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Impacts of Relative Advantage of Fast Food Restaurant's O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generationsin Untact Consumption Era

  • LEE, Young-Eun;LEE, Yong-Ki
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.41-51
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    • 2020
  • Purpose: Fast food franchise companies are trying a variety of innovative services to increase their competitiveness in response to changes in population composition in the fast food market and rapid changes in consumption trends due to technological development. From this point of view, franchise companies that have focused on offline store operations are providing O2O (offline to online) service as a core service for customer convenience. This new attempt is a strategy to increase loyalty by applying an interaction method based on understanding the characteristics of new generation consumers. However, existing studies are focused on the relationship between O2O service and acceptance, so very little is known about how O2O service affects customer loyalty. Therefore, this study examines the impacts of customer involvement and relative advantages of fast food O2O service on customer brand engagement (cognitive and affective engagement) and store loyalty for MZ(Millennials - Z) generations. Research design, data, and methodology: In order to achieve the purposes of this research, several hypotheses were developed. The data were collected from 247 questionnaires in their 16-30s and were analyzed using SPSS 22.0 and SmartPLS 3.0 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses was tested using structural equation modeling. Result: First, involvement has a positive effect on cognitive and affective engagement. Second, relative advantages have has a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: In the process of consumer-brand interaction, it was confirmed that store loyalty was influenced by cognitive and affective engagement sequentially. However, the results show that affective engagement has a relatively stronger on store loyalty than cognitive engagement. Therefore, it is necessary to establish an O2O service strategy to maintain long-term loyal customers by inducing cognitive participation with high-involved consumer, as well as affective interaction, in order to obtain new customers and increase customer loyalty.

Data-driven Co-Design Process for New Product Development: A Case Study on Smart Heating Jacket (신제품 개발을 위한 데이터 기반 공동 디자인 프로세스: 스마트 난방복 사례 연구)

  • Leem, Sooyeon;Lee, Sang Won
    • Journal of the Korea Convergence Society
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    • v.12 no.1
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    • pp.133-141
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    • 2021
  • This research suggests a design process that effectively complements the human-centered design through an objective data-driven approach. The subjective human-centered design process can often lack objectivity and can be supplemented by the data-driven approaches to effectively discover hidden user needs. This research combines the data mining analysis with co-design process and verifies its applicability through the case study on the smart heating jacket. In the data mining process, the clustering can group the users which is the basis for selecting the target groups and the decision tree analysis primarily identifies the important user perception attributes and values. The broad point of view based on the data analysis is modified through the co-design process which is the deeper human-centered design process by using the developed workbook. In the co-design process, the journey maps, needs and pain points, ideas, values for the target user groups are identified and finalized. They can become the basis for starting new product development.

Median Modified Wiener Filter for Noise Reduction in Computed Tomographic Image using Simulated Male Adult Human Phantom (시뮬레이션된 성인 남성 인체모형 팬텀을 이용한 전산화단층촬영 에서의 노이즈 제거를 위한 Median Modified Wiener 필터)

  • Ju, Sunguk;An, Byungheon;Kang, Seong-Hyeon;Lee, Youngjin
    • Journal of the Korean Society of Radiology
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    • v.15 no.1
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    • pp.21-28
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    • 2021
  • Computed tomography (CT) has the problem of having more radiation exposure compared to other radiographic apparatus. There is a low-dose imaging technique for reducing exposure, but it has a disadvantage of increasing noise in the image. To compensate for this, various noise reduction algorithms have been developed that improve image quality while reducing the exposure dose of patients, of which the median modified Wiener filter (MMWF) algorithm that can be effectively applied to CT devices with excellent time resolution has been presented. The purpose of this study is to optimize the mask size of MMWF algorithm and to see the excellence of noise reduction of MMWF algorithm for existing algorithms. After applying the MMWF algorithm with each mask sizes set from the MASH phantom abdominal images acquired using the MATLAB program, which includes Gaussian noise added, and compared the values of root mean square error (RMSE), peak signal-to-noise ratio (PSNR), coefficient correlation (CC), and universal image quality index (UQI). The results showed that RMSE value was the lowest and PSNR, CC and UQI values were the highest in the 5 x 5 mask size. In addition, comparing Gaussian filter, median filter, Wiener filter, and MMWF with RMSE, PSNR, CC, and UQI by applying the optimized mask size. As a result, the most improved RMSE, PSNR, CC, and UQI values were showed in MMWF algorithms.

A Study on the Satisfaction with Life for the Elderly - Comparison Study of volunteer work group and economic activities group - (노년기 삶의 만족도에 관한 연구 - 자원봉사활동 집단과 경제활동집단의 비교를 중심으로 -)

  • Kwon, Mi Ae;Kim, Tae Hyun
    • 한국노년학
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    • v.28 no.4
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    • pp.1089-1111
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    • 2008
  • The purpose of this study was to research the effects of socio-demographic factors and values in each group on satisfaction with life by categorizing the activity types of the elderly into volunteer work and economic activities. The subjects of this study were 60 years an old higher. The questionnaires were categorized depending on activity types and collected. The voluntary work group consisted of 201 people (76 males, 36.8% and 125 females, 62.2%), The economic activity group consisted of 219 people (127 males, 58.0% and 92 females, 42.0%). The SPSS 14.0 Windows program was used to analyze data. Frequency, average, standard deviation, factor analysis, Pearson correlation coefficient, t-test, One-Way ANOVA analysis, and hierarchical multiple linear regression were analyzed. The major findings of this study indicate that the elderly in the voluntary work group have a high collectivism value, higher income earned by performing economic activities, and good cognitive health affected by a high satisfaction with life. From these research results, it was proved that a collectivism value is a common factor that affects satisfaction with life in both of the economic activity group. Those who were older had a traditional collectivism value. The voluntary work group showed a stronger collectivism value and higher satisfaction with life than the economic activity group. Thus, the diverse types of voluntary work should be developed and a systematic system should be established as methods for improving quality of life and satisfaction.

Development of an Algorithm for Predicting the Thermal Distribution by using CT Image and the Specific Absorption Rate

  • Hwang, Jinho;Kim, Aeran;Kim, Jina;Seol, Yunji;Oh, Taegeon;Shin, Jin-sol;Jang, Hong Seok;Kim, Yeon Sil;Choi, Byung Ock;Kang, Young-nam
    • Journal of the Korean Physical Society
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    • v.73 no.10
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    • pp.1584-1588
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    • 2018
  • During hyperthermia therapy, cancer cells are heated to a temperature in the range of $40{\sim}45^{\circ}C$ for a defined time period to damage these cells while keeping healthy tissues at safe temperatures. Prior to hyperthermia therapy, the amount of heat energy transferred to the cancer cells must be predicted. Among various non-invasive methods, the thermal prediction method using the specific absorption rate (SAR) is the most widely used method. The existing methods predict the thermal distribution by using a single constant for the mass density in one organ through assignment. However, because the SAR and the bio heat equation (BHE) vary with the mass density, the mass density of each organ must be accurately considered. In this study, the mass density distribution was calculated using the relationship between the Hounsfield unit and the mass density of tissues in preceding research. The SAR distribution was found using a quasi-static approximation to Maxwell's equation and was used to calculate the potential distribution and the energy distributions for capacitive RF heating. The thermal distribution during exposure to RF waves was determined by solving the BHE with consideration given to the considering contributions of heat conduction and external heating. Compared with reference data for the mass density, our results was within 1%. When the reconstructed temperature distribution was compared to the measured temperature distribution, the difference was within 3%. In this study, the density distribution and the thermal distribution were reconstructed for the agar phantom. Based on these data, we developed an algorithm that could be applied to patients.

Home training trend analysis using newspaper big data and keyword analysis (신문 빅데이터와 키워드 분석을 이용한 홈트레이닝 트렌드 분석)

  • Chi, Dong-Cheol;Kim, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.233-239
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    • 2021
  • Recently, the COVID-19 virus has caused people to stay indoors longer without going out. As a result of this, people's activity decreased sharply, and their weight gained. So people became more interested in health. Home training can be an alternative method to solve this problem. Accordingly, To find out the trends of home training, we collected articles from December 1, 2019, to November 30, 2020, using the news provided by BIG KINDS, a news analysis system. We analyzed frequency analysis, relational analysis according to weighting, and related word analysis with the program using the algorithm developed by BIG KINDS. In conclusion, first, it was found that home training is led by technology and the emergence of artificial intelligence. Second, it can be assumed that people mainly do home training using content and video services related to mobile carriers. Third, people had a high preference for Pilates in the sports category. It can be seen that the number of patent applications increased as the demand for exercise products related to Pilates increased. In the next study, we expect that this study will be used as primary data for various big data studies by supplementing the research methodology and conducting various analyses.

Perception Difference Analysis between Manager and Field Worker about the Form work Collapse Accident (거푸집 붕괴재해에 대한 관리자와 작업자의 인식차이 분석)

  • Kang, Sung Won;Lee, Jun Heon;Park, Se Hwan;Kang, Ha Ram;Lee, Ki Seok;Kim, Baek-Joong;Shin, Yoon-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.179-187
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    • 2021
  • In the past five years, form construction, which accounts for approximately 25% of the total construction period, has continued to occur without a significant decrease in the number of deaths, with the largest proportion of collapse accidents. Accordingly, this study analyzed the difference in perception between the manager and worker by a questionnaire survey on the degree of risk and safety management level regarding a mold collapse accident. The survey was conducted in three groups: safety manager, field worker, and field manager. The results of the survey were analyzed by an independent sample T-Test using the SPSS program. As a result, there was almost no difference in recognition between managers, but a significant difference in recognition between managers and workers. In addition, there was a difference in management perception between the administrator and worker, which clearly shows the difference in the position between the administrator who manages and supervises hazardous disaster factors and the worker who works directly in the field. Such differences in perception can be a factor that cannot be mitigated. Based on this study, more developed research can narrow the perception gap between managers and workers and be used as a basic material for disaster research.

Efficacy of Mindfulness based Liberal Atr Class of University Student's Resilience and Forgiveness (마음챙김 기반 교양수업이 대학생들의 회복탄력성과 용서에 미치는 영향)

  • Lew, Kyoung-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.345-353
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    • 2021
  • This study examined the level of resilience and forgiveness, which are important factors of the future competencies of university students. First, a liberal arts course based on mindfulness theory, "Future Society and understanding of the human mind," was developed with expert validity. This class was opened as a liberal arts class. A test of resilience test and forgiveness scale were conducted before and after the class to determine if there was any change in the level of resilience and forgiveness of university students. There were 18 students in the experimental group and 21 general students in the control group attending S University in Seoul. In both groups, a structured resilience test and forgiveness scale were conducted before and after the experiment. SPSS 20.0 program was used for data processing, and the effectiveness was analyzed using a t-test, paired t-test, and cohen d score for the effect size. The group that showed an effect was verified by confirming the effect size to determine if it was meaningful. The analysis revealed a significant difference in the total resilience score and the sub-factors in positivity and control ability.

Ergonomic Analysis for the Aging-Friendly Exercise Device Utilized on the Digital Load Control Technology (디지털 중량제어기술을 활용한 고령친화운동기구의 인간공학적 분석)

  • Kim, Bo-Kun;Jang, Young-Kwan;Hah, Chong-Ku;Baek, Jun-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.252-260
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    • 2021
  • For frailty management, the importance of resistance exercise has been emphasized, and various devices have been developed. Recently, digital weight control technology that converts electromagnetic resistance to a digital weight is attracting attention, but there are no reports confirming the effectiveness and safety of the device for seniors in Korea. This study conducted a biomechanic-based ergonomic analysis of an elderly-friendly exercise device utilized in digital load control technology to suggest a direction for development. Twenty seniors (age: 62.40 ± 2.09 years) were included. The load of the device was classified into three levels, and the muscle activity and heart rate were assessed during three experimental motions. A questionnaire based on the International Organization for Standardization 9241-11 was adopted to evaluate the stability, operationality, efficiency, and satisfaction with the software and device. The program could be divided into three exercise intensities that can be utilized in the field depending on whether the exercise load, muscle activity, and heart rate were consistent. The monitor size needed to be enlarged to make the menu Korean, reduce the device size, and minimize noise. Considering these findings, the development of an advanced age-friendly exercise device by improving the size, display, and noise is suggested.

A Study on the Flow Characteristics of a Sleeve-Jointed Adjusting Piece (슬리브 이음된 조정관에서의 유동 특성에 관한 연구)

  • Lee, Chang-Yong;Cho, Dae-Hwan
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.27 no.1
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    • pp.145-152
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    • 2021
  • The purpose of this study was to determine the optimal distances between pipes to minimize the pressure loss and turbulent intensity. This was accomplished by investigating the distances between sleeve-jointed pipes and the flow changes in pipes based on variations in the Reynolds (Re) number when installing adjusting pieces for the pipes. When the thickness tp of the sleeve-jointed piping was fixed at 5 mm and the pipe lengths Lp were 10, 50, 100, and 200 mm, the correlations with the velocity of the sleeve-jointed part, pressure distribution, length of the reattachment point in the recirculation area, and Re number were analyzed. The flow characteristic of the sleeve-jointed part from a laminar to a turbulent flow region was determined by setting the Re range to 200 ≤ Re ≤ 5,000. This was done by utilizing Ansys Fluent 18.1, which is a commercial program. The enlargement and contraction ratios of the sleeve-jointed part were 1.2 and 0.83, respectively, and the turbulent intensity of the sleeve downstream edge and pressure change both increased as the Re number increased while Lp remained constant. The fact that the flow on the sleeve wall surface was disturbed by tp resulted in losses in velocity energy. Therefore, the edge of the sleeve-jointed part was also effected. When Lp was 10 mm or less, the turbulent intensity of the edge part did not change significantly as the Re number increased. The reattachment point in the recirculation area did not appear at Lp of 10 mm or less and was not affected by the vortex. In the case of 3,000 ≤ Re, the reattachment length of the wall surface of the sleeve-jointed part was nearly constant as Lp increased.