• Journal of Distribution Science
• /
• v.13 no.5
• /
• pp.91-102
• /
• 2015

Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

• The Journal of Korean Academy of Prosthodontics
• /
• v.35 no.4
• /
• pp.742-766
• /
• 1997

The purpose of this study was to determine the effect of finish line design, amount of incisal reduction, and loading condition on the stress distribution in anterior all-ceramic crowns. Three-dimensional finite element models of an incisor all-ceramic crown with 3 different finish line designs : 1) shoulder with sharp line angle 2) shoulder with rounded line angle 3) chamfer : and 2 different incisal reductions : 2mm and 4mm were developed. 300 N force with the direction of 45 degree to the long axis of the tooth was applied at 3 different positions : A) incisal 1/3, B) incisal edge, C) cervical 1/5. Stresses developed in ceramic and cement were analyzed using three-dimensional finite element method. The results were as follows : 1. Stresses were concentrated in the margin region, which were primarily compressive in the labial and tensile in the lingual. 2. Stresses were larger in the area near line angle than on the crown surface of the margin region. In case of shoulder with sharp line angle, stresses were highly concentrated in the porcelain near line angle. 3. At the interface between porcelain and cement and at the porcelain above the margin on crown surface, stresses were the highest in chamfer, and decreased in shoulder with sharp line angle and shoulder with rounded line angle, respectively. 4. At the interface between cement and abutment on crown surface, stresses were the highest in shoulder with sharp line angle, and decreased in shoulder with rounded line angle and chamfer, respectively. 5. The amount of incisal reduction had little influence on the stress distribution in all-ceramic crowns. 6. When load was applied at the incisal edge, higher stresses were developed in the margin region and the incisal edge than under the other loading conditions. 7. When load was applied at the cervical 1/5, stresses were very low as a whole.

• Korean Journal of Veterinary Research
• /
• v.52 no.2
• /
• pp.125-131
• /
• 2012

Rabbit hemorrhagic disease is a highly acute and fatal viral disease caused by rabbit hemorrhagic disease virus (RHDV). Since first outbreak in Korea 1987, RHDV has been continually affected in the country, but the pattern of outbreak seem to be changed. In this study, to understand the pathogenesis of the new RHDVa serotype, we therefore carried out to inoculate RHDVa to rabbits, and to examine the sequential histopathologic changes and viral distribution. Macroscopically, various sized dark red or white spots or appearance were observed in the liver, lung, kidney uterus and ureter. In euhanized rabbits, significant pathologic findings such as infiltration of heterophils and mononuclear cells were observed at 24 hours after inoculation (HAI), and these were sequentially extended periportal to centrilobular area. However, in dead rabbits, severe hepatic degeneration and/or necrosis with relatively weak inflammatory responses were observed. RHDV antigens began to detect in liver, spleen, and lung from 12 HAI by PCR. Immunohistochemically, RHDV positive cells were seen in only liver from 24 HAI, and the degree of immunogen reactivity was stronger in dead rabbits than in euthanized ones. In conclusion, RHDVa caused the subacute or chronic infection accompanying low mortality and moderate to severe inflammatory reaction in rabbits, suggesting the possibility that RHD could become endemic.

• Journal of the Korean association of regional geographers
• /
• v.2 no.2
• /
• pp.159-171
• /
• 1996

The aim of this study is which factors affect the commercial land values and how they act upon them through distribution of commercial land values by multiple regression analysis in Gwangju city. The major findings of this study are as follows: (1) The changes of commercial land values distribution in $1989{\sim}1996$, We see that the commercial area of higher land values extends following the main arterial road. This is related to urbanization in urban fringe while the decline of commercial land values occurs in city center with long history of commercial region. This is due to unsuitableness in rapid changes of commercial environment because of fragmented lots, old buildings. traffic congestion etc. (2) The regions where commercial land values greatly rose are the west in constructed the new planning city center of Sangmu-dong. and the south west in which is related to the extension of high density apartment and the location of big discount stores. (3) Through the changes in commercial land values distribution map. and road map, topographical map, we know that commercial land values is related to various factors; namely, distance from CBD, convenient traffic, reputation of commercial district, condition of a road, size of supplementary, a degree of commercial land use etc. (4) From the above related factor, six variables are extracted by operational definition. That is the spatial distance from the city center, the walking distance to a stopping place, the road width, the amount of bus traffic, the amount of pedestrian, the number of the shop. (5) Data of seven variables are collected on the highest values point of each Dong. We applicate multiple regression analysis with commercial land values as a dependent variable, extracted six variables as independent variables. (6) As a result of multiple regression on the determinants of commercial land values, the variables which is greatly related to commercial land values are the amount of pedestrain, the spatial distance from city center. We identify that two variables explain variance of the commercial land values by 65%. (7) In order to make clear about not explained 35%. we carry out analysis of residual. In consequence, we see small estimate in downtown area and large estimate in urban fringe. This feature is due to simple core structure of Gwangju city and limits of this regression model.

• Journal of the Korean Society of Environmental Restoration Technology
• /
• v.15 no.4
• /
• pp.81-95
• /
• 2012

This study was intended for Fagus engleriana stand in Is. Ulleung where the disturbance of vegetation has been caused by the exploitation and the increase of tourists. For the effective conservation and management on this issue, this study was conducted provide basic data. The sixteen study sites ($20{\times}20m$) were installed in the dominant Fagus engleriana stand and the base environment and vegetation were investigated. The Fagus engleriana stand was classified into two groups, The Fagus engleriana stand was classified into two groups, community A is Fagus engleriana-Sorbus amurensis and community B is Fagus engleriana-Acer pictum subsp. Mono by cluster analysis and community A were nothing signigicant by indicator species analysis. Community B were Eight species (Tsuga sieboldii, Camellia japonica, Dystaenia takesimana ect.) significant by indicator species analysis. The diameter class of 16cm to 25cm was 53.7% in population structure of Fagus engleriana, which was the highest and showed inverse J-distribution. Species diversity index (H') of investigated woody layer group ranged from 0.99 to 2.05 and that of under layer group ranged from 1.75~2.59. According to Non-metric Multidimensional Scaling (NMS) analysis, the woody layer was divided into community A developed in the region having relatively high sand content at high altitudes and community B formed at the place having relatively high clay content at low altitudes. Then this classification was significant through Multi-Response Permutation Procedures (MRPP) analysis. The distribution of understory vegetation through Detrended Correspondence Analysis (DCA) was induced by the silt content and cover degree of vegetation layer.

• Journal of Dental Rehabilitation and Applied Science
• /
• v.26 no.2
• /
• pp.205-220
• /
• 2010

Purpose : To analyze the effect of implant designs on insertion torque and stress by performing a comparative study on von Mises stress, torque and normal force through a three-dimensional finite element analysis. Materials and methods : Models of the screw type implant were used to model the implant as a form placed in the mandibular premolar region applying a three-dimensional finite element method. Screw type implant designs were classified into 4 types of parallel ones and 7 types of tapered ones. Other factors were simulated to represent clinical environment. Results : In parallel implant designs, higher and wider threads resulted in higher insertion torques and higher stress distributions. In tapered implant designs, changes in the taper led to remarkable differences in the insertion torques. It was difficult to determine a certain tendency of stress distribution around the implants since the stress level was too high around them. In tapered implant designs, smaller implants demonstrated lower insertion torques than the original type and were relatively less dependent on the degree of taper. Tapered implants showed higher insertion torques and higher stress distributions than parallel implants. Conclusion : According to this study, although the tapered implant demonstrated a higher insertion torque than the parallel implant, stress tended to be concentrated in the entire fixture of the tapered implant due to the inefficient stress distribution.

• Weed & Turfgrass Science
• /
• v.5 no.2
• /
• pp.71-81
• /
• 2016

This study was conducted to investigate the weed occurrence and distribution on the orchard fields (apple, pear, peach, grape) at 387 sites in Chungbuk province of Korea from May to September in 2015. From the result of this survey, 200 weed species in 47 families were identified and classified to 82 annuals, 40 biennials and 78 perennials. Based on the occurrence ratio, the most dominant weed species in Chungbuk province orchard fields were higher in order of Digitaria ciliaris (4.12%), Echinochloa crus-galli (3.60%), Stellaria aquatica (3.45%), Artemisia princeps (3.07%) and Chenopodium album (3.06%). The composition of major occurred weed families, Compositae, Poaceae, Leguminosae and Cyperaceae were 21, 9, 6 and 6%, respectively. Coefficient of similarity between a various orchards based on the degree of dominance were ranged from 68.7-91.8%. The most important weed species at apple, peach, grape was Digitaria ciliaris while these for pear was Poa annua. Fifty-one exotic weed species were also identified. The results of this study could be useful information for estimation of future weed occurrence, weed population dynamics and establishment of weed control methods on the orchard fields in Chungbuk province of Korea.

• Korean Journal of Plant Taxonomy
• /
• v.41 no.4
• /
• pp.398-414
• /
• 2011

The flora in the region of Mt. Sobaeksan National Park ($N36^{\circ}50^{\prime}-37^{\circ}50^{\prime}$, $E128^{\circ}20^{\prime}-128^{\circ}43^{\prime}$) was surveyed from April of 2005 to October of 2011. The vascular plants from 27 field surveys were revealed to total 869 taxa, comprising 112 families, 429 genera, 756 species, four subspecies, 91 varieties and 18 forms. Sixty-eight taxa were the first records from this region. This field study discovered significant plants in various categories. Korean endemic plants numbered 25 taxa, and 18 taxa designated by the Korean Forest Service as rare plants were investigated in this region. The taxa in category II of rare and endangered plants and higher than the third degree among the floristic regional indicator plants designated by the Korean Ministry of the Environment were three taxa and 75 taxa, respectively. From a geographical perspective, limited distribution of Saxifraga octopetala, Corydalis grandicalyx, Aegopodium alpestre, and Polygonatum acuminatifolium at a latitude higher than that of Sobaeksan National Park suggest that Sobaeksan National Park might be the limit line of the distribution of the taxa. Stewartia koreana demonstrate a reversed pattern from the taxa above, occurring at a latitude lower than that of Sobaeksan National Park. In addition, naturalized plants of 53 taxa were recorded.

• Journal of the Korean Recycled Construction Resources Institute
• /
• v.8 no.3
• /
• pp.317-324
• /
• 2020

Plastic wastes generated from domestic waste are separated by mixed discharge with foreign substances, and the cost of the separation and screening process increases, so recycling is relatively low. In this study, as a fundamental study for recycling mixed plastic wastes generated from domestic waste into concrete aggregates, changes in concrete properties according to the plastic waste types and the substitution rate were evaluated experimentally. The mixed plastic waste aggregate(MPWA) was found to have a lower density and a higher absorption rate compared to the coarse aggregate with good particle size distribution. On the other hand, the single plastic waste aggregate(SPWA) was composed of particles of uniform size, and both the density and the absorption rate were lower than that of the fin e aggregate. It was found that the MPWA substitution concrete did not cause a material separation phenomenon due to a relatively good particle size distribution even with the largest amount of plastic waste substitution, and the amount of air flow increased little. The compressive strength and flexural strength of the PWA substitution concrete decreased as the amount of substitution of the PWA increased due to the low strength of the PWA, the suppression of the cement hydration reaction due to hydrophobicity, and the low adhesion between the PWA and the cement paste. It was found that the degree of deterioration in compressive strength and flexural strength of concrete substituted with MPWA having good particle size distribution was relatively small.

• Korean Journal of Environment and Ecology
• /
• v.26 no.1
• /
• pp.11-38
• /
• 2012

Located in the middle part of the Korean peninsula, Pyeong-chang and Yeong-wol (Gangwon-do) areas are limestone regions that are important biogeographically showing the peculiar flora. In order to manage efficiently endangered and rare plant species, we have investigated flora of these above regions from March to October, 2010. The result of the investigation showed a total of vascular plants of 1,145 taxa; 134 families, 503 genera, and 1,010 species, 11 subspecies, 110 varieties, 10 forms and four hybrids. Among taxa investigated, endangered species designated by the law called 'Protection Law for Endangered wild fauna and flora' were seven taxa, and 50 taxa were considered to be endemic to Korea. Based on the floristic degrees categorized by the specific distribution of plant species, 24 taxa revealed the floristic degree (FD) V, 30 for FD IV, and 60 for FD III, 45 for FD II and 79 taxa for FD I. The 82 taxa were identified to be naturalized. Of those species investigated in this survey, 53 taxa were identified as specific ones biogeographically as compared to flora of other terrestrial regions; 35 of calcicolous plants, 15 with distribution in the northern part of the Korean peninsula, three with coastal habitats.