• International Commerce and Information Review
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• v.7 no.1
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• pp.283-307
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• 2005

The research was carried out at the electronic Gw-mart located at Gangwon province. The secondary data and the various other reference materials were used for the research. This research brings forth the concrete activation plan for the activation of an electronic market in the Gangwon province. So, the activation plan for an e-market at Gang won can be done in six ways, first result of the undertaken research achieved in six ways- first, concentration has to be laid on the internet portal sites, second, the local sites should be well connected with the shopping mall facilities, third, a trustworthy shopping mall has to be established by maintains the product quality and quantity, fourth, a visible distinction should be made between the various products, fifth, the division of labor must be specified and a provisions should be made for a efficient after service.

• The Korean Journal of Franchise Management
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• v.1 no.1
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• pp.65-85
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• 2010

The key success factors for Franchise Enterprise as a virtual company which is established based on franchise system are the competitiveness of sub-systems in franchise system such as franchisor, franchisee, vendor(supplier), and customer, and to sustain the symbiotic relationship among sub-systems. In this regard, evaluating franchise system is considered to be implemented in different contexts and methods comparing with extant evaluation system in franchise business which is more focused on the relationship between franchisor and franchisee. The flagship role of establishing franchise system is to be franchisor system, however, the symbiotic relationship among other sub-system including franchisee, vendor, and customer leads to successful Franchise Enterprise. The purpose of this study is to research existing evaluation systems for franchise business and to explore the model of evaluating franchise system, what is called, "Symbiosis Index".