• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.58-68
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• 2012

Personal image concerns a person's talent, expertise, as well as the internal and external image. It is a core value that differentiates one individual from another. As personal branding via personal image management has become more important, there is a fast-growing number of online systems that provide self-test programs to analyze one's style and habits and also provide expert advice for not only styles but lifestyles as well. This study develops a systematic and objective personal image consulting system and offers basic information for the research of personal image making. For that purpose, the study attempts to examine the present state of global companies that use online image consulting programs and analyze their digital content. The results are as follows: 1) two domestic companies, Colorz and Atzine, and seven foreign companies, notably Covet and Boutique, were brisk in business; 2) two types of personal image-diagnosis programs - Visual search and Virtual matching - are now in operation; and 3) mobile applications exist as an evolved personal image-diagnosis program. With an increased interest in such programs, various companies at home and abroad are establishing systematic and scientific analysis systems, which are needed for personal image-making online. Under these circumstances, domestic companies are also urged to enhance levels of image-diagnosis content and actual commercialization and utilization, to develop programs that enable objectified, systematic personal image-making. To this end, the results of this study may serve as a helpful tool to consider future directions.

• The Research Journal of the Costume Culture
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• v.4 no.3
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• pp.349-359
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• 1996

The research was designed to find out the effects of design elements ; ①color, ②pattern, on image perception of clothing by using a qualitative depth interview method. The subjects were 40 women who lived in Taejon and aged 20 to 40. The interview results were both hand recorded and tape recorded for further analysis by researchers and judge groups. And the results were as follows. 1. The most preferred colors appeared to be blue and black, while stripes, checks and flowers were most favorite patterns. 2. There were individual difference in color and pattern perception, however the color image of yellow was brightness, red was dashing, green comfortable, blue cool, and black tightness. The image of geometric pattern was modesty and natural motif pattern was dynamics. 3. The tow major forces which affected the image of design elements were appeared as followed : 1) Color images affected by the image of natural objects which obtained the color. 2) Individuals past experience and emotional status also affected the personal image perception. 4. The color and pattern preference for the Koran traditional customes and Western tow piece were significantly different and this result imply cultural stereotyping on image perception of design elements. On conclusion, the results supported the research model of form perception and image evaluation.

• Archives of design research
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• v.19 no.3 s.65
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• pp.31-44
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• 2006

With 'the improvement of brand image through the consolidation of the online and offline brand images' as the goal, the focus of this study lies in brand color. In order to analyze the differences between the website and offline image of a brand, as felt by the consumers, a survey on color image was conducted. Using the results of the survey as the foundation, a comparative analysis of online and offline color images was conducted, and the discrepancies between the two specified. Furthermore, solutions in creating websites that cultivate brand consolidation through color consolidation are presented. Using the thesis 'Research on the Color Strategy of Brand-name Coffees,' as a guide, and supplementing it with necessary improvements, this study presents three areas to consider when designing or managing websites for offline brands. First of all, color image is not static but variable, meaning that it appeals to the consumers differently, depending on change in other brands, trends, consumer point of view, etc. Thus, color image must be flexible. Secondly, overall brand image can be improved by its offline color. However, it should be realized that identical colors could produce different results online and off. Lastly, in general, the online image falls behind the offline image, in regard to color strategy. Therefore, more meticulous and carefully planned color design is necessary, as is the consideration of the unique and distinctive qualities of the World Wide Web.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.142-154
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• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.454-461
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• 2008

The object of this study was to investigate the attitudes toward the school uniforms with Hanbok image and design preferences for the improvement of the uniforms. Subjects were high school students wearing the westernstyle school uniforms. Questionnaires were distributed to 480 students and 400 responses among them were used for data analysis. Students replied to the questions about the attitudes toward the school uniforms with Hanbok image and the wearing of the uniforms, preferred design, and subjects' characteristics. Using the SPSS program, frequency and percent ratio of data were determined and t-test and $X^{2}$ test were performed. As the results, students' attitude toward the uniforms with Hanbok image showed to be positive, and girl students were more positive than boy students but they didn't want to wear the uniforms. It revealed that students wanted to be expressed Hanbok image in the uniforms partially and to be conceived their image warm, peaceful and smooth. It is concluded that the school uniforms with Hanbok image should be designed to display Korean traditional beauty and Hanbok image partially at the neckline or the end of the sleeve, keeping the shape of the westernstyle uniforms.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1273-1285
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• 2007

The purpose of this study is to understand consumer emotion about T-shirts web pages and to provide the basis for effective design plan of them. 72 T-shirts web pages through 62 sites have been chosen as stimulus pictures, and the valuation tools are composed of 21 pairs of image adjective and 3 questions for valuation of consumption emotion. Data has been collected on subjects of 480 men and women at the age of $16{\sim}27$ who live in Busan. The image factors are Aestheticism, Activeness, Stability, Intimacy. The types of T-shirts web pages are classified into four groups. The image according to the type of T-shirts web pages has showed meaningful differences in all factors, and the differences of image factors according to design elements have been meaningfully presented. In the relation between consumption emotion and image of T-shirts web pages, Impulse needs, Buying needs, Recommendation needs are related to Aestheticism factor and Stability factor. The consumption emotion according to the type of T-shirts web pages is appeared high in the type 2(Refine image) and 3(Vivid image). The valuation of consumption emotion according design elements has presented meaningful differences all design elements except menu.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.589-599
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• 1997

The purpose of this study was to investigate compostion factor and special qualities of design about Korean clothing image. The 72 samples were obtained from domestic fashion magazines. The questionnaire, which was composed 23 semantic diffrential bi-polar scales, was distributed to 50 female students majoring in Clothing and Textiles. The data were analyzed through factor analysis, anova, scheffe's test, clust analysis. The results were as follows; 1) Through factor analysis about Korean clothing image, 5 factors were identified; elegance, simplicity, femininity, tradition, looseness. 2) By cluster analysis, 3 clusters were determined according to Korean clothing image. Special qualities of design about Korean clothing image showed that there were lots of H silhouette in clothing form, related harmony in color harmony, somewhat rough and crude in texture and simple design in decoration. Top was more or less fit and bottom was found somewhat exaggerated tendency in fitness. 3) As a result of the visual evaluation about Korean clothing image, there were significant differences in all factors.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.1004-1014
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• 2006

The purposes of this study is to investigate the present condition of nurses' uniform design and to categorize the image of nurses' uniform design. To investigate the nurses' uniform design, total 241 data were collected from the pictures of nurses who work for private hospital and semi-general hospital in Deajeon and Seoul city and Chungnam province and the pictures of uniform for nurses in general hospital presented at nurses' uniform company web sites. This data was evaluated by 3 major garment characteristics, yin/yang, casual/professional, and lightness/ darkness-were used as criteria for categorizing the image of nurses' uniform design. Focus group consisting of 10 experts majored in Clothing and Textiles were evaluated by 7 point Likert type scales. Nurses' uniform design at the present time showed equal distribution in terms of yin/yang and casual/professional. However, in terms of lightness/darkness, nurses' uniform design were partial to light image. Therefore, dark image, specially dark and masculine image in nurses' uniform design were very rare. Nurses' uniform design had some differences by type of hospital, department, and geographical area. The most important meaning from the result through this study was that the nurse uniforms were classified into groups according to the present condition of nurses' uniform design.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.20-21
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• 1999

오늘날 제품개발 환경에서 디자이너는 고유의 디자인 업무뿐 아니라 여러 기능부서의 의견을 수렴하고 통합, 조정하는 교량 또는 촉매로서의 역할을 요구받고 있다. 이러한 변화에 따라 디자이너는 제품기획에서 생산, 판매에 이르는 제품개발의 전 단계에 적극적으로 그 역할을 하지 않을 수 없게 되었다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.313-322
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• 2000

The purpose of this study was to investigate the characteristic and image of oriental costume designs which represented among three countries, Korea, China and Japan. The specific objectives were: 1) to find out the positioning of oriental costume design. 2) to find out relation to oriental costume image and preference. The stimulus were 75 costume designs of contemporary costume which represented the traditional images of three countries Korea, China and Japan. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textile. The data were analyzed by Multidimensional Scaling Method and Regression Analysis. The specific objective were as follows: 1. According to image positioning. The oriental costume design was classified by simple-decorative, soft-hard. 2. As result of regression analysis. The preference of oriental costume image was related to attractive factor.