• Journal of Distribution Science
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• v.13 no.5
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• pp.83-90
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• 2015

Purpose - This research aims to understand the different behaviors of consumers according to cognitive age. Specifically, this research is focused on pro-social behavior. Pro-social behavior is defined as behavior benefiting others, rather than behavior benefiting one's self. It often entails individual risk or cost, such as when giving resources to others, waiting in line, asking for or paying a fair price, or risking one's life in battle. Therefore, we sought to understand consumer psychology and cognitive age as a reflection of inner psychology. People frequently perceive themselves as younger or older than their chronological ages. This self-perceived or cognitive age is a subjective age perception independent of actual chronological age. The discrepancy degree between chronological and cognitive age represents how much individuals perceive themselves as younger than they are. This study examines the gap in donation intention based on cognitive age. In order to investigate cognitive age, composed of four sub-categories (feel-age, look-age, do-age, and interest-age), this study explores the differential donation intention based on cognitive age, which determines the relationship between the young age and old age. Research design, data, and methodology - Data research was conducted by gathering 216 survey samples, excluding those with unreliable answers. Data coding and cleaning were used and SPSS 19.0 software for the data analysis. The respondents were categorized into two types, younger cognitive ages and older cognitive ages. Additionally, we analyzed the moderating variables. In particular, we used cognitive age degree and congruency level (cognitive age low vs. cognitive age high) × (congruency close vs. congruency distant) between - subjects design. First, regression was done to verify the difference between chronological age and cognitive age. Second, a t-test was done to verify the difference of cognitive age level in donations. Third, ANOVA (analysis of variance) was done to verify the difference between cognitive age and congruency in donations. Last, ANOVA was done to verify the difference between cognitive age and moral judgments in donations. Result - The results show most respondents perceive themselves as younger than their chronological ages. In particular, older respondents feel they are younger than their actual age. Moreover, the result of the comparison between low degree and high degree groups of cognitive age, show high donations at the higher degree of cognitive age groups. In addition, the closer the distance to the beneficiaries, the higher the donation in high degree cognitive age groups. The higher moral judgment groups also show relatively high contributions in lower degree cognitive age groups. Conclusions - Donations belong to the category of pro-social behavior reflecting an individual's psychological state. Therefore, it is important in understanding cognitive age. This study implies that it is necessary to take into account both cognitive age and chronological age when segmenting donors. Moreover, this study confirmed that there are different factors affecting the motives behind donations. Thus, it may be utilized to create differential donation strategies.

• Journal of Distribution Science
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• v.12 no.12
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• pp.93-100
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• 2014

Purpose - This study investigated the effect of the negative affect on compulsive buying and the interaction effect of the negative affect depending on the level of mindfulness. Compulsive buying is defined as chronic, repetitive purchasing that becomes an overlearned and automatic way to cope with negative feelings, and compulsive buyers may be particularly susceptible to cognitive narrowing when shopping. Mindfulness may be defined as a coordinative regulatory process to increase the level of attention by recognizing the present experiences non-judgmentally. Hence, mindfulness can be related with negative psychological results such as general mental distress, especially compulsive buying. The purpose of the current study is to examine the relationship between compulsive buying and mindfulness. In another words, this study investigated the effect of the internal regulatory mechanism (that is, mindfulness) on the mental disorder resulting from negative affect in the area of consumption (that is, compulsive buying). Research design, data, and methodology - One hundred and twenty-five college students were recruited for this study. The subjects were classified into two groups according to the degree of the negative affect (High Negative Affect Group vs. Low Negative Affect Group) by the mean value of negative affect (=2.47). The subjects were classified into two other groups according to the degree of mindfulness (High Mindfulness Group vs. Low Mindfulness Group) by the mean value of mindfulness (= 3.47). To analyze the effect of negative affect on compulsive buying, the degree of compulsive buying of the High and Low Negative Affect Groups were compared. To examine the moderating effect of mindfulness by using factorial design, the interaction effect of the negative affect (High vs. Low) and the mindfulness (High vs. Low) were analyzed. Results - The degree of the compulsive buying was higher when the degree of the negative affect was higher than lower (3.06High Negative Affect Group vs. 2.87Low Negative Affect Group, p=.014). The difference in the degree of the compulsive buying was larger when the degree of the mindfulness was lower than higher. In other words, the interaction effect of the negative affect and the mindfulness on the compulsive buying could be found (F(1,124)=10.098, p<.01). Conclusions - The results of the current study showed that the compulsive buying is influenced by the negative affect and that the effect of the negative affect on the compulsive buying varies depending on the level of the mindfulness. These results can be interpreted to imply that consumers who are in a state of high mindfulness pay attention to every minute of experience and activate the coordinatory function and that, eventually, habitual and reflective responses such as compulsive buying are restricted. It is concluded that consumers' mindfulness can facilitate the self-regulatory responses and alleviate the influence of negative affect on compulsive buying. Based on these results, the theoretical and practical implications of this research were discussed and the limitations and future research areas were suggested.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.27 no.11
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• pp.574-580
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• 2015

Climatic zone in building code is an administrative district classification reflecting regional climatic characteristics. Use of Degree-Days is a fundamental method that can be used in various building design codes, analysis of building energy performance, and establishment of minimum thermal transmittance of building envelopes. Many foreign countries, such as the USA, the EU, Australia, Italy, India, China, etc., have already adapted climatic zone classification with degree-days, precipitation or amount of water vapor based on the characteristics of their own country's climate. In Korea, however, the minimum requirements for regional thermal transmittance are classified separately for the Jungbu area, Nambu area and Jeju Island with no definite criterion. In this study, degree-days of 255 Korean cities were used for climatic zone classification. Outdoor dry-bulb temperature data from the Korea Meteorological Administration for 1981~2010 was used to calculate degree-days. ArcGIS and the calculated degree-days were utilized to analyze and visualize climatic zone classification. As a result, depending on the distribution and distinctive differences in degree-days, four climatic zones were derived : 1) Central area, 2) Mountain area of Gyeonggi and Gangwon provinces, 3) Southern area, and 4) Jeju Island. The climatic zones were suggested per administrative district for easy public understanding and utilization.

• 전기의세계
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• v.30 no.3
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• pp.167-171
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• 1981

In this paper, the mathematical model of influenza derived by the state space method induced a new model by using normal distribution curve of incubation period and researched the effect of vaccination. The important results are as follows. (1) A new model represents accurate spread curve. (2) The standard deviation period in Korea is about 1.5 degree. (3) The number of carries of influenza since put in practice to the vaccination 20% is reduced by average 9.8% degree, the period of spread increase 4 days degree. (4) The vaccination at early put in operation was far surperior and the period of spread grow longer more or less. (5) In the first stage of an attack of disease a case increase since reducing. (6) The number of carries at night is reduced by average 5.468% than in the daytime.

• International Journal of Air-Conditioning and Refrigeration
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• v.7
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• pp.79-90
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• 1999

This investigation presents the experimental results of forced convection boiling heat transfer around a circular, electrically heated horizontal cylinder to subcooled water in cross flow. In these experiments, the following primary variables were included: heat flux, flow velocity, pressure and degree of subcooling at inlet. Local surface temperatures were measured at nine peripheral positions. Local surface temperature distributions are classified into four categories depending on the supplied heat flux. The effects of the boiling curve depending on the fluid velocity, degree of subcooling at inlet and pressure are presented.

• The Journal of Sustainable Design and Educational Environment Research
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• v.7 no.2
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• pp.30-46
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• 2008

In this study, were prepared after statistical analysis was conducted of assessment items and marks distribution for the selection of executors of the BTL project. When tests of the degree of dispersion and degree of appropriateness for each assessment item were analyzed, it was found that the degree of dispersion among assessment points has the power of discrimination since it is highly marked in the design field and operation management field. In contrast, 'business management plan' and 'investment composition for economic quality assessment' have a low level of the power of discrimination since points given to them have smaller difference between business projects.

• Proceedings of the IEEK Conference
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• 2003.07b
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• pp.995-998
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• 2003

This paper reports the correlation between dielectric constant and degree of amorphism of the hybrid type Si-O-C thin films. Si-O-C thin films were deposited by high density plasma chemical vapor deposition using bistrimethyl- silylmethane(BTMSM, $H_{9}$C$_3$-Si-C $H_2$-Si-C$_3$ $H_{9}$) and oxygen precursors with various flow rate ratio. As-deposited film and annealed films at 40$0^{\circ}C$ were analyzed by XRD. The Si-O-C thin films were amorphous from XRD patterns. For quantitative analysis, the diffraction pattern of the samples was transformed to radial distribution function by Fourier analysis, and then compared with each other. The degree of amorphism of annealed films was higher than that of as-deposited ones. The dielectric constant varied in accordance with flow rate ratio of precursors. The lowest dielectric constant was obtained from the as-deposited film which has the highest degree of amorphism after annealing.

• Proceedings of the KSME Conference
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• 2000.11b
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• pp.467-472
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• 2000

Most of the past experimental or analytical studies were performed for the curved bend with a square cross-section. Velocity profiles and Reynolds stresses of the turbulence flow in the 270 degree bend with circular cross-section were measured by a hot-wire anemometer. The mean velocity of primary flowing direction effected by the downstream of bend in the entry region of the bend. The flow in the inner part of the bend slowed the distribution velocity relatively large and unsymmetric phenomenon. In the strong secondary flow occurred when the flow passed in the region of 45 degree to 90 degree. The secondary flow appeared very large value in the neighbor region of inner wall.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2016.10a
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• pp.100-101
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• 2016

The fineness degree of Ordinary Portland Cement (OPC henceforth) usually used in Korea's construction sites, is designated as over 2,800㎠/g. But the higher the fineness, the surface area of hydration reaction on water increases as well, resulting in large early age strength and high-intensity; so the trend is to prefer a high degree of fineness. But from a pore-space filling perspective, fine-particled cement is not always beneficial to intensity. Therefore in this study artificial modifications were given to cement fineness to analyze the effect of various fineness changes on the liquidity, air quantity and intensity of lean mixture cement mortar. As a result, the greater the degree of fineness, the better the cement was, with fine particle+OPC having the most satisfactory results due to consecutive particle distribution.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.14 no.6
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• pp.503-511
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• 2002

Heat flow characteristics during hot water extraction process was studied experimentally. Data were taken at various outlet port type for the fixed inlet port type, inlet-outlet temperature differences and mass flow rates. In this study, the temperature distribution in a storage tank and an outlet temperature were measured to predict a degree of stratification in the storage tank, and a useful rate of hot water was analysed with respect to the variables dominating a extraction process. Experimental results show that the degree of stratification and useful rate of hot water are all high in a low flow rate in case of using modified distributor I (MDI) as the outlet port type.