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A Study on the Relationship between Green Marketing Strategy and CSR Policy

  • Junhyuck, SUH
    • The Journal of Industrial Distribution & Business
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    • v.14 no.2
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    • pp.11-19
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    • 2023
  • Purpose: This research examines the relationship between green marketing strategy and CSR policy and identifies how companies can leverage this relationship to attract green customers. The conceptual model for this study shows the relevance of companies adopting both green marketing strategies and CSR policies to show how committed they are regarding environmental sustainability and fulfill their responsibilities towards various stakeholders. Research design, data and methodology: This research has conducted the literature content approach and the key measures used for this study were based on mostly peer-reviewed journal articles. Those studies already indicated the high degree of reliability and validity. Consequently, the current researcher removed conference papers into the analysis. Results: This research provides brief suggestions for companies to incorporate the findings of this study into their green marketing strategies and CSR policies. Companies that align their green marketing strategies with their CSR policies, and CSR policies with their customers' values, are more likely to attract environmentally conscious customers and increase their loyalty. Conclusions: This research concludes that there exists a positive relationship between green marketing strategy and CSR policy and the outcomes of this research add to the body of knowledge on how these two concepts can be integrated to achieve business and societal benefits.

Qualitative Research Design: How Visual Design Marketing Strategy Can Increase Product Brand Value

  • Jae-Seong SEOL
    • The Journal of Industrial Distribution & Business
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    • v.14 no.5
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    • pp.1-9
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    • 2023
  • Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

The Relationship Between Government Size, Economic Volatility, and Institutional Quality: Empirical Evidence from Open Economies

  • MUJAHID, Hira;ZAHUR, Hafsah;AHMAD, Syed Khalil;AYUBI, Sharique;IQBAL, Nishwa
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.19-27
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    • 2022
  • The size of the government is one of the most fundamental debates of open economies. In any economy, government plays an important role, but a pertinent level of economic prosperity has never been obtained in history without government. Therefore, the objective of this paper investigates the association of government size, economic volatility, and institutional quality for 182 economies from the time period 1996-2016 is collected from the World Bank database. GE is defined as the General government's final consumption expenditure. Health expenditure is represented by HE. Government expenditure on education is denoted by EDUEXP. The economic volatility is measured by the rolling standard deviation of GDP per capita growth rate, Population growth, Trade openness, GINI represented Gini index which measures the degree to which the income distributed or consumption expenses among citizens deviates from a perfectly equal distribution. The results proposed that economic volatility has a significant effect on government size and institutional qualities. Moreover, the paper extends the investigation by finding the link between economic volatility with government health and education expenditure separately. The policy implication drawn from this analysis is that controlling economic volatility may reduce the size of government and also significantly affect health and education expenditures.

Conceptualizing 5G's of Green Marketing for Retail Consumers and Validating the Measurement Model Through a Pilot Study

  • ANSARI, Hafiz Waqas Ahmed;FAUZI, Waida Irani Mohd;SALIMON, Maruf Gbadebo
    • Journal of Distribution Science
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    • v.20 no.4
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    • pp.33-50
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    • 2022
  • Purpose: This pilot study aims to conceptualize a new green marketing mix for retail consumers based on Stimulus-Organism-Response (SOR) model. Moreover, it also aims to conceptualize a testable research model of new green marketing mix with consumers' green purchasing behavior, and to validate the measurement model with traditional as well as modern suggested validating techniques. Research design, data and methodology: A pilot test data from 75 respondents of retail buyers of energy-efficient electric appliances in Pakistan were tested for the confirmatory factor analysis (CFA) by examining a measurement model of the construct through different validation techniques (like Composite Reliability, McDonald's Omega (ω), rho (ρA), HTMT, etc.) as heretofore these scales were not validated through these modern methods. Results: The results revealed that the instrument has a certain degree of reliability and validity through different validating techniques. All the measurement items reach the suggested threshold values. Conclusions: Therefore, this study conceptualized an integrated framework of all the three stakeholders of the environment (government, companies, and public or consumers) to achieve environmental sustainability. Hence, future studies can extend these findings and conduct a full-scale study to establish an empirical relationship between the 5G's of green marketing for retailing businesses and consumers' green purchase behavior.

Physical Origin of the Planar Alignment of Satellite Galaxies

  • Seo, Chanoul;Paudel, Sanjaya;Yoon, Suk-Jin
    • The Bulletin of The Korean Astronomical Society
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    • v.45 no.1
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    • pp.33.3-34
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    • 2020
  • The Milky Way (MW) and other systems including M31 and Cen A have flattened structures of their satellites (Disk of Satellites, DoS). Such structures are rare in simulations under the ΛCDM paradigm. DoS is known to depend mainly on 1) the alignment of satellite orbits and 2) the degree of central concentration of satellites. In this work, we examine quantitatively how these two parameters affect the flatness of a system. We find that the MW-like DoS is rare in IllustrisTNG100 simulation because its two parameters are out of the 1-s range and furthermore the MW has a structure more flattened than the other systems having similar parameters. Besides, we propose a new criterion for the MW-like systems superseding the conventional ones such as major-minor axis ratio of the MW's DoS with a value of 0.183. Each satellite system has a specific orbital combination and thus has a particular distribution of its parameters (and thus flatness). The median of the distribution is set as the representative value of each system. And the representative value of the MW can be used as a new criterion for classifying the MW-like DoS. We reconstruct the orbital combination of the observed MW satellites using GAIA DR2 data and find the systems in the simulation that have representative values similar to the new criterion from the reconstructed MW system. This allows us a new interpretation on the rarity of MW-like DoS in cosmological simulations.

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Factors Affecting the Intention to Distribute in Sort Plastic Waste of Vietnamese People: A Case Study in Ho Chi Minh City

  • Thai Dinh TRUONG;Thich Van NGUYEN
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.35-45
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    • 2023
  • Purpose: This paper (1) identifies the factors that affect people's changing habits towards waste sorting, (2) evaluates the benefits of waste sorting to the environment and (3) designs communication strategies to change people's behavior and habits in sorting plastic waste in Ho Chi Mnh City, Vietnam. Research design, data and methodology: Using the data from 309 people that are living in Ho Chi Minh City and Structural Equation Modeling (SEM), to evaluate variables and test the hypotheses. Results: Research results show that attitudes, subjective standards, behavioral control, and facilities affect people's intention to classify plastic waste. We find that environmental concerns greatly influence people's attitudes. In contrast, environmental concerns have a relatively weaker effect on people's degree of behavioral control. Conclusion: Environmental protection is a matter of concern in the world. In Vietnam, this issue has been institutionalized into law to create a basis for improving the effectiveness of environmental protection activities. This article has some limitations. Firstly, sample is limited to HCMC residents; the study results are not representative of the entire population of Vietnam. This paper is based on cross-sectional data, which is not the best way to establish a causal relationship between the intention to sort plastic waste and its drivers.

A Green Logistics Network Design to Increase Responsiveness to Eco-Friendly Consumers

  • Eungoo KANG
    • The Journal of Industrial Distribution & Business
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    • v.14 no.11
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    • pp.1-9
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    • 2023
  • Purpose: The industrial sector, especially in developed countries, is seen as the primary threat to sustainability. As a result, contemporary organizations prioritize establishing sustainable business practices. This sustainability can be achieved by organizations being concerned with their external environments, which is referred to as going green. This study aims to provide a green logistics network design to explain how to attract green consumers. Research design, data and methodology: This study conducted a comprehensive process to obtain textual dataset in the current literature and finally the author could collect total 26 relevant prior studies to achieve the purpose of the study. All dataset was thoroughly screened and selected for the high-degree of validity. Results: Based on the intensive literature review, the author insists that the four findings presented in this study will be useful as they provide evidence of the importance of technology in achieving global sustainability.in the situation we face that technology has become an important part of human life. Conclusions: This study provides meaningful insights into the environmental strategies that organizations across the world can implement to achieve a green supply chain based on the solutions in this study. The strategies presented in this study are evidence-based and have been tested through different studies.

The Effect of Korean Wave (Hallyu) on the Music Industry

  • Woo-Jun JANG;Min-Ho, CHANG
    • The Journal of Industrial Distribution & Business
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    • v.14 no.11
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    • pp.11-18
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    • 2023
  • Purpose: This study aims to respond to essential queries regarding significant impacts the Korean Wave had on the music business especially in light of K-pop's explosive growth on the international scene and how to transform Hallyu into the global dynamics of the music business. Also, the study investigates what degree of cultural bridging through Music's universal language has Kpop achieved beyond its status as a purely musical genre. Research design, data and methodology: For the process of data collecting, the current investigators used a combination of keywords and controlled vocabulary terms to conduct in-depth searches across reputable academic databases, including PubMed, Scopus, Web of Science, and Google Scholar. Keywords are significant in searching databases such that the desired articles can be sought out wiith the keywords "Korean Wave," "Hallyu," and "music industry,". Results: The investigators found the globalization of K-pop, diverse audience engagement, digital transformation, and cultural exchange through Music as four critical effects of the Korean Wave on the music business. Conclusions: Lastly, this study concludes that As we end our investigation into Hallyu's effects on the music business, it is clear that Korean Music's cultural impact and international appeal have created new opportunities and particular difficulties for both professionals and artists.

Economic Valuation of Food E-labels for Restaurant Offerings

  • Jinwook JEONG;Tongjoo SUH
    • Asian Journal of Business Environment
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    • v.14 no.3
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    • pp.13-21
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    • 2024
  • Purpose: This study explores the potential use of food e-labels for restaurants to solve the current inadequacies in food labeling within the restaurant sector. Additionally, the study examines the feasibility and scalability of implementing e-labels for food labeling purposes, investigates consumers' perceptions of e-labels for restaurant offerings, and assesses the value of implementing e-labels. Research design, data and methodology: The value of food e-labels was estimated using the contingent valuation method. Samples were selected from the survey, considering the distribution of population, using stratified sampling method. In the survey, respondents were provided with information explaining the food e-label and were asked whether they would accept the proposed amount for food e-labeling. Results: Estimation results revealed that the individual demographic factors of the respondents significantly influenced their willingness to pay (WTP), along with their food purchasing behavior and the degree of food labeling checking. Based on the estimated results, WTP was calculated to be 2,624 KRW. Conclusions: The study findings can serve as a reference for related businesses and policies, suggesting the need for further research and detailed discussions. To activate food e-labeling, promotion and education are essential complements to mere regulatory implementation.

MICROSTRUCTURAL CHARACTERIZATION OF U-10WT.%ZR FUEL SLUGS CONTAINING RARE-EARTH ELEMENTS PREPARED BY MODIFIED INJECTION CASTING

  • SANG-HUN LEE;KI-HWAN KIM;SEOUNG-WOO KUK;JEONG-YONG PARK;JI-HOON CHOI
    • Archives of Metallurgy and Materials
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    • v.64 no.3
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    • pp.953-957
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    • 2019
  • U-10wt.%Zr metallic fuel slugs containing rare-earth (RE: a rare-earth alloy comprising 53% Nd, 25% Ce, 16% Pr and 6% La) elements for a sodium-cooled fast reactor were fabricated by modified injection casting as an alternative method. The distribution, size and composition of the RE inclusions in the metallic fuel slugs were investigated according to the content of the RE inclusions. There were no observed casting defects, such as shrunk pipes, micro-shrinkage or hot tears formed during solidification, in the metallic fuel slugs fabricated by modified injection casting. Scanning electron micrographs and energy-dispersive X-ray spectroscopy (SEM-EDS) showed that the Zr and RE inclusions were uniformly distributed in the matrix and the composition of the RE inclusions was similar to that of a charged RE element. The content and the size of the RE inclusions increased slightly according to the charge content of the RE elements. RE inclusions in U-Zr alloys will have a positive effect on fuel performance due to their micro-size and high degree of distribution.