• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.1
• /
• pp.189-202
• /
• 2013

Recently, Smartphone is not only used as a communication medium, but also provide mobile service tool enabling game, internet surfing, DMB, navigation services, and so on. A lot of smartphone's applications are using for our daily lives. The purpose of this study was analyze affecting factors such as innovativeness, Self-Efficacy and Social-Influence on adoption behavior of smartphone application. This survey was carried out with university students. Data were obtained from 293 students who have smartphone. To Find difference among variables, exploratory factor analysis, t-test and multiple regression was carried out with collected data. Result shows that the distinction of sex is significantly difference in innovativeness and self-efficacy. And self-efficacy and social influence are significantly affect to smartpjone adoption. Therefore, self-efficacy and social influence are import consider factors to reconsider marketing strategy for smartphone business.

• The Journal of Korean Association of Computer Education
• /
• v.14 no.4
• /
• pp.33-41
• /
• 2011

This study was conducted to identify factors that influenced teachers' adoption of digital textbooks and causal relationships among the factors identified. Chasm theory was used in developing strategies for adoption of digital textbooks that consider teachers' innovativeness. This study also employed the information technology adoption model of Davis (1989) that illustrates decision making processes for the adoption of instructional media such as digital textbooks. Based on these two theories, a measurement instrument measuring teachers' innovativeness, perceived usefulness, perceived ease of use, and intention of use was developed and validated through a series of reliability and validity tests. Causal relationships among the factors were examined using structural equation modeling. The result indicated that: a) perceived ease of use had a directional effect on perceived usefulness and an indirect effect on intention of use; and b) perceived usefulness had a direct effect on intention of use. Implications of this finding are discussed especially for the efforts in developing strategies for teachers' adoption of digital textbook. For example, when digital textbooks are introduced into public schools, teachers' perception of the usefulness of digital textbooks, beyond just ease of use, should be considered.

• Journal of Digital Contents Society
• /
• v.19 no.3
• /
• pp.547-559
• /
• 2018

This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.

• Journal of Practical Engineering Education
• /
• v.16 no.4
• /
• pp.433-447
• /
• 2024

This study analyzes the impact of core competencies of technology innovation startups-namely technological development capability, organizational management capability, and digital transformation capability-on financial performance through the mediation of innovativeness. Previous research has focused on the non-financial performance of startups, with a lack of studies examining financial performance, which is a crucial indicator of actual business success. Therefore, an online survey was conducted targeting domestic technology innovation startups, and data from 213 responses were used for the final analysis. The results of the structural equation modeling indicated that technological development capability, organizational management capability, and digital transformation capability positively influence innovativeness. Additionally, higher levels of innovativeness were associated with improved financial performance, and innovativeness was found to play a significant mediating role between core competencies and financial performance. These findings suggest which competencies technology innovation startups should focus on to achieve financial goals.

• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.145-152
• /
• 2018

This study was conducted to review whether there is a difference in the audience effect of advertisements of IoT products across different levels of sensory innovativeness. For the study, a total of 128 male and female university students and three advertisements of IoT products were selected. The study findings show that consumers with a higher tendency in purusing sensory innovativeness are more likely to rate more positively the perceived usefulness of the product and the attitude towards the product as shown in the advertisement. This finding is meaningful in that it was concluded from an empirical study at a time when studies on advertisements of IoT products are lacking. The study is also expected to provide beneficial insights into effective execution of advertisements of new technologies and establishment of marketing strategies. Follow-up studies that take into account a wider range of variables representing sensory innovativeness in consumers are suggested.

• Journal of Digital Convergence
• /
• v.11 no.4
• /
• pp.45-55
• /
• 2013

New information communication technologies are changing our society completely, offering the government new possibilities for providing citizens and businesses with better, and more efficient E-Government services. This study analyzes the direct and indirect impact of service value, innovativeness, and users' participation level on the trust toward the Government. Results from a citizen survey indicate that service value, innovativeness, and participation positively affect the trust toward the Government, and that innovativeness has been found to affect service value as well as the level of participation. However, the moderating effect of political efficacy on the relationship between two variables(service value and participation) and trust have been found to be insignifcant. Several other findings and policy implications are also discussed.

• The Research Journal of the Costume Culture
• /
• v.26 no.6
• /
• pp.836-851
• /
• 2018

Digital signage in a smart store would engage and invoke responses from consumers because good in-store experiences are more important than ever. Thus, the present study investigates consumer perceptions of interactive digital signage integrating technology acceptance model. Specifically, the current study examined 1) the effects of personal and fashion innovativeness on interactivity; 2) the effect of interactivity on perceived usefulness, ease of use, and enjoyment; and 3) the effects of perceived usefulness, ease of use, and enjoyment on intentions to use the products and the store, visit the store, and engage in word-of-mouth. As a pre-study, two researchers visited the smart stores of six brands in Seoul, all of which integrate various technologies in the fashion field. A video clip was developed as a stimulus to the study. A total of 214 responses were gathered and analyzed. The results were as follows. Personal innovativeness has a significantly positive effect on interactivity, whereas fashion innovativeness has no significant effect. Interactivity had positive effects on the perceived usefulness, ease of use, and enjoyment. Consumer responses (i.e., intentions to use, visit, and engage in word-of-mouth) were predicted by usefulness and enjoyment, but not by ease of use. The findings of this study could provide the fashion industry and retailers practical and valuable insights into enhancing consumers' in-store experiences through the use of interactive digital signage.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.8 no.4
• /
• pp.205-215
• /
• 2012

Due to a rapid change of business environment, many firms are eager to find the competitiveness by information technology adoption and diffusion. In this exploratory study, we examined the applicability of a previously proposed model to evaluate IT competitiveness based on the innovativeness and verified it's propriety with empirical data. As suggested by previous studies, the proposed model considers a variety of corporate and market characteristics concerned with IT adoption, and it consists of several internal and external impacting factors, which have influence on technology diffusion and its performance. For the empirical analysis, the survey data of domestic ERP adoption cases were adopted from 128 small and medium-sized enterprises(: SMEs) in IT and electrical engineering industry, and analyzed by partial least squares(: PLS) - a popular structural modeling and multivariate projection technique to latent variables. The results indicated positive supports for the research model of external and internal IT adoption factors' influences on innovativeness' performances. However, there are a couple of limitations not to show the reliability of selected measurement items and the generality of model proposed in this exploratory study.

• Journal of Distribution Science
• /
• v.11 no.10
• /
• pp.17-25
• /
• 2013

Purpose - This study analyzes the effect of customers' perceived service innovativeness of service centers for electronic goods, on repurchase intentions of customers, using behavior intentions of service centers as a mediator variable. In customer management and customer relationship marketing, service centers can be the most representative customer relationship management departments because they are most closely placed at the interface with customers. In addition, this study intends to investigate if continuous relationship with customers during one-time product-selling can affect their repurchase intentions. Specifically, this research aims to investigate if the expansion of the saturated physical market of the manufacturing business, to intangible service markets, can be competitive enough to satisfy customer needs. Research design, data, and methodology - This study targets college students, and especially those who have computers, digital cameras, or cell-phones, and often use electronic products and services. In order to investigate our hypothesis, we analyzed dates through SEM (structural equation modeling) using SPSS for Windows 18.0 and AMOS 18.0. In addition, we measured Cronbach's α coefficient using SPSS for Windows 18.0 in order to measure reliability. Further, using AMOS 18.0, this research statistically measured convergent validity as well as discriminant validity, and examined mediation models and path models in which service innovativeness leads to customers' repurchase intentions of electronic products. Results - As a result, this research shows that customers' perceived service innovativeness of service centers for electronic goods has significant positive influence on customers' behavior intentions of service centers. In addition, service innovativeness of electronic goods' service centers also has significant positive influence on repurchase intentions of customers. Conclusion - This study investigates the effect of customers' positive relation with the innovativeness of electronic service center on their behavior intention and product repurchase. The more concrete, important results of the study are as follows. Through the mediating effect, the findings of the study suggest that customers' behavior intentions of service centers partially mediate the effect of customers'perceived service innovativeness of service centers for electronic goods on customers' repurchase intentions. This research also provides an insight that the importance of service innovativeness and innovative approaches in managing customers should be recognized in the process of repurchase and service roles of manufacturing business as a way for customer management. As a result, the relationship between customer satisfaction and service quality of service centers for the electronic products is very sensitive. Although previous studies focus on certain aspects of the case for enhancing service innovation (Kim, 2012), this research recommends that the service centers need to understand the customers'desire first and try to adapt to achieve customer satisfaction by being innovative. This innovativeness of service centers would make customers visit them consistently, which in the long run, will also influence their repurchase decisions.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.89-103
• /
• 2012

This paper analyzed the effect of learning motivation and conation(endurance, effort) on the consultant' entrepreneurship(innovativeness, proactiveness, risk- taking) and competencies(ability, knowledge, attitude), and the mediating effect of the entrepreneurship on the consultant's competencies. The result shows that the learning motivation and conation have a positive impact on the partial factors of the consultant's entrepreneurship(innovativeness, proactiveness) and competencies(ability, knowledge), but not impact on the risk- taking and the attitude. Innovativeness and proactiveness have an positive impact on the consultant's competencies, but not the risk-taking. Innovation and proactiveness fully mediated the effect of learning motivation on the ability, and partially mediated on the knowledge. The effect of learning conation on the ability and knowledge was partially mediated by the innovation, not by the proactiveness. This study shows that the management of the learning motivation and conation, the education of entrepreneurship(innovativeness, proactiveness) are very important for the cultivating the consultant' competencies.