• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.559-575
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• 2021

The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

• Journal of Korean Society for Quality Management
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• v.32 no.1
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• pp.40-62
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• 2004

Recently, salaried company employees have a low desire to work and their quality of work life is deteriorating due to the reorganization of companies, high unemployment rates and insecure factors in politics, economy and society As individuals and companies are pursuing high performance and productivity In severe competition, the quality of personal life is despised. We need to reconsider this phenomenon and prepare for the countermeasures. With these backgrounds, this study performed a literature review and survey together to identify the current status of work desire, demographical differences in the sub factors of work desire and correlation between the sub factors of work desire, and between the work desire lowering factors and Improvement methods in order to improve the quality of work life of salaried company employees in the country.

• Journal of Korea Multimedia Society
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• v.13 no.11
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• pp.1706-1714
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• 2010

Identity is established by the interaction of consciousness and unconsciousness. The desire of the identity continuously gets generated and changes through this process. However, the conscious identity does not identify the clear substance of the desire. The reason is that the pure desire of unconsciousness has nothing to do with the order of 'The Symbolic', which is the area of language and law, and it only pursues the pure desire. The desire of unconsciousness, which had been examined by the consciousness and superego and subsequently got rejected in 'The Symbolic', can produce endless desire on the stage of fantasy called film, exposing the gap of The Real. This research analyzes the psychoanalytic communication between film and audience by way of the films, in which the desire is conceived by the cause of the desire 'object A', the identities pursuing the desire and the dialectic reproducing process of another desire are symbolically exposed and realized.

• Korean Journal of Health Education and Promotion
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• v.30 no.5
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• pp.163-175
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• 2013

Objectives: This study was performed to identify the relationship among sexual desire, other domains of sexual function and quality of life (QOL) and to describe the effect of sexual desire on sexual function and QOL in married women with hypoactive sexual desire disorder (HSDD). Methods: A total of 397 women with HSDD participated in this study. Data were collected through self-reported questionnaire which were constructed to include general characteristics items, Female Sexual Function Index (FSFI), and QOL tool. Data were analyzed using SPSS/WIN20 for descriptive statistics, t-test, one-way ANOVA, Duncan, partial correlation coefficients, and Hierarchial multiple regression. Results: There were significant correlations with sexual desire and other domains of sexual function. And also, sexual desire had a positive correlations with the psychological status and total QOL. The sexual desire was statistically significant predictors for sexual function and QOL. Conclusions: Health professionals should direct efforts toward developing sexual health-related counseling or education programs for women suffering from sexual dysfunction with the goal of helping them to achieve satisfying sex lives and improved quality of life.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.24 no.1
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• pp.30-38
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• 2017

Purpose: The aim of this study was to identify the sexual desire, sexual attitude and sexual desire coping behavior in military personnel, and analyze relationships among these variables. Methods: Data were collected from February to April, 2015 using a structured questionnaire. Participants in the study were 199 military personnel visiting the military hospital P. Results: The average score for sexual desire was $2.09{\pm}0.59$, for sexual attitude, $3.15{\pm}0.42$, and for sexual desire coping behavior, $3.18{\pm}0.40$. Sexual desire showed a significant difference according to age (F=3.386, p=.023), assignment (F=3.327, p=.038). Sexual attitude was significantly different by religion (F=6.857, p<.001). The sexual desire coping behavior was found to be more active with military service period 5~9 months compared to 11~15 (F=3.621, p=.014) and in private first class compared to rank of private (F=3.165, p=.026). There was a significant positive correlation between sexual desire and sexual behavior, between sexual attitude and sexual desire coping behavior. Conclusion: To prevent sex-related accidents and diseases, it is necessary to provide sexual and health education customized for military personnel. For military personnel to cope appropriately with sexual desire, military personnel need to implement alternate measures such as encouraging soldiers to enjoy hobbies or physical exercise programs.

• Journal of Korea Game Society
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• v.20 no.4
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• pp.89-100
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• 2020

The purpose of this study is to identify online-game players' desire in cheating programs through Rene Girard's theory of mimetic desire. Cheating programs disrupts the magic circle of the game with denying the lusory attitude that players should have. The cheating players' desires do not go directly to victory, but are mediated by a virtual 'model player' which the rules of the game imply. They are internally mediated, so there is constant conflict in the play. Cheating players' desire to enhance skills by technology is defined as a false desire for transhuman.

• The Journal of Korean Academic Society of Nursing Education
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• v.1 no.1
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• pp.46-61
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• 1995

The purpose of this study was to identify the degree of learning desire in the health education of military drill curriculum and to furnish basic data for the effective health education at high school. A total of 594 high school students were participated in the questionnaires and the 12 domains & the 55 questions were utilized for this study. The survey was conducted from March 15 to March 27, 1993 and the collected date were analized by T-test and F-test. The results of this study are as followings : 1. In the 12 domains, respondents indicated high degree of learning desire in 'human & sex', 'nutrition' and 'disease of adult' in that order. However 'accident & disaster', 'transport & management' and 'nursing' were not highly ranked. 2. In the 55 questions, respondents showed high degree of learning desire in 'artificial respiration' & 'cardiopulmonary resuscitation', 'precautionary of adult disease' and 'sex & sex moral' in that order, but low degree of learning desire in 'the management of many wounded persons' and the 'synopsis of nursing'. 3. Comparing the degree of learning desire by grade, the 1st, the 3rd and the End grade were ranked in that order. The 1st and 3rd graders showed higher degree of learning desire in 'human & sex', and the 2nd graders in 'nutrition'. 4. Also, female students showed higher degree of learning desire than male students in general. Female students indicated it in 'nutrition', 'human & sex' and 'adult disease' in that order while male students in 'human & sex', 'adult disease' and 'nutrition' in that order. 5. The academic high school students showed higher degree of learning desire than the vocational high school students. 'Human & sex' was highest ranked at both academic and vocational high school students.

• The Korean Journal of Health Service Management
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• v.6 no.1
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• pp.205-218
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• 2012

This study aimed to identify influences of depression, anxiety and stress-coping aspect upon smoking desire of undergraduates, depending on their lifestyles. Method had analyzed each measuring item in a way of structural equation of SPSS17.0/AMOS 5.0, then reliability analysis was conducted. The measuring items included health-conscious, fashion-conscious, grade-conscious, physical figure-conscious and convenience-conscious in students' lifestyles had correlation with depression, anxiety and stress-coping aspect. Also it was studied if their depression, anxiety and stress-coping aspect had influences upon smoking desire. The result showed that students health-conscious, grade-conscious, and physical figure-conscious had correlation with depression and anxiety, and among them, those health-conscious, grade-conscious, and physical figure-conscious had led to smoking desire. Conclusion showed that students' lifestyles may accompany depression and anxiety, ultimately causing smoking desire. Accordingly, this study can be consider to develop smoking prevention educational programs and policies.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.59-63
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• 2006

This study aims to emphasize the need for the in-depth experience and understanding of desire as to the User Interface Design through the introduction of the methodology which was developed by mixing quantitative utilization analysis and qualitative utilization analysis and to propose the active use of that. The methodology of this study is significant in that it tries to identify the latent experience and desire of user and reflect them in the User Interface Design through the repetition of 3 staged circular process and exploratory process related to the investigation category of people, prototype and product.

• Human Ecology Research
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• v.55 no.6
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• pp.675-687
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• 2017

This study is to apply a goal-directed model for ethical consumption behavior and to see which factors influence consumers' boycott intention. We identify factors related to a goal-directed model for consumers, level of ethical consumption tendency, and boycott desire; in addition, factors that affect boycott intentions were also analyzed. The results of this study are as follows. First, consumers' boycott intentions are not high and public intention motivation is relatively low. Second, negative anticipated emotion shows an indirect effect with boycott desire as a mediator. Third, ethical consumption tendency has a significant effect on boycott desire and boycott intention. Therefore, we have to let consumers know that boycott actually shows a consumer's right and that it is also necessary to conduct various ethical consumption education.