• 가족자원경영과 정책
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• 제12권1호
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• pp.91-105
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• 2008

This study identifies key determinants and types of participation in UCC Services. The research examines the how the major factors in perception of social presence, fun and entertainment, self-expression, arousal, human relations, positive feedback, information sharing, monetary business opportunity, and user friendliness of web structure contribute to participation in UCC Services. The data used in this study were collected by a web-based survey so that 629 internet users were available for analysis. Some of the practical implications of the results are follows. We have categorized that the type of people participating in UCC Services were readers, modifiers, remixers, and creators. Digital consumers directly connected with other consumers by producing their own digital contents. Multiple regression analysis among the creators group was not included due to small sample size. Self expression, fun and joy and the convenience of the web interface showed strong positive significant impacts on the UCC Service participation of all participation types. Information sharing, other's positive reputation and arousal showed a positive significant impact on the modifiers or remixers type groups. Monetary business opportunity and human relations were not significant in any UCC type group.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권6호
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• pp.3258-3279
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• 2019

Recently, ransomware has earned itself an infamous reputation as a force to reckon with in the cybercrime landscape. However, cybercriminals are adopting other unconventional means to seamlessly attain proceeds of cybercrime with little effort. Cybercriminals are now acquiring cryptocurrencies directly from benign Internet users without the need to extort a ransom from them, as is the case with ransomware. This paper investigates advances in the cryptovirology landscape by examining the state-of-the-art cryptoviral attacks. In our approach, we perform digital autopsy on the malware's source code and execute the different malware variants in a contained sandbox to deduce static and dynamic properties respectively. We examine three cryptoviral attack structures: browser-based crypto mining, memory resident crypto mining and cryptoviral extortion. These attack structures leave a trail of digital forensics evidence when the malware interacts with the file system and generates noise in form of network traffic when communicating with the C2 servers and crypto mining pools. The digital forensics evidence, which essentially are IOCs include network artifacts such as C2 server domains, IPs and cryptographic hash values of the downloaded files apart from the malware hash values. Such evidence can be used as seed into intrusion detection systems for mitigation purposes.

• 한국의상디자인학회지
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• 제24권1호
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• pp.83-98
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• 2022

This study identified the characteristics of the subculture aspects that led to the success of luxury brands and analyzed the implications of those aspects. For this, semantic analysis in a socio-cultural context was performed. Additionally, this study took the theoretical background, the change in subculture and post-subculture, the digital youth generation, and the change in the meaning of subculture style into consideration. The subculture style aspect and its meaning in luxury fashion brands were analyzed as follows: First, there are challenges that betray the legitimacy or values of luxury brands. Through this, the brand gained recognition and increased sales, and the designer gained a reputation as an innovative creative director. It can be seen that more successful branding was promoted by securing a more subcultured fandom. Second, by combining subculture image fragments, these brands cater to the diverse tastes of a myriad of subcultures. This maximizes commercial profits. Third, most promotional marketing activities are collaborative and done digitally, which allows for a wider customer base, but the difference is in digital capabilities. Limited editions or application use on social networks can act as another driver. It is said that the distinction in high-priced luxury brands is not only driven by economic power but also by sub-cultural capital and digital ability.

• 한국문헌정보학회지
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• 제42권2호
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• pp.295-308
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• 2008

국립디지털도서관(NDL)이 국가대표 디지털도서관으로서 본연의 기능을 수행하기 위해선 최신의 정보환경인 IT 및 유비쿼터스 환경을 고려한 정보서비스 정책이 수립되어야 한다. 본 연구는 전술한 필요성에 의거하여 포커스그룹 인터뷰와 이용자 및 사서를 대상으로 한 설문조사 분석을 통하여 NDL의 정보서비스 정책을 수립하였다. 또한, 수립된 정보서비스 정책의 타당성을 제고하기 위하여 국립중앙도서관 관계자들을 대상으로 한 중간 평가와 외부 전문가 및 자문단을 통한 1, 2차 검증을 통하여 최종적으로 NDL 정보서비스 정책의 비전, 사명 목적, 목표, 전략 등을 제시하였다. 본 연구를 통하여 제시된 NDL의 정보서비스 정책은 초유의 연구사례로서 향후, 정보서비스 정책을 수립하고 세부지침을 마련하고자 하는 다른 디지털도서관에게도 경험적 사실과 근거를 제시하여 줄 것이다.

• 한국멀티미디어학회논문지
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• 제24권8호
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• pp.1044-1058
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• 2021

Tempered electronic contents have multiplied in last few years, thanks to the emergence of sophisticated artificial intelligence(AI) algorithms. Deepfakes (fake footage, photos, speech, and videos) can be a frightening and destructive phenomenon that has the capacity to distort the facts and hamper reputation by presenting a fake reality. Evidence of ownership or authentication of digital material is crucial for combating the fabricated content influx we are facing today. Current solutions lack the capacity to track digital media's history and provenance. Due to the rise of misrepresentation created by technologies like deepfake, detection algorithms are required to verify the integrity of digital content. Many real-world scenarios have been claimed to benefit from blockchain's authentication capabilities. Despite the scattered efforts surrounding such remedies, relatively little research has been undertaken to discover where blockchain technology can be used to tackle the deepfake problem. Latest blockchain based innovations such as Smart Contract, Hyperledger fabric can play a vital role against the manipulation of digital content. The goal of this paper is to summarize and discuss the ongoing researches related to blockchain's capabilities to protect digital content authentication. We have also suggested a blockchain (smart contract) dependent framework that can keep the data integrity of original content and thus prevent deepfake. This study also aims at discussing how blockchain technology can be used more effectively in deepfake prevention as well as highlight the current state of deepfake video detection research, including the generating process, various detection algorithms, and existing benchmarks.

• 디지털융복합연구
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• 제10권10호
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• pp.155-163
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• 2012

본 연구의 목적은 현재 한국 광고의 메시지 전략 및 트랜드를 분석하기 위해 실시되었다. 본 연구 목적을 실행하기 위해서 한국 주요 3사 방송국 (KBS, MBC, SBS)의 주요 시간대 (저녁 7시-9시)의 광고를 내용분석 하였다. 내용분석 결과 한국 방송 광고의 주요 내용은 직접적인 메시지가 간접적인 메시지보다 많았고, 제품과 광고 메시지의 관계가 높았다. 더불어 브랜드 광고 빈도가 높았으며, 유머가 적게 나타났고, 회사의 명성을 중요시하는 광고가 많았다. 본 연구의 결과는 글로벌 기업들에게 한국시장의 프로모션에 관련된 지역화 전략을 수립하는데 유용할 것으로 판단된다.

• International Journal of Knowledge Content Development & Technology
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• 제5권2호
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• pp.45-63
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• 2015

An international survey of over 3600 academic researchers examined how trustworthiness is determined when making decisions on scholarly reading, citing, and publishing in the digital age and whether social media and open access publications are having an impact on judgements. In general, the study found that traditional scholarly methods and criteria remain important across the board. However, there are significant differences between younger (age 30 & under) and older researchers (over 30). Thus younger researchers: a) expend less effort to obtain information and more likely to compromise on quality in their selections; b) view open access publishing much more positively as it offers them more choices and helps to establish their reputation more quickly; c) compensate for their lack of experience by relying more heavily on trust markers and proxies, such as impact factors; d) use all the outlets available in order to improve the chances of getting their work published and, in this respect, make the most use of the social media with which they are more familiar.

• 한국디지털건축인테리어학회논문집
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• 제11권4호
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• pp.13-20
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• 2011

Vincenzo Scamozzi as the successor of Palladio stands as a major accomplishment of the task of cleanup to the classicism in 16th century. In addition, unlike the trend seen over Palladian, he shows succession and change of Renaissance villa. "L'Idea dell' Archittectura Universale; The Idea of a Universal Architecture"(1615) is a book of Scamozz's representative. This book is represented his idea for a residential building. His concepts for a residential building were analyzed through the analysis of his book and work. Scamozzi thought that domestic architecture should be designed according to he owner's social status and reputation. These concepts as decorum and this is divided into three categories. This is a threefold order, the first category and highest encompassing reigning princess and their families, who were more or less regarded as God's representatives on earth. The second category comprised noblemen and high office holders whose houses were to be, in all respects, a degree less grand, costly and dignified than the prince's residence. The third category was made up of prominent citizens and wealthy merchants whose houses were to have only moderate commoner did not come into this classification at all. - the magnifiche, honorevoli, and commune style of speech.

• 디지털융복합연구
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• 제9권5호
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• pp.157-173
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• 2011

본 연구는 기업시민(Corporate Citizenship)의 경제적, 법적, 윤리적, 재량적 시민활동이 소비자의 구매의도에 미치는 영향을 파악하는데 목적이 있다. 연구대상은 수도권지역의 일반소비자 대상이며, 편의표본추출 방법으로 표집하여 최종분석에는 400부의 자료가 이용되었다. 설문 조사한 자료를 바탕으로 척도들의 타당도와 신뢰도를 분석하고, 요인들 간 다중회귀분석을 실시하였다. 조사한 결과는 기업시민이 소비자의 구매의도에 유의한 영향(p<.01)을 미치는 것으로 나타났으며, 또한 기업명성과 브랜드이미지도 매개변수로서 유의한 영향 (p<.01)을 주는 효과가 있는 것으로 나타났다.

• 디지털산업정보학회논문지
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• 제11권4호
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• pp.13-24
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• 2015

Customer complaints handling helps organizations to retain existing customers and attract new customers, as well. As Voice of the Customer (VOC) is one of the main sources of customer complaints, many organizations utilize VOC to enhance customer satisfaction. Effective management of VOC has been proved as one of the best ways to maintain organization's brand image and reputation. In spite of its importance, little has been reported on the utilization of VOC to detect faults in a telecommunication industry. In this paper, association rule mining based on VOC is used to identify root fault causes of a telecommunications network. To do that, VOC of a Communication Service Provider has been collected first. Then, association rule mining has also been conducted with various support and confidence levels. As a result, root fault causes of the telecommunications network can be identified. It is expected that this study can be used as a basis for decisions about customer satisfaction management such as preventive maintenances or reduction of the customer maintenance cost.