• Title/Summary/Keyword: design preferences

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Data Design Strategy for Data Governance Applied to Customer Relationship Management

  • Sangwon LEE;Joohyung KIM
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.338-345
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    • 2023
  • Nowadays, many companies are striving to turn customer value into business value. Customer Relationship Management is a management system that develops effective and efficient marketing strategies by classifying customers in detail based on their information, i.e. databases, and consists of various information technologies. To implement this management system, a customer integration database must be established, and customer characteristics (buying behavior, preferences, etc.) must be analyzed with the databases established and the behavior of each customer must be predicted. This study aims to systematically manage a large amount of customer data generated by companies that apply Customer Relationship Management, in order to develop data design and data governance strategies that should be considered to increase customer value and even company value. We mainly looked at the characteristics of customer relationship management and data governance, and then explored the link between the field of customer relationship management and data governance. In addition, we have developed a data strategy that companies need to perform data governance for customer relationship management.

Stability of Environmental Disposition Validated Through a Shout Term Education -The Effect of 'Interior Design History' Course on Students' Environmental Disposition- (단기교육 영향에 대한 실내환경적 성향의 안정성 규명연구 -'실내디자인 양식사' 수강경험이 실내환경적 성향에 미치는 영향-)

  • 이연숙;이선미;이경은;민지희
    • Korean Institute of Interior Design Journal
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    • no.20
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    • pp.3-9
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    • 1999
  • The purpose of this study was to verify the stability of environmental disposition through analyzing the short term effect of the 'Interior Design History' course on students environmental dispositions, especially their interior image preferences toward traditional/modern, female/masculine, and simple/complex characteristics. The pre-test post-test control group experimental design was used. The independent variable was the experience of the Interior Design History course, and the dependent variable was environmental disposition measured by IIPS(Interior Image Preference Scale). The measurements were done at both beginning and end of fall semester, 1997. Subjects were using 71 undergraduate students of Drafting course (control group) and 35 undergraduate students of Interior Design History course (experimental group) at Y University. Data were analyzed using frequency, percentage, mean, and F-test through ANOCOVA. This research revealed no effect of the Interior Design History course on students interior environmental dispositions. The stability of those environmental dispositions and also the validity of the IIPS were proved.

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A Study on the Characteristics and Satisfaction on the Interior Design of Asian Cruise Ship - Focused on the interior space of Costa Victoria - (한·중·일 크루즈 선박 실내디자인 특성 및 만족도 연구 - 코스타 빅토리아호의 실내공간을 중심으로 -)

  • Bong, Sunwha;Yoon, Jiyoung
    • Korean Institute of Interior Design Journal
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    • v.22 no.1
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    • pp.328-338
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    • 2013
  • This study aims at exploring the characteristics of interior design of the Cruise line running Korea, Japan and China, and the satisfaction level of the Korean passengers for the interior design. Literature review and the physical traces of the cruise ship interior including 4 types of cabins and public spaces such as main hall, restaurants, outdoor swimming pool, jogging track, theater, meeting room, duty-free shop were performed. Also, the questionnaire to the passengers were used to understand their preferences and satisfaction level for each space. The results show that the passengers are very satisfied with the color and atmosphere of the cabin, while they complain the inconvenience of the bathroom size. Also in the public space, they prefer western classic style and modern style rather than Asian or Korean style. This means that they want the exotic feeling coming out of home. Also they prefer buffet restaurant, duty-free shop, theater, observation platform compared to other public spaces. However, the problem is that there are no place for the Korean family members with young children except for the outdoor pool. The interior and the program should be redesigned for the public spacs such as cinema room, family karaoke and internet-free room for Korean passengers.

Casual Jacket Design Preference of Women Aged 50s-60s for Functional Clothing (기능성 의류 설계를 위한 50~60대 여성의 캐주얼 재킷 선호도)

  • Paek, Kyung-Ja;Lee, Jeong-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.2
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    • pp.156-166
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    • 2011
  • This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.

A Comparative Study of Color and Design of Toilet of Elementary School through the Analyses of the Juvenile Pictures (아동화(兒童畵) 분석을 통한 초등학교 화장실 디자인과 색채에 관한 연구)

  • Yoon, Hyun-Young;Jeong, Yoo-Na
    • Korean Institute of Interior Design Journal
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    • v.24 no.2
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    • pp.50-57
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    • 2015
  • Although the improvements in the health sanitary facilities of the elementary school were made by the implementation of the 7th curriculum, color design and concept of toilets used by lower classes students were shown to be still insufficient and so, it is also necessary to have color planning for toilets considering users' preferences. This study is targeting lower classes children of elementary schools under Seoul Gangseo Office of Education. The purpose of this study is to propose a toilet color design direction preferred by children as users. Therefore, the toilets of elementary school were investigated and at the same time, juvenile pictures were analyzed. The results of this study are that the color space used in the current design, the following gives a substantial psychological and emotional impact for many elementary school children in the developmental stages of children leads to an interesting use of color. Therefore, this study propose to improve the toilet to a more familiar environment with high accessibility considering the development of the child when using color in design space through color preference.

A Fashion Design Recommender Agent System using Collaborative Filtering and Sensibilities related to Textile Design Factors (텍스타일 기반의 협력적 필터링 기술과 디자인 요소에 따른 감성 분석을 이용한 패션 디자인 추천 에이전트 시스템)

  • 정경용;나영주;이정현
    • Journal of KIISE:Computing Practices and Letters
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    • v.10 no.2
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    • pp.174-188
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    • 2004
  • In the life environment changed with not only the quality and the price of the products but also the material abundance, it is the most crucial factor for the strategy of product sales to investigate consumer's sensibility and preference degree. In this perspective, it is necessary to design and merchandise the products in cope with each consumer's sensibility and needs as well as its functional aspects. In this paper, we propose the Fashion Design Recommender Agent System (FDRAS-pro) for textile design applying collaborative filtering personalization technique as one of the methods of material development centered on consumer's sensibility and preference. For a collaborative filtering system based on textile, Representative-Attribute Neighborhood is adopted to determine the number or neighbors that will be used for preferences estimation. Pearson's Correlation Coefficient is used to calculate similarity weights among users. We build a database founded on the sensibility adjectives to develop textile designs by extracting the representative sensibility adjectives from users' sensibility and preferences about textile designs. FDRAS-pro recommends textile designs to a customer who has a similar propensity about textile. To investigate the sensibility and emotion according to the effect of design factors, fertile designs were analyzed in terms of 9 design factors, such as, motif source, motif-background ratio, motif variation, motif interpretation, motif arrangement, motif articulation, hue contrast, value contrast, chroma contrast. Finally, we plan to conduct empirical applications to verify the adequacy and the validity of our system.

Emotional reactions of users for the skin-tone variations of portrait photography (인물 사진의 피부 톤 변화에 대한 감성 반응)

  • Kim, Eunyoung;Park, Chongwook;Woo, Sungju
    • Science of Emotion and Sensibility
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    • v.17 no.1
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    • pp.105-114
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    • 2014
  • The skin-tone in portrait photography is one of the most sensitive parts that need retouching by a photographer. To investigate the emotional reactions related to users' preferences for the skin-tone variations in portrait photography, two experiments were conducted. The first experiment included JND(Just Noticeable Difference) test to determine the general distribution of preferences with many photographs that varied in phases up to an extreme one, as a result, preferences for the brightest skin-tone and the red or magenta one were found. Based on the first experiment, we reduced the number of samples by adjusting their brightness to the brightest phase constantly. To intensify the second experiment, we reduced the number of the other colored samples to only one and made samples for five phases from green to magenta, namely the most preferred skin-tone in the first experiment. In the second experiment, the common preference for a neutral skin-tone and the partial difference between the two gender groups were found. In conclusion, the users' preference for a particular skin-tone was positively affected by emotions such as 'happiness' or 'comfortable'. With this investigation, we compiled some statistically meaningful facts to confirm that the preferences of the users depend positively on controlling the skin-tone in portrait photography.

Analysis of Learners' Characteristics and Preferences for Effective Online Learning (효과적인 온라인 학습을 위한 학습자특성과 선호도 분석)

  • Lee, Young Lim;Im, Hee-Joo
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.138-147
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    • 2021
  • This study aims to analyze the characteristics and preferences of learners who participated in college online classes for effective online learning. A total of 101 college students who participated in online classes completed the survey including personal characteristics of students and learning factors that affect online classes. The results showed that male students were more likely than female students to respond that online classes were more effective. Likewise students who learned from video recordings compared to those who learned from real-time lectures. As a result of analyzing the difficulties of online learning, there was a high probability that online learning was ineffective for students who had difficulties in self-learning and asking questions to their lecturers. Likewise, students who spent a lot of time studying online lectures, there was a high probability that online classes would be more effective for students who spent a lot of time on assignments. The results suggest that online learning is more effective for students who learn actively and self-directedly than those who passively participate in classes. This study implies that it is necessary to design online classes based on the characteristics and preferences of learners to improve the quality of education.

Analytic Hierarchy Process approach to estimate weights of menu management in the school foodservice (계층적 분석과정을 적용한 학교급식 식단 구성의 중요도 분석)

  • Hyo Bin Im;Seo Ha Lee;Hojin Lee;Lana Chung;Min A Lee
    • Journal of Nutrition and Health
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    • v.57 no.3
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    • pp.349-364
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    • 2024
  • Purpose: This study used the Analytic Hierarchy Process to evaluate the relative importance of the factors that school nutrition teachers and dietitians consider during menu planning for school foodservices across various educational levels. Methods: An online survey was conducted from December 2023 to January 2024. The hierarchical structure for school foodservice menu management was developed through content analysis, consisting of five high-level categories and 3-4 low-level factors. Questionnaires were distributed to 395 nutrition teachers and dietitians from kindergarten, elementary, middle, and high schools nationwide. One hundred and sixty-six responses were received, resulting in a 42.0% return rate. These responses were analyzed using Microsoft Excel and SPSS Statistics. Results: The most commonly referenced sources for school foodservice menu planning were 'menus obtained from websites' (19.4%). The most significant challenge encountered was 'incorporating students' preferences' (18.6%). In the hierarchy of categories considered for school foodservice menu management, 'employees and facilities' ranked highest (0.2347), followed by 'preference' (0.2312), 'nutrition balance' (0.2027), 'cooking process' (0.1726), and 'food materials' (0.1588). Within each category, the top-ranked factors were 'employees' cooking skills' (0.3759), 'students' preferences' (0.4310), 'dietary reference intakes' (0.4968), 'foodservice hygiene' (0.4374), and 'food costs' (0.4213). The study also compared the relative importance of factors according to the educational levels, and the top-ranked factors were the same across all educational levels. In particular, 'students' preferences', 'dietary reference intake', and 'food costs' aligned with the top three challenges in school foodservice menu planning. Conclusion: Enhancing working conditions for school foodservice employees and developing menu planning methods that accommodate students' preferences are necessary. These findings will provide foundational data for future school foodservice menu management strategies.

Difference in Consumption Behavior and Preferences on Hat Produts (모자제품의 소비행동과 디자인 선호도 차이)

  • Kim, Cha-Hyun;Park, Moon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1038-1049
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    • 2009
  • A hat is an important fashion accessory item for a total fashion coordination and the number of millineries is increasing in the current accessory market. This research provides basic information about the millinery in relation to consumer consumption behavior, preference, and satisfaction with hat products. A survey was conducted among 395 individuals age 20 and over who were quota sampled according to age and gender to investigate the differences between genders and different age groups. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, one-way ANOVA, and a Duncan-test. The results are as follows: 1. Respondents wear hats for ornamental purposes regardless of the season. They discard hats when they become out of style 2 to 3 years after the purchase. 2. In general, consumers prefer the baseball cap design among various hat product categories. Achromatic colors were the favorite color tone and the preferred material was woven cloth. 3. Consumers were most satisfied with colors and most dissatisfied with deformation after laundering. 4. There was a significant difference in preferences among the different age groups. Younger consumers were more concerned about individual image and style. Older consumers considered hats as a functional means such as protecting themselves from the sun. 5. There was a significant gender difference. Compared to males, female consumers were more concerned about the quality of sewing and colorfastness than male consumers.