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The Effect of Service Qualities' Characteristics on Customer Satisfaction and Revisit Intention in Chinese Mid/Low-Priced Hotel

  • HAN, Sun;JUNG, Jin-Sup
    • The Journal of Industrial Distribution & Business
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    • v.12 no.6
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    • pp.57-74
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    • 2021
  • Purpose: Before COVID-19 pandemic, Chinese mid/low-priced hotel industry has been steadily growing in recent years, and internal and external competition has been intensifying. Under these circumstances, this study started with a strategic objective to increase the quality of service, thus enabling customer satisfaction and revisit intention. For enhancing the competitiveness of Chinese mid/low-priced hotel business, we plan to establish a model using SERVQUAL, O2O platform, and identify their relationship through empirical analyses. Research design, data and methodology: Through the consideration of the existing literature, this study intended to identify the characteristics of service quality in Chinese mid/low-priced hotels and to consider their impact on customer satisfaction and revisit intention. We also wanted to examine the moderating effect of the O2O platform between the characteristics of service quality and customer satisfaction. A survey was carried out on customers using mid/low-priced hotels in China and empirical analyses were conducted using regression analyses. Results: First, in the hypothesis of service qualities' effects on customer satisfaction were identified with significant positive effects. Second, in the hypothesis of service qualities' effects on revisit intention, "tangibles, reliability, and empathy" have shown significant positive. Third, in the verification of the moderating effect of the O2O platform, there were "positive partial moderating effects" between service qualities and customer satisfaction. Finally, the effect of customer satisfaction on revisit intention was positive significant. Conclusions: In order to satisfy their customers, improvements in service quality should be made first. In addition, customer satisfaction had a positive impact on revisit intention. In order to revitalize Chinese mid/low-priced hotels, differentiation strategy is also needed for specialized customers such as college students, and basically, efforts should be made to optimize the O2O platform. O2O platforms should establish optimal platform construction strategies based on the customer's perspective. After all, in the case of Chinese mid/low-priced hotels, it is necessary to strengthen the construction of the latest hardware infrastructure and O2O platform of software infrastructure, and to improve customers' advanced online and offline experiences. Finally, regarding the hypothesis that was rejected among service qualities' characteristics, we tried to discuss the reason and find the implications of these.

Development and Application of Case-Based Learning Program for Occupational Personality Education of Health Care Worker (보건의료종사자 맞춤형 직업인성교육을 위한 사례기반학습 프로그램 개발 및 적용)

  • Yang, Eun Ju;Kim, Hye Ran;Chang, Jeong Hyun
    • Journal of the Korean Society of Radiology
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    • v.15 no.3
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    • pp.371-379
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    • 2021
  • The personality education of the existing university is mainly focused on occupational ethics education or basic education, but the purpose and method of the personality education program is changed in preparation for the 4th industry and the related occupational personality education program is needed. In Korea, however, there is a lack of research on the development of educational programs for occupational personalities that Health care workers should have. Therefore, this study aims to confirm the effect by developing and applying a program for occupational personality education for Health care workers required for the 4th Industrial Revolution based on case-based learning. In this study, general cases and occupational cases were developed, and research tools were developed to verify the effectiveness of the occupational personality education program. The program developed in this study was provided four times for 52 students in the second and third grades college and university. This study was performed with a single group pre-post design. The data were analyzed by means of mean, standard deviation, and paired t-test. By applying the program developed in this study, accountability, honesty, consideration, collaboration, communication, and competency were improved. This confirmed the positive effect of vocational character education

Design and Implementation of Modbus Communications for Smart Factory PLC Data Collection (스마트팩토리 PLC 데이터 수집을 위한 Modbus 통신 설계 및 구현)

  • Han, Jin-Seok;Yoo, Jae-Soo
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.77-87
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    • 2021
  • Smart Factory refers to a factory that can be controlled by itself with an intelligent factory that improves productivity, quality and customer satisfaction by combining the entire process of manufacturing and production with digital automation solutions. The manufacturing industry around the world is rapidly changing, with Germany, Europe, and the United States at the center. In order to cope with such changes, the Korean government is also implementing a policy to spread the supply of smart factories for small and medium-sized companies, and related ministries and agencies such as the Ministry of Commerce, Industry and Energy, the Ministry of SMEs and Venture Business, the Korea Institute of Technology and Information Promotion, and local technoparks, as well as large companies such as Samsung, SK and LG are actively investing in smart manufacturing projects to support smart factories[1]. Factory Automation (FA) construction has many issues regarding the connection of heterogeneous equipment. The most difficult aspect of configuring various communications from various equipment is the reason. Although it may not be known if there are standards or products made up of the same company, it is not easy to build equipment that is old, up-to-date, and different use environments through a series of communications. To solve this problem, we would like to propose a method of communication using Modbus, one of FieldBus, which is one of the many industrial devices of PLC, a representative facility control system, and is used as a communication standard.

A phenomenological study on the dream insight process of intern counselor -Based on Dream Integrated Art Therapy- (인턴상담자의 꿈 통찰 과정에 관한 현상학적 연구 -꿈통합예술치료를 기반으로-)

  • Kwon, Hye-Jin;Shin, Dong-Yeol
    • Industry Promotion Research
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    • v.7 no.4
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    • pp.53-61
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    • 2022
  • This study is a phenomenological study on the dream insight process of intern counselors. The purpose of this study is to promote growth as a professional counselor based on the process of giving meaning to and recognizing their experiences through insight into the unconscious. Therefore, we used dream-integrated art therapy to have a process of recognizing unconscious dreams that clearly express expectations for oneself, others, and the world, and to explore this process more flexibly. The research participants selected three students enrolled in the master's and doctor's courses from among the applicants who applied through public relations and adopted the phenomenological Giorgi research method for data collection and analysis through in-depth interviews with the research participants. The main research results are as First, the intern counselors had a motive for wanting their own unconscious insight through dream-integrated art therapy and were able to gain insight into the problems revealed in their unconscious through dreams, music, and art media. Second, it was found that the intern counselors felt a deepening of concentration and comfort through recent dreams, music, and art media in common. Third, as a defense mechanism that was revealed without the combination of dream integrated art therapy, the avoidance tendency of not wanting to reveal oneself was common, but this showed a gradual decrease. Fourth, it was reported that intern counselors gained flexibility for themselves about the future growth direction had an opportunity to accept themselves, and had a plan for the future direction to become professional counselors. Therefore, it is suggested that follow-up studies using various media, studies to verify the effectiveness of the dream integration program, and various case studies are necessary.

Factors Affecting Ethical Consumption: Applying Extended Planned Behavior Theory and Motivation Theory (확장된 계획된 행위이론과 동기이론에 기한 소비자의 윤리적 소비행위에 미치는 영향요인 분석 연구)

  • KIM, Pil Rye;PARK, Sang Beom
    • The Journal of Industrial Distribution & Business
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    • v.13 no.4
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    • pp.15-34
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    • 2022
  • Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

Method of Estimating Pile Load-displacement Curve Using Bi-directional Load Test (양방향 재하시험을 이용한 말뚝의 하중-변위곡선 추정방법)

  • Kwon Oh-Sung;Choi Yong-Kyu;Kwon Oh-Kyun;Kim Myoung-Mo
    • Journal of the Korean Geotechnical Society
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    • v.22 no.4
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    • pp.11-19
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    • 2006
  • For the last decade, the hi-directional testing method has been advantageous over the conventional pile load testing method in many aspects. However, because the hi-directional test uses a loading mechanism entirely different from that of the conventional pile load testing method, many investigators and practicing engineers have been concerned that the hi-directional test would give inaccurate results, especially about the pile head settlement behavior. Therefore, a hi-directional load test and the conventional top-down load test were executed on 1.5 m diameter cast-in-situ concrete piles at the same time and site. Strain gauges were placed on the piles. The two tests gave similar load transfer curves at various depth of piles. However, the top-down equivalent curve constructed from the hi-directional load test results predicted the pile head settlement under the pile design load to be about one half of that predicted by the conventional top-down load test. To improve the prediction accuracy of the top-down equivalent curve, a simple method that accounts for the pile compression is proposed. It was also shown that the strain gauge measurement data from the hi-directional load test could reproduce almost the same top-down curve.

Growth of Globalization Cultural Spread and Technological Innovation Study with Anti-Globalization (세계화의 문화 확산과 반세계화에 따른 기술혁신 성장연구)

  • Seo, Dae-Sung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.769-777
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    • 2023
  • Globalization has brought about rapid economic, technological, and cultural changes. In order for countries around the world to communicate, recognize and understand globalization, creativity or planning ability can be used to code. In this paper, we would like to present and prove a data analysis that can solve world problems. In the global market, the value of goods or services increases with connectivity. This connection is becoming one of the factors that increase the value of culture. Changes taking this into account promoted cultural spread and innovative growth, and increased productivity and competitiveness in each region of the world. This paper compares the income of the middle class in the United States on the impact of globalization and anti-globalization on cultural spread and innovative growth. Globalization has created an environment in which various elements of K-culture can interact and spread. Through the Internet, social media, and international travel, globalization has had a positive impact on Korea's innovative growth. In areas such as economic activity, technological innovation, and creative industries, globalization has facilitated new tech and approaches, Through this, it changed the existing economic model and contributed to exports K-culture with a new middle class model. However, globalization in the cultural industry can result in the loss of regional characteristics & individuality, which can lead to the middle class cultural unification and alienation(chasm). As a result of the empirical analysis of K-exports for the middle income in the United States, cultural diffusion and innovation must be developed even in anti-globalization. With these industrial changes the soft power value of the Korean Wave proves that it can create value for use for the middle class of major exporting countries.

Development of Evaluation Model for Learning Company Participating Work-Study Parallel Program using AHP (AHP를 활용한 일학습병행 학습기업 평가모형 개발)

  • Dong-Wook Kim;Hwan Young Choi
    • Journal of Practical Engineering Education
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    • v.15 no.3
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    • pp.671-679
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    • 2023
  • This study aims to establish an evaluation model by quantifying the evaluation index as a follow-up study to the development of evaluation index for work-study parallel learning companies. An evaluation model was established by verifying the 2nd level components based on the quantitative factors of the learning company, the qualitative factors, the competency factors of the person in charge, and the competency factors of the learning workers, which are the highest-level components derived from previous study. For the evaluation of a learning company, an AHP survey was conducted with experts in charge of the company consulting to derive important factors that determine the quality of on-site education and training, and the evaluation model of the learning company was completed and grouped by calculating the weight between evaluation items proceeded. Work-study parallel program was promoted as a key policy to resolve the mismatch between industrial sites and school education and realize a competency-centered society, and as of December 2022, 16,664 companies participated in the training. Learning companies play a very important role as education and training supply organizations that conduct field training. It is expected that the support and consulting plan for each level of learning companies according to the evaluation model presented in this study will be used as basic data to improve the quality of work-study parallel program.

Research on soil composition measurement sensor configuration and UI implementation (토양 성분 측정 센서 구성 및 UI 구현에 관한 연구)

  • Ye Eun Park;Jin Hyoung Jeong;Jae Hyun Jo;Young Yoon Chang;Sang Sik Lee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.17 no.1
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    • pp.76-81
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    • 2024
  • Recently, agricultural methods are changing from experience-based agriculture to data-based agriculture. Changes in agricultural production due to the 4th Industrial Revolution are largely occurring in three areas: smart sensing and monitoring, smart analysis and planning, and smart control. In order to realize open-field smart agriculture, information on the physical and chemical properties of soil is essential. Conventional physicochemical measurements are conducted in a laboratory after collecting samples, which consumes a lot of cost, labor, and time, so they are quickly measured in the field. Measurement technology that can do this is urgently needed. In addition, a soil analysis system that can be carried and moved by the measurer and used in Korea's rice fields, fields, and facility houses is needed. To solve this problem, our goal is to develop and commercialize software that can collect soil samples and analyze the information. In this study, basic soil composition measurement was conducted using soil composition measurement sensors consisting of hardness measurement and electrode sensors. Through future research, we plan to develop a system that applies soil sampling using a CCD camera, ultrasonic sensor, and sampler. Therefore, we implemented a sensor and soil analysis UI that can measure and analyze the soil condition in real time, such as hardness measurement display using a load cell and moisture, PH, and EC measurement display using conductivity.

A comparative study on perception of team teaching between vocational teachers and industry-educational adjunct teachers in Technical high school (팀티칭에 대한 공업계열 전문교과교사와 산학겸임교사 간 인식 비교 연구)

  • Son, Yeo-Ul;Lee, Byung-Wook
    • 대한공업교육학회지
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    • v.36 no.1
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    • pp.75-94
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    • 2011
  • The purpose of this study is to suggest the basic data in order to examine and perform the plan for activating the team teaching between industry-educational adjunct teachers and vocational teachers in technical high school. The research results are as follows. First, It is found that both teacher groups acknowledge the necessity of the team teaching, but vocational teachers are less likely to recognize the necessity than industry-educational adjunct teachers. Second, In the preparation of team teaching, both two groups of the teachers believe that the preliminary interchange and training between them are to be highly supportive for the activities expected to help teachers. Therefore, it is necessary to have opportunity of communication and narrow the difference of opinions between them by promoting the deep interest about applicable field and sharing the mutual idea between the teachers in the preparation of team teaching. Third, And the two groups recognize that the cooperation and joint establishment of design of team teaching and the individual process or joint progress of class activity are desirable for the proper design of team teaching. Therefore, it is necessary to establish the class environment for the interaction between teachers and students through not only the reciprocal activities between teachers but the interest class by systematically preparing the class design and role division clearly. Fourth, In the practice of team teaching, the two groups believe that the teaching activities can be usually divided and progressed, but it is desirable to work together in the related contents. The vocational teachers recognize that it is necessary to actively interact with students by connecting with the case of industry field. On the other side, industry-educational adjunct teachers think that the learning contents should be selected and organized according to the interests of students by associating with the case of industry field. Fifth, And two groups of teachers recognize that it is desirable to evaluate the grade by reflecting on the assessment by vocational teachers(50%), industry-educational adjunct teachers(50%).