• 제목/요약/키워드: customer-supplier relationship

검색결과 59건 처리시간 0.024초

Different Concepts of Customer-Supplier Relationship - An Exploratory Case Study of Korean-German Business Activities in the Shipbuilding Industry

  • Choi, Jinchul
    • 한국항해항만학회지
    • /
    • 제36권9호
    • /
    • pp.769-780
    • /
    • 2012
  • In the last several years, South Korea's shipbuilders have been dominating global shipbuilding. Thus, many global suppliers in the shipbuilding industry, especially German supply companies, are eager to get the Korean major shipbuilders as their customer. This study analyzed the different ways of business behaviours of German and Korean businessmen regarding customer-supplier relations. Furthermore, this paper aims to examine the kinds of challenges the international businessmen are confronted with and how this affects everyday business between German suppliers and Korean customers, using several case examples. Finally, backgrounds of cross-cultural problems and conflicts of German-Korean business relations are identified and explained.

공급자 및 고객통합이 IT 활용의 정도에 따라 외부 충격 흡수 능력에 미치는 영향에 관한 연구 (Exploring the Nexus of Supplier and Customer Integration: Unraveling the Impact on Disruption Absorption Capability with IT Alignment)

  • ;엄기현
    • 품질경영학회지
    • /
    • 제52권2호
    • /
    • pp.221-239
    • /
    • 2024
  • Purpose: This study explores how supplier and customer integration impact a firm's disruption absorption capability, with a focus on IT alignment moderation. Methods: We conducted surveys with 296 Chinese manufacturers and utilized hierarchical regression for analysis. Results: : Our results reveal a positive correlation between supplier/customer integration and disruption absorption capability. Additionally, positive IT alignment bolsters the relationship between supplier integration and disruption absorption capability, while it doesn't affect the link between customer integration and disruption absorption capability. Conclusion: These findings underscore the significance of integration and IT alignment for enhancing a firm's disruption absorption capability, providing crucial insights for supply chain management practitioners.

ASP 서비스의 혁신특성과 관계특성이 고객성과에 미치는 효과 - 공급사 신뢰의 조절효과 중심으로 (The Effects of Innovation and Relationship Factors of ASP Service on Customer Performance - Focused on the Regulatory Impact of Supplier Trust)

  • 최동성;이선규
    • 디지털융복합연구
    • /
    • 제16권2호
    • /
    • pp.169-178
    • /
    • 2018
  • 본 연구는 ASP 서비스를 활용하고 있는 소기업을 대상으로 혁신특성과 관계특성이 고객성과에 미치는 영향과 공급자 신뢰가 혁신특성 및 관계특성과 고객성과 간에 미치는 조절적인 영향을 분석하였다. 표본자료는 설문지 기법을 활용하여 수집하였으며, 통계분석은 회귀분석을 이용하였다. 분석결과 혁신특성의 상대적 이점, 타사업자 영향은 고객성과에 긍정적인 영향을 미치는 것으로 분석되었다. 관계특성에서는 정보공유정도는 고객성과에 긍정적인 영향을 미치는 변수로 분석되었으나, 참여자 유연성 요인은 고객성과에 긍정적인 영향을 미치지 않는 변수로 분석되었다. 공급자 신뢰의 조절적 역할을 분석한 결과에서는 공급자 신뢰는 혁신특성 및 관계특성과 함께 고객성과에 조절적인 역할을 하는 변수로 분석되었다. 따라서 ASP 서비스를 이용하고 있는 소기업에서는 고객성과를 극대화하기 위해서는 혁신특성과 관계특성의 정보공유정도 요인이 중요한 요인임을 알 수 있었고, 공급자 신뢰는 고객사에게는 아주 중요한 변수임을 알 수 있었다.

공급자 참여와 전략적 선택에 대한 실증적 연구 (A Study on Supplier Involvement and Buyer Strategic Decisions)

  • 황선일;서응교
    • 산경연구논집
    • /
    • 제9권4호
    • /
    • pp.53-62
    • /
    • 2018
  • Purpose - In the development of new products, suppliers involvement and developing products jointly can be said to be strategic activities that utilize the lack of knowledge from external organizations. In this new product development, supplier involvement has been proven to have a positive impact on new product development performance for a long time by previous research. However, sufficient academic research has not been conducted on the influence of supplier involvement in various product strategies or sales strategies that buyers make in order to secure a competitive advantage in the market. This study argues that product strategy and sales strategy used by buyers in the development of new products will control the effect of supplier involvement on new product development performance in order to compensate the lack of these academic aspects. Research design, data, and methodology - Specifically, we selected the modularization strategy of the product as the product strategy, which is considered as an important strategy in the new product development through the preceding research, and the mass customer satisfaction strategy was chosen as the sales strategy. In order to achieve these research objectives, regression analysis was conducted using data from manufacturing productivity panel collected jointly by the Ministry of Industry, Trade and Industry and the Korea Productivity Center. Results - As a result, supplier involvement and new product development performances (development cost efficiency, customer satisfaction) were positively related. The product modularity strategy proved to have an interactive effect on the relationship between supplier involvement and new product development performances (development cost efficiency, customer satisfaction). However, it has not been confirmed that there is a statistically significant interaction effect between supplier involvement and new product development performances. Conclusions - Supplier involvement has positive relationships with NPD performance. In addition, product modularity strategies have interaction effects with supplier involvement and affect new product development performance (development cost efficiency and customer satisfaction). The results of this study are of academic significance in the case of lack of empirical studies on the effect of supplier participation on the effect of buyer 's strategy when a supplier participates and develops new products jointly.

고객 및 공급자 네트워크와 혁신성과 간의 관계에 대한 연구: T자형 기술의 매개효과를 중심으로 (A Study on the Relationship between Customer and Supplier Network and Innovation Performance: Focused on Mediating Effect of T-Shaped Skill)

  • 정태석
    • 디지털융복합연구
    • /
    • 제13권1호
    • /
    • pp.93-110
    • /
    • 2015
  • 본 연구는 고객 네트워크와 공급자 네트워크, 그리고 혁신성과간의 관계에서 T자형 기술의 역할을 규명하기 위해 수행되었다. 기업 간 협력관계를 효과적으로 관리하기 위해서 필요한 요소는 관련 선행 지식이다. 흡수역량의 전제조건은 새로운 지식을 인지하고, 완전히 이해하고 이를 적용하기 위해서 기업이 관련 선행 지식을 보유하고 있어야 한다는 것이다. 이러한 관점에서 T자형 기술은 새로운 관련 지식의 학습을 용이하게 해주며, 혁신 성과에 중요한 요소이다. 실증분석 결과 T자형 기술은 네트워크와 혁신성과 간의 중요한 매개변수로 작용하는 것으로 나타났다. 본 연구는 이를 통해 앞으로 고객 및 공급자와의 네트워크를 구축하고 적극적으로 활용하는 기업에게 어떻게 구축된 네트워크를 통한 효과를 극대화 할 수 있는지 그 방향성을 제시하고 있다.

제품/서비스 혁신과 제품/서비스 프로세스간의 관계에 대한 이해: 고객/공급자 네트워크의 조절효과를 중심으로 (Understanding the Relationships between Product/Service Innovation and Product/Service Processes: The Moderating Role of Customer and Supplier Network)

  • 정태석;임명성
    • 디지털융복합연구
    • /
    • 제10권11호
    • /
    • pp.673-680
    • /
    • 2012
  • 본 연구의 목적은 제품/서비스 개발 과정에 있어서 공급자와 고객이 언제 어떻게 참여해야 하는가는 실증적으로 규명하는 것이다. 이를 통해 이들을 어떻게 그리고 언제 참여시키는 것이 효과적인지에 대한 함의를 제시할 수 있다. 분석결과 높은 고객 참여는 전략설계와 제품/서비스 혁신간의 관계를 조절하는 것으로 나타났다. 이는 제품 개발 초기에 고객이 참여할 경우 혁신성과를 높일 수 있다는 것을 의미한다. 반대로 평가개선 단계에서 고객의 높은 참여는 제품/서비스 혁신에 유의한 영향을 미치지 않는 것으로 나타났다. 이는 평가개선 단계에서는 고객의 아이디어보다는 제품/서비스를 실현할 수 있는 전문지식이 더 요구됨을 나타낸다.

Suggested Steps for Developing Better Measures of Customer-Supplier Relationships

  • Jung, Seung-Ho
    • Industrial Engineering and Management Systems
    • /
    • 제1권1호
    • /
    • pp.46-57
    • /
    • 2002
  • The purpose of this paper is to show general steps of developing better measures for the survey questionnaire. The steps introduced can be adopted by researchers in disciplines such as management, psychology, behavioral science, etc. As an exemplary case, the customer-supplier relationship is used to show suggested steps in great detail. Several suggested steps and techniques are selected after carefully reviewing the works of previous researchers such as Churchill (1979), DeVellis (1993), Dunn et al. (1994), Hayes (1994),which are explained in depth in the following sections, are: (1) specify domain of construct, (2) generate sample of items, (3) pilot study, (4) data collection, (5) assess reliability and validity.

구매자와 공급자 간 협력활동이 신뢰 및 성과에 미치는 영향: 거버넌스의 조절효과를 중심으로 (Impacts of Buyer-Supplier Cooperation on Trust and Performance: Moderating Role of Governance Mechanism)

  • 김경태;량훼;이정승
    • 유통과학연구
    • /
    • 제14권8호
    • /
    • pp.113-121
    • /
    • 2016
  • Purpose - This paper aims to examine the impact of buyer-supplier cooperation on suppliers' trust on buyers and the moderating role of buyers' governance mechanism between the sharing activities and trust. Research design, data, and methodology - An integrated research model is designed to materialize the research hypotheses. First, the impact of buyer-supplier cooperation is empirically analyzed by looking into how the sharing activities, in the field of information, resource, and knowledge, of buyer with supplier will affect the trust of supplier on buyer. Second, the moderating effect of contract-based governance mechanism of buyer is empirically analyzed. Third, the influence of trust on innovation performance of suppler is empirically analyzed. Results - Our findings provide supporting evidence for some of our hypotheses. First, all of the sharing activities are significantly influential, but in different degree, to trust of supplier. Second, contract-based governance mechanism of buyer have a moderating effect on the relationship between sharing activities and trust, positively in resource-sharing activities, negatively in information-sharing activities, not significant in knowledge-sharing activities. Third, supplier's trust on buyer positively affects supplier's own innovation performance. Conclusions - The strategies applied in supply chain management have become important as the competition among firms has shifted from competition between individual firms to competition between supply chains. A customer's sharing activities with its supplier may contribute to an increase in innovation performance. The supplier's information-sharing activity with its customer could affect its information-sharing activities with its main supplier. Cooperative activity with a partner in the supply chain is cultivated and amassed into relationship knowledge, and this study shows that the cooperative relational knowledge related to information-sharing activities enables firms to participate in sharing activities with their main suppliers. Increasing evidence shows that sharing various activities between buyer and supplier improves trust and performance outcomes, and enables firms to maintain competitive advantage. From the perspective of knowledge theory, external knowledge is becoming more important in firms' innovation activities, because innovative knowledge is acquired primarily through interaction with another organization. In addition, relationship learning could be an important tool in absorbing the supplier's core technology, information, expertise, and core competencies, increasing relational value.

The roles of electronic marketplace for buyer-supplier relationship: collaborative system architecture

  • Han, Seong-Yoon
    • 한국정보시스템학회:학술대회논문집
    • /
    • 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
    • /
    • pp.381-387
    • /
    • 2005
  • As the most widely used media of BtoB e-business, the e-Marketplace (EM) can play an important role in the age of c-commerce (collaborative commerce). In supply chain management (SCM) area, the relationship-based collaboration among partners has shown great efficiency. Although the collaboration is important in both areas of EM and SCM there has been a critical difference in the selection of trade partners between them. In this paper, the EM's collaborative stages for integration with its customer system are reviewed and a system architecture is proposed for EM's electronic functional role within the perspective of collaborative commerce and buyer-supplier relationship. The relationship-based BtoB commerce through EM is reviewed to explain that it can be more beneficial than the commerce based on the price competitive selection of trade partners. With the proposed system architecture, an EM can be the functional medium for the collaborative IOIS system architecture.

  • PDF