• Title/Summary/Keyword: designer

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The Operation of Domestic Women's Apparel Fashion Designer - Focusing on Brand type and Fashion Merchandising Process -

  • Lee, Eun-A;Kwon, Hae-Sook
    • Journal of Fashion Business
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    • v.10 no.3
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    • pp.87-99
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    • 2006
  • For comprehending the duties of fashion designer, Sharon(1989) has suggested to look at the procedure how the goods are being produced. The purpose of this research is to identify the task of domestic fashion designer by comparing and analyzing one's work range and performing level in the fashion merchandising process according to the brand types which one is involved in. The preliminary research for the questionnaire was conducted with 5 chief designers of woman's apparel manufactures in Seoul. They were asked to judge if designer's tasks fit to their carry-out operations in the pre-fixed questionnaire which had been done based on preliminary researches and literatures related with fashion merchandising process. The contents of research questionnaire are 11 questions to understand the general characteristics of companies and the participated subjects, and 42 questions to understand the designers' operations. For the selection of NB, among 503 domestic female apparel brands that were in 'Korean Textile Fashion yearbook (2002-2003), the companies that were located in Seoul and possible for cooperation by researcher's personal relationship were selected. For DB, cooperation was requested for brands that were located in Seoul among the 137 brands that participates on Domestic Collection. For GB, 50 stores were selected at random or by personal relationship among 32 GB shops such as Freya Town, Doosan Tower, New Zone, and so on. Total 300 questionnaire distributed to the designers, 192 copies were used for final data analysis. For data analysis, descriptive statistics and ANOVA, Sceffe test were used using SPSS V. 11 1. The participated fashion designers operated 41 categories of suggested 42 categories in the fashion merchandising process. 2. The ranges and contents of tasks in the fashion merchandising process that fashion designers mainly carry-out are very different according to the brand types and showed much different level of task carry-out. Only in the categories of 'fashion trend information' and 'design ideation', all three brand type showed the highest level of task performance. And the design related tasks presented common higher level of performance than the other tasks in all brand types. In order to comprehend the operation of fashion designer, various approaching methods are required according to various apparel manufactures' characteristics.

Images of the Brands of Fashion Designers, and Purchasing Attitudes toward Products of Alliance Brands (패션디자이너 브랜드 이미지와 제휴 브랜드 제품 구매태도에 관한 연구)

  • Chang, Mi-Soon;Choi, Jung-Won
    • Journal of the Korean Society of Costume
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    • v.60 no.8
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    • pp.38-50
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    • 2010
  • Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.

Gameplay as a Semiotic Interpretation (기호 해석 활동으로서의 게임 플레이 연구)

  • Lyou, Chul-Gyun;Cho, Sung-Hee
    • Journal of Korea Game Society
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    • v.9 no.3
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    • pp.67-75
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    • 2009
  • The aim of this paper is to find out semiotic interpretation in digital gameplay and define layers of meaning which is provided by a game designer and a player. The primary author of the digital game is a game designer; however, to accomplish the whole meaning of the digital game, there must be a player's action. In digital games, the game designer leads to player's action and the player progresses the game at her desire. During the gameplay, each of the intention clashes and coincides through the semiotic interpretation. It can be classified under five sections that represent the game designer, the player and the game text.

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A Study on the Formation of a Style - Focusing on the Style of Iris Van Herpen - (스타일 형성에 관한 연구 - Iris Van Herpen의 스타일을 중심으로 -)

  • Kim, Yon-Son
    • Journal of Fashion Business
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    • v.16 no.2
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    • pp.124-137
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    • 2012
  • This study aims to identify the meaning and formation cause of a style, and the essential elements of style formation, through psychobiological research as well as an analysis of the designs of Iris Van Herpen, a fashion designer, who in just 6 years has developed into a world-renowned new designer. As a result, it has been found that the psychobiological causes to form a style stem from the action of 'long-term memory', which is consolidated by 'selective attention', 'perceptional subjectivity', the principle of the 'neuron's connection specificity and invariance', and the principle of a 'neuronal signal's unilateral flow'. With such action, Herpen could develop her own original composition techniques. The formative shapes created by such composition techniques are characterized by enumeration, superposition, and hanging. The study has also found that the essential elements for a designer to be able to form his/her own style include 'aesthetic originality' in which the designer views the property of a thing from his/her inherent perspective, and finds the uniqueness from the thing that only he/she can express, 'technical differences' that are creative and original, and 'formative specificity' that is summarized into one property through an impressive shape.

Effects on SNS Communication Types of Fashion Designer Brands -SNS Consumption Value, Product Attitude, and Behavioral Intention- (패션 디자이너 브랜드의 SNS 정보전달 유형의 효과 -SNS 소비가치, 제품태도, 구매의도의 관계-)

  • Soojin Lee;Yuri Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.6
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    • pp.996-1011
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    • 2023
  • This study introduces an effective marketing strategy for fashion SMEs and small designer brands utilizing Instagram as a social networking platform. The research compared the impact of two information delivery types (native advertisements vs. live streaming after native ads) and two types of promotional messages (scarcity vs. price discount) on SNS consumption value, and product attitude toward fashion designer brands. The study involved surveying 251 Korean women aged 25-55 with experience in buying designer products and using SNS. Data analysis was conducted using SPSS 26.0 and Process Macro v3.5. Results indicated that both native advertisements and live streaming enhance economic and social values in SNS consumption. Live streaming with price discount messages generates higher perceived SNS consumption values compared to scarcity messages. Consumers showed a more favorable attitude toward designer brand products when watching the live streaming of price discount messages rather than scarcity messages. The findings emphasize that the broadcast host actively induced participation to reveal viewers' social presence through comments or emphasized discount messages such as ultra-special prices during live streaming on Instagram.

Speed and Position Control of AC Servo System using SIMTool (SIMTool을 이용한 AC 서보 시스템의 속도 및 위치제어)

  • Ji, Jun-Keun;Lim, Young-Ha
    • Proceedings of the KIEE Conference
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    • 2003.10b
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    • pp.184-186
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    • 2003
  • In this paper, speed and Position control of AC servo system using SIMTool of Realgain company is introduced. "AC Servo-Designer"system, including CEMTool/SIMTool S/W, RG-DSPIO board, AC servo driver and AUTOTool program, is used in this research. "AC Servo-Designer"system can use SIMTool blocks to Because design and implement various controller in short time, speed and position controller of AC servo system are easily designer and implemented according to control objectives.

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Development of Design Evaluation Method Through Nonlinear Satisfaction Function (비선형 만족도 함수를 이용한 설계평가 방법의 개발)

  • Moon, Y.R.;Cha, S.W.
    • Proceedings of the KSME Conference
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    • 2001.06c
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    • pp.420-425
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    • 2001
  • The information content is determined by establishing the system range for each of the FRs and by determing the overlap between system range and the design range (i.e the designer-specified range). However, conventional information content doesn't include designer's intention sufficiently. In this paper, the satisfaction function is presented to embody designer's intention by calculating information contents. The satisfaction function is created in order to deal with the uncertanties involved in determining the design range and the system range in terms of a given physical parameter. So, the satisfaction function help designer to choose the optimal design among many proposed design.

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A Study on Intelligent FMS Designer (FMS Designer 의 지능화에 관한 연구)

  • Hwang, Jong-Hyun;Jung, Moo-Young
    • IE interfaces
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    • v.5 no.2
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    • pp.53-74
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    • 1992
  • In order to design an FMS(Flexible Manufacturing System), an effective design tool is necessary for selecting and anlayzing the complex interacting factors of a manufacturing system. Considering most of the previous researches have been focused on evaluating the designed FMS, development of an integrated FMS designing system is needed for performing the design task such as machine selection and layout determination as well as the evaluation task of the designed FMS. In this paper, we developed a prototype of such a system called the intelligent FMS designer based on the techniques of Expert System and Simulation. By using this designing system, possible design alternatives can be analyzed and appropriate manufacturing capacity can be estimated at the designing stage. Various operating characteristics of the designed FMS can be also predicted before it is implemented. Eventually a suitable design alternative can be provided with cost details within relatively short time period. To demonstrate the performance and effectiveness of the designer, a simple example is tested. The results show a great potential for automating design processes of an FMS.

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