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Mineral chemistry and major element geochemistry of the granitic rocks in the Cheongsan area (청산 일대에 분포하는 화강암류의 광물조성과 주성분원소 지구화학)

  • 사공희;좌용주
    • The Journal of the Petrological Society of Korea
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    • v.6 no.3
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    • pp.185-209
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    • 1997
  • Granitic rocks in the Cheongsan area cosist of three plutons-Baegrog granodiorite, Cheongsan porphyritic granite, and two mica granite. Amphilboles from the Baegrog granodiorite belong to the calcic amphilbole group and show compositional variations from magnesio-hornblende in the core to actinolitic hornblende in the rim. Biotites from the three granites represent intermediate compositions between phlogopite and annite. Muscovites from the two mica granite are considered to be primary muscovite in terms of the occurrence and mineral chemistry. Each granitic rock reveals systematic variation of major oxide contents with $SiO_2$. Major oxide variation trends of the Baegrog granodiorite are fairly different from those of Cheongsan porphyritic granite and two mica granite. The latter two granitic rocks are also different with each other in variation trends for some oxides. Thus three granitic rocks in the Cheongsan area were solidifield from the independent magmas of chemically different, heterogeneous origin. The granitic rocks in the area show calc-alkaline nature. The whole rock geochemistry shows that the Baegrog granodiorite and Cheongsan porphyritic granite belong to metaluminous, I-type granite, whereas the two mica granite to peraluminous, I/S-type granite. The opaque mineral contents and magnetic susceptibility represent that the granitic rocks in the area are ilmenite-series granite, indicating that each magma was solidified under relatively reducing environment. The tectonic environment of the granitic activity in the area seems to have been active continental margin. Alkali feldspar megacryst in the Cheongsan porphyritic granite is considered to be magmatic, judging from the crystal size, shape, arrangement, and distribution pattern of inclusions. The petro-graphical characteristics of the Cheongsan porphyritic granite can be explained by two stage crystallization. Under the smaller degree of undercooling the alkali feldspar megacrysts rapidly grew owing to slow rate of nucleation and fast growth rate. At the larger degree of undercooling the nucleation rate and density drastically increased and the small crystals of the matrix were formed.

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Runoff of Diazinon and Metolachlor by Rainfall Simulation and from Soybean Field Lysimeter (인공강우와 콩재배 포장 라이시메타를 이용한 diazinon과 metolachlor의 유출량 평가)

  • Kim, Chan-Sub;Lee, Byung-Moo;Park, Byung-Jun;Jung, Pil-Kyun;Choi, Ju-Hyeon;Ryu, Gab-Hee
    • The Korean Journal of Pesticide Science
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    • v.10 no.4
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    • pp.279-288
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    • 2006
  • Three different experiments were undertaken to investigate the runoff and erosion loss of diazinon and metolachlor from sloped-field by rainfall. The mobility of two pesticides and which phase they were transported by were examined in adsorption study, the influence of rainfall pattern and slope degree on the pesticide losses were evaluated in simulated rainfall study, and the pesticide losses from soybean field comparing with bare soil were measured in field lysimeter study. Freundlich adsorption parameter (K) ranged $1.6{\sim}2.0$ for metolachlor and $4.0{\sim}5.5$ for diazinon. The K values of pesticides by the desorption method were higher than those ones by the adsorption method. Another parameter (1/n) in Freundlich equation for the pesticides tested ranged $0.96{\sim}1.02$ by desorption method and $0.87{\sim}1.02$ by adsorption method. By the SSLRC's classification for pesticide mobility of diazinon and metolachlor were classified as moderately mobile ($75{\leq}Koc$ <500). Runoff and erosion losses of pesticides by three rainfall scenarios were $0.5{\sim}1.0%$ and $0.1{\sim}0.7%$ for metolachlor and $0.1{\sim}0.6%$ and $0.1{\sim}0.2%$ for diazinon. Distribution of pesticides in soil polite were investigated after the simulated rainfall events. Metolachlor was leached to $10{\sim}15$ cm soil layer and diazinon was leached to $5{\sim}10$ cm soil layer. Losses of each pesticide in the 30% of sloping degree treatment were $0.2{\sim}1.9$ times higher than those ones in the 10% of sloping degree treatment. Pesticide losses from a series of lysimeter plots in sloped land by rainfall ranged $1.0{\sim}3.1%$ for metolachlor and $0.23{\sim}0.50%$ for diazinon, and were $1/3{\sim}2.5$ times to the ones in the simulated rainfall study. The erosion rates of pesticides from soybean-plots were $21{\sim}75%$ lower than the ones from bare soil plots. The peak runoff concentration in soybean-plots and bare soil plots were $1{\sim}9{\mu}gL^{-1}$ and $3{\sim}16{\mu}gL^{-1}$ for diazinon, $7{\sim}31{\mu}gL^{-1}$ and $5{\sim}40{\mu}gL^{-1}$ for metolachlor, respectively.

Archaeometric Significant and Manufacturing Characteristics of Comb-Pattern Pottery from the Daejuk-ri Shell Midden, Seosan, Korea (서산 대죽리 패총 출토 빗살무늬토기의 제작특성과 고고과학적 의미)

  • AN Deogim;LEE Chan Hee
    • Korean Journal of Heritage: History & Science
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    • v.55 no.4
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    • pp.138-164
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    • 2022
  • The Neolithic shell midden in Daejuk-ri, Seosan, is distributed on the gentle slope of a low hill close to the west coast. The bedrock of the area consists mainly of schist with various mafic minerals, but shows a partial gneiss pattern. The site consists of loamy topsoil and clay loam subsoil, and the degree of siallization is relatively low. Although the pottery excavated from the shell midden shares mostly similar features, a variety of shapes and patterns coexist. The surface colors, thickness and physical properties are slightly different. The pottery can be subdivided into three types (IA, IB and II) according to the composition of the body clay, the temper and the existence of a black core. Types IA and IB are colorless mineral pottery with a non-black or black core respectively. TypeII is colored mineral pottery with a non-black core. Type I pottery also contains non-plastic colored minerals, but type II contains a large amount of biotite, chlorite, talc, amphibole, diopside and tremolite, which include a large amount of Mg and Fe. The studied pottery contains a small amount of organic matter. Considering the grain size and relatively poor sorting and roundness of the non-plastic particles, the pottery appears to be made by adding coarse non-plastic tempers for special purposes to the untreated weathered soil around the site. The three types of pottery seem to have been incompletely fired in general. While type IB has the lowest degree of oxidation, typeII shows the highest degree of redness and oxidation. It can be interpreted that these differences depend on the firing temperature and the ratio of non-plastic particles. Through a synthesis of the minerals, geochemical data and thermal history, it can be determined that the firing temperature ranged from 600 to 700℃. The pottery types of the Daejuk-ri Shell Midden have slightly different production conditions, mineral compositions, and physical properties, but have undergone similar production processes with basically the same clay materials. The clay is almost identical to the composition of the bedrock and weathered soil distributed in the Daejuk-ri area. Currently, there is an industrial complex in the area, so it is difficult to confirm the soil and geological distribution of the site. However, it is highly probable that the area around the site was self-sufficient for the clay and tempers required for the production of the Neolithic pottery. Therefore, it can be interpreted that the group that left the shell midden in Daejuk-ri lived near the site, visited the site for the purpose of collecting and processing shellfish, and discarded the broken pottery along with shells.

Study on the Horizontal Distribution of Squid Gill-Net Fishing Ground in the North Pacific Ocean (북태평양 오징어유자망어장의 수평분포에 관한 연구)

  • Lee, Sung-Hee;Lee, Byoung-Gee
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.26 no.3
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    • pp.221-229
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    • 1990
  • The horizontal distribution of squid gill-net fishing ground in the North Pacific Ocean was examined within the main fishing season, May to October, during 1986~1989. Data of sea surface temperature were selected from Technical Reports of National Fisheries Research Development Agency of Korea, Data Records of Hokkaido University, Deep-sea Training Reports of Korea Fishing Training centre, Fishing Operation Reports of Daelim Fisheries Co., Ltd., Oyang Fisheries Co., Ltd. and Dong-won Industrial Co., Ltd.. Data of catch were also collected from Deep-sea Training Reports of Korea Fishing Training Centre and Fishing Operation Report of three fisheries companies in Korea. The fishing ground was segmented in every 1 degree of latitude from $34^{\circ}N$ to $46^{\circ}N$ and 2 degree of longitude from $144^{\circ}E$ to $162^{\circ}W.$ The distribution and centeroid of fishing ground, fished and optimum surface temperature, catch per unit effort (CPUE) in the fishing ground were computed, based on the above data. The resulted obtained can be summarized as follows: 1. Range of fishing ground can be estimated as $35^{\circ}~40^{\circ}N,$ $178^{\circ}~166^{\circ}W$ in May, $36^{\circ}~41^{\circ}N,$ $178^{\circ}E~166^{\circ}W$ in June, $38^{\circ}~44^{\circ}N,$ $170^{\circ}E~170^{\circ}W$ in July, $39^{\circ}~44^{\circ}N,$ $144^{\circ}~180^{\circ}E$ in August, $39^{\circ}~44^{\circ}N,$ $144^{\circ}~170^{\circ}E$ in September and $40^{\circ}~44^{\circ}N,$ $144^{\circ}~154^{\circ}E$ in October. 2. Fishing ground in May, June and October is similarly distributed along longitude and latitude, but the range of the former is larger than that of the latter in July, August and September. Monthly centeroids of fishing sectors is estimated as #3888 in May, #3884 in June, #4078 in July, #4154 in August, #4146 in September and #4044 in October respectively. 3. Fished temperature and optimum and temperature are estimated as $14.0~18.5^{\circ}C$ and $15.0~16.0^{\circ}C$ in May, $13.5~18.5^{\circ}C$ and $14.5~16.0^{\circ}C$ in June, $14.0~20.0^{\circ}C$ and $14.5^{\circ}C,$ $19.0^{\circ}C$ in July, $16.0~21.5^{\circ}C$ and $18.0~20.0^{\circ}C$ in August, $14.5~22.0^{\circ}C$ and $17.0~18.5^{\circ}C$ in September, $14.0~18.0^{\circ}C$ and $16.0~17.0^{\circ}C$ in October. 4. Monthly mean CPUE which corresponds to the net weight of catch(kg) divided by the sheet number of operated gillnets is calcuted as 3.2, 4.5, 4.3, 5.1, 6.4 and 5.8 kg/sheet respectively. 5. Considering the monitoring program of the squid gill-net fishery in the North Pacific Ocean during 1989~1990, set by the Korean Government, 12 sectors may be restricted out of 21 fishing sectors in May, 7 out of 24 in June, 4 out of 25 in July. They are free from restriction hereafter August.

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Effects on School Lunch Service Programme of Elementary School in Rural Area (농촌지역(農村地域) 국민학교(國民學校) 급식아동(給食兒童)과 성장발달(成長發達)과 식생활(食生活) 습관(習慣))

  • Park, Jin Wook;Lee, Sung Kook
    • Journal of the Korean Society of School Health
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    • v.5 no.2
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    • pp.74-90
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    • 1992
  • The purpose of this study is to know the effects on school lunch service programme of elementary school in rural area, by using the group consisting of the sixth year students in the schools that have provided them with the lunch for six years or longer(male student:312, & female student:324), while using the comparing group consisting of the sixth year students in the schools that have not provided them with the school lunch under their similar living condition(male student: 306 & female student:322). In addition, this study was carried out by examining all continued information about their height and weight shown in the developmetal record for six years from the 1st to 6th year, and by checking their eating habits on the basis of questionnaires. The result of this study is summarized as follows. As the result of comparing the values of their height and weight grown for 6 years, it was shown that the height of the male group provided with school lunch is 27.8 cm while the male group without lunch is 27.1 cm. And the female group provided with school lunch indicated the growing value of 29.9 cm while the group without lunch did 28.4 cm. Then, it appeared that both male and female groups provided with school lunch show higher growing values of 0.7 cm, respectively, and 1.5 cm than these groups without lunch. Also, the weight of the group without lunch was 14.8 kg. Moreover, the weight of the female group provided with school lunch was 16.9 kg while the group without lunch was 17.2 kg. Then, it was shown that the male group provided with school lunch indicates heavier growing value of 0.9 kg than the group without lunch while the female group without lunch does heavier value of 0.3 kg than the group provided with school lunch. It's figure showed that although this distribution according to percentile in the 1st year is similar to the standard regular curve it is positioned in the upper group(more thatn 70%) divided centering around 50% in the 6th year, of which distribution of children provided with school lunch was higher. When comparing the values of physical status in the 6th year, it was also shown that male children with school lunch are better than these children without lunch in jumping, throwing, chinning and lifting while female children are better than these children without lunch only in jumping, which were a significant difference. In addition, the group provided with lunch showed distribution of the higher physical grade. The result of analysis on their breakfast indicated that the children with every morning breakfast account for 67.6% of the group provided with school lunch while the group without lunch for 57.8%. Regarding the reason that they do not have the breakfast, the group with school lunch answered "Because of habits"(50.7%) while the group without lunch did "Because they have no appetite"(58.9%). When comparing the degree of preference for hot or salty food, it was apparent that these children with school lunch generally tend to prefer less hot or sailty food. With respect to the frequency and place of their eating between meals, it was shown that about 70.0% of both groups has the eating between meals, more than one time a day. Then, the group with school lunch had the eating between meals at home(45.2%) while the group without lunch did it in the process of returning to home(48.4%). Regarding the degree of their preference for a certain food, it was shown that more children of the group with school lunch do not prefer a food to others. Also, their eating attitude indicated that such children as eating the food with chat after completely swallowing food and with T.V watching are larger and lower among the group with school lunch, which showed a remarkable defference from the group without lunch. With respect to their sanitary habits such as hand washing and toothing, these children who always wash their hand before eating, accounted for 84.4 % of the group provided with school lunch while the group without lunch did for 63.6%, of which the female group with school lunch indicated a remarkable difference. The actual condition of their nutrition education showed that these children who answered "Received this education" accounted for 78.0% of the group with school lunch while the group without lunch accounted for 57.5%.

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Sensory properties of Satsuma mandarin by quantitative descriptive analysis (감귤의 묘사적 관능 특성)

  • Ku, Kyung Hyung;Lee, Kyung-A;Choi, Jeong Hee
    • Food Science and Preservation
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    • v.22 no.2
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    • pp.241-250
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    • 2015
  • This study investigated the sensory attributes of Satsuma mandarins to provide basic data for the establishment of a quality grade establishment of mandarins. Samples of the mandarins in different sizes (small, medium, and large) were collected via organic green house cultivation, conventional cultivation without pesticides and conventional cultivation in Jeju Island. Eight trained panels performed the triplicate measurements. From the results of the quantitative descriptive analysis, mandarin samples were selected with five types of appearances (gloss intensity, color intensity, peel width, damage degree, and peel texture), three types of odors (sour, sweet, fresh), six types of tastes (sour, sweet, bitter, fresh, tasteless, and off flavor) four types of texture (hardness, granule toughness, juicy, and tough feel), and three types of after-tastes (sour, sweet, and bitter). The results of the analysis of the quality characteristics of the samples showed that their, pH, total acidity and solids contents differed depending on the size of the samples more than their cultivation methods. The correlation coefficients between the quality properties of the mandarins showed that their, sample size was positively correlated with their peel width and toughness. Moreover, the soluble solid of sample was positively correlated with its color intensity, sweet and fresh orange flavor. However, soluble solid content of the samples was negatively coreelated with their bitter flavor, tastelessness, and off flavor. In the principal component analysis of the sensory attributes data, PC1 represented the soluble solid, gross intensity, orange color, sour and sweet odor, unique mandarin flavor (sweet and, fresh orange), etc., and PC2 (26.77%) the size, pH, sample acidity, and peel texture.

A Study on the Risk Factors for Maternal and Child Health Care Program with Emphasis on Developing the Risk Score System (모자건강관리를 위한 위험요인별 감별평점분류기준 개발에 관한 연구)

  • 이광옥
    • Journal of Korean Academy of Nursing
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    • v.13 no.1
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    • pp.7-21
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    • 1983
  • For the flexible and rational distribution of limited existing health resources based on measurements of individual risk, the socalled Risk Approach is being proposed by the World Health Organization as a managerial tool in maternal and child health care program. This approach, in principle, puts us under the necessity of developing a technique by which we will be able to measure the degree of risk or to discriminate the future outcomes of pregnancy on the basis of prior information obtainable at prenatal care delivery settings. Numerous recent studies have focussed on the identification of relevant risk factors as the Prior infer mation and on defining the adverse outcomes of pregnancy to be dicriminated, and also have tried on how to develope scoring system of risk factors for the quantitative assessment of the factors as the determinant of pregnancy outcomes. Once the scoring system is established the technique of classifying the patients into with normal and with adverse outcomes will be easily de veloped. The scoring system should be developed to meet the following four basic requirements. 1) Easy to construct 2) Easy to use 3) To be theoretically sound 4) To be valid In searching for a feasible methodology which will meet these requirements, the author has attempted to apply the“Likelihood Method”, one of the well known principles in statistical analysis, to develop such scoring system according to the process as follows. Step 1. Classify the patients into four groups: Group $A_1$: With adverse outcomes on fetal (neonatal) side only. Group $A_2$: With adverse outcomes on maternal side only. Group $A_3$: With adverse outcome on both maternal and fetal (neonatal) sides. Group B: With normal outcomes. Step 2. Construct the marginal tabulation on the distribution of risk factors for each group. Step 3. For the calculation of risk score, take logarithmic transformation of relative proport-ions of the distribution and round them off to integers. Step 4. Test the validity of the score chart. h total of 2, 282 maternity records registered during the period of January 1, 1982-December 31, 1982 at Ewha Womans University Hospital were used for this study and the“Questionnaire for Maternity Record for Prenatal and Intrapartum High Risk Screening”developed by the Korean Institute for Population and Health was used to rearrange the information on the records into an easy analytic form. The findings of the study are summarized as follows. 1) The risk score chart constructed on the basis of“Likelihood Method”ispresented in Table 4 in the main text. 2) From the analysis of the risk score chart it was observed that a total of 24 risk factors could be identified as having significant predicting power for the discrimination of pregnancy outcomes into four groups as defined above. They are: (1) age (2) marital status (3) age at first pregnancy (4) medical insurance (5) number of pregnancies (6) history of Cesarean sections (7). number of living child (8) history of premature infants (9) history of over weighted new born (10) history of congenital anomalies (11) history of multiple pregnancies (12) history of abnormal presentation (13) history of obstetric abnormalities (14) past illness (15) hemoglobin level (16) blood pressure (17) heart status (18) general appearance (19) edema status (20) result of abdominal examination (21) cervix status (22) pelvis status (23) chief complaints (24) Reasons for examination 3) The validity of the score chart turned out to be as follows: a) Sensitivity: Group $A_1$: 0.75 Group $A_2$: 0.78 Group $A_3$: 0.92 All combined : 0.85 b) Specificity : 0.68 4) The diagnosabilities of the“score chart”for a set of hypothetical prevalence of adverse outcomes were calculated as follows (the sensitivity“for all combined”was used). Hypothetidal Prevalence : 5% 10% 20% 30% 40% 50% 60% Diagnosability : 12% 23% 40% 53% 64% 75% 80%.

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Physicochemical Quality Characteristics and Antioxidant Activity of Wasabi (Wasabia japonica) Leaf and Petiole Extracts (고추냉이 잎, 엽병 추출물의 이화학적 특성과 항산화 활성)

  • Sung, Eun Hee;Shin, Se Mi;Kang, Yoon-Han
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.46 no.3
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    • pp.335-342
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    • 2017
  • In this study, we investigated the physicochemical quality characteristics and antioxidant activities of water extracts ($20^{\circ}C$ and $95^{\circ}C$) against different parts (leaf and petiole) from Wasabia japonica (wasabi). Water extracts were divided into six types of wasabi powders: leaf hot air dried (LD), petiole hot air dried (PD), whole (leaf+petiole) hot air dried (WD), leaf steamed and hot air dried (LSD), petiole steamed and hot air dried (PSD), and whole steamed and hot air dried (WSD). Turbidity was higher in wasabi $20^{\circ}C$ water extracts than in $95^{\circ}C$ hot water extracts. Browning degree was higher in wasabi leaf extracts than in petiole extracts. The pH of hot water extraction was lower than that of room temperature extraction. Wasabi extracts did not show much difference in Hunter's color values according to extraction temperature, expected that b value of yellowness was significantly higher in leaf extracts than in petiole extracts. Carbazole pectin contents of leaf extracts were significantly higher than in petiole extracts, however water soluble pectin was higher in petiole extracts. The total polyphenol contents of LD20 and LD95 were 1,561.43 mg gallic acid equivalent (GAE)/100 g and 1,163.02 mg GAE/100 g, respectively, and total polyphenols decreased during hot water extraction. Extracts from different parts of wasabi showed a significant difference in total flavonoid contents. Total flavonoid contents of LD20, LD95, PD20, and PD95 were 554.44 mg/100 g, 396.65 mg/100 g, 55.42 mg/100 g, and 47.68 mg/100 g, respectively. In the sensory evaluation, LD95 extract showed significantly higher values than other samples in terms of color, flavor, taste, mouth feeling, and overall acceptability. In the analysis of sourness, saltiness, umami, sweetness, and bitterness taste by an electronic tongue, the sourness values of LD20 and PSD95, saltiness values of WSD20 and WSD95, and umami values of PD20 and PD95 were significantly higher than other extracts. The results of this study suggest that wasabi leaf and petiole extracts enhance qualities and antioxidant activities when used different parts together.

A study on the CRM strategy for medium and small industry of distribution (중소유통업체의 CRM 도입방안에 관한 연구)

  • Kim, Gi-Pyoung
    • Journal of Distribution Science
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    • v.8 no.3
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    • pp.37-47
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    • 2010
  • CRM refers to the operating activities that always maintain and promote good relationship with customers to ultimately maximize the company's profits by understanding the value of customers to meet their demands, establishing a strategy which may maximize the Life Time Value and successfully operating the business by integrating the customer management processes. In our country, many big businesses are introducing CRM initiatively to use it in marketing strategy however, most medium and small sized companies do not understand CRM clearly or they feel difficult to introduce it due to huge investment needed. This study is intended to present CRM promotion strategy and activities plan fit for the medium and small sized companies by analyzing the success factors of the leading companies those have already executed CRM by surveying the precedents to make the distributors out of the industries have close relation with consumers to overcome their weakness in scale and strengthen their competitiveness in such a rapidly changing and fiercely competing market. There are 5 stages to build CRM such as the recognition of the needs of CRM establishment, the establishment of CRM integrated database, the establishment of customer analysis and marketing strategy through data mining, the practical use of customer analysis through data mining and the implementation of response analysis and close loop process. Through the case study of leading companies, CRM is needed in types of businesses where the companies constantly contact their customers. To meet their needs, they assertively analyze their customer information. Through this, they develop their own CRM programs personalized for their customers to provide high quality service products. For customers helping them make profits, the VIP marketing strategy is conducted to keep the customers from breaking their relationships with the companies. Through continuous management, CRM should be executed. In other words, through customer segmentation, the profitability for the customers should be maximized. The maximization of the profitability for the customers is the key to CRM. These are the success factors of the CRM of the distributors in Korea. Firstly, the top management's will power for CS management is needed. Secondly, the culture across the company should be made to respect the customers. Thirdly, specialized customer management and CRM workers should be trained. Fourthly, CRM behaviors should be developed for the whole staff members. Fifthly, CRM should be carried out through systematic cooperation between related departments. To make use of the case study for CRM, the company should understand the customer and establish customer management programs to set the optimal CRM strategy and continuously pursue it according to a long-term plan. For this, according to collected information and customer data, customers should be segmented and the responsive customer system should be designed according to the differentiated strategy according to the class of the customers. In terms of the future CRM, integrated CRM is essential where the customer information gathers together in one place. As the degree of customers' expectation increases a lot, the effective way to meet the customers' expectation should be pursued. As the IT technology improved rapidly, RFID (Radio Frequency Identification) appears. On a real-time basis, information about products and customers is obtained massively in a very short time. A strategy for successful CRM promotion should be improving the organizations in charge of contacting customers, re-planning the customer management processes and establishing the integrated system with the marketing strategy to keep good relation with the customers according to a long-term plan and a proper method suitable to the market conditions and run a company-wide program. In addition, a CRM program should be continuously improved and complemented to meet the company's characteristics. Especially, a strategy for successful CRM for the medium and small sized distributors should be as follows. First, they should change their existing recognition in CRM and keep in-depth care for the customers. Second, they should benchmark the techniques of CRM from the leading companies and find out success points to use. Third, they should seek some methods best suited for their particular conditions by achieving the ideas combining their own strong points with marketing. Fourth, a CRM model should be developed that will promote relationship with individual customers just like the precedents of small sized businesses in Switzerland through small but noticeable events.

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The Roles of Shop Owners in Boosting Conventional Markets (상권활성화에 있어서 상업자의 역할에 관한 연구)

  • Park, Seung-Je
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.93-102
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    • 2011
  • With the increasing interest in boosting conventional markets, many authors have paid considerable attention to the roles of shop owners, store image improvement, and how to attract or maintain customers. Nevertheless, it is not easy to find papers related to the relationship between shop owners and their contribution to trading areas, directly or indirectly, in the academic world. Accordingly, research for answering the following question has been initiated: what kind of roles do shopkeepers should play in revitalizing poor conventional markets? Based on the previous studies focusing on enhancing traditional markets, this research was approached from the new insights that have been obtained concerning how to boost conventional markets, that is, from the perspectives of a shop owner and a trader. Therefore, this research aims at identifying some resolutions associated with the roles of shop owners to enhance a shopping district in a specific area, classifying their business roles into a few categories, depending on the degree of their participation in improving the shopping environment. Compared with previous studies focusing on emphasizing the importance of improving customer services from a shopkeeper's perspective, this research provides a new insight as far as how to boost conventional markets. It is, furthermore, necessary to note how market participants, particularly shop owners as they are the key players, can contribute to rebuilding their business area together with their customers. As a research technique for effectively achieving the research goal, the authors adopted a documentation methodology based on a large amount of the existing literature for studying how to rebuild traditional markets. Concerned about the ways to revitalize conventional markets, many authors have proposed a variety of strategies, and have suggested more detailed action plans from a practitioner's perspective. By analyzing these research results, the authors will have accomplished the research aim. Rather than simply identifying the roles of shop owners, the author found that they had to understand their social contribution for enhancing their trading areas, as well as their functional roles, in forming a regional society. The conventional market should be, thus, regarded as the place to share regional culture. Consequently, the authors draw some conclusions from the research results. In order to answer the above question, it was found that the roles of shop owners have been considered as one of the most important ways for revitalizing traditional markets. With respect to their roles, it is evident that their business activities are closely related to the improvement of the trading area in terms of sociality, regional development, and market revitalization, by selling products or services to the customers visiting that area. In a word, this implies that shop owners have to actively take part in boosting conventional markets as a core player. Although the authors have properly achieved the research aim, this study has a limitation, like most other research, in adopting a documentation method. Because the research is based on existing data results provided by the prior research conducted a long time ago, whether the research findings are applicable in a contemporary market should be re-examined in future research from a practitioner's perspective, rather than from an academic's perspective.

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