• Journal of the Korean Home Economics Association
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• v.44 no.9
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• pp.51-59
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• 2006

The role of consumer self-confidence is important in consumer's purchase decision. Nevertheless, the use of self-esteem measures might cause misinformation in the specific situation of the marketing-related point of view. In this study, consumer self-confidence was measured by marketing oriented tools to clarify the dimensions of consumer self-confidence while the influence of consumer self-confidence on clothing satisfaction was also investigated. A total of 325 questionnaires were collected by surveying university students in Seoul and the surrounding metropolitan area using convenient sampling. The data were analysed by factor analysis, ANOVA, t-test, and regression by using SPSSWIN program. The findings of the study were as fellows. First, the consumer self-confidence was composed of 6 sub-scales: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set formation, persuasion knowledge, and marketplace interfaces. Second, female subjects rated higher on consumer self-confidence than male subjects did in social outcomes decision making and consideration-set formation. Third, higher income was correlated with higher social outcomes decision making and consideration-set formation. Finally, clothing satisfaction was influenced by personal outcomes decision making and information acquisition.

• Journal of Environmental Impact Assessment
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• v.18 no.6
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• pp.367-376
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• 2009

This paper proposes an application methodology of AHP(Analytic Hierarchy Process) based decision making theory for improvement priority by assessment of various risk factors affecting on deterioration of water supply systems, as major social infrastructure. AHP method is organized with three level of hierarchy which is introduced for multi-criteria decision making in this study. In the first level, assessment outputs are calculated by AHP for each affecting factor. In the second level, criteria are estimated by using assessment results with respect to structural and environmental factors. Consequently, ranking decision is performed in the third level. In order to present the effectiveness, a proposed method is compared with FCP(Fuzzy Composite Programming) for decision making. Since the results of the proposed method show better performance with consistent results, it can be applied as an efficient information for the determination for improvement priority of the study infrastructure.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.2
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• pp.647-669
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• 2016

Multiple attribute for decision making including user preference will increase the complexity of route selection process. Various approaches have been proposed to solve the optimal route selection problem. In this paper, multi attribute decision making (MADM) algorithms such as Simple Additive Weighting (SAW), Weighted Product Method (WPM), Analytic Hierarchy Process (AHP) method and Total Order Preference by Similarity to the Ideal Solution (TOPSIS) methods have been proposed for acoustic signature based optimal route selection to facilitate user with better quality of service. The traffic density state conditions (very low, low, below medium, medium, above medium, high and very high) on the road segment is the occurrence and mixture weightings of traffic noise signals (Tyre, Engine, Air Turbulence, Exhaust, and Honks etc) is considered as one of the attribute in decision making process. The short-term spectral envelope features of the cumulative acoustic signals are extracted using Mel-Frequency Cepstral Coefficients (MFCC) and Adaptive Neuro-Fuzzy Classifier (ANFC) is used to model seven traffic density states. Simple point method and AHP has been used for calculation of weights of decision parameters. Numerical results show that WPM, AHP and TOPSIS provide similar performance.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.111-119
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• 2009

The purpose of this study was to examine the moderating effect of self esteem on the link between social support(e.g. from family, friends and significant others) and career decision-making level of youth in residential care. Data for this study were collected from 14 nationwide institutions between June 10th to June 20th, 2008. Selfreporting surveys were employed to gather information from 412 sources within these institutions. Collected data were analyzed by SPSS program(12.0). The results were as follows: Stepwise multiple regression showed that self-esteem could be used to predict career decision-making level($\beta$ = -.262, p < .001). Furthermore, self-esteem had a moderating effect on the relationship between social support and career decision-making level($\beta$ = -.749, p < .001). Specifically, self-esteem and the scale of social support from family, friedns or significant others had a moderating effect on career decision-making level($\beta$ = - .118, p < .001). The implication of these findings on career decision-making intervention of youth in residential care and future research priorities are discussed.

• Journal of Information Technology Applications and Management
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• v.14 no.1
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• pp.21-36
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• 2007

We face with numerous situation of decision making. In this situation, we would make decision through individual's own information, or others' decision making with ignoring private information, Also we would make decision through compromise of private information and others' information. like this, we call situation to imitate information of previous decision maker, with disregarding private own information,'information cascades' Also, anchoring effects are results of insufficient adjustment from an arbitrary value. In this paper, we examined how information cascades effects and anchoring effects would be generated in the people who use IT technique as instant poll of website. And this paper presents alternatives to decrease information cascades effects and anchoring effects. This exercise provides facts anchoring effects occur when voters can see poll result. And this paper shows that more degree of output difference is deepened, and more anchoring effects occur. Also this paper shows that when website gives positive payoff, more anchoring effects occur.

• The Journal of Fisheries Business Administration
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• v.32 no.1
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• pp.81-97
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• 2001

The main objective of this research is to identify the evaluation criteria of the local governments' projects for the fisheries industry development (LGPFID) and to develop the evaluation software prototype applicable to LGPFID. This research does not try to develop the whole evaluation processes and programs for LGPFID, but just to outline the approach to managing LGPFID. The evaluation processes and programs developed in this study is based on the group decision support systems(GDSS), which is a collaborative, system-oriented, and objective system useful in evaluating LGPFID. Specifically the goals of the programs are to : (1) enhance the quality of evaluation process for LGPFID; (2) provide the local government decision makers' and interest groups' access to comprehensive evaluation information; (3) support private-public collaboration in government's decision making. We used analytic hierarchy process model as a group decision making model and programmed the application software prototype with Visual Basic language.

• The Journal of Information Systems
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• v.17 no.4
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• pp.129-156
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• 2008

This study empirically tested a research model and hypothesis extracted and based on IT governance and knowledge sharing theories. In this study we targeted CIO and IS managers to find the effects of the degree of knowledge sharing between CEO and CIO regarding five areas of IT governance decision-making: IT principles, IT architecture, IT infrastructure, business application needs, and IT investment and prioritization, on IT and business alignment. Additionally we studied the effects of business alignment on the effectiveness of information systems. Results showed that the degree of knowledge sharing in CEO and CIO on IT principles, IT infrastructure, IT investment and prioritization had a positive influence on IT and business alignment, ultimately showing a positive influence on the effectiveness of information systems. This research has shown that fording the preferable relationship between IT and business affected by performing high quality decision making based on knowledge sharing and consequently it also is a basis to provide a positive influence to the effectiveness of the information system.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.12
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• pp.7143-7147
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• 2013

Background: The survival outcomes for women presenting with early breast cancer are influenced by treatment decisions. In Malaysia, survival outcome is generally poor due to late presentation. Of those who present early, many refuse treatment for complementary therapy. Objective: This study aimed to explore the decision making experiences of women with early breast cancer. Materials and Methods: A qualitative study using individual in-depth interviews was conducted to capture the decision making process of women with early breast cancer in Malaysia. We used purposive sampling to recruit women yet to undergo surgical treatment. A total of eight participants consented and were interviewed using a semi-structured interview guide. These women were recruited from a period of one week after they were informed of their diagnoses. A topic guide, based on the Ottawa decision support framework (ODSF), was used to facilitate the interviews, which were audio recorded, transcribed and analysed using a thematic approach. Results: We identified four phases in the decision-making process of women with early breast cancer: discovery (pre-diagnosis); confirmatory ('receiving bad news'); deliberation; and decision (making a decision). These phases ranged from when women first discovered abnormalities in their breasts to them making final surgical treatment decisions. Information was vital in guiding these women. Support from family members, friends, healthcare professionals as well as survivors also has an influencing role. However, the final say on treatment decision was from themselves. Conclusions: The treatment decision for women with early breast cancer in Malaysia is a result of information they gather on their decision making journey. This journey starts with diagnosis. The women's spouses, friends, family members and healthcare professionals play different roles as information providers and supporters at different stages of treatment decisions. However, the final treatment decision is influenced mainly by women's own experiences, knowledge and understanding.

• Proceedings of the KSR Conference
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• 2003.10b
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• pp.454-459
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• 2003

The process of determining whether, when, where and how to intervene, of deciding on optimum allocation of resources and minimizing the cost is a very complex problem: different track sections tend to behave differently under the effects of loading; decision-making processes for maintenance work are closely interrelated technically and economically; decision-making for maintenance plans is based on a large quantity of technical and economic information, extensive knowledge and above all experience. For that reason, It is considered very important to develope objective and computer-aided decision-making support system for track maintenance plan. On this paper, we reviewed ECOTRACK system and present the plan of develope decision-making support system for track maintenance appropriate to local condition.

• International Journal of Human Ecology
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• v.7 no.1
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• pp.53-65
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• 2006

The purpose of this study was to examine the differences in the decision making styles of Korean and American consumers. Focus group interviews were used as the median to collect information related to their methods of approach to a market to buy a universal need such as clothing for personal use. Findings suggest that within each construct, there may be different factors that should be used to measure the decision making styles of Korean and American consumers. It also implies that the previously established Consumer Decision making styles instrument may not be a reliable measure cross-culturally. Recommendations for future research are suggested.