• Korean Institute of Interior Design Journal
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• v.17 no.1
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• pp.93-101
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• 2008

One of the big difference between Aalto and other modem architects lies in an attitude that Aalto went beyond the principle of dogmatic functionalism. As an architect of Northern Europe, Aalto made unique architecture that showed both the language of modem architecture and vernacular architecture. He presented the best example which showed modernity in architecture without losing the meaning of the context including site, region and cultural tradition. With this background, Aalto developed his own typological design approach. As Wolfsburg church was designed in his prime of time, it showed the origin and evolutionary process of religious architecture as well as general features of Aalto's design. Clustered site plan, dynamic space of interior, the adequate control of natural light are representative characteristics found in Aalto's religious architecture. Wolfsburg church also demonstrate these features in more specific way including the continuity of wall and ceiling that showed spatial dynamics, free opening of wall which reflects on functions, and careful adjust of natural light. As a result, Aalto showed his typological design strategy that added new design ideas to the accumulated design vocabularies in the design of Wolfsburg church.

• Proceedings of the Korea Concrete Institute Conference
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• 2003.11a
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• pp.384-387
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• 2003

A new Direct Nonlinear Strut-Tie Model design method performing iterative calculations using secant stiffness was developed. Since basically the proposed design method uses elastic analysis, it has the advantages of convenience and stability in numerical analysis. At the same time, the proposed design method can accurately estimate the strength and ductility demands on the members because it analyzes the inelastic behavior of structure using iterative calculation. In the present study, the procedure of the proposed design method was established, and a computer program incorporating the proposed method was developed. The proposed design method, as an integrated method of analysis and design, can address the earthquake design strategy devised by the engineer, such as ductility limit on each member. Through iterative calculations on the structure preliminary designed with member sizes, the strength and ductility demands of each member can be estimated so that they satisfy the given design strategy, and as the result economical and safe design is achieved.

• International conference on construction engineering and project management
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• 2005.10a
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• pp.1223-1230
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• 2005

The dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global design markets. To understand the global design markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified into three groups for the case study. First group is the firms which advanced in rank from 1995. Second group is the firms which maintained its rank from 1994 until 2003. Third group is the firms which went down in rank from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examinations of case studies, this paper concludes and suggests that professionalization, M&A strategies, patrons of the government, and academic support are needed to be successful in the global design & engineering industry.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.131-136
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• 2017

This paper examines the role of corporate design as a marketing process through a theoretical review of the development process of corporate design. Corporate design allows us to conceptualize the intangible consumer needs of a target and make possible the strategy of corporate design. This corporate design approach is to be organized like a marketing approach, so that it can produce outcomes of corporate design. The research was conducted in order to see whether the process of commercial design and its visualization help express the identity of the product, and optimize the direct and indirect experience of it. The rationality of corporate design is created by this process, and design essentially attains creativity in this process. In this research, the author tries to present design process in detail, demonstrate the basis of creative design strategy at the final stage, propose an ideal model of corporate design, where design can be performed creatively and harmoniously on the base of relevant data.

• Archives of design research
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• v.15 no.1
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• pp.399-406
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• 2002

There have been diverse discourses arguing that new design has been emerging in the 21 st century. However, there have been very few trials to identify systematically the characteristics_of new design paradigm and to develop new design educational program based on them. Thus, this paper aims at development of strategy of new design educational program according to the characteristics of new design paradigm. At first, design is viewed as part of 'culture'and the structure of culture is identified: 'Artifact', 'Value', and 'Basic Assumptions'. Similarly, design is found to comprise of three fundamental attributes: 'Function', 'Aesthetics','Symbolic'. These levels are shown to be in the relation of mutually recycling influences. These structural framework is used to understand the design methods and qualification of designers over the development of design paradigms: vernacular design, machine age, and information-knowledge age. The result leads the list of requirements of new educational design program: 'Human-Centered','Situation-Based','User-Participatory', and 'Intangible'. The model of strategy of new educational design program is developed and proposed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.60-61
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.78-79
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.47.2-47
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• 2001

• Korean Institute of Interior Design Journal
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• no.17
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• pp.12-21
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• 1998

Due to rise in a more sophisticated consumer and free distribution of foreign goods domestic department stores have been confronted with the need to change marketing strategy. The VMD strategy has become increasingly important as the means in reaching the contemporary consumer who has been sensitized to a visual style of marketing strategy. The use of VMD organizational elements have enabled us to create basic planning data that more accurately reflect our current marketplace trends,. The positive influence and supporting role of visual merchandiser is needed more than ever and will be an important part of future profit and customer satisfaction regardless of whether the customer is driven from image buying values and product-quality issues.

• Asian Journal of Business Environment
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• v.4 no.4
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• pp.5-11
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• 2014

Purpose - The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises' strategic development is proposed, which suggests a geometric interpretation for estimating a company's long-term development. Research design, data, and methodology - The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling. Results - The hypotheses testing demonstrates the definition of a company's strategic resource initiative and explains the-mechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative. Conclusions - An enterprise's strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.