives in solving the problems raised in the process of establishing a food plan. In addition, the current status of the federation was investigated for the successful settlement and development of the Daegu Gyeongbuk Federation of Local Food Cooperatives. A survey of affiliated cooperatives, focus group interviews with managers and experts and related literature surveys were conducted. Based on this, the direction of activities was presented, such as the role of an intermediary in Daegu and Gyeongbuk and the role of an intermediary in the public and private sectors etc. In addition, six joint project tasks were specifically presented, including an integrated information sharing system & a logistics network, a planned production system & a joint processing center, an online sales system & a co-marketing promotion, a joint education system, a management of direct stores & restaurants, a sustainable public-private cooperation system etc.

모바일 관광정보 서비스특성이 지각된 가치 만족도 및 이용의도에 미치는 영향 연구 (The Effect of Mobile Tourism Information Service Features on Perceived Value, Satisfaction, and Using Intentions)

  • 이성준;대정
    • 유통과학연구
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    • 제12권12호
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    • pp.75-82
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    • 2014
  • Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

기업 대 기업간(B to B) 섬유거래 웹사이트 분석 (The Analysis of Web Sites of Textile Exchange of B to B)

  • 홍병숙;이은진;이지연
    • 한국의류학회지
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    • 제27권1호
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    • pp.123-133
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    • 2003
  • The specific objectives of the study were as follows: 1) To investigate the composition system (design, usability and interactivity) of web sites of textile exchange of B to B 2) To examine and valuate contents and marketing (announcement, satisfaction and variety of contents) of web sites of textile exchange of B to B. The data were collected from search engine, portal sites of evaluation, direct contact, interview over the phone with web master of concerned web sites and the result of analytical valuation of web sites. The results of this study were as fellows: 1) The Dongsung trading intended to mainly use their homepage as a inside communication place by intranet network. The Daechang trading was mainly using their homepage as a tool of expansion of their outside export market. The etextiler was selling their web solutions through homepage. The texcom was offering the web place and useful informations to trading companies in Asia. 2) The texcom consisted text with little image to speed up for loading and navigation for usability of users. The Dongsung trading made intranet network for communication and exchange of informations of company inside. The etextiler offered a booking menu to inquiry in homepage. The Daechang trading tried to give good impression from the introduction page at homepage.