• Journal of Distribution Science
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• v.16 no.6
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• pp.65-75
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• 2018

Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

• Journal of the Speleological Society of Korea
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• v.59
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• pp.21-36
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• 1999

Most scholars calssify caves into natural resource, but caves possess values of natural and human resource, mix up the features of natural resources and human resources. Now, caves are distributed 260 in Korea. Seongryu Cave is showed in 1967 for the first time, till 1997 12 caves is opened to tourist. But since 1996 the 12 show caves of all is not launched the safety and environment-protection check-up adduced reason for IMF. Then caves must maintain environment of the normal temperature, humidity and dark. But the environment of caves are destroyed by tourism development. Thus to maintain environment of caves, it used to consider the counterplan as follows in restraint of the environmental change. Firstly, in case of development work to open caves, it must keep up with the prototype. Secondly, it must establish a freight depositary to prevent the influence of the caves's stain and damage due to tourist's objects. Thirdly, to maintain the normal temperature and humidity, it must install artificial poultice equipment of the inner parts of caves. Fourthly, in order to prevent the occurrence of $CO_2$, it must assessment of the optimum number of the greatest stayer. Fifthly, the control of closure for a given period of time is useful of the restoration to the cave's original state. Sixthly, by means of make narrow entrance, it should not influence the outer's air on the inner parts on caves. Seventhly, to keep the temperature of the inner part of caves, the lightening should be maintained moderately considering the convenience of a tour. Eightly, when water-proof cables for the lightening bulbs are connected each other, silicon tape is suitable and circuit breakers should be installed at the diverging points of the cables. Ninthly, the direction and angle of the lightening must be changed periodically to prevent green-pollution at the lightening spot. Lastly, when facilities and arrangements are equipped, corrosive materials should be excluded if circumstances allow.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.6
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• pp.950-957
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• 2009

Mustard Leaf Kimchi (MLK) is a traditional fermented Korean vegetable food. This study was conducted to investigate the effects of part vacuum treatment on MLK packed in a glass bottle during fermentation. There have been a few previous studies that examined the chemical and microbial changes during MLK fermentation. However, the major object of this study was to investigate the antioxidative activities of vacuum treated MLK. In this study, the antioxidative activity of vacuum treated mustard leaf Kimchi (VM) and control mustard leaf Kimchi (CM) were examined. VM and CM were fermented at $5^{\circ}C$ for 8 weeks. A model system was designed to evaluate the antioxidative activity of crude chlorophylls and carotenoids (CCC) extracts from Mustard leaf Kimchi. The oxidative reaction of the linoleic acid mixture system at $30^{\circ}C$ in the dark was quantified determining the peroxide value and conjugated dienoic acid content. The effect of the CCC extracts on lipid peroxidation in a rat liver homogenate was examined. Formation of lipid peroxides was estimated by the TBA value, and the CCC extracts were found to inhibit the TBA value. Chlorophyll a and b, and carotenoids, Which are the major components in the CCC extracts of Kimchi were isolated on a DEAE-sepharose CL-6B and Sepharose CL-6B column and TLC. The effects of chlorophyll a and b, caroteins on linoleic acid autoxidation were measured by determining the peroxide value. In addition, their effects on free radical scavenging were investigated by DPPH. In this assay, chlorophyll a showed the greatest antioxidative activity followed by chlorophyll b, and carotenoids. MLK contains a sufficient content of chlorophyll a and b, and carotenoid which have strong antioxidative activities.